Guruprasad Nagarajan's Blog - Posts Tagged "advertising"
Google Adwords, again. And Bing.
I don't know about the results from my Google Adwords yet but the process seems very interesting, and scientific as I mentioned in my previous post. I ran 3 ads to promote my children's series, in which I published a second ebook, and there was a huge spike in the number of visitors to my site. And I could deduce from the keyword tool in Google, the Paid Search button StatCounter and Weebly's own stat tab, which keywords people were using to come to my site. And accordingly, I could edit the keywords that were not producing optimal results. Google lets you add 'negative words' to weed out wrong placement of your ad. I saw that some people searching for free short stories were being directed to my site, so I put that in my Negative Word field. It's funny writing very functional, very sparse, very direct ads and is challenging writing to the character limitation set by Google. Funny because I am an advertising writer, and been in the copywriting business for over two decades, I still do freelance. Forget long copy, story telling, crafting your lines, and ensuring that the last line loops back to your healdine. Adwords takes economy of words to a new level (this is true to some extent in FB ads too).
I just signed up with Yahoo Bing yesterday and out out two ads, one for my short story collection inspired by Roald Dahl and O.Henry, called the Ten Twisted Tales (available at Amazon http://www.amazon.com/dp/B00F2FF2M4).
And the other was for my children's series from which I donate 50% to elephant conservation. Strangely, my Google ad with the headline, 'Save the elephant' didn't pull in as many people as 'short stories for kids' did. (As I write this line, I get a sense of deja vu that I've written this very same line before.)
While I found it a bit difficult to simply resume my ads that I had paused with Google, Bing has an easier solution: it provides a 'pause' and 'resume' button, and I when I hit 'resume; after importing from Adwords, I was up and running. You have to make sure you pay a certain amount before your account becomes active, so remember that.
With Adwords, I kept looking for the simple resume button, couldn't find it, followed the steps and enabled the ads, but it showed as 'campaign ended', so had to copy and redo.
Will keep you posted on the difference between Bing and Adword. Till then, have a good week.
I just signed up with Yahoo Bing yesterday and out out two ads, one for my short story collection inspired by Roald Dahl and O.Henry, called the Ten Twisted Tales (available at Amazon http://www.amazon.com/dp/B00F2FF2M4).
And the other was for my children's series from which I donate 50% to elephant conservation. Strangely, my Google ad with the headline, 'Save the elephant' didn't pull in as many people as 'short stories for kids' did. (As I write this line, I get a sense of deja vu that I've written this very same line before.)
While I found it a bit difficult to simply resume my ads that I had paused with Google, Bing has an easier solution: it provides a 'pause' and 'resume' button, and I when I hit 'resume; after importing from Adwords, I was up and running. You have to make sure you pay a certain amount before your account becomes active, so remember that.
With Adwords, I kept looking for the simple resume button, couldn't find it, followed the steps and enabled the ads, but it showed as 'campaign ended', so had to copy and redo.
Will keep you posted on the difference between Bing and Adword. Till then, have a good week.
