Why Digital Transformation Requires Product Management

Digital transformation isn’t an IT project stuck in a cost centre or in an innovation lab. It has to reflect the existing company brand, values, and people while also refocusing the business on building continuous processes for discovering new ways to solve customer problems and deliver value.

Digital transformation is the business buzzword of the decade as companies big and small try to understand how to transform their businesses in the face of changing consumer behaviour and ever increasi...