Mohit Tater's Blog, page 515

Is your VPN Safe to Use?

Internet
security is a big deal, and that is probably why you are here – you might be
having questions on whether you are using a VPN that is safe for you, or
whether your trusted service is giving away sensitive information about
yourself. However, you also cannot avoid VPNs entirely: they have their place
in internet security, shielding you from prying eyes and ensuring you remain as
private as possible when accessing the internet.

When it
comes to privacy issues though, many VPNs fail the test on reliability,
unfortunately.

Numerous
popular VPNs regularly leak your information to third parties, infect your
device or computer with malware, steal your private information, install hidden
tracking, steal your bandwidth, ad other unfortunate acts.

When choosing a VPN, for instance the best USA VPNs, it is very important to pa3y close attention to any warning signs you might notice when signing up and when using it. Even if they look good on the surface level, you might never really know the truth behind their operations – and it can be discouraging.

In order to
ease your worry, we have noted a few warning signs to look out for when working
with VPNs, and ensure you get the best experience possible without risk to your
security.

The warning list of VPNs







Countries on the
5-eyes list

When selecting a VPN, it is very important to check where they are based in. the laws of the land will determine the operations of a VPN service, so this is very important to check. If the service has its headquarters in countries with mass surveillance, they will need to hand over their data to the governments and law enforcement – and that is never a good idea if you want to bypass restrictions.

Regarding
the 5 eyes, these are a group of countries that have formed an alliance and
frequently work together to analyze, collect and share information from mass
surveillance activities. These are Canada, the UK, Australia, the US, and New
Zealand.

Any nation on the
14-Eyes list

These are
similar to the 5-Eyes countries in terms of their objectives and methods of
collecting information through mass surveillance. They are Denmark, France,
Spain, Belgium, Norway, Germany, Italy, Sweden, and the Netherlands. In many
instances, Israel is also on this list, as it has a close relationship with
spying regimes and organizations such as the NSA.

Numerous VPN apps for
iOS and Android

Unfortunately,
you cannot just pick any VPN app that looks promising and has high reviews as
your VPN app, as these have their own issues you should avoid as much as
possible. A recent study on Android VPN apps revealed shocking results: 38%
have malware issues, 82% will attempt to access sensitive information, 18% will
fail to encrypt your information (which leaves you continuously exposed), 84%
will leak your IP details, and 75% will use third-party tracking.

This is not
a surprising finding though, especially when you know the risks of using these
apps. Throughout the years, a variety of apps have shown to exhibit problems in
both privacy and security, and this applies to iOS apps as well.

Before
installing any VPN app, make sure to read up reviews on it and see whether the
experts advocate its use. Otherwise, it will prove to be a trap for you and
your online activities.

Fake VPNs

Thanks to
the ever increasing interest in VPNs and their use, there are unfortunately a
large number of fake VPN services that are coming on the scene. What is meant
by ‘fake’ is that they lack VPN, software, and even servers – instead, they are
just operated by unscrupulous people who are pretending to offer VPN services.

An instance
would be MySafeVPN, which was scamming people into using their service and
taking their money in payments.

Infected or
malfunctioning VPNs

Another unfortunate incident is the proliferation of malware-infested VPNs or those that claim to offer services but malfunction frequently. These include apps such as:

DNSet – the android app of this service has been identified in several academic papers as being ‘intrusive or malicious’.CrossVPN – according to a study of malware-infested VPN apps, this ended up as number 5 on the list. The various forms of malware that it had include spyware, Trojans, adware, risk ware, and malvertising.EasyVPN – this is another major culprit when it comes to malware, coming in at number 2 on the same study mentioned above. In fact, the app developer behind it was the same developer that made the ‘OK VPN’ app that was since removed from the Google Play Store due to malware.Flash Free VPN – this is a major culprit when it comes to embedding tracking aspects then selling the information to third-parties. This will ultimately affect your security and privacy.HMA – the problem with this app is that its headquarters are in the UK, which is a bad country when it comes to issues of mass surveillance and mandatory data retention. What makes the issue even worse is that this service has a long-standing tendency of turning over information of their users to law enforcement agencies, regardless of where they are from.Hotspot Shield VPN – an academic study identified this service as an active user of frames, which will track users for advertising reasons. Their source codes also showed that they frequently redirect users to e-commerce domains like eBay, and users also raise complaints about fraudulent activities when they purchase their paid service.



The ‘no-log’ VPNs

Many VPNs
will claim that they are a no-logging service, even though a close examination
of their privacy policies will state otherwise. Rather than using the word
‘log’, they might use words such as ‘collect’, ‘store’ or ‘keep’ – so you need
to be careful when choosing a VPN for that reason.

Final thoughts

Reading
through this list, you might feel discouraged about using any VPN for your
protection – in fact, it is a better choice to forego the use of a VPN, instead
of using a bad one. However, you do not need to let go of them entirely; it is
always best to carefully read the conditions before signing up for one, and keep
yourself updated on their features by testing them regularly.

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Casino Changes Over The Years

Gambling has been around for many centuries. There is reference to it dating back to 100AD when dice rolling and card games were popular, and it is likely that it was going on well before that. As a form of entertainment, and a form of profit for those who win, there is nothing quite like a flutter on something. 

The gambling industry has changed much in the ensuing decades, and modern casinos were what really brought the chance to gamble living in everyone’s casino dreams, whether that be by playing slots or playing games such as poker, roulette, and blackjack, to the masses. 

The First Casinos

When you think of casinos, you mind might automatically go to the online versions, or perhaps a city like Las Vegas which is full of buildings all housing different games and slots. However, the very first casino was rather different. It was not a flamboyant, over the top building in America; it actually sat (and still sitrs) on the Grand Canal in Venice; it is the Casino di Venezia. 

The Casino di Venezia opened in 1638 and was originally a theatre. However, it soon became more famous for its gambling wing which was open during the interval of any play than it did for the shows put on there. As time went on, more and more casinos were built in Venice, and there were more than 120 by 1744. 

The 18th Centuries 

Although casinos had clearly been popular in Venice for some time, it took a little while for the rest of the world to catch up. However, by the 18th century, more beautiful buildings were being created in some of the most glamorous spots around the world including Monte Carlo, Baden-Baden, and Wiesbaden. Mainland Europe was becoming a destination for serious gamblers who wanted to not only enjoy the games but to have some sophistication and elegance thrown in. These buildings were not ‘run of the mill’; they were like mini palaces. The reason for this was simple; if those entering the buildings felt rich, they would play like they were rich (even if they weren’t). 

Las Vegas

When talking about the history of the casino and the changes made to them over the years, it would be remiss to ignore the part that Las Vegas has to play. This element all began in 1905 when railroad workers who needed some downtime when laying the tracks between Los Angeles and Salt Lake City started their own gambling dens in a stretch of Nevada desert. Soon enough, the area known today as Las Vegas was a hotbed of bad behaviour and was notorious for prostitution, drinking and, of course, gambling. 

Because of this, the authorities stamped down hard on gambling in the area, and between 1910 and 1931 it was outlawed in the whole of Nevada. Not that this meant anything, however; secret gambling rooms and speakeasies were quickly set up so that all could continue as before. 

By the time the state made gambling legal in 1931, the scene had already taken off.  By 1941, the bright light’s city was up and running with the first big money resort, El Rancho Vegas (the Golden Gate Hotel was built before this, but it was nowhere near as glamorous, and it wasn’t a casino, just a hotel that allowed players to have somewhere to stay while they searched out the underground poker tables). 

El Rancho was like nothing that had been seen before. It had everything a gambler could want including horse riding, swimming pools, and plenty of games. There were two blackjack tables, one roulette wheel, one craps table, and around 70 different slot machines. This was the start. Others soon followed, and the Las Vegas we know and love today was born. 

The 1990s 

Nothing much changed for 50 years or so. Casinos were big, brash buildings full of games (more were added over time and there was plenty of competition) that, no matter how much you might want to, not everyone could get to. The fact that they were miles away, that it would take time to make the journey, was one problem. Many people who would have loved to have played at a real poker table or thrown the dice at craps just couldn’t get to where the action was. 

The Internet changed all of that, just as it changed everything else we do in life. By the 1990s, when the Internet was just starting out, casinos were already being built online. Although they were very basic, casino sites opened online, offering the chance to play games such as bingo and poker for real money. Over time, these games have been updated and increased in number, and they now look, sound, and feel like the real thing. Online gaming and gambling meant that anyone could play no matter where they were or even what time it was. Gambling and casinos were opened up to a whole new group of people. 

Mobile Gaming 

The latest transformation for the casinos is mobile gaming. Online gambling was great, and is still used by many from their desktops and laptops, but what has really offered immense freedom is the mobile element. Thanks to smartphones and tablets, players can download an app or go to a website wherever they happen to be (assuming they have Internet access, of course) and play their games even if they only have a few spare minutes on their lunch break, between meetings, or waiting in the car for the kids to come out of school. 

In 2018, 40 percent of the entire online gambling market was accounted for with mobile gaming, and it is like that this number will grow. In a busy world, people just don’t have time to visit physical casinos, but they do have time to play on mobile slot games for five minutes here and there. Plus you can now even join in live casino games with a real dealer and other players. Advances are being made all the time, and for those who love casinos and gambling, the changes are absolutely fascinating. What is going to happen next?

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Blackjack Origins

It’s unsure when or where Blackjack originated but the Romans, the French and the Spanish have been long associated with the game with various translations of the words ‘Twenty One’ thrown around. 

Blackjack or Twenty One, as it can also be known, is one of the most popular casino games, traditional land based games, slot machines and also online. It has been played for hundreds of years and is what is known as a casino banked game, in other words the players don’t compete against each other but compete against the dealer, in essence the casino. 

The objective of the game is to get a hand worth 21 before the dealer does and to not go over 21 otherwise the player is then bust and the other players automatically win. 

When Blackjack casino or Twenty One was introduced in North America it was originally thought to be a little dull and with small payouts. Eventually casinos across Nevada had to offer players an incentive in order to play. The incentive was a special bet offering a ten to one pay out for any player achieving a twenty one point hand made up of a black Jack card, in other words either the Jack of Spades or the Jack of Clubs plus the Ace of Spades. Whereas this special bet of ten to one doesn’t happen now the name Blackjack has stuck to this day. 

Blackjack has the smallest house edge across all the other casino games. Players using the optimal strategy can reduce the house edge to as little as 1%. The strategy adopted, card counting as it was termed, was devised by Edward O Thorp who was a mathematician.  He devised a ten count system which started with two numbers in his head and related to the ten’s in the deck hence the name. Thorp would count down backwards and divide the number of remaining other cards by the remaining ‘ten’s in order to calculate when the player had the advantage and could potentially win big. This worked perfectly until the casinos started to fight back in order to eradicate the house edge and therefore the casinos profits. The ‘Thorp Ratio’ as the calculation strategy was named worked when the game was played with a single deck of cards, now, however, the game is played with several decks of cards which makes the strategy more difficult to calculate. 

Today there are numerous different types of blackjack games with different methods of potentially scoring big wins. Card counting does still exist within traditional land based casinos but the profits are now quite minimal in relation to the capital and the casinos, their floor managers and dealers are now highly trained to spot any potential card counting activity. This method takes a lot of skill and stamina to keep going due to the changes in the number of decks used to play. A number of systems were introduced to cut down on this and to ensure that the casinos maintained its house edge.

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5 Great Apps For Business Analysts To Use

Are you a business analyst that is searching for great apps to use? Or maybe you are in the process of studying and want to be aware of the different options out there? If so, then keep on reading to help you on your journey to! In this article, we are going to talk about five great apps that you can use as a business analyst. If you are thinking of studying your business analyst degree, learn more about online options.

1. SurveyMonkey

As a business analyst, surveying is one of the most popular techniques that you can use. With SurveyMonkey, you can easily create custom surveys and send them directly to your target audience via email. It also compiles all of your results for you! Allowing you to quickly and easily see the answers to a variety of different topics. The target audience can either complete the survey online or on the SurveyMonkey app, making this a popular tool.

2. Sunrise

Keeping tabs on all your events and notifications can be tricky, but will sunrise you can easily find out what you have to do, and what activities you have coming up. Sunrise combines all your calendars into one so that you don’t need to sort through different apps. This is very handy for business analysts! You can keep on top of deadlines leading you to be a very efficient worker. 

3. SmartDraw

SmartDraw is excellent for business analysts that need to compile their data to create visual reports. In SmartDraw, you can create flowcharts, graphs, project charts, mind maps, and so much more. It is easy to use and can be inserted into a variety of different documents.

4. Version One

When working within a large team, version one is undoubtedly an app that you will want to have. It works by allowing you to manage and track tasks and projects. You can easily communicate with stakeholders to make sure everyone is on duty and aware of their jobs.

5. Moxtra

Moxtra is another excellent team communication and collaboration tool. It allows team members to keep in touch quickly. Members can chat, share files, and documents. Tasks can be prioritized, and issued to different members, and team meetings can be organized. 

So there you have it! There are heaps of great apps that can assist you in your business analytics adventure.  

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Help; my Business is Running Out of Cash!

In an ideal world, businesses will earn enough to cover their outgoings, and then some for a healthy profit. Sadly, real-life seldom follows these ideals, and companies can find themselves lacking the funds to excel into the future, or even keep their heads above water.

As a business owner, if your business is running out of cash, you should determine the reasons why and take the necessary steps to alleviate the problem.

Current funds won’t cover it

Occasionally, a business may need to expand, either temporarily to cover a large order, or as a more permanent move as futureproofing. Ideally, the business would have the funds to cover this in its savings, but this isn’t always possible. There are several commercial finance options available for young businesses looking to expand, or start-up companies who might need some extra cash to tide them over.

Which is best for you will depend on your circumstances. If you’re looking to release funds from the business’ existing assets, you can explore asset financing or hire purchasing, which enable you to take out loans based on the value of your assets, or get the very best equipment on a monthly rate. If you’re struggling to meet a deadline or in the short-term, a bridging loan might be the answer.

It’s important that you only borrow what you can realistically afford to repay. Reassessing which of your outgoings are essential as opposed to luxuries would be advisable at this point too.

Payments are late

A bane of many a business owner is a client who doesn’t pay on time. Not only does it negatively impact your cash flow, but it also risks souring relationships between client and supplier. Whether the client is short on cash themselves, or they’ve just forgotten to pay you, circumstances beyond your control mean this can’t always be avoided, but thankfully, there are ways to minimise their impact. One of those options is invoice financing; where a third party lends your company money against the value of the unpaid invoices.

I can’t cover my liabilities

It’s a nightmare scenario; your business has got more outgoings than income, and what’s left won’t cover all your obligations. If you find yourself trading while insolvent; taking on new work whilst knowingly unable to pay what you owe, you could end up in a lot of trouble if you don’t act appropriately. 

If you’re behind on your payments on an almost monthly basis, to the point you’re struggling to cover supplier costs, there may be a fundamental issue with the business. If you’ve received an unexpected ‘big debt’, it may just be a cash flow issue, and commercial finance could help. If the business is commercially viable without its debts, a formal repayment plan may be the best way forward, in which you’ll pay back what you can afford over five years. 

If you’re unsure as to what to do and need some advice, speak to an insolvency practitioner. These licensed professionals will assess your situation and decide how to proceed based on what you want for the business.

My creditors are chasing me

Even worse than finding you can’t cover your outgoings is your creditors finding out you haven’t paid them and chasing you for it. After the letters and phone calls lose their effectiveness, they could resort to County Court Judgements, statutory demands, and bailiffs might even visit you. Depending on the amount of debt and the viability of the business, a repayment plan might not be suitable. 

If the business has a genuinely viable future but needs a complete restructuring, administration might be the best way forward. However, if the business is beyond repair, you could be better off closing via a voluntary liquidation. If you don’t do anything, your creditors may try to wind you up through a compulsory liquidation, one which you will have almost no control over.

Summary

When your business starts to run out of cash, you must identify what’s causing the shortfall and the steps you can take to set things right. Make sure your expenses are essential for your business and not luxuries you can go without if squeezed. Consider a short-term loan if you need a small amount of cash to cover something. Invoice financing can help bridge a gap if a client is late in paying. If your business has become insolvent, you should consider a formal repayment plan, or if the debt and creditor pressure is so severe that the company could be forced into liquidation, you should close it voluntarily first.

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How to Double your Earnings with Online Trading?

To become ‘The Wolf of Wall Street,’ you need the eye of an eagle, the patience of a saint, and the risk-taking ability of a real investor. 

Every day thousands of investors try their luck on Wall Street. Out of thousands, only a few become successful investors. You might be wondering that to be successful in stocks, you need to be lucky, but the truth is that success in trading depends on how to handle the shares and how you apply the basic principles of trading that are tried and tested over a long period.

Another myth that is attached to stock investments is the eye of numbers; the truth is that anyone can be a successful stock invested, provided you have the right knowledge of the process backed by sound research. Peter Lynch, who is a popular name in the stock market, once said – “This is one of the keys to successful investing: focus on the companies, not on the stocks.”

Today with online trading, research and analysis have become more accessible and more transparent, so study the stock carefully before you bet your money on it.

Yes! The stock market can make you rich, but not overnight. It’s 10% luck and 90% your doings that will decide your success.  

So, let’s look at some of the tips for Smart Stock Market Investments.

Plan Long Terms

Overnight rich, is only for the movies. Stock market success depends upon your holding capacity. You must clear your goals and ask yourself, where will I utilize the returns. The goals could be attached to the higher education of your children or your retirement. 

Based on your purpose, you could decide the stocks for investment. If your goals are short term, then select a share that can give you the desired results in the specified period. If you are into swing trading, then your stocks should be chosen accordingly, because you cannot expect unreasonable results in short term investments, so keep your exceptions realistic. Also remember that the stock market, with its volatility, provides no certainty that all your principal will be available when you need it, so the safest way to get assured return is by planning long-term.

How much risk can you take

Keeping the volatile nature of the stock business in mind, decide your risk capacity. Your risk capacity will depend on your income and mindset to accept losses, just as you would accept returns. If losses make you anxious, and it impacts your psychological health, then go for small investments. Your risk-taking appetite will decide the amount of capital you can invest in a stock. For instance, to get $ 5000, how much would you risk, and how long can you wait, these are the questions you need to ask yourself, before deciding your investment. Overall, choose your investment and stocks, so that they do not lead to anxiety, but allows you to sleep peacefully, no matter what. 

Remember, an investor who can keep his cool and follow his research, rather than intuition, even during financial downtime, will surely reap benefits in the long run.

Diversify your portfolio

You must have heard of the saying, ‘do not keep all your eggs in one basket.’ This is the thumb rule of stock investment; you must invest all your money in one stock. A wise investor will buy shares of different companies, not only belonging to his own country but from companies that have a global presence. By doing this, his performance in one stock will not affect his entire investment. One good stock can compensate for one not so well-performing share.

Final Thoughts

Equity investments can be lucrative and enjoyable, provided you play the game by applying the guiding principles of trading. There is no luck if you act foolishly; therefore, research enough, analyze in detail, invest judiciously, and hold on for some time. That’s all you need to build a large profit-making portfolio.  

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Penn National Gaming Buys Stake in Barstool Sports for $450 Million

The famous casino company, Penn National Gaming has obtained a stake in Barstool Sports, a transaction which values the online sports publisher at 450 million dollars! Barstool Sports is known to be controversial, “unsophisticated” and loud media company, creating live events, social media content and podcasts intended for millennial sports fans. 

The firm has been establishing a database of gamblers via the Barstool Bets app that was created in the September last year. The sports betting industry is currently on the rise in North America, with platforms like https://betsafe.com/ca/ rising in popularity due to market liberalization and new sports betting regulations.

Barstool Sports is seen as a massive boost for Penn National Gaming

Penn National Gaming is to obtain a thirty-six percent in Barstool, a company that started as a Boston sports blog before it moved into a podcast and video segment. Penn National Gaming will pay another 62 million dollars in the following years, which will in return allow them to take a controlling ownership over the Barstool Sports. Expectedly, PNG stocks climbed after the news about acquisition started to float around.

The Chernin Group, a company that owned at least 60%, will now own thirty-six percent of Barstool Sports after the close of the transaction. Remaining twenty-eight percent will be held by the employees of Barstool Sports, and this includes CEO Erika Nardini and founder Dave Portnoy. The transaction will indicate that Penn National will be the exclusive gaming partner of Barstool Sports for at least forty years. Further, they have the sole privilege to employ the brand of Barstool Sports for all of its retail and online sports betting as well as iCasino products. 

