The Recession-proof Business: Lessons from the Greatest Recession Success Stories of All Time

by Victor Cheng

Why Do Some Companies Thrive In A Recession, While Others Die? Victor Cheng, a former McKinsey consultant and marketing expert for the Fox Business Television Network, led a major research project to find the answer to this provocative question. After analyzing 12 US recessions spanning 136 years, this research uncovered dozens of startup companies that thrived during the economic chaos of their day. Discover how in the midst of a major recession Federal Express, Disney, Hewlett-Packard, UPS, Coors, and others opened their doors as one- and two-person businesses-and grew to become Fortune 500 giants. Why did these businesses prosper, while thousands of others failed? What made the difference? Unintentionally, they all followed the same winning "formula"-four simple rules that allowed them to survive and thrive, while others died. Discover these timeless rules in The Recession-Proof Business and follow in the footsteps of the greatest recession success stories of all time.

Genres: Business

192 pages, Paperback

First published April 15, 2009

Reviews

[Graham Mumm · Rating 1 out of 5]

If you've never read anything about business before this may be an average-ish introduction, but in all honesty, it's one of the worst business books I've ever read.

[Bader · Rating 5 out of 5]

Good book with great insight

Very good book on recession management . The last chapter is a bit like a sales copy but never the less its one of the best book about recession management .

[Nudthasit Suriyasuk · Rating 5 out of 5]

Omg!! I love this book.

I have one advice to give. Buy this book. Apply the information. And see your business(es) thrive during the challenging times and see others who don't adapt die...