Stacie Zinn Roberts's Blog, page 4
September 24, 2018
2019 MARKETING TRENDS: What You Need to Know
Stacie Zinn Roberts of What’s Your Avocado? Marketing & PR was invited to share her insights, with two other national marketing experts, on this marketing webinar hosted by Golf Course Industry magazine. Although the panel focuses on marketing in the golf industry, much of the information translates to all market segments.
On the panel:
Mark LaFleur of Syngenta
Colleen Clifford of Aquatrols
Stacie Zinn Roberts of What’s Your Avocado? Marketing & PR
Pat Jones, editor of Golf Course Industry magazine
Big takeaways for marketing in 2019:
Storytelling is key
Know your target market
Speak your customer’s language
Print ads/direct mail are new again
Implement the rule of 3rds on social media
The first 40 minutes focuses on the state of the golf industry. If that’s not your thing, SKIP AHEAD TO MINUTE 41 to hear the panelists offer their strategic marketing tips. You’ll hear Stacie discuss marketing and PR tactics that pertain to all business sectors.
CLICK HERE to listen to the webinar.
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August 17, 2018
Are You Ready for Trade Show Season?
Trade Show Season is almost here. Is your business ready?
Here are a few ideas and tips to think about:
Is your trade show booth up to date? Do the photos on your booth backdrop and pop-ups match your latest product designs?
Have you checked your inventory of handouts and product slicks? Is what you have still current? And do you have enough pieces to last the full trade show season?
Have you launched new products to promote this fall and winter? Do you have the collateral you need to tell that new product’s story?
Do you have branded giveaways for the booth such as pens, hats or other branded swag?
Do you have news to announce that requires some publicity? Do you know where to start to be regarded as a thought leader at upcoming conferences?
Do you need a video to run at your booth?
Be sure to leave yourself enough time to plan, design and order these products or collateral. Your show will be here before you know it!
At What’s Your Avocado? Marketing & PR, we create brochures and handouts, design trade show booths branded to your company, produce videos, and create buzz around your booth on the show floor with PR & social media. B-to-B is our expertise. Contact us today! WhatsYourAvocado.com
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July 30, 2018
Message Received: How to create a successful email marketing campaign
How to Create a Successful Email Marketing Campaign
When done right, email marketing can pay dividends and help you grow and maintain your client base.
With so many ways to reach out to customers these days, you might wonder, “Is email marketing still worthwhile?” In a word, the answer is a resounding “Yes!” A well-crafted email with relevant content will not only help you connect with current customers but can help attract new ones.
Whether you have an email marketing strategy in place or have been thinking it’s time to take the plunge, read on. Here are a few tips that will help you incorporate email into your marketing strategy and streamline it to get your phone ringing.
First, you need to establish an email recipient list.
But before you add customer and prospect names to your email database, please be careful to get their permission first. Otherwise, your email could be marked as spam. Here are three easy ways to grow your list and avoid the spam trap:
1 Create a simple opt-in form on your website. Place the form on your homepage near the top so it can’t be missed.
2 Train your service and office personnel to ask customers if they’d like to be added to your list, so they don’t miss out on money-saving tips and upcoming specials. When you use words like “money-saving” and “specials,” most people will be delighted you asked.
3 Trade shows are a great place to grow your list. If people are entering a drawing, adding newsletter opt-in verbiage on the same form will likely yield results.
The bottom line: Help people get excited about receiving your emails and get permission before adding subscribers to your list.
Pick your platform
Once you have a list, the next step is to choose your email software. Though there are many email platforms in the marketplace, three established players are MailChimp, Constant Contact and AWeber.
Among MailChimp, Constant Contact and AWeber, you will find user-friendly, drag-and-drop newsletter editors, customizable templates, email tracking and analytics and integration with social media and website platforms such as WordPress. Remember that signup form on your website’s home page? Most email platforms can integrate with your site to automatically add subscribers to your growing list. It’s very easy.
How much will it cost?
Constant Contact and Aweber offer free trials, after which you pay for plans based on your number of subscribers. MailChimp provides a Forever Free plan, paid plans and a “pay-as-you-go” credit option.
Sherry Watts, director of administration at Impullitti Landscaping, Cleveland, says, “We looked at a few programs and chose Constant Contact. It’s very easy to work with, and they have great customer support. It’s so simple to get started.”
Depending on your comfort level, you might pick a platform based on its support services. Aweber has online chat or phone customer support, as well as a knowledge database with step-by-step instructions and video tutorials. Constant Contact offers 24/7 customer phone support, and MailChimp provides chat support in its paid versions.
How often should I send emails?
Once you have a list and have chosen your platform, the next question is, “How often should I send emails?” The easiest way to answer this is to establish a realistic schedule that works for you. Don’t overcommit. Whether you choose to send your emails monthly, bimonthly or quarterly, select a realistic schedule you know you can stick with. The goal is for you to feel successful and set up an expectation in your recipients.
What content should I include?
Once you know your due date, you can work toward deciding on your content. Let’s say you’ve decided to send a quarterly email and to tie it in with seasonal topics. In the weeks leading up to your blast, you’ll be posting content on social media, taking photos and collecting stories on exciting projects. Train yourself and your staff to be on the lookout for ideas that will get your phone to ring. Spring planting, fall pruning and holidays can lead to interesting story ideas and tips for your readers — and serve as a reminder to your customers to call you to do the planting and pruning for them.
Educate and engage
Watts also explained, “We try not to make our newsletters a sales pitch. Instead, we highlight information that ties in with the seasons. We also spotlight employee training and awards and honors our employees receive. When we publish seasonal recipes, people go crazy for them.”
Your email should consist of a healthy balance of text and images. The goal is to drive traffic to your company’s website. Save the longer stories to post on your site in your “news” or “blog” sections and put photos and excerpts from those articles into the emails. Make the excerpts tantalizing enough that a customer will want to click “read more,” and finish reading the article on your website. Consider adding short videos to your content, too. Customers appreciate videos that teach them how to solve problems step by step or share important information in an entertaining way.
Design for mobile and desktop
All email platforms will allow you to see how your email will display on desktop and mobile devices. Whether your customers access email on a phone or desktop computer, professionalism is essential. Send a test email to yourself and a few others to see how they will look on your customers’ devices.
Repurpose existing content
If your company is already active on social media, consider recycling a couple of the top-performing posts from recent Facebook, Twitter or Instagram engagements. Reward your customers for reading; offering a small discount on a timely product or service is a near-foolproof way of getting customers to take action. (It will also train them to open and read your emails.) Better yet, it will give them a reason to share your emails with others.
Debbie Tvrdik of Josh Landscape, Honeoye Falls, New York, sends out a monthly e-newsletter using Constant Contact. “People are looking for ideas. We took tips from some of our landscape designers, and now we have a monthly newsletter that goes out. It’s been great for us.”
The importance of subject lines
The subject line will have a significant impact on your ‘open rate’ (how many people open your email compared to how many you sent out). For example, if your subject line reads, “Fall Newsletter,” chances are your open rate will be close to zero. But a subject line announcing a “Fall Plant Sale and Money Saving Tips,” will likely yield excellent results.
Some email services allow A/B testing (sending two slightly different versions of an email and tracking which one triggered the most clicks), so that you can compare the effectiveness of various subject lines. We suggest reusing your most successful subject lines or variations thereof in future emails.
Proofread to perfection
You don’t have to be an English major to write a newsletter, but if you’re uncomfortable with your writing chops, there are tools to help assure your newsletter is error-free. Broken links, misspellings and bad grammar make a newsletter look unprofessional. Once you’ve written your newsletter content, copy and paste the text into an online proofreading program such as Grammarly, Slick Write or Paper Rater. Proofreading programs check for grammar and spelling errors, spelling, punctuation, word choice and style mistakes. These tools are simple to use and can catch errors or suggest improvements to ensure your newsletter is good to go.
A new set of eyes can catch typos along with awkward run-on sentences. We recommend having someone who has an eye for editing check over your newsletter content and formatting and test all the links.
Where the rubber meets the road
For many, checking the results (aka, metrics or analytics) is the most rewarding part of doing an email campaign. It’s where the rubber meets the road. All email platforms provide easy-to-read performance reporting to let you know how many people actually opened your emails (open rate) and will even track which articles they clicked on to “read more” (clickthrough rate).
For example, if you had a coupon or video that could only be accessed by clicking a link going back to your website, you would know which links were the most popular. Once you discover what your audience likes, you can do something similar in your next email. In other words, find out what works and do more of it.
Expand your reach
But don’t stop here. If you have other social media profiles, utilize them. Chances are, you have followers who might not be subscribed to your email list. You can increase your reach drastically by pasting links to your newsletter on Facebook, Instagram, Pinterest or other preferred social media sites.
And don’t be afraid to ask readers to share your newsletter. Tvrdik says her customers share the Josh Landscape newsletter with their friends. “People will share it, and Constant Contact will show if it got forwarded.”
Consistently sending out professional email newsletters will increase your company’s credibility and hopefully get you a few new customers.
“I believe it has impacted us quite a bit,” Tvrdik says. “Our numbers are up from when we began sending the newsletter to now. Certainly, our profits are up by a lot.”
Written by Rebecca Murray & Alyssa Sanchez of What’s Your Avocado? Marketing & Public Relations, originally published in the July 2018 issue of Irrigation & Green Industry
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June 13, 2018
Another National Marketing Award for What’s Your Avocado? Marketing and Public Relations
What’s Your Avocado? Marketing & Public Relations, based in Mount Vernon, WA, was honored with a First Place award at last month’s Turf and Ornamental Communicators Association (TOCA) annual awards ceremony held this year in Cincinnati, Ohio.
In the Writing – Marketing Communications category, head writer and marketing strategist Stacie Zinn Roberts was awarded First Place in Writing for Content Created for Company Website for client, Turf Connections, and their Cavalier Zoysia grass. Read the article: Secret Weapon: Notre Dame Golf Team Proves Practice on Live Grass Indoors Leads to Wins.
There were more than 416 domestic and international submissions for this year’s awards. Winners were announced at TOCA’s 29th annual meeting May 3rd, 2018, at the Hilton Cincinnati Netherland Plaza in Cincinnati, OH.
About TOCA
The Turf and Ornamental Communicators Association (TOCA) is comprised of editors, writers, publishers, photographers, public relations/advertising practitioners, industry association leaders, manufacturers and others involved in green industry communications. It is a national organization based in New Prague, MN.
About What’s Your Avocado? Marketing and Public Relations
What’s Your Avocado? Marketing & Public Relations creates strategic narrative messaging, marketing, websites, graphic design, public relations and advertising campaigns for a national audience. The firm serves clients nationwide, with a focus on the agricultural, turf, landscape, golf and real estate industries. By the way, the Avocado? It’s the element that makes a person, product or company special. What’s Your Avocado? helps clients to find their avocado and express it in the marketplace, thereby building a recognizable brand and a successful business. What’s Your Avocado? Marketing & Public Relations is located at 1125 S. 2nd Street in Downtown Mount Vernon WA. For more information contact us at 360-428-2878, www.whatsyouravocado.com , @whatsyouravocad
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April 30, 2018
How do you like our new website?
April 30, 2018, Mount Vernon, WA: What’s Your Avocado? Marketing & Public Relations invites visitors to explore its newly redesigned website at whatsyouravocado.com. The website offers a visually beautiful interface that reflects the firm’s branding, corporate culture and marketing expertise. Delightful animated surprises coexist with a portfolio of examples of completed projects to give website visitors a representation of the kinds of marketing work the agency performs for its diverse list of clients.
What’s Your Avocado? develops marketing tools such as websites, brochures, trade show booths, digital campaigns and social media, along with public relations and advertising campaigns, photos and video, as well as full strategic marketing plans.
About What’s Your Avocado? Marketing & Public Relations
What’s Your Avocado? Marketing & Public Relations creates messaging, marketing, public relations and advertising campaigns for a national audience. The firm serves clients nationwide, with a focus on the agricultural, turf, landscape, golf and real estate industries. By the way, the Avocado? It’s the element that makes a person, product or company special. What’s Your Avocado? helps clients to find their avocado and express it in the marketplace, thereby building a recognizable brand and a successful business. What’s Your Avocado? Marketing & Public Relations is located at 1125 S. 2nd Street in Downtown Mount Vernon, WA. For more information contact us at 360-428-2878, whatsyouravocado.com, or reach out on social media @whatsyouravocad.
Media Contact:
Alyssa Sanchez or Stacie Zinn Roberts
360-428-2878
1125 S. 2nd Street, Mount Vernon WA 98273
stacie@whatsyouravocado.com
alyssa@whatsyouravocado.com
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April 19, 2018
IS YOUR WEBSITE SECURE FOR YOUR CUSTOMERS?
Google Chrome Requires an SSL Certificate by July 1, 2018
By Rebecca Murray
With so much in news about internet security, hacking and malware, tech issues can seem overwhelming to the average business owner. But there is something fairly simple you can do right now to make your website safer for your customers. You can buy an SSL certificate. Here’s why:
Starting this July, Google will identify any site that does not provide an encrypted connection as ‘Not Secure’. Anyone visiting your website using a Google Chrome browser will see these words will prominently displayed to the left of any non-SSL website domain. Basically, if your site address reads HTTP:// instead of HTTPS:// on July 1st, you will receive less Chrome traffic, because consumers will shy away from visiting your site. And since 60 percent of Internet users today use Google Chrome almost exclusively, this is the obvious reason to run out and buy yourself and SSL Certificate in the very near future.
What is an SSL Certificate?
This is a little technical, but bare with me. It’s pretty straightforward.
An SSL (Secure Socket Layer) is necessary to create an encrypted connection using TLS (Transport Layer Security Protocol) between your device and a website that you visit. Essentially it acts like a secure tunnel connection for your customers to your site. This encryption is what protects you from someone who might want to spy on your activity, steal data, or redirect you to a different website. This new browsing experience will act like a safety warning system for consumers. Thank you Google!
How much does it cost and where do I get one?
Interestingly, as demand goes up, prices for SSL certificates have declined. Consumers have many options to purchase SSL certificates for their websites. Most hosting companies (the company that provides the space on their server for your website to live) offer SSLs, for an additional fee. However, some require that you upgrade your hosting package first. But premiere hosting companies, such as WP Engine, include a free SSL with all hosting plans.
This being said, it must also be made crystal clear, that an SSL will not protect your site, server, or network from being hacked, infected, or overtaken. Site owners must still take proper precautions by keeping their site code, software and tools up-to-date, and by using best practices as a site administrator.
Just as Google is serious about protecting consumers, we’re serious about helping our clients keep their websites working well 24-7. That’s why What’s Your Avocado? offers Website Safety Reviews and Tutorials. We can also recommend a safer hosting environment and provide website maintenance services for your business.
After all, keeping your website safe and functional is one of the best marketing and advertising investments a business can make.
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April 3, 2018
What’s Your Avocado? Wins Prestigious PRSA Award
What’s Your Avocado? Marketing & PR Awarded Prestigious Certificate of Excellence
by Public Relations Society of America
Mount Vernon-Based Firm Honored for WA State Potato Commission Annual Report by PRSA, Puget Sound Chapter
April 2, 2018, Mount Vernon, WA: What’s Your Avocado? Marketing & Public Relations, based in Mount Vernon, was honored recently at the 2018 Totem Awards event in Seattle by the Puget Sound Chapter of the Public Relations Society of America. What’s Your Avocado? was awarded the prestigious Certificate of Excellence for their work on the Washington State Potato Commission’s (WSPC) Annual Report.
One Totem Awards judge said of What’s Your Avocado’s approach to reaching objectives: “You have three strong objectives for this report, including an absolutely crucial one – providing proof of programming and other budgetary deliverables. It is clear that your planning supported these objectives.”
Another judge noted : “You also did a good job of condensing a lot of information into short but impactful stories. I particularly like the variety of stories – everything from government advocacy to a potato contest with the local school system. Oftentimes it can be hard in limited space to show multiple angles of impact, but you did it here.”
The theme of the cover, that is carried through the entire document, is an homage to the Old Farmer’s Almanac to visually emphasize the heritage of farmers while also highlighting the advances listed in the research section of the report.
PRSA Puget Sound honors the best public relations programs, tactics and practitioners in the region at its annual Totem Awards Celebration. The awards are recognized as a symbol of creativity and accomplishment for the Public Relations industry in the Puget Sound area. The program is designed to recognize projects and programs that demonstrate excellence in PR and rise above the competition.
On the night of the Totem Awards event, What’s Your Avocado? was in good company. Other award winners included agencies who represent Amazon, Alaska Airlines, Xbox and Boeing.
Read the award-winning WSPC Annual Report here.
About PRSA, Puget Sound Chapter
The Puget Sound chapter of PRSA has served Western Washington for 53 years. Chapter membership has grown, too, from just 33 charter members in 1957 to nearly 400 today, making it one of the 10 largest chapters in the country. PRSA Puget Sound provides networking and professional development for our members while advancing the profession and fostering understanding within the communities we serve. Public relations professionals in the Puget Sound region have played vital, strategic roles in business, government and education. We have helped launch commercial airliners and computer software, a World’s Fair and the Space Needle. We’ve strategized for major political figures and played critical roles in governments bringing change to the Pacific Northwest.
About National PRSA
The Public Relations Society of America, based in New York City, is the world’s largest organization for public relations professionals. The Society has nearly 32,000 professional and student members. PRSA is organized into more than 100 Chapters nationwide, 19 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has nearly 300 Chapters at colleges and universities throughout the United States. Visit www.prsa.org for more information or to join.
About What’s Your Avocado? Marketing & Public Relations
What’s Your Avocado? Marketing & Public Relations creates messaging, marketing, public relations and advertising campaigns for a national audience. The firm serves clients nationwide, with a focus on the agricultural, turf, landscape, golf and real estate industries. By the way, the Avocado? It’s the element that makes a person, product or company special. What’s Your Avocado? helps clients to find their avocado and express it in the marketplace, thereby building a recognizable brand and a successful business. What’s Your Avocado? Marketing & Public Relations is located at 1125 S. 2nd Street in Downtown Mount Vernon WA.
Photos in Dropbox:
Kym Kelly, Stacie Zinn Roberts and Rebecca Murray of What’s Your Avocado? attend the 2018 PRSA Totem Awards in Seattle.
The WSPC Annual Report is highlighted on the big screen at the Totem Awards.
Media Contact
Alyssa Sanchez
alyssa@whatsyouravocado.com
360-428-2878
Whatsyouravocado.com
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March 9, 2018
What’s Your Avocado? and Skagit Media Marketing Announce Collaboration
What’s Your Avocado? and Skagit Media Marketing Announce Collaboration:
Rebecca Murray Joins What’s Your Avocado? Marketing & PR as Project Manager
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Rebecca Murray
March 9, 2018, Mount Vernon, WA: Rebecca Murray, founder of Skagit Media Marketing, has joined the staff of What’s Your Avocado? Marketing & Public Relations in Mount Vernon as a Project Manager. Murray, well known for expertise in video production and photography, retains ownership and will continue to take a lead role in her production company.
“Rebecca and I collaborate frequently on video production and photography projects,”
said Stacie Zinn Roberts, president of What’s Your Avocado?, an award-winning marketing and public relations firm based in Downtown Mount Vernon. The firm serves a list of national clients, from Hawaii, to Texas, to Virginia. Roberts said one of the company’s goals is to serve more local clients in Skagit and Western Washington. “Expanding our collaboration to welcome Rebecca in as a Project Manager was the next logical step. Rebecca is a highly accomplished marketing professional who is well regarded for her work here in Skagit Valley. She is a tremendous asset to our staff and to our clients.”
In this new role, Murray will bring in and interact with local clients, initiate new work and lend her marketing expertise to What’s Your Avocado’s growing staff. “The opportunity to collaborate more closely with Stacie and her team will benefit our clients in powerful ways. Together, we can offer a more comprehensive suite of marketing services managed with a cohesive, actionable strategy,” said Murray.
What’s Your Avocado? Marketing & Public Relations creates and implements powerful marketing strategies to help clients meet their business growth objectives. Services include: full strategic marketing plans; website content creation, design and development; creation and placement of news and feature articles in blogs and print publications; logo design and branding; writing and graphic design of print collateral such as brochures, handouts, trade show booth design, photography and video.
You may contact Rebecca at rebecca@whatsyouravocado.com
About What’s Your Avocado? Marketing & Public Relations
What’s Your Avocado? Marketing & Public Relations creates messaging, marketing, public relations and advertising campaigns for a national audience. The firm serves clients nationwide, with a focus on the agricultural, turf, landscape, golf and real estate industries. By the way, the Avocado? It’s the element that makes a person, product or company special. What’s Your Avocado? helps clients to find their avocado and express it in the marketplace, thereby building a recognizable brand and a successful business. What’s Your Avocado? Marketing & Public Relations is located at 1125 S. 2nd Street in Downtown Mount Vernon WA. 360-428-2878, whatsyouravocado.com, @whatsyouravocad
Media Contact: Alyssa Sanchez or Stacie Zinn Roberts 360-428-2878 1125 S. 2nd Street, Mount Vernon WA 98273 stacie@whatsyouravocado.com alyssa@whatsyouravocado.com
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February 15, 2018
Social Media & Copywriting Internship Opportunity
Who we are
What’s Your Avocado? Marketing & Public Relations creates messaging, marketing, public relations and advertising campaigns for a national audience. The firm serves clients nationwide, with a focus on the agricultural, turf, landscape, golf and real estate industries. By the way, the Avocado? It’s the element that makes a person, product or company special. What’s Your Avocado? helps clients to find their avocado and express it in the marketplace, thereby building a recognizable brand and a successful business.
