Martin Eriksson's Blog, page 3
February 8, 2019
Why Digital Transformation Requires Product Management
Digital transformation isn’t an IT project stuck in a cost centre or in an innovation lab. It has to reflect the existing company brand, values, and people while also refocusing the business on building continuous processes for discovering new ways to solve customer problems and deliver value.
Digital transformation is the business buzzword of the decade as companies big and small try to understand how to transform their businesses in the face of changing consumer behaviour and ever increasi...
January 30, 2019
Don’t Miss These Amazing Speakers at #mtpcon Singapore
We’re beyond excited to be bringing our flagship conference #mtpcon – the world’s biggest and best product conference – to Singapore on March 25-26. We’re thrilled to announce the first of our amazing line-up of speakers and announce all our deep-dive workshops, connecting international and regional thought leaders with the vibrant product and UX community across AsiaPac.
All our conferences sell out so don’t miss out and grab your workshop tickets and conference tickets today!
Speakers
December 13, 2018
Don’t Miss These Amazing Speakers at #mtpcon Singapore
We’re beyond excited to be bringing our flagship conference #mtpcon – the world’s biggest and best product conference – to Singapore on March 25-26. We’re thrilled to announce the first of our amazing line-up of speakers and announce all our deep-dive workshops, connecting international and regional thought leaders with the vibrant product and UX community across AsiaPac.
All our conferences sell out so don’t miss out and grab your workshop tickets and conference tickets today!
Speakers
November 2, 2018
Embrace Your Imposter Syndrome
Martin Eriksson opened #mtpcon London 2018 – the world’s largest conference for passionate product people – by telling us that despite all he’s achieved, he feels like a fraud. This Imposter Syndrome is a deep fear of being exposed as someone who doesn’t know what they’re doing, despite their position in the world.
Imposter Syndrome isn’t unique to product people, but we suffer from it more than most because we are generalists in a world full of specialists. We work with developers, user rese...
October 31, 2018
Mind the Product Conferences
Mind the Product is the world’s largest product management conference with annual flagship conferences (#mtpcon) in San Francisco, Singapore, and London attracting thousands of attendees each from all over the world, and regional conferences (#mtpengage) in Hamburg, Manchester, and more…
2019 Product Conferences
#mtpEngage
Manchester
Feb 7-8
#mtpcon
Singapore
Mar 26-27
#mtpEngage
Hamburg
May 22-24
#mtpcon
San Francisco
Jul 15-16
#mtpcon
London
Oct 17-18
#mtpEngage Manchester, 7-8 Feb...
October 26, 2018
Thank You for Helping Hone our Craft at #mtpcon London 2018
On October 18-19, 2018 we gathered passionate product people from over 50 countries around the world in London for two days of learning, sharing, and honing our craft. Thank you for joining us and making it another incredible and memorable conference! It started with a day of workshops and product leadership discussions before the main event – a day of 10 incredible keynotes from Kim Goodwin, Roan Lavery, Ryan Freitas, Emily Webber, Joe Leech, Ivy Ross, Rik Higham, Sally Foote, Richard Banfie...
September 18, 2018
#mtpcon comes to Singapore in 2019!
Mind the Product started with a simple premise – that by coming together as a community we can all learn from each other, become better product managers, and improve our craft. We started with just 25 people in the back room of a London pub, but have quickly grown that product community to over 155 cities around the world.
In 2012 we wanted to connect all those communities and share even bigger lessons, so we started a conference in London. In 2015 we took that conference to San Francisco, an...
August 30, 2018
7 Years of Amazing Product Talks
For the past 7 years Mind the Product has run #mtpcon in London and San Francisco and #mtpengage in Hamburg – the biggest and best product management conferences in the world. We invite some of the top product thinkers and practitioners from all over the world to share their experiences, insights, and lessons, and now we invite you to watch the entire library of talks!
2018The talks were the best talks I’ve heard in a very long time.
Marty Cagan
Reboot Your Team by Christina Wodtke
Masterin...
August 24, 2018
Mastering the Problem Space for Product/Market Fit by Dan Olsen
The term Product/Market Fit was coined by Marc Andreesen back in 2007 and it’s been a key goal for any new product or startup ever since. But like any buzzword, it is often oversimplified and misunderstood. In this talk from Mind the Product San Francisco, Dan Olsen, the author of The Lean Product Playbook, tackles the key components of product/market fit and how to achieve it.
The Product/Market Fit Pyramid

While each company and product is obviously different, this is a framework coverin...
August 17, 2018
Indistractable: How to Master the Skill of the Century by Nir Eyal
Is the world more distracting than it used to be? It certainly seems that way. Not just when we’re walking down the street, but at work, and with our families and friends as well. Have you ever sat down at your desk to do some important work, but found yourself unable to escape email or Slack long enough to focus on the important task you said you wanted to do? Who is to blame for this distraction crisis? Is tech doing it to us? In this engaging talk from #mtpcon San Francisco, Nir Eyal tackl...


