Shadonna Jordan's Blog, page 12
January 27, 2014
Salon Plaza Member - A True Story About A Salon Owner In Hyattsville
The job you’ve totally outgrown and hate with a passion ends suddenly when your boss calls you into her office and screams:
"You're FIRED!"
On The One Hand, It's Good News
The job had grown stale and you've been planning for months (if not years) to strike out on your own to chart a new path... finally working full-time at that one thing that has been a consuming passion for as long as you can remember -
**BEAUTY MAGIC**
But then the next shoe falls.
The salon you’ve be...
January 21, 2014
Salon Business Cards: Avoid The 8 Most Common Logo Design Mistakes
The goal of your logo is to capture your audience's attention and help you get repeat business. Your logo will reach your audience through your business cards, website, social media, postcards, fliers, signage, and more.
It will even help you get more referrals because your clients want to feel proud of the brand image of the stylist they recommend.
The perfect logo reflects your professionalism, your core val...
January 18, 2014
Hair Stylists in Baltimore - If You Want More Freedom in 2014 Take This Quiz
Unless you're "out of the ordinary" your chances for succeeding in the salon industry are limited.
If you've a licensed cosmetologist in Baltimore who has been cutting hair for several years, then you’re doing better than most –
"5 years after students graduate beauty school - 79% have left the beauty industry entirely."
But it gets even tougher for cosmetologists who want to make it with their own salon.
Would it shock you if I told you 85% of all new businesses fail...
Hair Stylists in Baltimore - Think You're Cut Out For Freedom? Take This Quiz
Unless you're "out of the ordinary" your chances for succeeding in the salon industry are limited.
If you've a licensed cosmetologist in Baltimore who has been cutting hair for several years, then you’re doing better than most –
"5 years after students graduate beauty school - 79% have left the beauty industry entirely."
But it gets even tougher for cosmetologists who want to make it with their own salon.
Would it shock you if I told you 85% of all new businesses fail...
January 11, 2014
Salon Plaza Asks: Who Else Wants To Turn More Facebook Fans Into Clients?
As a busy salon owner, you don’t have time to read lots of stuff that’s “good to know” but does nothing to build your business. That’s why Salon Plaza is dedicated to giving you strategies you can use right away to increase your revenues.
If you saw Salon Plaza’s Marketing Wheel, you’d know that one of your key salon success strategies is to market online. And when it comes to marketing online, Facebook is a great place to attract targeted leads and turn them into paying c...
January 7, 2014
Salon Plaza’s Danielle Buckson: Hair Stylist, Life Coach & Author
Introducing Salon Plaza’s Member of the Month for January, Danielle Buckson. She’s the owner of Shear Serenity Salon in Rosedale, just outside of Baltimore.
A licensed cosmetologist with 21 years experience, certified life coach and published au...
January 5, 2014
Salon Plaza's Marketing Wheel: 8 Spokes For Prosperity In 2014
Who else wants a salon that runs more smoothly, is less stressful, and provides more free-time?
Salon Plaza Members Lead The Way
At Salon Plaza, we have identified 8 key areas of marketing every salon owner or independent cosmetologist should put in place, strengthen over time, and keep balanced for the smoothest ride to prosperity.
We discovered these spokes on our “Marketing Wheel” by interviewing 27 of our most succes...
December 28, 2013
Facebook Cover Image–New Rules Help Hair Salons Attract More Clients
Rule changes mean your cover image on your business page can become a...
"Mini-Attraction Magnet with Maximum Impact!"
Until recently, Facebook did not allow you to put a “Call to Action” on your cover photo. A call to action - CTA - asks visitors to do something like make an appointment, or get free hair care tips, click for a 10% discount coupon. They didn’t even let you add your contact info!
Good News – Tha...
December 21, 2013
Salon NewRell at Salon Plaza Chesterfield - "The Doctor Is IN"
"I am a Cosmetologist and Entrepreneur – a hair care consultant. I specialize in healthy hair and teaching clients proper hair care."
As Salon Professionals, We Are The Doctors of Success –
When you look good you feel good. When you get a compliment it makes you smile. Your hair says a lot about how you feel about yourself. You gain confidence when your hair looks AMAZING. It...
December 18, 2013
Salon Plaza Launches New Concept In Baltimore - The Satellite Salon
“Every beauty salon’s greatest asset is its clientele, because without clients, there is no salon.”
You know it… each client is unique. Yet one thing they all have in common is they want and deserve SPECIAL ATTENTION – maybe more often than you have time and space to give it to them.
You are busy. Pre-occupied with running your salon. Aggravated with that leaky faucet, empty chair, or o...
