Frederick E. Webster Jr
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Industrial Marketing Strategy
10 editions
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published
1984
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Organizational Buying Behavior
3 editions
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published
1972
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Market-Driven Management: Using The New Marketing Concept to Create a Customer-Oriented Company
6 editions
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published
1994
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Field sales management (Ronald series on marketing management)
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published
1983
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Marketing for Managers
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published
1975
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Market-Driven Management
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