Shadonna Jordan's Blog, page 9

Top 5 Ways Salons Can Grow with More Clients, Sales & Profits

[image error]Who else wants to grow their salon business by attracting more clients, sales and profits - especially when you're too busy to spend time on your marketing?
Before I tell you my top 5 ways, let me ask you a question...
"What distinuishes having a JOB from OWNING A BUSINESS?"
 
Answer: Keeping a list of prospects and clients updated and automated!

Some salon owners and independent hair stylists still rely on a hand written list. But with today's technology, your real advantage is to keep...

How Best Virginia Beach Hairstylist Gained This Ultimate Freedom

[image error]By This Time Next Month You Could Own A Salon And Be Building Your Own Dream
Twice GOLD Winner of
“Best Male Hairstylist in Virginia Beach”
Lance Van Auken, Owner of BLOW A SALON, Reveals How

It has been almost 6 years now since I opened Blow A Salon at Hilltop. Here’s how I made it happen:

I'd Heard About Salon Plaza...

Formerly a product rep for American Crew and Graham Webb International, at the time I was working as an employee in a Day Spa. I'd been in the salon industry for about 14 y...

Best Hair Salon in VA Beach - Lance Van Auken - Blow A Salon

[image error]Introducing Salon Plaza’s
June Member of the Month:
Lance Van Auken
Owner of Blow A Salon
Meet the hairstylist who won GOLD TWICE - 2011 and 2012 - in the Virginia Pilot’s vote for “Best Male Hairstylist in Virginia Beach”

A salon industry professional for 21 years, Lance Van Auken is a man of integrity and heart.

Let's hear from Lance - 

"In our industry, we may only see our clients every 4 or 5 weeks. In those repeated visits, we have a unique ability to positively impact our client...

10 Life Lessons From A Navy SEAL To Help Salon Owners Succeed

[image error]"What can a Navy SEAL tell salon owners and hairstylists about making a impact in their career and in their life?"
Plenty.
Changing the world can happen anywhere. And anyone can do it.
“What starts here changes the world.”

How can salon professionals "change the world?" When you make someone feel good about themself, you've turned a tide in their life and given them a more positive self-image.

Meet our Salon Plaza Owner Members who heal and inspire their clients -

Christiane Amboo, Owner of Weaves...

How Salon Professionals Use Simple Websites To Keep Their Book FULL!

[image error]Salon Professionals: Do you want to grow your client list and keep your book consistently FULL?

You can, with a one page website called a "Squeeze Page."

3 Simple Steps To Keep Your Book Full... Automatically!

To make this simple website system grow your business for you 24/7, you will need 3 things:

Your client list must be all in one place, accessible by computer
You must have Internet access
You will need an online service to manage your list, store your pre-written emails, and automatica...

Salon Professionals: How To Create A Winning Brand Image On Facebook

[image error]Important Note to Salon Professionals:
Have you noticed a costly trend showing up on Facebook lately?

More and more ”SELFIES” are being used for profile pictures. You know what a selfie is - one of those quick "here I am" photos you take of yourself.

That's Money Down The Drain!

If you are a salon professional who promotes yourself on social media sites like Pinterest, Linkedin, Twitter, YouTube and Facebook, consider the impact your profile image has in the eyes of your prospects and cl...

New Trend: Salon Professionals Use Selfie Facebook Profile Photos

[image error]Important Note to Salon Professionals:
Have you noticed a costly trend showing up on Facebook lately?

More and more ”SELFIES” are being used for profile pictures. You know what a selfie is - one of those quick "here I am" photos you take of yourself.

That's Money Down The Drain!

If you are a salon professional who promotes yourself on social media sites like Pinterest, Linkedin, Twitter, YouTube and Facebook, consider the impact your profile image has in the eyes of your prospects and cl...

Attention Hair Stylists: 5 Proven Ways To Fill Your Book... FAST!

For Hairstylists and Salon Owners Who Want (NEED?!) To Get More Business – Even If You’re On A Shoestring Budget!

You can fill your book by 1) Attracting new clients and by 2) Marketing to your existing client base. Both approaches work - but only if you get really good at communicating the right message to the right people.

How Busy Do You Want To Be?

You can serve anyone who calls or walks into your salon, but when it comes to investing your dollars and time – that’s a different story.

Your...

Salon Pricing Strategies: What Salon Owners Don’t Know About Price...

[image error]…And if YOU knew, it would truly change your fortunes

If you own a salon or work as an independent salon professional, here are 5 PRINCIPLES you need to understand about PRICE:

WARNING! These Pricing Principles are ONLY intented for confident cosmetologists who know their "Acres of Diamonds" are within themselves...
1. Price is largely unimportant in a consumer's decision to buy

It’s true - a few customers base their decision for salon services on price - that’s why Groupon is so popular. But...

Salon Owners: Use Powerful Messages To Become The Chosen Provider

“Get good at doing a few services well -
and GREAT at marketing those services
to your ideal clients.”

[image error]As an entrepreneur and salon owner, you must become REALLY GOOD at communicating the right message to the right people. You can SERVE anyone...

Because your resources are limited, you must spend your time and money MARKETING to the prospects you would like to earn as clients.

Having a clear, compelling message that speaks to the concerns and desires of the people you want to serve most is the b...