Destination Infinity's Blog, page 31

Google for Tamil 2.0 Blogger/Publisher Meet, Chennai

Today I went to the Google for Tamil 2.0 Blogger/Online Publisher meet at Zone by the Park, Chennai. This event was organised by Google & IndiBlogger. I guess more than 100 people came today from various parts of Tamil Nadu.

Google says that the amount of English content on the Internet is around 55% currently, and the amount of content in Indian languages (including Tamil, Hindi, etc.) is less than 0.1%! With the Internet revolution created by Jio, demand for local language content, especially on mobiles, is growing much faster than content in English – it seems.

So they feel there is an opportunity for Tamil publishers, writers, and bloggers who create quality content to find an audience Online, via websites, blogs & mobile apps.

Recently, in February 2018, Google had launched Google Adsense in Tamil. Adsense is Google’s advertising platform which allows individual publishers to sign-up and show ads from Google’s advertising partners. Publishers can earn (per click) when contextual ads on their websites are clicked by readers (mostly from search engines).

The Cost Per Click (what publishers would earn for every click) would differ based on where the reader is from, the topic of the article, advertiser competition for keywords related to you site, etc. On a related note, Google now allows advertisers to advertise in Tamil via Google Adwords.

If you are starting out or have less than 1000 visitors per day for your website, don’t expect much in terms of revenue. The Online Publishing game works well if you are able to scale up your visitors/followers relatively quickly by creating unique & engaging content – preferably in a particular niche. Following up with the latest trends and technology, and implementing them on your websites are also crucial.

I am telling you this because I have seen both highs and lows of the Online Advertising business model, and am a Google Adsense partner for almost 10-years now – for English content. In spite of all that experience, I still learned many things during today’s conference, and will be implementing a few of their suggestions on my blogs shortly.

Once the event slides are sent to me, I will link to the document from here. Do go through them if you are a publisher – irrespective of whether you create content in Tamil or any other language, including English. I am sure you’ll learn some important pointers that’ll help you grow your revenue.

I wish Google for English had organised meets like this in Chennai many years back!

Destination Infinity

 

Why does a Rajnikanth’s Movie (Kaala) Need Ads?

I don’t understand why a Rajnikanth movie – Kaala or anything else for that matter, need any marketing/ads?

Doesn’t everyone in Tamil Nadu or every Tamil-speaking person in the world know about the movie release already?

Creative marketing efforts like Twitter launching an emoji that appears when you type #Kaala are interesting.

But I wonder why this movie needs ads on TV/Net?

Maybe the creators could have done something about the actual issue: Improving the availability of tickets during the first few days of the movie release. Rajni may have tried, but his efforts don’t seem to be sufficient

3D Photo Slideshow – Our Taj Mahal Trip Photos

I have now learned how to create 3D Models – the 3D Taj Mahal you see in the above video was created by me from scratch.

I have also learned how to convert regular photos into 3D objects. I have placed these 3D photos around the 3D Taj Mahal set created by me, in the above video.

Now, when I move the camera from one photo to another, a 3D photo slideshow effect is created. Look at how beautifully the photos blend in 3D space.

I plan to create more 3D sets like these in order to use them as backgrounds/props for my 3D slideshows. The world of 3D is welcoming me and I have just started… Hope to do much more…

Promo Video for our Fashion Bangle (30-sec)

I guess you all know that Ramya makes Fashion Jewellery and I make Videos. So when the two skills combine, we get a beautiful video for a Fashion Jewellery product (Bangle – Gold-colour Metal with Blue Crystals).

After quite a long time, we have come out with pricing (at least for this one), a way for customers to place orders and ways to collect payment. So to celebrate our pro-activeness, I thought why not share the video everywhere possible, including this blog

Why Indian Railways is too Eager for Feedback all of a sudden?

Recently, I was travelling by Train and suddenly a Railways employee came to clean it. In the next five minutes a few people (including yours truly) received a rather elaborate feedback form and a pen to fill it.

