Victor Cheng

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Victor Cheng



Average rating: 4.11 · 2,734 ratings · 142 reviews · 14 distinct worksSimilar authors
Case Interview Secrets: A F...

4.11 avg rating — 2,616 ratings — published 2012
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Extreme Revenue Growth: Sta...

4.42 avg rating — 65 ratings — published 2010 — 5 editions
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The Recession-proof Busines...

3.79 avg rating — 28 ratings — published 2009 — 3 editions
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Bookmercial Marketing: Why ...

3.88 avg rating — 8 ratings — published 2008 — 2 editions
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How to Develop Unshakeable ...

4.43 avg rating — 7 ratings
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Extreme Revenue Growth: The...

3.60 avg rating — 5 ratings
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Escaping the Self Employmen...

really liked it 4.00 avg rating — 4 ratings
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China between Peace and War...

really liked it 4.00 avg rating — 1 rating
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Let’s Catch Up: No

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How to Get Customers in a C...

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More books by Victor Cheng…
Quotes by Victor Cheng  (?)
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“Below are some of these initial questions: Who is the customer? What are the customer’s segment needs? What is each segment’s price sensitivity? What are each segment’s distribution channel preferences? What is the customer concentration in each segment?”
Victor Cheng, Case Interview Secrets: A Former McKinsey Interviewer Reveals How to Get Multiple Job Offers in Consulting

“If you’re doing the analysis correctly, you are constantly drilling down one branch, discovering it’s not valid, revising your hypothesis (and often the branches of your issue tree), and then drilling down an entirely new branch. You do this over and over, all day long, in both consulting and case interviews. Drill down, pull up, revise the hypothesis, restructure the issue tree, drill down again ... lather, rinse, repeat.”
Victor Cheng, Case Interview Secrets: A Former McKinsey Interviewer Reveals How to Get Multiple Job Offers in Consulting

“Interviewers highly value candidates who can think and communicate linearly (as opposed to jumping around in a scattershot way). They like candidates who say that A leads to B, and B leads to C, and therefore A leads to C.”
Victor Cheng, Case Interview Secrets: A Former McKinsey Interviewer Reveals How to Get Multiple Job Offers in Consulting



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