The Transaction Is Anticipated to Close in the First Quarter of 2020

According to Dave Portnoy, the acquisition deal was a huge dream of his and considered one of the major reasons why he started Barstool Sports. In fact, the company has a deep gaming and sports history. From the time he and Jay met with the Penn National team, they realized that everything could be a thrilling and game-changing collaboration. He added that their entire team couldn’t wait to get started. Portnoy exclaimed that they are now positioned to be a market leaders.

On the other hand, Jay Snowden, the CEO and President of the Penn National explained that Barstool Sports is the perfect partner for Penn National, along with its top digital content, deep roots in sports betting as well as the sought-after brand. It will allow them to obtain a new, younger demographic that will match their current client database. 

Apart from that, they also expect that the massive reach of Barstool Sports, as well as the devotion of its audience, will result to a relevant decrease in promotional expenses and customer acquisition apart from the sixty-six million unique visitors. This will massively improve profitability and drive value for their shareholders. 

Partner at The Chernin Group, Mike Kerns, explained that they are thrilled to collaborate with Penn National in the next chapter of Barstool Sports. 

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A Guide to Setting up a Business in Switzerland for Foreigners

Switzerland is one of the top European business destinations for investors. It comes with a stable political atmosphere and consistent economic growth. The government has also continually made policies enabling businesses to prosper.

While most European countries are known to restrict foreigners from starting businesses in their countries, Switzerland is an exception. All you need to start a business in the country is a work permit, which is also quite easy to obtain.

Reasons to Start a Business in Switzerland 



Available Workforce

To grow your company, you need a continuous supply of well trained and motivated workforce. With one of the most developed education systems in the world, the country provides a constant flow of some of the best talents. The several world-class universities have produced brains leading the technological and other advancements in the world. Switzerland also has a high-level secondary education for talent acquisition from a young age.

The country is also a top destination for world talent due to competitive salaries, low taxes, and low unemployment rates. Partner with local businesses like the Swiss director of GmbH/Sàrl to recruit the top local talents. 

Available Market 

The market remains the top factor for any business. Even though the population of Switzerland is quite smaller compared to other European countries, people have spending power. Most home-grown companies have grown due to their loyalty and liking for local products. Starting your business in the country allows you to tap into the market.

Funding Options 

Starting a business requires a lot of money. It gets work if its in a foreign land. However, when it comes to Switzerland, lacking enough money must not hinder your dreams. Several local investors are willing to partner with other foreign investors to set up businesses. 

Government Support 

Starting a successful business in a foreign land requires government support. The government of Switzerland has made it easy for foreign investors to acquire work permits to run businesses. It also collects less tax that makes it a top destination for most foreign investors. 

Steps to Opening Up a Business in Switzerland 

Now that you understand why Switzerland is a top destination for investors, it is high time you realized how to go about opening the business.

Research 

Like any other place, you have to research before you set up a business in Switzerland. You have to establish the gaps in the market, your competition, and potential clients. This is also the point of coming up with your business name. Your business success depends on how much you research.

Name Search 

Once you are sure that your business is full proof, the next step is to register your business name. It is at this point where you determine the type of business you want to operate. You can run a sole proprietorship, general partnership, and limited partnership and limited liability company.

The commercial registry must approve your details. The process also requires you to include essential information like banking, insurance, and scope of work.

Business Registration 

Now that you have the business and know the type of business structure, you are running proceed to register the company. Ensure your submission meets all the Switzerland business registration provisions.

The registration involves filling an application form and providing all the necessary documents. You will enter your tax details, employees, and publications.

Register for Tax

Any business generating income in Switzerland is subject to tax. You can only start operating once you have applied for the federal tax.

Working with Local Networks in Switzerland 

While setting up a business in Switzerland sounds easy and straightforward, you can manage it by yourself. You need a partner who understands the local regulations, markets, and how to run the business. That is where business support comes in. Working with a partner gives you a soft landing. They come with experience in the formation, administration, and running of the businesses.

Some of the services of business support involve general administration where they handle accounting, tax administration, and declaration. The partner also comes in handy in hiring the human resource, work and residence permit application, and insurance management.