Not knowing what rating to give on the provided scale of 1 to 5, I filled up numbers between 2 – 4 to give them an average rating of 3. This is similar to the technique I used to answer multi-choice questions in exams, but that’s for a different post.

I left the PNR No. column empty. But the attendant wouldn’t take it without that all-important information. He made me refer to it on my phone and fill it up. I obliged. I was glad that I was done with the feedback thing with my contribution towards improving a thing or two.

The next day, I got a call from Indian Railways in the morning when I was taking bath. I missed it. I got another call soon after and I missed that too. I attended the third call which I got after a couple of hours and then cut it hoping that will stop the calls.

But it seemed IR was not pleased with my inaction. I got one more call. This time I made sure I not only attended it but also chose all the appropriate options for the feedback before cutting the call, hoping to end the call series.

Interestingly, one of the questions was about punctuality. I used this opportunity to give them a ‘2’ rating for taking us 1-hour late to the destination. That one grace point was for starting the train on the correct time

Sun, 5 Aug.’18: COLORS Pinkathon Chennai 2018 Run @ Island Grounds

Fifth Edition of COLORSPinkathonChennai 2018 – Inspiring Partners Bajaj Electricalsto be held on Sunday, 5th August 2018 at Island Grounds, Chennai.

An initiative by the United Sisters Foundation and promoted by Maximus MICE& Media Solutions Pvt. Ltd., India’s biggest women’s run to have around 8,000plus women participating in the multi-category run.

Chennai, May 22, 2018: The fifthedition of COLORS Pinkathon Chennai 2018 – Inspiring Partners Bajaj Electricals, India’s biggest women’s run to be held on Sunday, 5th August 2018 at Island Grounds, Chennai. Online registrations for the multi-category run are open at  www.pinkathon.in/chennai for the VWashPlus3km, 5km & 10km run and for the 21km distance drop a mail on info@pinkathon.in.

COLORS Pinkathon- Empowering Indian Women, India’s biggest women’s run to encourage and promote fitness & health among women and create awareness for Breast Cancer and other issues relating to women’s health is supported by United Sisters Foundation and promoted by Maximus MICE & Media Solutions.Super model, actor, Ultraman and Pinkathon founder Milind Soman formally announced the launch of the fifth editionof COLORSPinkathonChennaiat a press conference held at Hotel Green Park, Vadapalini.

Present at the conference hosted by Green Park Hotel were eminent dignitaries 102-year-old Mann Kaur, an Indian track – and – field athlete, she holds the world record in the over 100 years old,Dr. A.P. SubashKumar- Surgical Oncologist &Dr. Ramanan – Medical Oncologist from Apollo Hospitals, Chennai,alongwith three COLORS PinkathonChennaimascots whoexpressed their wholehearted support for the noble cause.Committed to encourage progressof women and move forward in life, India’s leading entertainment channel, COLORS has extendedfull partnershiptowards this cause by partaking in spreading the message of ‘wellbeing of women’ through this initiative.

A crusader for women empowerment, Raj Nayak, COO – Viacom18 said, “Initiatives like Pinkathon are a great way to boost the confidence of women and strengthen the belief that women can do wonders! COLORS Pinkathon not only works for the wellbeing of women but also encourages meaningful participation of women in all aspects of life. COLORS has always lauded the contribution of women in a big way, be it at workplace or through the content it showcases. With such associations weenvisage a better future for our women who nurture and shape us.”

Expressing delight on the launch of the fifth edition of COLORS Pinkathon Chennai 2018 – Inspiring Partners Bajaj Electricals founder Milind Soman said,“We are very excited to bring COLORS Pinkathon to Chennai for the fifth time. We are confident the city and its people will support us and help make this run a humungous success. Pinkathon is more than a Marathon. It is the seed of change and the beginning of a movement that is carried forward by a growing community of empowered women across India, who share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women, first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society. Empowerment is not a gift of society; it is a gift you give yourself.”