Who we are looking for
We are looking for a social media and copywriting intern to join our team for Spring or Summer 2018. In your role you will collaborate with our team in developing strategies to increase engagement on social media, attract and interact with new followers, help research content for client social media plans, write and research assignments for clients, assist in copywriting and editing content for press releases, articles, story pitches, website copy, etc. You will also help provide additional support in team projects and other administrative duties.
What you’ll gain
Opportunities to be published
Contacts in PR and networking opportunities
Hands on experience writing content and using social media management tools
Qualifications
Must have strong writing and copy editing skills.
Current senior or graduate with background in social media, journalism, public relations or communications.
Working knowledge of Facebook, Instagram, Twitter, Pinterest and Houzz.
Familiarity in Google Suite applications (Docs, Sheets, Drive, etc.)
Knowledge of Sprout Social isn’t required, but preferred! We can help you learn the ropes.
Must have a reliable form of transportation.
Benefits
Flexible schedule but must work a minimum of 15 to 20 hours a week.
School credit: We can work with your school for you to obtain internship credit.
Paid: $11.50/hour
Location: We are located in the heart of Downtown Mount Vernon! We are in walking distance of the Riverwalk, restaurants and coffee shops.
Application
Please submit 2-5 writing samples, a resume and cover letter to alyssa@whatsyouravocado.com by March 17, 2018. If you have any questions about the application process please don’t hesitate to send me an email!
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January 29, 2018
What’s Your Avocado? Wins Prestigious PR Award
What’s Your Avocado? Marketing & Public Relations, based in Mount Vernon, was honored recently at an awards gala in Seattle by the Public Relations Society of America, Puget Sound Chapter. Stacie Zinn Roberts, president of What’s Your Avocado?, was awarded a Certificate of Excellence in Marketing Communications during the 2017 Totem Awards event for a more than three-year campaign focused on the development and grassing of the Rio Olympic Golf Course. During the campaign, the local firm worked with Texas-based client, Bladerunner Farms, as they built and grassed the first golf course ever built for an Olympic Games. Roberts coordinated efforts from Washington, to Texas, to Rio de Janeiro, Brazil, as the golf course was built, hosted a test event, and worked with worldwide media to tell the client’s unique story during the 2016 Olympic Games in Rio. Totem Awards judges said of What’s Your Avocado’s winning campaign: “The fact that you made grass a topic of discussion during the Olympics is awesome! … Overall an impressive campaign, broad and international reach … I really enjoyed your approach and interest in making a diverse group aware of the importance of the type of grass curated and made by Zeon Zoysia.”
PRSA Puget Sound honors the best public relations programs, tactics and practitioners in the region at its annual Totem Awards Celebration. The awards are recognized as a symbol of creativity and accomplishment for the PR industry in the Puget Sound area. The program is designed to recognize projects and programs that demonstrate excellence in PR and rise above the competition.
About PRSA, Puget Sound Chapter
The Puget Sound chapter of PRSA has served Western Washington for 53 years. Chapter membership has grown, too, from just 33 charter members in 1957 to nearly 400 today, making it one of the 10 largest chapters in the country. PRSA Puget Sound provides networking and professional development for our members while advancing the profession and fostering understanding within the communities we serve. Public relations professionals in the Puget Sound region have played vital, strategic roles in business, government and education. We have helped launch commercial airliners and computer software, a World’s Fair and the Space Needle. We’ve strategized for major political figures and played critical roles in governments bringing change to the Pacific Northwest.
About National PRSA
The Public Relations Society of America, based in New York City, is the world’s largest organization for public relations professionals. The Society has nearly 32,000 professional and student members. PRSA is organized into more than 100 Chapters nationwide, 19 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has nearly 300 Chapters at colleges and universities
throughout the United States. Visit www.prsa.org for more information or to join.
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