Doris-Maria Heilmann's Blog, page 24

Remember Your New Year’s Resolutions?

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Making a list and checking it twice … still sounds in your ears. Not only Santa made his list in December, you didtoo. More writing this year? And more marketing? How went your first month of 2016?
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What’s in Your List for 2016?
Did you divide your writing and marketingplans in small, easy-to-manage steps? Not to be overwhelmed by a huge mountain of tasks?
Have you included e-Newsletters and mobile-friendly email in your plan?
Have you designed your online marketing plan to deliver a clea...

Get Paid to Market Your Book

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Social Media has become part of our culture, and it helps to connect with your readers. However when crawling through tweets and other posts on Social Media sites, one gets the impression that very few links are pointing to interesting, entertaining or helpful content – despite the fact that there are so many talented writers out there who could write great articles or show snippets of their books. This would make their Social Media presence more valuable and would connect readers with th...

Recipe for Failure – and How YOU Can Do Better

This weekend I found a huge list of “Upcoming Author Conferences & Events for Authors” at the Selfpublishingadvice.org website, run by The Alliance of Independent Authors (ALLi), an organization which I highly recommend to independent authors.
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Great Events for Authors.
This list of upcoming international events contained everything from book fairs, festival of literature, publishing conferences, writers weeks in many parts of the world, literature festivals, a self-publishing conference, t...

9 Tips What to Post on Social Media

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Are you struggling to create daily numerous engaging “posts” on your Social Media sites? Then you are not the only one on the search of great content. We all want to stand out from our “competition”. After all, people are on the Internet for one of two reasons: Either to solve a problem, or be entertained. On the other hand, creating content for Social Media should not end up in stress.

In a former post I explained that blogs do not necessarily need to consist of written content, but also...

How does Google Adwords Work?

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Google processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches / year worldwide. There is barely a better place to advertise one might assume.
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What is Google AdWords?
It is apay per click (PPC) advertising on Google – or just paid advertising. The way it works is simple:

People use keywords (or search terms) to search for specific products and services. If the keywords you have chosen matches what peop...

How do Google Adwords Work?

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Google processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches / year worldwide. There is barely a better place to advertise one might assume.
.
What is Google AdWords?
It is apay per click (PPC) advertising on Google – or just paid advertising. The way it works is simple:

People use keywords (or search terms) to search for specific products and services. If the keywords you have chosen matches what peop...

2nd Part of Test Yourself – How Professional are You Publishing?

Here is another example of how poorly publishers often treat their author’s presence, this time a small publisher in Kelowna, BC, Canada. Statement on theirwebsite: “Initially a small kitchen-table operation, the company has grown over the past 30 years to become one of Canada’s most respected independent, ecumenical Protestant publishers, with approximately 200 titles in print.”
Well, I believe, they are still at the “small kitchen-table operation” status, or even worse… See how unprofessi...

Test Yourself – How Professional are You Publishing? Part 1

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Just yesterday I wrote a short blog article about Charles Kaiser, mentioning several interesting books of thisAmerican Bestseller author, and even watched a video of one of his many interviews he had on national TV. When I checked out his Amazon and his Goodreads pages however, I was shocked by the unprofessional appearances…

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But it is NOT his Fault!
His publisher, one of the largest in the world, one of the “Big Five” is responsible for this disaster. They establish the author’s presenc...

How Can You Measure if Ads Work?

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Today I planned to write an article for my Monday blog about the benefits of writing content and giving readers samples of your work – rather than posting ads for their books. I was already sitting in front of my laptop, clicking through my Google+ timeline, when I stumbled over a post that made me stop in the tracks:

For the second time this week, I heardfrom authors that their ads at book promo sites don’t work (anymore). The first article just made me feel like: He didn’t plan his market...

Don’t Forget these 3 Basics Book Promotion Tools

Why do authors often not even use the free “tools” they have at hand to promote their books? I don’t want to bash book marketing skills of authors here – the opposite, I want to help youto succeed. And remind youto use the basic free tools youhave at hand to promote your work.
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As you know from my books and thousands of articles I wrote during the last couple of years, I am recommending either free “111 Tips on How to Market Your Book for Free” or very inexpensive “Book Marketing on a Shoe...