Mohit Tater's Blog, page 605

Workflow Management Tips For Vendor Risk Assessment

Today, enterprises are increasingly integrating third-party vendors in an attempt to facilitate the streamlining of business processes. Nonetheless, such vendors also boost the IT environment, increasing the threats that their data security controls face. The data sharing and link between enterprises and their partners call for the creation of a strong program for vendor risk management. Nonetheless, participating in vendor risk management needs the creation of a workflow that is well-organized in a bid to respond to the risks affecting the data environment.

Tips for Enhancing your Vendor Risk

 Assessment Process

Who are the Third-Party Vendors?

Looking at the business world today, it is irrefutable that its future resides in the cloud. In fact, Cisco’s Global Cloud Index projection showed that 59% of every cloud workflow would be provided through software-as-a-service (SaaS) providers by the close of 2018.  In the meantime, the report claims that both platform-as-a-service and infrastructure-as-a-service would drop. The emergence of remote employees propelled by the cloud translates to enterprises that can minimize physical capital expenses.   The only problem is that such third-party vendors are accompanied by more risks.

What risks do SaaS Vendors pose to your Environment?

Based on information from Dark Reading, the costliest data breaches are caused by third-party providers.  For instance, out of the five leading expensive data breach cases, the third-party cloud services and third-party hosted infrastructure vendors account for two of the incidents.

Often, suppliers have virtually unlimited access to your data. For instance, the web apps that your workers utilize in accessing your databases require the use of your most vital information. What’s more, enterprises regularly have inadequate visibility, primarily into their cloud provider security. In case you are utilizing a vendor, keep in mind that the same vendor could be in business with a third-party provider.

What are the Requirements for Regulatory Compliance?

Industry standards such as the International Standards Organization (ISO) offer guidance over creating ideal practices. Nonetheless, many industries often find themselves being threatened by penalties.

Risk management, particularly in the financial services industry is controlled by both state and federal laws.  The Federal Financial Institutions Examination Council or FFIEC IT exam handbook  calls  for    banking institutions  to:
Evaluate potential third-party providers not only on the basis of scope but also the importance of the services they offer.
Determine whether a given third-party relationship supports the entire strategic and objective plans of the institution.

Customize the institution’s third-party management program on the basis of an ongoing and initial risk assessment of the organization’s third parties as well as the services they offer. In the meantime, the Department of Health and Human Services (HHS), which is tasked with the role  of overseeing  the 1996 Health Insurance Portability and Accountability Act (HIPAA) states that  as  a section  of the National Institute of Standards and Technology  security  risk evaluation, medical care  providers  ought  to ask:

What is e-PHI’s external sources?  For instance, do consultants or vendors build, receive, retain or convey e-PHI?

While several organizations look for compliance certifications create customer and client trust, the financial services, and healthcare industries have to comply since noncompliance often results in penalties and fines.

How to Start a Third-Party Risk Assessment

Information security experts regularly help in reminding you to “trust but verify.” Nonetheless, verification is regularly difficult since you do not only work for your vendors but also lack insight into their business processes. The inadequate visibility results in most of the risks that your organization faces.

Vendor risk evaluations have a similar workflow to the risk evaluation that you utilize for your business activities.

What vendors are important to your business operations?
What types of information do your vendors gather, convey and store?
What vendors have access to your servers, systems or networks?
What level of uses access does your vendor have to such servers, networks, and systems?

How to Participate in Proper Due Diligence

Identifying risks serves as the initial step to carrying out due diligence for third-party risk management.  The second step is to confirm that your vendors follow the protocols that are stipulated in the documentation. In the past, vendor risk management depended on audit reports and questionnaires.

Unluckily, questionnaires require you to trust a vendor, and conventionally, audits offer point-in-time insights only. Although vendor questionnaires provide insights into the strategies that companies plan to use, the communication lines sometimes break down.

How to Build a Security-First Vendor Management Program

Vendor management may seem overwhelming since you have numerous vendors spread out across your ecosystem.  Nonetheless, it serves as another compliance branch. As such, when you are dealing with a security-first compliance tool, then you must best ahead of other companies by far. Through real-time risk monitoring, you can evaluate the prospective threats posed by your vendors and assist them in securing their data.

Author Bio

Ken Lynch is an enterprise software startup veteran, who has always been fascinated about what drives workers to work and how to make work more engaging. Ken founded Reciprocity to pursue just that. He has propelled Reciprocity’s success with this mission-based goal of engaging employees with the governance, risk, and compliance goals of their company in order to create more socially minded corporate citizens. Ken earned his BS in Computer Science and Electrical Engineering from MIT.

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4 Ways to Adopt That Entrepreneurial Spirit in College

Study and education are really important elements of life, and the more we can do to ace these, the better it will be for everyone. There are a lot of things you need to consider when it comes to improving your experience in college, but it’s important to know that it’s not just about learning. There are so many things that contribute to college life, and this is something you need to keep in mind.

Think about what it takes to become more satisfied and happy with the way college life is unfolding. Your studies are important, but there are other things you need to focus on as well, such as the entrepreneurial spirit. This is important to get right, and you have to make sure you think about how you can embrace the entrepreneurial spirit in college using these 4 ideas.

Take Some Business Courses

There will be a lot of opportunities in college to take courses and learn more about the world of business and how much it will impact you. Putting some feelers out and learning more about the process is really important because this will set you up with the tools you need to enjoy more success as a business owner in the future. Make sure you have some sort of business input from your college studies.

Start Putting Feelers Out

It is also important to make sure you start putting feelers out and improving the way you understand the landscape of college. Find out what sort of things people want and need, and what services would definitely be required in college. This sort of thing is going to give you a lot of help when it comes to planning your business ventures and understanding what it takes to be more of a success.

Find Avenues to Use

There are plenty of avenues you can use that are going to make you more versed in the ways of business. In fact, using opportunities to make money taking notes is precisely the sort of thing that is going to improve your business acumen and help you earn as you learn. These are the sorts of opportunities that are going to really help you adopt that entrepreneurial spirit moving forward, and this is important.

Speak to Other Entrepreneurs

Don’t think you are going to be the only budding entrepreneur on campus. There are bound to be others who share similar aspirations. There are also likely to be others who are actually doing it, and you need to speak with them. Finding out about their experiences is going to help you a lot when it comes time to improve and enhance your prospects.

These are some of the best ways of making sure you can flex your business muscles while you’re still at college. There are a lot of excellent opportunities for making money and learning about business in college. This is really important for the future, and there are a lot of things that need to happen in order to make this more enjoyable. You have to make sure you think hard about this in the future, and come up with ideas that will help you to improve this.

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Ways to Profit from P2P Bitcoin Trading

With the availability of numerous online platforms, namely P2P (peer-to-peer) marketplaces, buying, selling, and especially trading bitcoin can grant new ways for one to earn a profit! When it comes to earning with bitcoin, P2P Bitcoin trading is definitely one good way to do so! There are several ways to earn a profit from P2P Bitcoin trading—but first, what exactly is peer-to-peer?

What is P2P Bitcoin Trading?

Thanks to the internet, P2P marketplaces for bitcoin trade have become one of the best ways for anyone to earn a profit. This involves you trading the cryptocurrency with other users of bitcoin, making the transaction even more engaging than ever!

What are the Most Profitable Ways to Earn a Profit from P2P Bitcoin Trading?

One of the most important things to consider is the profitability of the method of earning from P2P bitcoin trading. As such, there are a lot of methods one can consider when it comes to this area:

Day Trading

This method involves trading bitcoins with another user and then selling them on the same day for a higher price.

Bitcoin Lending

This method has you acting as a ‘bank’ and lending a certain amount of bitcoins to your trader at a certain level of interest.

What are the Easiest Ways to Earn a Profit from P2P Bitcoin Trading?

While day trading and bitcoin lending are profitable, there is also a certain degree of complexity in using them. Thankfully, there are certain ways to make it easy to use when aiming for a profit in P2P trading:

Social Media

When it comes to this, take advantage of the numerous Facebook groups and group chats as there are surely willing traders you can talk to. Take caution though as there are instances of fake accounts in any social media platform you choose to use. Thankfully, those platforms have their own customer support systems you can contact should you ever be victimized.

Online Forums

When it comes to this, there are several forums that discuss the cryptocurrency, and as such, presents a good chance for you to find a trader from there.

However, there can be instances of online scamming when it comes to this particular method. Luckily, there are always customer support systems that are more than willing to help you out.

P2P Marketplaces

This is actually one of the safest ways you can rely on for profit. Various P2P marketplaces come with their own offerings for users, ranging from easy verification processes to over 300 payment methods such as iTune cards and credit payments.

Why Earn a profit for trading? Why not!

In the end, however, you can never really know what the easiest or most profitable method you can use to earn a profit from trading. The best method for every trader out there is to use the safest one to do so. Luckily for you, the numerous P2P online marketplaces are surely your best bets to consider!

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5 Benefits of Using A City Office Business Address

Businesses require a central command station. In other words, they need an office. Here, the staff can work and keep the enterprise running. It also provides a physical location where clients can visit and buy goods or services. They can also visit it and express their views on the enterprise. Seeing as it is a physical space, an office can be located anywhere. Having your office in the city provides a number of advantages over other locations. Here are the benefits of having a city office business address.

Professional credibility

When you have a physical location which your clients can visit, your business gains a tremendous amount of credibility. A physical address makes it so that your business can be verified. One of the most important verification agencies is Google Places. Having your city office listed in this digital directory allows your clients and other stakeholders to find you easily. In addition to that, the physical space shows that your enterprise is tangible and legitimate. It also provides a platform through which clients and other stakeholders can interact with your enterprise on a first-hand basis.

Competency

Having your business office premises in the city provides you with an opportunity to be close to the center of innovation and commerce. This grants you an opportunity to increase your competency in the field of industry within which you operate. You can learn from your surroundings and improve your products or services. Being in the city also allows you to increase the rate of success rate whenever you launch any initiatives for your customer base. Hence, your degree of exposure improves your competency.

Accessibility

Cities are usually the centers of commerce and governance. Therefore, having your business premises in the city provides your enterprise with an opportunity to be accessed easily. Stakeholders, clients and investors can visit your premises with minimal confusion due to easy accessibility through a street address. In addition to that, you have easier access to the resources and implements that are required to create your products or deliver your services. This increases productivity and enterprise success in general.

Security

A city location improves the security of your business. Your cheap business address London can benefit from the professional security services that are put in place by office block proprietors. Physical and digital security are implemented as part of the managed office agreement. It takes the form of CCTV cameras, trained guards, secure infrastructure, encrypted Internet access and sufficient lighting in and around the business premises. Hence, you can be sure that your enterprise resources are always safe and secure whether you are in the office or not.

There are many benefits of having your business in the city. Not only are you easily found, an urban location puts you right in the middle of all the action. A city address grants your enterprise a favorable image and credibility. As a result, your business can operate effectively and grow at an exponential rate.

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5 Tips on Picking A Debit Card for Teenagers

One of the most important resources for modern financial management is a debit card. This type of plastic money allows us to spend and invest our money in a controlled way. By using a debit card, we can never spend more than we have. This is because the expenses that we can handle using this card are limited by the amount of money that we have in our bank accounts. As such, a debit card is an essential item to have in today’s economic landscape. It is actually quite important for parents to introduce this card to their children when they are at the teenage level. By doing so, the teens can begin to learn financial management early in life.

5 Tips on Picking A Debit Card for Teenagers

Here are tips on how to pick a debit card for teenagers:

Explain the basic operation of the debit card

The first step to getting the most ideal debit card for your teenage child is to explain the fundamental operation of this financial tool. Explain that the debit card requires that money be first of all deposited into their bank account. Having done so, they can proceed to spend it. Unlike a credit card, you cannot spend money that you do not have. By explaining this foundational principle, you can prepare your teen to make use of the debit card successfully.

Explore the fees

A debit card attracts some fees upon usage. Examples of these are an activation fee, transaction fee after ATM withdrawal, service fees charged every month and purchase fees. These charges can differ from one card to the other and are advertised as part of debit card promotion. Therefore, you can perform some research to find out the debit card which provides you with a most comfortable and affordable fee schedule. Having done so, you and your teenage child can pick it. This will most often involve setting up a bank account. Hence, you can assist your teen to perform this activity as well.

Research the extra benefits

In a bid to attract depositors, banks normally offer special benefits for teenage holders of their debit cards. Examples of these are the cash for grades program which rewards teens with cash money for doing great at school. Other benefits include no charges for shopping online and smartphone applications to interact with the bank account. Pick out the debit card for teens whose benefits are most attractive to your teen.

Establish an initial budget

The debit card requires to be loaded with money so that it can operate effectively. As such, you can establish an initial budget with your teen. This involves making a deposit into the backing bank account. You can load it with money that they have earned while doing part time jobs. You can also load it with some of your own money as an initial grant. Having done so, you can explain that your child can only spend what is in the account and nothing more. While picking an initial budget, it is important to consider elements such as the teen’s age, level of maturity and the types of things that they might buy using the card.

Assess the client support mechanism

Every debit card provider company strives to ensure maximum satisfaction with their services. As such, it is important to analyze the customer support system before getting a debit card for your teen. Check to see how many methods of support are provided. Examples of these are email, live chat and phone calls. Furthermore, you can check their website for testimonials. Having done so, pick the one with the best client support system.

These guidelines can help you to get the most ideal debit card for your teenage child. Once you have done so, make sure to explain about debit card security and encourage them to be responsible spenders. This is how to create a firm financial foundation for your teen.

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How to Scale Your Facebook Ads

The beauty about developing the ability to scale your business’s Facebook ads is that there are no secret hidden tricks and tips. There are no rules that have been written in stone and no scientific techniques have been devised to achieve successful scaling of Facebook ads. You see, the fact is that if you ask a bunch of variant Facebook advertising agency experts, each individual will give you a unique, distinctive answer. Are you someone whose heart beats faster at the idea of multivariate testing, whose breaths get faster in excitement when contemplating how to push prospective consumers closer to the final stages of the sales decision process, and who cannot get enough of monitoring campaigns intimately? Okay, then you’ve got our attention. And hopefully, we have yours.

Scaling methodologies are dynamic, and the constant is that they change consistently with a minor algorithmic variation. In order for you to understand the concept of scaling, let us focus on the discrepancies between vertical and horizontal scaling before moving on to other topics.

Horizontal scaling versus vertical scaling

If you wish to be truly prosperous at scaling, you can not just vary your budget, increase or decrease it, leave it and expect to get super awesome results. This technique of scaling, known as vertical scaling, is completely reliant on the budget being the only variable you can play around with for strong return on investment rates.

What we recommend is to use horizontal scaling, which allows you to play around with more than one variable. Under such scenarios, a marketing professional will test different ad campaigns, kinds of creatives and target markets to see what works best with the general objective of founding a steady, stable account structure to achieve long term scalable prosperity.

Situation number 1

Imagine that there is a brand marketer who has a bunch of advertising campaigns that target a lookalike of his previous consumers and is working effectively with more than 3 times the return on ad spend and he wishes to amplify it. What paths can he follow to implement this strategy? What do you think he can do?

What this brand professional could do is to attempt introducing two new lookalike audiences based on pixel events. What is that, you ask? If you have the Facebook pixel installed to every single page of your website, you can put additional code on specific pages to track and gather reports of the details of every single action on your website (account registration, search, buy decisions etc). This option also allows you to manage audiences of those targeted events.

Coming back to launching 2 new lookalike audiences based on pixel events, the brand marketer can either put them together in one ad group or launch them separately. This will of course be dependent on the amount of audience overlap between them. Majority of social media advertising experts test a 1% of lookalike audiences.

Set Up Audiences

After you have conducted multiple tests, you will know what works. You will have to set the add to cart option audience segment for the last thirty days.

If your site receives stable incoming traffic, a minimum of 5000 unique visits per month, it will also create a 2 times add to cart audience, from which you can generate a lookalike one. After that, make up a Page View audience.

