Steven Silbiger



Average rating: 3.75 · 2,244 ratings · 124 reviews · 3 distinct worksSimilar authors
The Ten-Day MBA : A Step-By...

3.75 avg rating — 2,030 ratings — published 1993 — 22 editions
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The Jewish Phenomenon: Seve...

3.98 avg rating — 180 ratings — published 2000 — 4 editions
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Retire Early?  Make the SMA...

liked it 3.00 avg rating — 34 ratings — published 2005 — 10 editions
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“The best always make it look easy.”
Steven Silbiger, The Ten-Day MBA 4th Ed.: A Step-By-Step Guide To Mastering The Skills Taught In America's Top Business Schools

“Measurability—Can you identify the segment? Can you quantify its size? Accessibility—Can you reach the segment through advertising, sales force or distributors, transportation, or warehousing? Substantiality—Is the segment large enough to bother with? Is the segment shrinking, maturing, or growing?”
Steven A. Silbiger, The Ten-Day MBA 4th Ed.: A Step-By-Step Guide To Mastering The Skills Taught In America's Top Business Schools

“What is the Internet’s role as a channel of distribution? The Internet can be a great way to sell product. The Internet has four functions as a channel of customer communication, called the Four C’s of Internet marketing. The “commerce” function of a Web site allows for sales, but more importantly it provides a 24/7 storefront to fit the customer’s schedule to shop, browse, and compare product offerings. The “content” of your Web site is an extension of the product. It can provide additional support and value, and if it is compelling, it can attract new prospects. iTunes.com provides music for the Apple’s iPod player; it sold over 10 billion songs by 2010. Your site can provide “customer care” by allowing customers to access their accounts, check on deliveries, and get answers to frequently asked questions (FAQs). This pleases customers and also reduces a manufacturer’s cost of live customer service. And lastly, Web sites also “convert leads” from your Internet and other marketing efforts, such as television, radio, sales promotions, and public relations.”
Steven Silbiger, The Ten-Day MBA 4th Ed.: A Step-By-Step Guide To Mastering The Skills Taught In America's Top Business Schools



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