Marina Gorbis's Blog, page 124

How Arizona Is Working to Bridge the Semiconductor Workforce Gap - SPONSOR CONTENT FROM ARIZONA COMMERCE AUTHORITY

Sponsor content from Arizona Commerce Authority.

The New Rules of Marketing Across Channels

Strategies for navigating a new kind of communication landscape: the “echoverse.”

3 Ways to Build a Culture That Lets High Performers Thrive

Stop getting in the way of your top talent.

AI Success Depends on Tackling “Process Debt”

It’s time to clean up the antiquated, functionally isolated, and customer-disconnected ways of doing work.

How Smaller Companies Can Join the Circular Economy

Four steps for minimizing waste and maximizing profit.

Why Are Companies That Lose Money Still So Successful?

New research on how to identify investments that produce delayed but real profits — not just those that produce short-term accounting profits.

How Starbucks Devalued Its Own Brand

Prioritizing goals like efficiency and volume over exceptional customer experiences eroded the company’s strongest selling point.

How to Improve the Hiring Process for Disabled Candidates

It takes more than lip service to convince disabled job applicants to apply to your company. These research-backed practices can demonstrate that you’re a truly equitable employer.

3 Exercises to Boost Your Emotional Intelligence, According to Research

Small actions can have a big impact on self-awareness, self-regulation, and positive connections.

Should Your Business Sell on Amazon?

How to weigh the costs and benefits of selling on the e-commerce platform.