Now you are ready to use the Audience overlap tool as you have set up these audiences and their lookalike groups as well. It is up to you whether you wish to put the ads together as one campaign or use them in an isolated manner. Each audience segment that you wish to overlap should contain a minimum of ten thousand people. You can use Custom Audiences, Lookalike Audiences, and Saved Audiences.

Situation no 2

Now suppose there is a marketer who is wondering what to do as his audience is complaining that he is sending them too many ads. He has Website Custom Audience remarketing ads set up for anyone who has visited his website since the last three months. It’s doing very well and produced a 3 times return on ad spend worth but the frequencies are above the value of ten and performance has declined. What can this character do to rectify this problem?

It’s actually quite simple: don’t put all your eggs in one basket. In other words, do not lump all your remarketing traffic into a single ad group that is programmed to go to the same group of people at the same pitch. Remember, effective remarketing is all about quality! We prefer to get our traffic from the top funnel as they usually tend to stick around for a longer period of time.

At the very least, kick off your program with a 3 day, 10 day and a 30 day audience pool through the Custom Audience creation tool. If you are an online retailer, then you can even personalise those time windows. Each of these audience groups will get an ad that is slightly different from the rest. It is understandable that someone who visited your site 2 days ago will be a lot more interested in your portfolio of products and services as compared to a visitor who stopped by your website last month.

What you can do is to establish varying time lags with diverse ad creatives and copy to each customer segment. Start small and build your way up slowly. The different time windows will let you scale sustainably as you will be demonstrating a wide spectrum of pitches to your audiences, thus assisting you in comprehending what truly works and what does not. You will digging a lot more into customer data, ad optimisation and creative copy testing.

Training Program

Now the above two scenarios are only two when it comes to scaling. If you wish to train yourself further, there is a plethora of training materials available online for you to refer too. Remember to apply your principles that you learn and to keep experimenting. With time, you will become a top level scaling guru!

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Turning Seas of Data into Pools of Wealth: Don’t Drown in Big Data

“Sea of gold” (CC BY 2.0) by 0niRAM

The internet might be a sea of opportunity. However, if you don’t know how to navigate the potentially choppy waters, you and your business can quickly sink. For entrepreneurs, the online world is awash with valuable data that can unearth gaps in the market (gaps you can fill with a business idea) and improve your products. Indeed, we now live in an age where virtually everyone does virtually everything online. Whether it’s via their computer, mobile or TV, the world is more connected than ever and that means there’s a pool of data you can tap into at any time.

However, much like the ocean can look like a never-ending expanse of blue, the world of big data can seem like a constant stream of seemingly identical information. As a business owner looking to dive into the world of big data, it’s important to realise that there’s more out there than meets the eye. Indeed, when you scratch beneath the surface, you’ll see that there are hidden depths you need to explore if you want to get the most out of information available to you.

Defining Big Data

For example, the online casino gaming industry has become a $51 billion empire over the last two decades. From a small handful of sites offering a small handful of games, the industry is now flooded with products and innovations. For anyone looking to tap into this market, the wealth of data out there is great. However, sifting through it is no mean task. Today, there is no “average” player. What’s more, players expect to have all things on all devices at all times. In other words, lines have been blurred in every way possible.

A good way to describe the gaming industry is that it’s like a blanket. Because there aren’t any clear lines, it’s easy to adopt a universal approach when it comes to marketing and the like. In some respects, that’s okay because the “typical” gamer doesn’t exist anymore. However, in such a competitive market, blanket statements aren’t the way to get ahead. One company to learn from in this regard is Mr Green. Trading under the name, Mr Green Co, the iGaming operator formed a media buying partnership with NetEnt and Ve Global in 2018. As part of the deal, Mr Green is now able to use big data in a more productive way.

Use the Right Information in the Right Way

“Wikipedia Concept Map” (CC BY 2.0) by juhansonin

Along with its own data insights, the casino operator uses NetEnt’s global database in tandem with Ve’s Demand Side Platform (DSP). According to the 2018 press release, the partnership allows Mr Green to be more “accurate and precise” in its marketing activities. Essentially, what the company has is the ability to analyse data in a more granular fashion. To put it another way, the company can redefine the lines that have become blurred by the mass of information out there.

