Marina Gorbis's Blog, page 700

3 Traits of a Strong Professional Relationship

A guide for assessing your work relationships.

Ecosystem Businesses Are Changing the Rules of Strategy

It’s not about moats anymore.

Why Women and People of Color in Law Still Hear “You Don’t Look Like a Lawyer”

Interviews with black female lawyers shed new light on the obstacles they face.

How Ava DuVernay Is Finding Blue Oceans in Hollywood

Three counterintuitive moves to succeed in new markets.

What Men Can Do to Be Better Mentors and Sponsors to Women

Understand their challenges and help them get ahead.

What a “Price Vocabulary” Is, and Why Companies Need One

At Costco, it isn’t random that prices end in .99 or .97.

Super Bowl Ads Sell Products, but Do They Sell Brands?

Much of the advertising purchased during the Super Bowl is about selling corporate brands rather than products. Harvard Business School professor Shelle Santana discusses her case, “Super Bowl Storytelling,” (co-author: Jill Avery), regarding the art of storytelling on the world’s biggest television stage. Which stories win (or fumble) on game day?

How Robots and AI Are Changing Job Training

Matt Beane, assistant professor at the University of California, Santa Barbara, finds that robots, machine learning, and AI are changing how we train for our jobs — not just how we do them. His study shows that robot-assisted surgery is disrupting the traditional learning pathway of younger physicians. He says this trend is emerging in many industries, from finance to law enforcement to education. And he shares lessons from trainees who are successfully working around these new barriers. Beane is the author of the HBR article “Learning to Work with Intelligent Machines.”

Why and How Companies Invest in Get-Out-the-Vote Efforts

Lessons from 8 U.S. firms including Twitter and Patagonia.

The 8 Ways Companies Get Work Done, and How to Align Them

Establish a unifying purpose.