Marina Gorbis's Blog, page 706

How Investment Advisors Can Prepare for Tomorrow - SPONSOR CONTENT FROM TD AMERITRADE

Sponsor content from TD Ameritrade

Leading with Trust

Five CEOs who illustrate how fairness, good intentions, and power are linked.

Making Joy a Priority at Work

90% of employees expect to feel joy. Only 37% do.

How New Versions of Products Spread Differently Than Entirely New Products

A study of phones, cars, and apps.

The Problem with France’s Plan to Tax Digital Companies

A one-size-fits-all approach isn’t robust enough.

How to Reach Out to Someone Whose Career You Admire

Highlight your value — and don’t ask to meet for coffee.

Business Lessons from How Marvel Makes Movies

Spencer Harrison, an associate professor at INSEAD, says that managers in any industry can learn from the success of the Marvel movie franchise. While some sequels lack creativity, Marvel manages to make each of its new releases just different enough, so consumers are not just satisfied but also surprised. Research shows that several strategies drive this success; they include bringing in different types of talent while also maintaining a stable core creative team then working together to challenge the superhero action-film formula. And, Harrison argues, leaders in other industries and functions can easily apply them to their own businesses. He is the co-author of the HBR article “Marvel’s Blockbuster Machine.”

The Case for Hiring More Full-Time Workers

It leads to higher productivity and lower turnover.

For Leaders, Decency Is Just as Important as Intelligence

Never forget that your decisions affect the lives of many, many people.

Why Criticism Is Good for Creativity

It helps you separate the great ideas from the so-so ones.