From this, the three companies are able to identify and utilize trends through Ve’s first-to-market programmatic solution. The end result is targeted media acquisitions and adverts and personalized products. For the aspiring entrepreneur, the lesson here is that any business, new or old, shouldn’t simply consume as much data as possible without chewing it first.

The internet is a great place to harvest massive amounts of information. However, as the old saying goes, you always have to separate the wheat from the chaff. As a business, collecting as much information as possible is great. But, if you fill your ship with too much, you’ll quickly sink. Therefore, if you want to get ahead of the game, makes sure you find ways to analyse big data and not simply collect it.

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Tips for Dressing like a Gent, Ft. Beckett Simonon

It doesn’t matter if you are a leader in your company or industry. What does count, however, is that you dress like one. As one-sided as it sounds, people will often judge you by the clothes you wear, the accessories you don, and the way you style yourself. So, within a split second, they will decide if you are someone to be respected and looked up to.

Beckett Simonon is a direct to consumer brand changing the way premium shoes and accessories are offered. We provide men with handcrafted shoes, bags and belts at a reasonable price, while ensuring exceptional service, quality and integrity. Here are the most important ones to remember:

Be Aware of the Dress Code

It is quite common these days for offices not to enforce a dress code. Rather, they may mention terms like smart or smart casual to give employees an idea of what to wear. Unfortunately, this doesn’t really help much. In such environments, you need to be careful to strike the perfect balance. On the one hand, you shouldn’t look overdressed. At the same time, you should always look put together and professional. This is especially important if you tend to deal with high-level clients.

Create a Staple Wardrobe

As a busy individual, it can be exhausting trying to come up with different ways to style your looks. The good news, however, is that you don’t have to put too much effort into it. Rather, stock up on staples like pants, shirts, skirts, blouses, jackets, and so on. Make sure that they are either dark blue, grey, or black so that they are appropriate for all occasions. Now, that you have these essential pieces, it is helpful to learn how to mix and match. This way, you can take one set of clothing and wear it in a number of different ways. This doesn’t just save time, it can also help you save money.

Get Everything Tailored

There is nothing worse than seeing someone in clothes that don’t fit well. It doesn’t matter how expensive the brand is or how unique the piece is. If it isn’t a perfect fit, the look simply will not work. This is why it is so important to get all your clothes tailored. Firstly, you should always shop as close to your natural size as possible – there will be fewer adjustments to make. Then, you should find a tailor who is able to make those clothes look like they were made for you.

Pay Attention to Your Accessories

While the main components of your outfit should be the focus, you shouldn’t forget about your accessories. These include shoes, jewelry, ties, and bags. For these pieces, you should look for classic brands and avoid anything that seems too trendy. It can be a good idea to splurge a little on your accessories as they can last a lifetime if you take care of them well.

These are all the ways you can dress like a leader and garner the attention you think you deserve. By dressing for success, you will be willing your career in the direction you would like it to go.

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Entrepreneurs Must Trust The Process

Anyone with a pinch of creativity and even just a small urge to acquire wealth has tossed around the idea of giving up the 9 to 5 job and starting a business. Entrepreneurship has become ingrained in the way of life and has spurred on new innovations. The ability to create and start a business out of thin air has led to the creation of many new jobs in many different sectors and industries. Businesses are born from creative individuals and continue on through determination. However, the vast majority of ideas and businesses die out over time. Only the strong survive because business truly is a “winner take all” kind of game. Fortunately, the entrepreneurial spirit and creativity of people never dies and, of course, people always love making money.

Careful Considerations

There are a variety of reasons why someone would desire to start a business. It could be the idea of not having to work for anyone else. Many people are passionate about a certain subject or area and are able to turn that into a business. And some people simply want to make lots of money and look to become an entrepreneur to obtain that wealth. Whatever the reason may be, starting a business is a thrilling venture, but a risky one at that. The majority of people have an idea and a dream to start a business, but only a small amount of people have the drive to accomplish it. Before diving into entrepreneurship, you may want to see what it takes to become an entrepreneur before fully committing to one idea or opportunity.

