Dave Delaney's Blog, page 3

Mine Old Messages For New Opportunities

Photo from wikimedia.org. Nurturing your network isn’t always easy because of limited time. Finding new business can also be challenging for the same reason. Believe it or not, you can achieve both by referring back to the conversations you have already started. If you follow these simple steps, I bet you will rekindle old relationships and perhaps even find new customers and...

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WARNING: Facebook Phishing Scam Ahead

If you administer a Facebook page, I highly recommend you be leery of warnings allegedly sent from Facebook. I received this one today, it's the first one I have seen. Like most phishing scams, it looks pretty authentic.  The most important thing to look out for in these types of messages is the link. If it doesn't point to...

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Understanding Uber Price Surging

Enjoy your first Uber ride on me. I earn a free ride if you use this Uber coupon.  Does your company have a behavioral economist? Uber does, and what I learned about dynamic pricing is fascinating.  Keith Chen is Uber’s Head of Economic Research. He digs deep into the heads of Uber customers using the data behind the wildly successful business. Chen was recently a guest on NPR’s Hidden...

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How to Newsjack a Story

Want to get free publicity for your company? Would you like to earn organic traffic to your site? An opportunity is waiting. It will take time. You will fail in some attempts, and succeed in others. The secret is newsjacking. As a digital marketer, it is important for me to stay abreast of new trends and ideas for my clients at Futureforth. One way I do this is to listen to industry podcasts....

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6 Simple Steps to LinkedIn Promotion

I developed a content strategy for a client recently who was confused about how LinkedIn should be used. Many people create LinkedIn profiles and think of them only as online resumes. In addition to using LinkedIn as a powerful networking platform, it is also an excellent place to promote the blog content you create.The following is a step-by-step guide to help you use LinkedIn to drive traffic...

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Increase Online Sales With Personalization

Are you using personalization in your digital marketing effort? Savvy marketers are using personalization to improve experiences for their online visitors. This results in higher conversions, such as revenue from sales, email newsletter growth and new business inquiries. I moderated a panel on this topic recently, and what I learned will help you to improve your business. Optimized Experiences...

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10 Expert Tips for Business Blogging Success

Using a blog can drive a considerable amount of traffic to your site, which can result in more revenue and a stronger bond with your customers and staff. A study by Hubspot found eighty-one percent of companies consider their blogs "useful," "important," or "critical" to their business.Are you blogging for your business? When I first connect with a new client, I conduct an extensive content...

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From Podcast to Page: Why Repeating What You Learn is Essential

There is a problem with how we listen to podcasts. If you are like me, you listen to podcasts. The percentage of Americans 12+ who say they have listened to a podcast in the last month is now 21%, up from 17% last year, that's about 57 million Americans. Many of the programs I listen to are interview shows. I enjoy the format because expert guests share their wisdom with smart hosts. By...

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How to Spread Kindness

How to Spread Kindness February 17th was Random Acts of Kindness Day. Did you celebrate? Did you miss it? That's okay. I didn't realize it was until I stepped through the door at Crema for a coffee. I glanced down at Twitter on my iPhone as I waited in line, when I saw a tweet mentioning the special day. Suddenly, I found myself facing the barista who was eagerly ready to take my order. I asked...

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You are Tweeting to a Human

Back in August 2009, I was on my way to Chris Pirillo's Gnomedex Conference in Seattle. There was a handful of conferences I got excited about and Chris' was one of them. Still sleepy, I picked up a coffee from Starbucks in the Nashville airport to wake myself up.  I boarded my flight, found my seat, and relaxed as I sipped my morning java. A woman entered the plane and searched back and...

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