The digital space of Switzerland is also entirely enhanced, such that you need a local partner. The partner will provide all the digital services like developing a mobile app, cloud services, and secure online storage. They also ensure safe digital operations and data inheritance. 

In Conclusion

If you are considering starting a business in any foreign country, then Switzerland is your best bet. To help you through the process, you need a local partner like Swiss Financial Company & Trust Ltd to help you with the preliminary stages of setting up. The partner sorts out your name and tax application and generally helps you learn the local culture and market. Besides, it is a government provision that you must have a Swiss as part of your board. 

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Top Useful Apps and Services for Students

We all know how difficult it is to be a student. However, living in the 21st century has significant advantages: modern technologies can greatly simplify the life of a student in any educational institution. We have selected the list of modern apps and services, which can help you follow the quick pace of student life.  

Paper Writing Services

Among the complex tasks to perform during the semester, a student has to deal with dozens of essays, lab reports, research papers, home works or term papers. All of them are time-consuming and require serious preparation. Fortunately, there are reliable cheap essay writing service USA to ask for help. The trick is that the service will find the author with a similar writing style, necessary education level, and the ability to cope with the requirements. So, nobody will even notice the difference.

Organizers and Planners

Get rid of the heavy organizers and diaries. Schedule of lectures and seminars, homework and notes can now be stored in a convenient app. If you don’t use the traditional Google calendar or Evernote, pay your attention to the following apps:

For Android owners, we recommend using TimeTable. It is compatible with all your gadgets running Android and will regularly notify you of classes and home tasks. By the way, this is a very simple app to configure. For iOS fans, we recommend considering the iStudiez Pro Student Planner. This daily assistant will easily organize your schedule, follow up with your home tasks, keep track of your grades and integrate calendars.

There is no need to perform manual schedule planning – let your gadget do it for you.

Informal Education

Many students around the world consider that informal education is their competitive advantage when looking for a job. Online courses and training may be a good point in your CV expressing your interest in a certain topic or supporting your application. For this purpose, we suggest you using Coursera. Here you can find and watch a variety of courses from leading universities and institutes around the world. The completion of the course is proved by a certificate. The app is available both on Android and iOS.

Self-control Apps

Sometimes, it is necessary to concentrate on a certain task, in particular, while working on a PC. For this purpose, blocking distracting sites for a certain amount of time may come in handy. If you find yourself deep inside the funnel of witty comments on Facebook, while you were supposed to finish the lab report, the Self-Control application will come to the rescue. Instead of completely isolating yourself from Internet access, you can only limit the sites that distract you.

In addition, you can also use the TrackTime app to follow how you spend time in front of the computer.

How much time do you spend in the browser?For how many hours is the mail client used?What are you listening to on iTunes?

TrackTime will create a beautiful graph of your online life in all colors of the rainbow.

Language Learning

To increase the level of a foreign language, you do not need a lot of money or time: just use your smartphone to learn something new. These smartphone apps will help make the process of learning a foreign language as effective and exciting as possible:

Duolingo – one of the most popular services for learning foreign languages from scratch;Lingualeo – this is a gaming app with the opportunity to earn points and move through the levels;ListeningDrill – the program allows you to download videos from TED.com and view them with subtitles simultaneously in two languages.

Make your learning process interactive and interesting. Now, it is more than possible.

In Conclusion

Student life is an amazing time full of new discoveries and excitement. To spend these years effectively, we suggest you using gadgets. The list of apps mentioned above is not complete, so you can add any other programs required.

What apps help you with your studies? Share your experience in the comments to this article.

The post Top Useful Apps and Services for Students appeared first on Entrepreneurship Life.

Social Media Marketing Tips: What Is The Best Time To Run Ads On Facebook?

Social media is a great way to boost your brand’s traffic and exposure. It can also help you generate leads, improve sales, and gain loyal customers. This is the reason why social media marketing is still one of the best techniques that business owners should include to their marketing strategies.

One of the most popular social media platforms is Facebook. It’s considered as the king of all social media channels, no wonder it is the number one choice of many marketers.

If you haven’t considered advertising on Facebook, you should start now. Why?  Facebook ads can help your business grow by allowing you to reach a wider audience and gain more potential customers.

But, the question is, what is the best time to run ads on Facebook?  Well, it actually varies from one business to another. If you think it’s the same as posting personal updates, better think twice. Ads are different since they can be seen by everybody on Facebook, whether or not those people have liked your page.

For you to determine when to run and how to make people notice your Facebook ads, you should understand your business down to the minutest details, your customers, as well as the industry to which you belong.

Things To Remember When Determining The Best Time To Run Ads On Facebook



First, You Need To Realize That Your Business Is Unique

The best time to run Facebook ads vary from one business to another as each one has a different target audience. Remember that your business is unique, and so are your customers. You may know lots of customers, but do you know when they typically use Facebook?  Aside from that, you have to know when they’re most likely to notice your ads on Facebook.

When determining the best time for your business to run ads on Facebook, you need to keep track of the engagement rate of your first ads. Check the time when your target customers are interacting with your ads. Then, gather more information on what your audience prefers in terms of ad content. Such details can help you have an idea on the best time to run Facebook ads.

If you still can’t determine the best time for you to run ads on Facebook, there are some guidelines you may consider. According to Hootsuite, the best time during Monday, Wednesday, Thursday, and Friday is between 12pm and 3pm. For some reason, Tuesday is a bit behind when it comes to Facebook engagement during weekdays, according to a social media expert on the same site. For weekends, since more people are busy with their personal activities, the best time to run Facebook ads is between 12pm and 1pm. 

Get Hints From Your Posts

It often makes sense that the times when your customers interact with your posts are the times when your ads get the best response rate. If you want to know this information, Facebook got you covered. You may check the Insights section of your page. This will help you determine which posts or ads have received the most engagement. 

Facebook Insights basically provides you with information about the people who are connected to your business page and the people who are on Facebook, enabling you to create more applicable content and find more people like the ones in your existing audience. As a business owner, it is beneficial to come up with ads based on what your audience prefers.

Make Your Own Ad Schedule

The best starting point is making your own ad set for weekdays, and a separate one for the weekends. After running your ads for several weeks, determine which campaigns best achieved the results you’re after. If most conversions happened during the weekends, but there was an increased competition during this time period that can double the conversions cost, you’ll have to decide whether to get more numbers or lessen your cost.

No matter what days your ads perform best, the next thing you should do is to make new ad sets throughout the day. For instance, for weekdays, you can consider 7am to 9am, 9am to 5pm, and so on. You may even add time for lunch breaks, like 12pm to 2pm.

If, for example, you only see good results during Tuesdays, you can add the schedule for lunch breaks on this day only.

Know The Right Timing

Once you’ve found out when your ads do best, consider changing the content of your ads to acknowledge the time of the week or day. For instance, if you run ads before lunch time, why not create an ad copy that will help your audience decide what or where to eat?  If you are going to post ads before midnight, your ad copy may include topics on how to sleep better or things your audience can do when they can’t sleep.

Ad Relevance

If the ads you are running on Facebook attract more clicks, Facebook can recognize how relevant all of your ads are. With this, it’s not impossible to get your desired number of clicks, providing you the best value for your investment on Facebook advertising. 

In other words, it will not just give your ads the most clicks, but you can also enjoy savings on Facebook advertising since you don’t have to pay for more ads just to get the number of clicks you desire. Take note, advertising on Facebook can also be expensive, especially if you keep spending on ads that don’t get results. 

Other Things to Note

If your ad campaign is nationwide and your country has different time zones, you might like to add some hours to the schedule to cover every region. If you’re choosing several hours on particular days, opt for Lifetime Budget instead of Daily Budget to ensure that your ads will be shown as frequently as possible.

Furthermore, never ignore the commuting times of your target audience. The reason behind it is that more people who use public transportation have lots of time to use all of their social media accounts, including Facebook. This can be the best time for them to see your ads on Facebook.

Conclusion

There is no perfect formula when it comes to determining the best time to run ads on Facebook. What you should do as a business owner is to keep your target audience’s needs in mind. If you will post ads that won’t make any sense for your audience, you will just waste your time and money. 

So, if possible, experiment with the best time that works for your Facebook ads through ad scheduling, getting hints from your posts, and creating quality ad content suited for your target audience. 

The post Social Media Marketing Tips: What Is The Best Time To Run Ads On Facebook? appeared first on Entrepreneurship Life.