Barb Drozdowich's Blog, page 9

How Links Live on in Search Engine Rankings (infographic)

Welcome Back!

The subject of links is one that has fascinated me but is too far in the weeds for many of the authors I work with. If you question why you would want to include links in your content, I hope that this infographic helps you!

Be sure to read the full post on Digital Information World.

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10 YouTube Videos That Every Small Business Should Create [infographic]

Welcome Back

Do you have any YouTube videos for your business? Do you wonder if it is a valuable use of your time? Today’s infographic focuses on some ideas for valuable videos you can create for your audience.

Be sure to read the full post on my favorite blog – Social Media Today.

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The post 10 YouTube Videos That Every Small Business Should Create [infographic] appeared first on Bakerview Consulting.

A Small Business Guide to Starting a Podcast [Infographic]

Welcome Back!

Are you interested in starting a Podcast in the new year? Many people say that a podcast is a great way to communicate with readers and customers. Here’s an infographic that will give you some starting ideas.

Be sure to read the full post on my favorite blog – Social Media Today.

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Social Media Competitor Analysis in 10 Steps [Infographic]

Welcome!

Today’s post addresses the topic of performing a social media competitive analysis. Are you competitive in your field? How do you improve your competitiveness?

I hope you enjoy the tips and tricks offered by this infographic. As always, be sure to click on the link and read the full post on Social Media Today!

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The post Social Media Competitor Analysis in 10 Steps [Infographic] appeared first on Bakerview Consulting.

Key Tips for Maximizing Your Instagram Presence [Infographic]

Welcome!

Today is the 3rd post on the topic of Instagram. As I’ve said in previous posts, Instagram seems to be the social media platform that I feel uncertain about and the one that I’m always seeking help with. I am sharing this infographic for the short, and impactful tips it offers.

As is often the case, I found this post on my favorite blog, Social Media Today. Be sure to visit that blog and read the full post for more details.

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The post Key Tips for Maximizing Your Instagram Presence [Infographic] appeared first on Bakerview Consulting.

Key Instagram Metrics, and Why They Matter to Your Strategic Approach [Infographic]

Welcome back!

Today’s post is #2 is a small series of information on the topic of Instagram. Instagram is one social media profile that I’m always seeking tips & tricks. my favorite blog, Social Media Today, offers up some metrics that might help you understand this environment! Be sure to read the full post and subscribe to this great source of information.

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The post Key Instagram Metrics, and Why They Matter to Your Strategic Approach [Infographic] appeared first on Bakerview Consulting.

21 Instagram Facts for 2021 [Infographic]

Welcome!

Today’s topic is Instagram. Do you have an Instagram account? Do you use it? Are you active on Instagram?

I have an Instagram account and although I like to think I know what I’m doing I definitely need some tips from experts.

Today’s posts start a small series of posts around the topic of Instagram. Today’s infographic comes from one of my favorite blogs, Social Media Today. Be sure to drop by and read the full post.

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Apple’s changes are a big deal for newsletter marketing!

Welcome!

Do you use newsletters to communicate with readers and customers? If so, big changes are coming to this space. The update that Apple is offering up today will result in the inability to accurately track email opens for their Apple Mail users.

I’ve been doing quite a bit of reading on this topic lately – candy to a tech geek like myself One writer in the author space that I don’t give enough credit to is David Gaughran. David has a very informative blog – filled with all sorts of explanations of tech details that many authors overlook. He also has a great newsletter that I encourage you to subscribe to. You can do that on the landing page of his website.

Back to the changes that are arriving starting today. I’ll quote from David’s latest newsletter:

Apple is releasing iOS 15, the latest update for its operating system powering all those phones and tablets and computers people seem to love so much. One of the features being bundled with it is called Mail Privacy Protection, and it has had marketers in a tizzy for the last three months because it’s essentially going to kill email open tracking.

In simplified terms, any email processed by Apple Mail (with Privacy Protection enabled) is going to look like it was opened the moment it was sent, regardless of whether the recipient has even seen the email, let alone actually opened it. This essentially means that we will no longer be able to tell who opened the emails we are sending, when they opened them, or even what country the recipient is in.

… if they use Apple Mail and have Privacy Protection enabled.

That’s an important caveat and one which means the effect on our side of the fence will build slowly, rather than happening all-at-once.

If you have been watching your inbox, you will have noticed that quite a few warnings are coming out about this change. I received one from Mailerlite, Campaign Monitor, ConvertKit, and several other newsletters I subscribe to.

This change is something that users of Apple Mail will have to opt-in to, but here’s the graphic they will see once the update is complete:

I don’t know about you, but that graphic would have me concerned and clicking on “Protect Mail Activity.”

From several sources that I’ve read, I think (and many others think) that this upcoming change is being minimized by some. Most stats will tell you that the most common email program is Gmail. However, many that use Apple products – especially phones and tablets – make use of Apple Mail rather than the Gmail app. Below is a screenshot from my iPhone.

I check all my emails on Apple Mail – the envelope icon above – rather than using the Gmail app. I am not unusual – many phone and tablet users do the same. Have a look at your devices – what do you do?

To be clear, I haven’t seen this update on any of my devices yet – I have just read about what is coming from several sources.

So…what to do? First of all, realize that your open rate will likely increase – but not be accurate. If you have any automatic functions in your newsletter service (such as Mailerlite) based on open rates consider changing these. And I encourage you to subscribe to David’s newsletter – a great source of information – and read some of the links from above. the ConverKit note has some excellent suggestions for those of you who have more than just the straightforward once-a-month newsletter.

I hope you enjoyed this post. Please use the share buttons below to share with friends that might benefit from this information. If you haven’t already, please subscribe to my blog using the form below.

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The Top 10 eCommerce Website Design Tips [Infographic]

Welcome Back!

Ecommerce is becoming more and more popular. Offering an e-commerce option on your website is popular with many authors and small business owners. It offers readers and customers another buying option. I hope today’s infographic has some great tips that you can make use of. As always, I encourage you to visit Social Media Today and read the full post!

I hope you enjoyed this infographic. Please use the share buttons below to share with friends that might benefit from this information. If you haven’t already, please subscribe to my mailing list and receive some technical hints focused at your needs!

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