Rajat Paharia
Goodreads Author
Member Since
May 2013
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Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
4 editions
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published
2013
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Why do the best marketers pay attention to the game
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“Fixed mind-set individuals dread any sort of failure because to them it’s a negative reflection on their abilities, which are immutable. Because of this, they devote a lot of effort to trying to look smart and avoiding looking stupid—they won’t engage in situations where they can fail, especially publicly.”
― Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
― Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification