Understanding Uber Price Surging

Enjoy your first Uber ride on me. I earn a free ride if you use this Uber coupon.  Does your company have a behavioral economist? Uber does, and what I learned about dynamic pricing is fascinating.  Keith Chen is Uber’s Head of Economic Research. He digs deep into the heads of Uber customers using the data behind the wildly successful business. Chen was recently a guest on NPR’s Hidden...

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