Shadonna Jordan's Blog, page 13
December 14, 2013
Salon Referrals: 5 Reasons Why You Don't Ask & What To Do About It!
Many salon professionals rely on referrals for their source of new business. But most don’t have a workable system in place to get referrals.
How About You?
5 Reasons Why Salon Professionals Don’t Ask For Referrals
"Anyone can use my services."
“I forget to ask.”
"I was never trained."
"I don't want to ask for help and appear weak."
"I'm not good enough to get referrals."
Do any of these sound familiar? If so, here's what to do about it:
1. Define Who You Seek
“Ev...
December 11, 2013
Hair Salon Owners: 12 Proven Ways to Get More Calls From Your "CAMM"
Will Gain Power When You Use These 12 Proven Copywriting Secrets...
Good marketing is not about trying to be clever or gimmicky with your words. The best marketing starts a conversation with your most likely clients - a communication that builds trust and shows the value of your service to meet personal needs and wants.
Even with limited space, you can incorporate several of these tips in the same marketing magnet. To show you what w...
December 6, 2013
Hair Salon Owner: Take These 7 Steps in 7 Days and Reap The Rewards
Don't waste time figuring it all out on your own - Follow these 7 PROVEN action steps of successful hair salon owners.
Success Leaves Clues
Check out the personal stories of our most successful Salon Plaza Members who created their own Space for Prosperity:
Hairstylist In Virginia Beach Creates Her Own Space For Prosperity
Hair Salon Laurel MD: 3 Key Building Blocks in EVERY Business Success
Hairstylist in Laurel MD Reach Their Biggest Goals Ever
November 29, 2013
Salon Plaza Member Exclusive: How To Set Up Your Facebook Page
Once you set up your Salon Plaza personal website, you can link to your Facebook page. This post will show you how to set up your Facebook business page, step-by-step.
BONUS: Want FREE Publicity?
After you've linked your personal Salon Plaza website to your Facebook business page, let us know in the 'Comments' below...
We'll feature you on our Salon Plaza Success Blog!
Here are some questions Salon Plaza Members have been asking about F...
November 22, 2013
New Ways to Succeed "Beyond The Chair" In This Fascinating Book for Cosmetologists!
~ Lil Duval, stand-up comedian and host of “Ain't That America” on MTV2
Do YOU Have Dreams Beyond The Chair?
If you are a salon professional who wants to get the most out of your cosmetology license, see Shadonna Jordan’s newly published book - Beyond The Chair. Her celebrity clients include Lil Duval, Dave Hollister, Lil Wayne, Johnny Gill, Clifton Powell, to name a few.
Shadonna loves to inspire others to dr...
November 14, 2013
Hair Salon Owner: Are You Making These 8 Deadly Marketing Mistakes?
If you see too few clients in a week -
If your average sale hasn't increased in awhile -
If you're not generating enough referrals...
It's probably because you're making one or more of these "8 Deadly Marketing Mistakes":
Not having a clear mission statement
Not knowing your USP
Having anything less than a 100% client perspective
Not understanding the lifetime value of a client
Not focusing your marketing on a target audience
Not testing dif...
November 11, 2013
Your Salon Business Dream? Crush It With Facebook Marketing Insights!
[image error]Successful salon owners and independent stylists achieve their dreams by developing relationships with their ideal clients.
Who Are YOUR Ideal Clients?
To build a profitable salon business with great clients who keep coming back, first you must identify and reach your "target audience".
These are local people who...
Desire your specific professional skills
Value your personal service
Are drawn to your "personal brand image"
Are able and willing to pay your rates!
Why B...
November 10, 2013
Salon Business: How To Craft & Promote Your Unique Selling Promise
Here's Our Advice On How To Craft Your USP & Use It Daily!
Think of the companies who have firmly established their USP in your memory, such as Nike – Just Do It. Your USP will help persuade prospects to choose you instead of another cosmetologist.
If you don't know what your USP is yet, this post will help you capture your unique difference. Then you'll discover how to quickly and easily put it to work for you. Let’s get started by re...
November 9, 2013
Salon Business: Facebook Ads Multiply Your Client Attraction-Factor
If word-of-mouth and neighborhood marketing strategies are not growing your salon business fast enough, it may be time to add social media to your marketing mix.
With the right know-how, using Facebook ads can MULITPLY your attraction-factor: your prospects and your profits.
Connect Like Crazy!
Want to grow your business like gang busters? With Facebook ads, you can follow your progress and will soon be saying...
"Whoa! What happened!"
A...
November 4, 2013
Salon Marketing Mysteries Solved! 35 Things Every Owner Should Know
From "How To Name Your Salon" to -
"How To Attract Clients Like Crazy!"
Oh, sweet mysteries of marketing - at last we've found the answers. Come along as we investigate everything from...
Should every cosmetologist be active on Facebook?
How can I get more business on a shoe-string budget?
What does it take to open my dream salon?
Why do some salon pro's flounder while others prosper?
[image error]When you're your own boss, you face those thorny questions and a whole lot more! You...
