Mohit Tater's Blog, page 602

The Different Online Marketing Strategies

Starting an online business can be exciting and overwhelming at the same time. No matter what your business is or where your business is located, there’s always one common denominator – marketing.

It doesn’t matter how amazing your services or products are that you’re offering if customers don’t know they exist, and where to purchase them. If you’re looking for different ways to market your business online, here are seven ways that can help your business grow.

Mobile Device-Ready

Majority of people now utilize the Internet from their mobile devices, so ensure that your marketing content translates on both desktop and mobile versions. To build trust, customers look to make sure that you’re consistent across all of your platforms. Also, making sure your marketing is mobile device-ready means you’ll mainly be able to reach your audience, and they’ll be more likely to engage.

Email Blasts Matter

Email marketing is one of the best ways to communicate with your customers. Not only is email marketing a quick way to connect with your customers, but it’s also cost-effective, with free online sites you can utilize to send out the blasts. Just as customers access the Internet with their mobile devices, they’re also able to check their email. Emails keep your brand on the customers’ mind.

Focus on Social Media

Social media and social media influencers are one of the most significant tools for marketing. Social media is used by both small and large businesses to engage with customers. Social media influencers have established credibility and a large following of individuals who have come to trust their opinion, so they can“influence” others to try a new product or service.

The key to social media is to find out which platform your audience uses most (for example, Instagram is preferred by younger audiences versus Facebook), and then focus your marketing content towards your target audience.

SEO Is the Key

Search engine optimization is a crucial factor in helping your brand reach customers that are looking to purchase the type of products or services you’re offering. Google is the number one search engine in the world so it’s essential that your site can be located on their listing. To keep your site as searchable as possible, it’s recommended that you monitor the keywords that drive individuals to your site.

Blogging Is Relevant

If you’re looking for different ways to drive consumer traffic to your website, then try introducing blogging. By blogging content that’s relevant and valuable to customers, it will drive traffic to your social media and website. In addition to organically building your website traffic, it can also increase your ranking in search engines like Google. Another highlight to blogging is that it gives your brand personality and more than anything, customers want to feel connected with the companies they shop with.

Blogging creates more content for your website, which shows search engines that your site is active, and the keywords used will help with search engine optimization.

Engage Your Audience

Digital marketing is the key to engaging with your audience. Special in-person events, working with a social media influencer, webinars, and call-in podcasts are all ways to interact with your customers. Being interactive with your customers is the best way for them to build a good relationship and loyalty to your company.

Customers Come First

Although ways one through six are all critical in marketing your business online, they’re all secondary when it comes to this last point. The customers are the “bread and butter” of your business so they must come first. Therefore, you’ll have to learn your customers and engage with them. Make sure you listen to your customers’ feedback. To be impactful, make sure you’re producing content that interests them.

Digital marketing online is only going to continue to grow. Whether the business is a small startup or a large established one, it’s important to stay up-to-date with the current marketing trends. At Bing Digital, you can entrust that your marketing needs will be met, and that your business will see the positive results of their work.

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5 Simple Ways to Stay-Up-to-Date in your Professional Field

Working in today’s dynamic and fast paced world means constantly keeping up to date with industry trends, new information and discoveries. This is not only important if you’re just starting off your career, but it remains highly important throughout your entire career. Constantly staying up-to-date in the industry is extremely important when working with clients who may demand the latest products, technology and/or procedures. You always want to make sure to therefore be prepared and offer your clients exactly what they’re looking for. Staying up-to-date is however also very important for self-growth as it is important to keep the brain active and open to new knowledge. A few great ways to say on top of new trends and information are: reading, finding a mentor, networking, following prominent people on social media and listening to podcasts as well as watching informational videos such as TED Talks.

A great way to keep the brain active while refreshing your skills is to obviously keep studying. There are a number of online courses on offer which you can take to work on building soft skills such as leadership and negotiation or IT skills applicable to a wide range of roles. Reading in general is a fantastic way to gain new knowledge and there are an incredible amount of articles, opinion pieces, journals and trade publications discussing topics within all industries, which are easily accessible.  For example, We Build Value is a free digital magazine focusing on the engineering and construction sector which constantly offers stimulating articles on invigorating topics within the industry.

Another great way to stay informed is by having a mentor with whom to exchange thoughts on a regular basis.  A mentor can either be a stranger or a friend who has experience in your industry or an industry you are interested in and who can share new information in a social context. A mentor should be someone you can ask a number of questions, without ever feeling judged, and who can also provide and share a different perspective. Informational learning via a mentor is key to understanding the ins and outs of an industry.

Networking events are not only a great way to build connections by meeting new and interesting people, but they are a wonderful way to gain valuable knowledge and different perspectives. Conferences, industry events and training sessions are great places to start, and reaching out to suppliers, customers and professionals who work in related fields is also a great way to gain a wider understanding of the industry. Networking with new people who may work in similar fields could also be a different way to stay informed on what your competitors are thinking and doing.

It is no secret that social media has become the quickest source to news. People of great influence often share their thoughts on social media, wanting to interact with their public and followers and start a discussion. Thus following well-known experts and industry people on Twitter, LinkedIn, Instagram, etc. is a great way to absorb real time news and their latest thoughts and opinions. Don’t be afraid to reach out and comment on posts as well, it can be a fantastic way to make valuable connections while sharing insight that could be useful to someone else. LinkedIn also has a selection of active groups and forums where people share ideas and learn from one another.

Similarly, to social media, podcast are slowly taking over the world and sharing insightful news on current topics. They can be extremely informative and entertaining at the same time and they an easy way to keep up with trends while passing time on your commute, at the gym or even walking your dog! Find a podcast within your preferred industry and just press play to immerse yourself. Watching TED Talks is also a great way to stay informed while hearing other people’s professional opinions and thoughts.

Staying up to date within your industry and other similar industries is extremely important in providing the very best and and most efficient work. By constantly absorbing new knowledge your brain is stimulated into producing new ideas which can benefit not only yourself but also your company and industry.

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Why Enterprise Cybersecurity Should Be a Top Priority for Your Business

If 2017 was the year that ransomware became a part of daily discussions among enterprise executives and IT professionals across a number of companies, then 2018 is – hopefully – the year when cybersecurity takes over as the hot topic. Firms across the globe are reinforcing their security defenses – and here is why your enterprise can’t afford not to do the same.

Your Clients Expect It

Unfortunately, hacker attacks have risen dramatically lately – but the silver lining is that this has led to increased awareness about the threats that lie out there. This means both that you can better prepare for it and that clients know what to expect from you. Especially major clients will be the ones that will know what to look for – and you definitely do not want to discourage them from pursuing a long-term business relationship with you because you failed to invest enough funds in IT security. Show them that you take their security seriously and take appropriate measures to protect their data from malicious hackers. A data breach could cost you more in damaged reputation than the money you could have allocated to prevent it in the first place.

Source: Pixabay

Regulatory Bodies Will Be Looking for It

Regulatory bodies are also taking cybersecurity seriously – and they are looking for proof that you are doing the same. You need to come up with a comprehensive cybersecurity strategy that includes technical and organizational measures advocated by regulators. Setting up a WAF to protect your web applications from attacks and keep sensitive data safe can also help you achieve compliance by adhering to PCI-DSS requirements. And, make sure that your staff is up to speed with data security requirements, especially when dealing with sensitive and financial information.

Your Employees Need It

Cybersecurity training and awareness is key to keeping your firm protected, as your employees could be your strongest allies or your downfall in the battle against cybercrime. Research suggests that over 40% of security incidents are due to negligent employees, and 96% of consumers believe that most data breaches have something to do with careless insiders. They might be on to something, as 1 in 4 Americans admits that they do not turn off or lock their computer before leaving work. Remember: your company is only as strong as its weakest link – and investing in employee training can help you avoid embarrassing security breaches.

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How can you do Recycle Bin Recovery Free?

Performing recycle bin recovery is very important if you lost files and you want to get them back faster than ever before. With the right tool you can easily do that. However, you have to keep in mind the fact that adding more files and reinstalling stuff will make the process many times harder. That’s why we encourage you to avoid installing any stuff once you know you want to do recycle bin recovery. This way you can easily avoid any problems.

Why is recycle bin recovery necessary?

The benefit that comes from using such a recovery system is that it’s designed to be very helpful and fast. It works amazingly well and you can adapt it to your own needs. The challenge with recycle bin recovery is that once you start adding in more stuff, recovering items is more complicated. But it still manages to work if you use a professional tool.

That’s why you need to consider the right recycle bin recovery application as fast as possible. You should always make sure that you create a list with all the items that were deleted. This way you can ensure that nothing bad happens and you can get control over your items right away. Even if it might be a bit tricky to do that right off the bat, you will enjoy the process a lot and that’s what really matters the most in the end.

How can EaseUS Data Recovery Wizard Free help?

EaseUS Data Recovery Wizard Free is one of the best recycle bin recovery products that you can find on the market. The thing that makes it stand out is that it works very well, it’s adaptable to your own needs and you can feel free to access it whenever you see fit. The cool thing about this product is that you can adjust it to your own needs, and you will not have to worry about any hassle.

The way EaseUS Data Recovery Wizard Free works is very simple and it offers a lot of convenience as well:

Download and install EaseUS Data Recovery Wizard Free, then run it
Select the location to start. In this case it will be the recycle bin recovery or desktop
Scan the computer and wait until the scan is finished
Preview the items that you can recover and check the list to see if the desired file is there.
Press Recover and wait until the recovery process is complete.

The great thing about using a tool like EaseUS Data Recovery Wizard Free is that you can do recycle bin recovery very fast. It certainly works amazingly well and it’s super adaptable top your own requirements. If you need to recover files from your recycle bin, don’t hesitate to use EaseUS Data Recovery Wizard Free very fast. This tool will give you all the features and tools you need, and in the end it will be well worth it, especially if you lost some really important files!

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Growing Your Trading Account – 3 Tips

It can be quite a dream come true, when you are able to grow your trading account into a sizeable sum. Many successful traders like to talk (or even brag!) about their special techniques or share trade secrets that will teach everyone how to make large profits in forex. But many times, they forget to mention what hard work it is! However, for those new traders who do put the time and effort into learning how the foreign exchange market works, they will find potential for growth. The wisdom is to start small and then as you get a substantial number of successful trades under your belt, you can kick it up a notch. Here are three of the most useful tips to know when you’re ready to grow your trading account and how to go about doing it in the safest way that will keep the risk level down.

Tip #1

Say you’re starting out with 1k in your account. Or maybe even 3k. That’s a sizeable amount and you don’t want to risk losing it. Your point is to increase it, so you need to be careful about risking any portion. Starting from a $1,000 point, consider keeping your trade level down to $10 per trade. Will you get rich at 10 bucks a shot? Not likely. But will you learn the tricks and trades of playing like the pros? You can certainly come close to that goal! But don’t make the mistake of thinking small. Instead of thinking of a mere 10 dollars when you place that trade, think of it as $100! Or $1,000! When you’re trading large sums, you tend to be much more careful about taking risks. Learn those concepts on small trades so that when you begin placing larger orders, you will understand how to protect your investment. Stay disciplined and keep your focus. Once you have a few weeks or months of earning, then slowly begin to increase your trades.

Tip #2

Keep your profits in your account. Once you begin winning, it can be tempting to take that money out to make a purchase or to take the wife out for a night on the town. Stay disciplined. Avoid the temptation of wiring out your profits. Slowly, you can set a goal of living comfortably off of your forex trading profits.

Tip #3

Set long term goals. Some traders like to think that they’re pushing themselves by setting daily profit goals, but it doesn’t really work like that. Anything can happen in a day, and there can be events beyond your control. Long term, such as weekly or monthly, goals are a much better plan. It can also keep you from feeling the urge to make a bad trade, just so you can try to meet your daily goal. Remember that there is a lot of hard work involved before you get to a place of consistent profits, so take  your time getting there. Stay in it for the long run!

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Top 5 Future Generali Life Insurance plans in 2018

Future Generali Life Insurance Company Limited, a private insurance company in India, is a joint venture between the Future Group and Assicurazioni Generali. It began its operations in September of 2007, and seems to have achieved its break-even point in 2013, that is the sixth year of its operation. In the same year, that is 2013, it even got an ISO 9001:2008 certification, and not to mention, an ISO 27001:2013 certification in the following year, that is 2014. With collaborations with major banks such as Bank of Maharashtra, UCO Bank, Laxmi Vilas Bank, and several others, this life insurance has on offer services such as Personal, Commercial and Social or Rural Insurance.

Assicurazioni Generali

Assicurazioni Generali or simply Generali is an insurance company based out of Trieste in Italy and is known to be one of the largest in Italy, not to mention, the third largest in the world. In 2010, this insurance company became the second largest in the world, regarding revenue, and stood just below AXA.

The company which was founded on December 26, 1831, under the name Imperial Regia Privilegiata Compagnia di Assicurazioni Generali Austro-Italiche grew largely in importance by becoming one of the largest insurance providers, both in Italy as well as Central Europe. This was aided by the fact that Trieste was an important seaport of the Austrian empire at the time. And as of 2017, it ranks at number 57 on the Fortune List of 500 Global Companies and is in place number 43 on MIT’s worldwide ‘Smartest Companies’ ranking, which was done in 2015.

Today, the Future Generali Life Insurance Company has its presence and operations, mainly in places like Europe, the Middle East, and East Asia, and also has a large market share in places such as Italy, Poland, Hungary, Germany, France, Austria, Slovenia, Spain, Switzerland, Netherlands, Croatia, Serbia, Japan, China and Bosnia. It has secondary operations in countries like Latin America.

Future Group

The Future Group, an Indian private conglomerated, headquartered in Mumbai, India, is known for its significant and prominent presence in the retail sector. It has a popular chain of supermarkets such as BigBazaar and FoodBazaar, not to mention, lifestyle stores like Brand Factory and Central. It is also notable for having a presence in the FMCG sector with companies such as Future Retail and Future Lifestyle Fashions. These companies are one of the topmost companies to be listed in the BSE and the NSE.

In May of 2012, the Future Group is said to have sold 50% stake sale of its fashion retail chain, Pantaloons to the Aditya Birla Group, to pay off a debt of 1.2 billion U.S. dollars. Whereas, in November of 2014, the Future Consumer Enterprises Ltd. Is said to have acquired 98% from Actis Capital and other such promoters, and with that, Nilgiris is now a fully owned subsidiary of Future Consumer Enterprises, not to mention, the Future Group.

The Future Group has partnered with the Generali Group to form the Future Generali Life Insurance Company Pvt. Ltd. The company was also in talks with another merger with Larsen & Toubro but had to back out when the Future Group refused to support this merger.

Various insurance plans and policies meted out by Future Generali Life Insurance

Today, life insurance has become a vital part of our lives, without which, there is no sound financial plan. It helps you out by securing your family’s financial future, in the case of your absence. Not to mention, it also provides you with coverage of expenses, in case of an accident, or any such event which may cause a temporary or permanent disability, and inhibit your earning capacity.

Life insurance is also a very important investment tool, helping you build wealth in a planned fashion. This will help you not only to save up but to achieve your future financial goals as well, which could range anything from purchasing a new house or a car to securing your child’s future with good education to your child’s marriage, not to mention, it also helps you with income after your retirement.

When it comes to life insurance or any other kind of insurance plans, no one that does it better than Future Generali Life Insurance, offering different types of easy-to-understand insurance policies. These plans help you to meet all your financial goals, such as the above-stated ones. So, let’s take a look at what these plans are, and what they have on offer.

Savings Plans

Everyone needs to save their money, to meet both their present as well as future financial goals. Future Generali has various such Savings Plans on offer that help you do just that and provide insurance cover, all at the same time.

Traditional Plans

Traditional Plans are those plans which provide more than just a single benefit. In other words, they provide multiple benefits like the cover of risk, fixed income return and not to mention, salary and retirement benefits. These are the oldest plans and are suitable for those who are not willing to take too many risks while investing in insurance. They offer a sum assured as well as a guaranteed bonus at the time of maturity. They are also suitable for tax planning.

The various plans that come under this scheme are:

Future Generali Assure Plus
Future Generali Triple Anand Advantage
Future Generali New Saral Anand
Future Generali New Assured Plus


Unit Linked Insurance Plans

Unit Linked Insurance Plans or ULIPs benefit you from returns that are linked to the market as well as provide a life insurance coverage. These serve as wealth-building tools, fulfilling your medium and long-term financial goals.

Some key features of these plans include:

You have the option of investing in equity and debt securities having low, medium or high risk.
The insured person has the option to participate in capital markets.
In case the insured person dies, the sum insured or the market value or fund value of the investment, whichever is higher, is paid.
The fund value becomes payable upon the maturity of the ULIP.
You have the option to either close or partially withdraw the ULIP.


Term Insurance Plans

Providing financial protection to the family of the insured, in case of the demise of the insured, is one of the primary functions of life insurance plans. That is one of the reasons why they are built to be affordable.

Term Insurance plans are such plans which are inexpensive and offer complete protection as well as financial security to the family of the insured, in case of any unfortunate events. Term insurance also provides financial coverage to the policyholder for a certain period.

Future Generali Life Insurance has on offer, a wide variety of term insurance plans. Some of them are:

Future Generali Flexi Online Term Plan
Future Generali Care Plus
Future Generali Term with the return of premium
Future Generali POS Term with the return of premium


Health Insurance Plans

With rising healthcare costs, it is important that you have a proper health insurance plan in place, that not only covers your costs but your family’s as well. Future Generali’s Health Insurance Plans cover all critical illnesses including cancer.

With modern day lifestyle, we are exposed to many kinds of critical diseases and illnesses. This may be due to ever-changing sleep patterns, unhealthy diet or lack of exercise, and can lead to various lifestyle diseases such as heart diseases and cancer among others. Nonetheless, medical science has advanced so much that today it is possible to survive all these diseases. And to do that, costs of treatment and post-treatment expenses have to be covered, which can be done with the help of health insurance plans.

Some of these plans offered by Future Generali Life Insurance are:

Future Generali Cancer Protection Plan
Future Generali Heart and Health Insurance Plan


Child Plans

Education costs seem to have grown exponentially over the years. While at the same time, there is sort of an immense competition to get your child into one of the top schools. So, in order to do that, you will need to work out a sound financial plan for your child. This not only helps secure your child’s future, it also gives them the right platform, so that they can succeed in life. In any case, whatever your child’s goals and aspirations may be, Future Generali Life Insurance’s Child Plans helps cover the expenses, nonetheless. Let us see what they are.

With Future Generali’s Assured Education plan, you can now save systematically to pay for his or her college education, when they turn 17 and complete their undergraduate. It has three options that help you receive guaranteed payouts depending on the milestones of your child’s education. What’s more? Your child’s education is secured, even in the case of an unfortunate event. The plan even has an option for riders, which cover for you, in case of accidental death or permanent disability. In addition, you can also avail tax benefits as per the existing tax laws.

Retirement Plans

Most people spend more than 20 years of life as a retired person. This means that they won’t work and will have no income for more than 50% of their lives. With inflation ever-increasing, one needs to get a retirement plan, right? Not to worry, though as there are various financial plans from Future Generali that help you there.

Let’s take a look at what they are.

Sit back, relax, don’t worry about anything and enjoy your life is perhaps one of the mottos of Future Generali’s Retirement Plans. With these plans, experience a financially independent retired life,  with entitlement to guaranteed benefits, regular income through pension, and not to mention, life insurance cover.

Future Generali offers some very flexible retirement plans. The two plans that are on offer for retired people are, the Future Generali Immediate Annuity Plan and the Future Generali Pension Guarantee Plan.

Future Generali’s mission

Future Generali life insurance has an active mission to protect and enhance people’s lives. For that reason alone, it is operating in 104 branches and offers a complete range of simple solutions for the financial security of both customers as well as enterprises.

Future Generali’s corporate social responsibility

The Future Generali Life Insurance Company Pvt. Ltd has a social obligation, and so, it has initiated a CSR project, which is one of its first in Maharashtra, in collaboration with The Energy Research Institute or TERI to provide adequate electricity and lighting to all those households in Maharashtra who are lacking them. The project is called Light a Billion Lives Campaign or LaBL. The LaBL campaign is a global initiative and not restricted only to India.

As stated earlier, life insurance is a very important part of our lives. Securing a life insurance sure does go a long way for people, in life. Be it a health issue, your child’s future, and education, or your retired life; insurance comes in handy for all these and any other type of issue or event you might face in the future and leaves you equipped with the means to handle them.

Every individual needs a minimum, basic amount of life insurance coverage so that the family that is dependent on them has enough money to take them through their lives. That is, they will be able to maintain the same lifestyle, even without their breadwinner. The money covered in such instances should be about 20 to 25 times the annual income of the individual in question. So, it is a good practice to cover yourself with not just life insurance, but any other kind of insurance as per your requirements. But it is even a better practice to revise your insurance every once in a while, once you know that your income has increased significantly.

Whatever may be the case, life insurance still stands as a vital part of life, nonetheless.

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How to Select a Printing Company for Your Needs

If you’re looking for a new printing company to print merchandise, brochures, or something else, we’ve put together a list of tips on choosing the best company for you. Your marketing information or the products you’re selling are important. Also, the quality of your printed items reflects the quality of your company. This guide will help you pick a company that will best reflect the high-quality image you want to get across.

1) Visit the printer’s facility.

The quality of your print work is important and involves some investment. If your print run is for something key to a campaign or for your business, you should consider visiting the premises of the printing company you’re considering. This will help you get a feel of how they operate, and will mean you can meet the staff that will be providing the service. Because of this, you can better decide if you can work with the company, and will also get the company more invested in what you’re doing. If you can start a relationship with your account manager, they will be more likely to be invested in meeting deadlines and ensuring quality.

2) Check the quality of their work and ask for samples.

There’s a massive range of print quality and prices. You may have an allocated budget, but you should always try to get the best quality print for the budget you have. The best way to test this is to order samples of the print work that is similar to what you need. If you test three or four different printers, the highest quality company will become clear. Low prices often mean the quality of the paper and folds will be lower, and less sophisticated printing methods may be used. Premium price doesn’t always mean high quality though – some companies printing massive amounts of demand may be more likely to check work less, whereas a smaller company offering services for a cheaper rate may be more careful with checking every run. The trick is finding the happy medium between price and quality. A good example is Print that now in Singapore, which has a great local rating.

3) Check reviews and get testimonials.

The best way to check the quality of the company that you’re looking to work with is by checking the reviews online. Check their Google Business page for reviews, and other websites that have reviews of the company. It may be more difficult to get an in-person review of a printer. But then, if you can find one of their customers and get an honest testimony, this will be the best way to ensure the quality of your prints.

4) Find a printer that specifies.

If you want to print something specific, or bespoke, it will be worth looking for a company that is a specialist in that area. A company that prints packaging every day as a specialist will be much better than a do-it-all printing company.

5) Develop a relationship.

Once you’ve found a printer that works well for you, be loyal and form a relationship with them. This will help you negotiate discounts, and you’ll be more likely to get your printing done quickly.

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Why SEO Is So Important To Your Business

The way we conduct our business is forever changing. Years ago, we used to conduct our business face to face and in person only. Today, we video chat, send out mass emails and use social media to reach hundreds of thousands of clients every day. Also, the way we generate new leads for our business has changed, as well. However, with all of the noise out there how can we compete? It’s pretty bad when it is proven that the average person has the attention span of fewer than eight seconds. That means that businesses today have less than eight seconds to attract the attention of their potential customers. So how do we business owners compete with everyone out there trying to attract the attention of our current and potential clients?

Build it and they will come, they say.

Well, long gone is the old saying of “build it, and they will come.” Your website is, most likely, buried in a sea of other websites that the search engines don’t even rank anymore. You will be very fortunate if your site can even be found with all of the new algorithms and search engine optimization that your competitors are engaged in. If you’re not engaged in SEO, then your business is losing out in the race for your customer’s attention. It used to be that you could set a few meta tags into your website code and you would rank pretty high on the search engines.

How to get your website found in the search engines?

You have two choices to get your website found. You can learn to do it yourself or you can hire a professional to do it for you. As a business person, I prefer to hire an experienced company to do my SEO. If you take on the task of attempting to “do it yourself,” you will be on a very tough learning curve. It will be a lot of trial by error and to be perfectly honest with you, as a business person, I just don’t have the time nor can I afford to waste money on such an endeavor. So my choice becomes clear; hire a professional to do my SEO for me.

How do you choose a good SEO company?

I looked up SEO companies that are highly rated and found a few that I decided to interview. Also, I wanted to give you the three best ways that you can tell you are making the right choice.

SEO strategies based on your company’s goals, not just traffic. You need and want targeted traffic. So traffic for the sake of generating sales and leads is in your company’s best interest.

Educating you on how SEO works and what you can do to improve it. I, like you, don’t want to be told that they have a “secret sauce” or a “magic pill” and told to blindly trust them. As a business owner, I want to know their plan and how I fit into that mix. For instance, when I make a Facebook post that re-directs to my blog or website, what I should include in the hashtag, etc.

An understanding of your user experience. I want to know who my visitors are and how I can help them use my website or blog effectively. If they are local or global customers looking for my business, what information do they need to make an informed decision to purchase or use my products or services?

SEO isn’t just for online businesses anymore.

With the internet becoming bombarded with startups, e-commerce, and off-line businesses, it is hard to rise above all of the products and services that are being offered today. Most businesses that are not on-line think that search engine optimization has no effect on them directly. However, they are dead wrong. If you own a small mom and pop shop you still need to have a presence on the internet now more than ever. So, it doesn’t matter what type of business you own, you still need to be concerned with SEO.

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7 Benefits of Real Time Customer Support

Not too long ago, customer support meant having to write in to companies and tell them about your poor experience and wait for them to write back. When on call customer support became a thing, things definitely ended up getting a lot better. Now, however, we have the pinnacle of customer support available to us: real time support, such as the customer support software offered by Kayako. This involves immediate connections to CSRs and live chat, things that allow CSRs to walk you through your problems. Here are some of the main benefits associated with real time customer support.

#1 Helps Fully Solve Problems

Real time support helps CSRs walk customers through dealing with their complaint. For example, if there is a software issue that needs to be dealt with, real time customer support channels will allow CSRs to tell customers what to do in order to fix the issue completely. CSRs can also perform a post-fix check to make sure that everything is working as it should be. This helps to completely solve problems, ensuring that they don’t happen again. Repeat problems can be a real issue and can use up a lot of resources after all.

#2 Higher Rates of Customer Satisfaction

Since problems are going to be dealt with in a way that will solve them permanently, customers are going to enjoy a more consistent experience than would have been possible otherwise. This sends general customer satisfaction rates through the roof. Having to call customer support time and time again can be an incredibly frustrating experience. After all, all a customer wants is to be able to use the product or service that they have purchased. Real time support really helps to improve customer satisfaction rates which can help your company a great deal.

#3 Instant Gratification

If there is one thing that the age of social media has done, it’s that it has made us addicted to instant gratification. Hence, when a customer has a problem and it is not getting instantly solved, they are going to get very irate indeed. Real time support helps give customers the instant gratification that they have to come to expect due to the fast paced world that the age of the internet has created. It also helps that you will be able to quickly handle customer complaints and move on without leaving customers in the dark for so long.

#4 Gives You a Competitive Advantage

Real time support is without a doubt going to bolster your reputation in the market. This is because of the fact that customers will start talking about how contacting your customer support hotline helped them get their problem solved pretty much instantly. In the world of business, you need to try and find any potential advantage that could give you an edge over other companies that are trying to get a piece of the pie. This is one area where you can distinguish yourself and give customers a reason to keep coming back to you.

#5 Reduces Costs

Since real time support allows CSRs to fully solve problems then and there, you will find that your company is going to end up saving a lot of money. This is because you are going to end up getting fewer repeat calls or messages from customers. If the problem is solved as soon as the customer contacts you, they are not going to have to keep coming back to you. This means fewer calls and messages overall. Since each call and message costs money in some way, in the long run this will generate significant savings.

#6 Helps You Get Real Time Feedback

Asking for feedback after contact with a CSR is over is not as useful as getting real time feedback. Customers often don’t remember enough to give you a good answer. However, if you let customers give feedback in the moment they are definitely going to end up giving feedback that you can use to improve customer service across the board. It will also give your CSRs a reason to work better, since if the customer has a problem they would be able to report it then and there.

#7 Allows For a More Personalized Experience

If there is one thing that customers hate, it’s being treated like a customer. You don’t want people with complaints feeling like they are just a problem that needs to be solved. Real time support helps create a more realistic and friendly flow to the dialogue. It makes it seem like more of a conversation. This will help your customers calm down and more clearly describe the problems that they might be facing, which will allow your CSRs to better help them out as well.

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5 reasons how content marketing can boost your business and drive in more revenue

Content Marketing is a marketing technique that allows you to reach your target audience easily and generate more revenue for your business. In today’s competitive world building business is a difficult task however different marketing tools has proved as a helping hand both in generating business and earning revenue. Content write ups and articles reaches people easily and provide first hand information about you business or services. They provide complete information about your business and are easy to manage. Once you start doing marketing through relevant content about your product or service within a very short period of time it automatically start reaching people. The aim of content marketing is to grow your business and achieve high revenue. However to generate more revenue through content marketing below are five useful tips:-

1. Target your audience

In order to generate revenue through content marketing simply reaching large number of people is not enough target your audience beforehand tailor your marketing strategy in order to meet the requirement of your business and of your target audience. In the long run you will generate more revenue by thoroughly focusing on your target audience rather than trying to reach as many leads as possible.

2. Client satisfactions

Using right strategy of content marketing will earn you client satisfaction along with high revenues. If you use accurate words and complete information about your product or services in your write ups or articles customers will take you on a positive side and will be interested in enrolling in your services or buying your product. In order to earn client satisfaction it is important that only well researched updated articles should be used for content marketing.

3. Help you earn trust

Quality article about your product or service will help you earn trust of your client in market and will increase the confidence of client in your business. Through good content marketing people will start noticing you and your business. Always stick to informative content using appropriate language and information compelling the visitors to re visit. By building trust you may compel them to further interact with your business resulting in high revenue in long term.

4. Customer Engagement

Customer engagement leads to high revenue and more customer retention. In order to engage customer and earn more revenue you can run various contests or can offer them discount on various products or bulk purchase. Through content marketing from time to time you can easily update your customers about your product or services or inform them about available offer. To increase revenue it is important that you keep your clients engage keep offering them lucrative discount as compare to your competitor in market.

5. Client Appreciation

Using write approach while doing content marketing will be much appreciated by existing clients. If you keep updating your articles or write ups about your services or products customers will take your approach in positive way and will enroll in your business in long run. Content marketing gives you first hand opportunity to talk about your product or services.

Content marketing is suitable for both small and big business set up. Through proper marketing strategy it can do wonder for your business. To increase revenue it is important to keep the requirement of your target audience and business in mind and then design a strategy for content marketing.

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