The fitness icon further added, “Fitness is liberating. If a culture of regular exercise and fitness must take root in India, our women need to become aware about the benefits of fitness. They need to be able to get out and run, which doesn’t happen enough due to various cultural reasons. We now organize Pinkathon in eight cities. More than 10000 women run at each of these events at the VWashplus3km, 5km, 10kmand 21km distances. They run in running gear but also in sarees, salwar kameez, hijabs or whatever attire they deem fit and keeps them comfortable.”

Reema Sanghavi, Co-Founder Pinkathon&Managing Director, Maximus MICE & Media Solutions Pvt. Ltd.said,“We have started the new year on a fit & healthy note with ColorsPinkathonalready being organised in Bengaluru and Hyderabad in India as well as in Kathmandu. Kolkata is the third city where ColorsPinkathon is being organised in 2018 in India. Kolkata issoon becoming a runner’s paradise and haven for fitness enthusiasts. We would like more women to take up their health seriously and participate this year.Besides Bangalore, Hyderabad and Kolkata, Pinkathonwill be conducted in various other cities like Delhi, Chennai, Guwahati, Puneand Mumbai in 2018.

The multi-city national event has received an overwhelming expression of support with over 100,000 women of all ages, across different walks of life having participatedlast year. This number is expected to grow in leaps and bounds in 2018. The campaign will be supported by an integrated communication plan which includes several pre- event activities like training runs for baby wearing mothers, first time women runners, cancer survivors and visually impaired girls. We have introduced several new events to encourage running across the strata of the society and age groups as well as differently abled. There will also be an extensive online campaign to reach out to the masses and help the movement grow. We have started the traditional attired cycle really and the Fearless MidnightRun to encourage more women to step out of their homes and take up their health seriously.”

Anant Bajaj – Joint Managing Director – Bajaj Electricals Ltd.said“Bajaj Electricals Ltd. has always collaborated with platforms that have worked towards women empowerment. We strongly feel that empowerment goes far beyond giving equal rights to women. It is about making women confident enough to trust themselves, act independently and most importantly to take control of one’s own health and well – being. Pinkathon is an excellent platform through which we can achieve the objectives and at the same time women can be made aware of dreadful disease such as Brest Cancer through a Fitness Drive. We hope to continue this association with Pinkathon for the years to come as well.”

As a precursor to the main day, the team is organising unique events such as the Cancer Shero Trek for the cancer survivors. This event is dedicated towards felicitating these inspiring people. Starting with a trek, this event felicitates the inspiring Cancer Survivors honouring them with an “I Inspire” medal.

In COLORSPinkathonChennai, more than 40 Visually Impaired girls would be participating in the different run categories. To prepare them for the main day, unique training sessions are designed with the help & coordination of sighted runners.

COLORS Pinkathon Chennai – Inspiring Partners Bajaj Electricals is organising special training runs in various parts of Chennai for the registered participants who have requested training for the main day. P.ARUNA DEVI has been announced as the mascot for the visually impaired squad who will be the running the VWashPlus 3km. 30 hearing impaired girls would be also participating in the VWashPlus 3km category. MS.SULAKSHANA BADANI, a Cancer Conquerorwas announced as the mascot for the 5 km category run and RJ ABINAYA from SURYANFM was announced mascot for 10 km. All of them werepresented with their first bibs.

As one-of-a-kind initiative, every single participant of COLORSPinkathonChennai-Inspiring Partners Bajaj Electricals can choose to avail of a free gynaec consultation from our Healthcare partner Apollo Hospitals or a free Mammogram if the participant is above 45yrs. of age, the same is also transferrable.

Milind Soman also highlighted the concept of Pinkathon Ambassadors in every city who are passionate, extraordinary, committed men & women connecting for one cause –‘health for every woman’. Each Pinkathon Ambassador is a part of the Pinkathon core team and registers all the women in their circle of influence. Pinkathon inspires everyone who believe that together, we can do more. Various initiatives are undertaken by the Pinkathon Ambassadors to connect with women across various strata of the society. ‘Pinkathon goes to School’ is another interesting concept to encourage Mother-daughter teams to run together. The idea is to encourage health & fitness at every age. There are over 300 Pinkathon ambassadors across cities working selflessly towards promotion the cause.

