Loyalty 3.0 Quotes

“Fixed mind-set individuals dread any sort of failure because to them it’s a negative reflection on their abilities, which are immutable. Because of this, they devote a lot of effort to trying to look smart and avoiding looking stupid—they won’t engage in situations where they can fail, especially publicly.”
― Rajat Paharia, Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification