Marina Gorbis's Blog, page 225

Using AI to Build Stronger Connections with Customers

Smart companies are using Gen AI to enhance — not automate — the customer experience.

How the Pandemic Changed Marketing Channels

A new survey of more than 300 marketing leaders identified five key trends.

How Companies Can Adapt to More Government Intervention

A conversation with HBS professor Willy Shih about a new era of industrial policy.

How to Secure Support for Your ERG’s Initiatives

Four strategies for boosting your network’s influence and impact.

The Value of Digital Transformation

A team at McKinsey tracked the performance of 80 banks over four years to identify exactly how their transformation efforts paid off — and how others can follow suit.

It’s OK to Fail, but You Have to Do It Right

Failing once at something new is an experiment, and experiments are crucial to success. Failing twice at the same thing might be more accurately called a mistake.

3 Ways to Keep Your Audience Focused During a Presentation

Fight back against their tendency to zone out or multitask.

Why Hybrid Work Can Become Toxic

And how to intervene if it does.

Research: Why Employees Accept Lower Pay at Mission-Oriented Companies

A closer look at the social pressures that dissuade job candidates from negotiating for more money.

Why Companies Can — and Should — Recommit to DEI in the Wake of the SCOTUS Decision

Businesses are reconsidering whether they need to change their DEI strategies. The short answer is: They don’t.