COLORSPinkathonChennai has received huge response from corporate sponsors like COLORS, Bajaj Electricals,VWash Plus, Reebok, Enerzal, Apollo Hospitals,Bisleri& Hotel Green Park.

The focus of India’s biggest women’s only running event, is to encourage an active lifestyle and overall fitness amongst women, while creating a much needed awareness about breast cancer and bone health and encourage thousands of new or first-timer women to take up running.All proceeds raised from the event will be used for the expenses incurred in organizing and marketing the event, and by the Women’s Cancer Initiative in its fight against breast cancer. The official website for COLORS Pinkathon is www.pinkathon.in through which participants can register online. Twitter Handle: @pinkathon10k

COLORS Pinkathon has won several national and international awards such as WOW Awards for Best Festival of the Year & Best Sports Event of the Year and EEMAX Global for Best Public Event of the Year for ticketed and non-ticketed category.

About Maximus Mice & Media Solutions:

Founded by Reema Sanghavi (Managing Director) & Milind Soman (Director) in 2008. Pinkathon – Empowering Indian Women, like all other Maximus is characterized with their trademark of effective brand communication & fiery enthusiasm. Maximus has been supporting the cause since its inception and working constantly to take it to greater heights. Both Reema and Milind feel very strongly for the cause and have worked diligently to make this a national entity that resonates with the women across India.

About ‘COLORS’:

‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS, launched on 21st July 2008, offers an entire spectrum of emotions to its viewers. From Fiction Shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘JazbaatKe Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Thapki…Pyaar Ki, Devanshi, SasuralSimar Ka, Shakti…AstitvaKeEhsaasKii, Udann, Chakravartin Ashoka Samrat, Swaragini, Kasam…TerePyaar Ki, Krishndasi, Kawach…KaaliShaktiyon Se, JhalakDikhhlaJaa, Comedy Nights BachaoTaaza, Nagin 2, Bigg Boss, 24, Shani and Dil Se…DilTak amongst others.

About ‘VIACOM 18’:

Viacom 18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching people on air, online, on ground, in shop and through its cinema.

Destination Infinity

Think Beyond a Selfie for the Best Selfie Experience

That’s one of our favorite photos taken using a selfie camera because it shows our favorite game (Darts) right behind us. Ya, we still play these sort of games sometimes. We don’t keep scores and all, but we just play for fun

What is ‘Development’?

As far as I see it, ‘DEVELOPMENT’ is a PROPAGANDA to increase the GDP so that the Industry & Government can make MORE MONEY by making believers WORK MORE and MORE in the promise of a better lifestyle which is NEVER achieved.

I guess our P.M. would like to refute this argument.

But how about you?

Destination Infinity

‘Bharat Ane Nenu’ Movie Review

‘Bharat Ane Nenu’ Telugu movie review.



It’s a difficult task to review movies like these. At one side, they hold the viewer’s attention successfully and entertain us. So paisa-vasool.



But on the other side, there is absolutely no attempt to be even slightly realistic. I understand it’s difficult esp. with a super-hero like Mahesh Babu.



I now understand why there are no super-heroes like Batman, Super Man, etc. in India. Our heroes are as good as, or even better than, fantasy characters abroad.



Maybe we prefer to live our fantasies realistically?



Hmm…

இனிய தமிழ் புத்தாண்டு நல்வாழ்த்துக்கள்

எங்கள் அன்பான வாடிக்கையாளர்கள் அனைவருக்கும் இனிய தமிழ் புத்தாண்டு நல்வாழ்த்துக்கள். வரும் வருடம் நீங்கள் எந்திரபார்க்கின்ற அனைத்தும் நலமாக நடக்க எங்கள் பிரார்த்தனைகள்.

Destination Infinity

No, I am not planning to start a political party – Not yet