What’s the Big Idea?

Your big idea might be photography? If it is, do you have your photography portfolio? Is it selling sports memorabilia? Is it starting a hot yoga studio? Is it building a bar, a coffee shop, or both? Whatever it is, the specific idea is unique to you. It is easy to formulate an idea of how to make money and grow a business, but it is much more difficult to actually implement the idea and make it happen. One of the first decisions that need to be made is to decide whether or not it is worth your time and effort. What is the risk/reward profile? One must consider if the risk involved in an investment is worth the potential reward on the other side. Better to avoid a failed business now, than to go all in, only to find there is no market for your product or service. Decide if your idea is in demand and marketable. Next, decide if you are able to sow the risk that is necessary to reap the rewards later on.

Don’t Be A One-Man Band

The idea is there. The reward is worth the risk. And people are just waiting to buy your hot, new product or use your amazing, new service. So, now what? It is important to not only rely on your own expertise and intuition. Networking and finding resources outside of yourself is one of the most important steps before starting a business. There are many different levels to a business and most people cannot do it alone. Look first to others to find the skills in areas where you may be lacking. If you are great at marketing things, but not so great with numbers, then find yourself an accountant. If you can work a cash register, but do not know how to make coffee, then find a barista. The obvious point is to surround yourself with individuals who are interested in your business and can help you grow it effectively. Thankfully, we now have something called the internet that makes this easy and efficient to do. Make a profile on LinkedIn, if you have not already, to network and connect with professionals in any field. Or use a website such as Zip Recruiter to find skilled workers that you may need. No matter where you are at in your adventure of entrepreneurship, it is always a good idea to look outside yourself and find advice from other professionals who have already been through the wringer.

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Airtame launches new Product, Airtame 2

In the past 4 years, Danish startup Airtame has marked itself as a frontrunner in the world of wireless HDMI. Now they’re launching a new hardware product

Copenhagen, October 10, 2018 – Airtame, a Danish startup that produces a wireless HDMI solution for both the business and education sectors, has announced the launch of their second generation hardware product, Airtame 2.

The new product will deliver much more than a cable-free solution by tapping into digital signage and app integrations. Whereas the first generation Airtame was mostly a screen mirroring solution, Airtame 2 is re-imagining how to turn blank screens into smart, collaborative displays.

The main differences between Airtame’s first product and Airtame 2:

Better components: Four times the amount of RAM for speedy firmware and software updates and a product better equipped for future advancements.
Brand-new WiFi chip: The new chip is about five times faster than its precursor, which provides the user with both a faster and more reliable internet connection.
2 x the wireless WiFi range – making it easier to roam around an office or classroom more freely
Kensington Lock input: Protect the device in semi-public environments such as classrooms and waiting areas.
Intuitive LED – the glowing light indicates the current state of your device, whether it’s updating, in standby mode or actively being used to present.
Flexible setup: Mount the device with the supplied magnetic wall mount. No need for drilling into a wall!

“Airtame 2 takes a huge step forward in design and functionality,” says Brian Kyed, CPO and Co-Founder at Airtame. “Where the main objective of our first product was to get rid of cables, Airtame 2 will empower people in professional settings to use screens and projectors to their full potential – and unlock better collaboration. After years of product development and user feedback, we’re proud to deliver Airtame 2, which is not only extremely easy to use but will also improve any forward-thinking workspace.”

Airtame 2 retails at $399 per device. Airtame recently released four Homescreen apps, simple app integrations for better team collaboration and digital signage. Airtame has doubled its revenue two years in a row.

About Airtame

Airtame is a wireless screen mirroring solution that allows you to instantly display content from any laptop or mobile device, to any display. Its multifunctional use case means that it can also be used as a digital signage solution.

Airtame started out as a record-­breaking crowdfunding campaign in 2014 during which they raised a total of $1.3M. Since then, Airtame has grown into a company with over 90 people from across the world and have shipped over 100,000 devices.

Airtame’s mission is to help professional environments use screens better.

The company is based in Copenhagen with other offices in New York and San Francisco.

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