Matador Network's Blog, page 97

This 12-Country Trip on the World’s Most Luxurious Trains Takes 59 Days

In 2024, Railbookers, an expert in planning rail vacations throughout the world, put together the dream itinerary for any train-travel enthusiasts: an 80-day trip covering 13 countries on the world’s most iconic and luxurious trains. The Around the World by Luxury Train trip, as it is known, which generated huge interest and many bookings despite its price, departed on August, 28, 2024.

In fact, the 2024 Around the World by Luxury Train itinerary was such a success that Railbookers decided to plan another one for 2025, this time a little shorter, but just as exciting.

In 2025, the Around the World by Luxury Train trip will last 59 days instead of 80, and will span 12 countries on four continents instead of the 13 covered on the 2024 itinerary. That said, the trains and destinations on the schedule are just as appealing — if not more.

“Our 2025 Around the World by Luxury Rail itinerary has been refined and tailored to maximize our guests’ time and experiences while enjoying the culture, cuisine and activities that each of these renowned destinations have to offer,” explains Railbookers President & CEO Frank Marini in a press release.

The 59-day itinerary of railbookers’ Railbookers’ Around the World by Luxury Train. Photo: Railbookers

Much like with the 2024 itinerary, the 59-day train journey, departing on September 5, 2025, will start in Vancouver, Canada, for a two-day scenic ride on Canada’s only luxury train: the Rocky Mountaineer. The next opulent train on the itinerary is no other than the iconic Royal Scotsman on which you’ll spend three nights exploring the wilds of Scotland, starting in Edinburgh, the capital, and going all the way to the Highlands. After a quick flight to the European continent, you’ll board the brand new Dolce Vita Orient Express for two nights from Rome to Venice and Portofino before traveling from Verona to Paris, and then from Paris to Istanbul on the most expensive, and the most famous train in the world: the Venice Simplon-Orient-Express. After crossing Europe, you’ll travel, around India on the Maharajas Express, in South Africa with Rovos Rail, and finally around Malaysia and Singapore on the Eastern & Oriental Express. The trip will end in Singapore.

The 2025 edition of Railbookers’ Around the World by Luxury Train trip includes a total of 21 nights on board trains and 32 nights in luxury hotels. Excursions and visits along the way promise to be as fantastic as the train rides and include a private tour of the Colosseum and Roman Forum in Rome, a sunrise visit to the Taj Mahal, a jeep safari in Ranthambore National Park, dinner and a show at the Moulin Rouge in Paris, and much more.

While a lot shorter than the 2024 itinerary, the 2025 Around the World by Luxury Train trip is more than $10,000 more expensive: starting at $124,150 per person instead of $113,599. In spite of the cost, however, before the 2025 itinerary even went on sale, there were more than 500 people on the waitlist. A sign that demand for train travel, which has been high in the past two years, is showing no sign of waning.

More like thisMaps + InfographicsMAPPED: Everywhere to Stop Along the World's Longest Train Journey

Where to Play, Eat, and Stay in Richmond, VA, for Arts, Culture, and Black Excellence

On the first Friday of every month in Richmond, Virginia, the art galleries on Broad Street open to the public so that everyone can celebrate the city’s creatives. That’s one example of how deep the arts run in Richmond, where you’ll also find murals painted on historic brick buildings across town and a variety of museums and monuments honoring the city’s Black culture.

The motto “Virginia is for Lovers” is evident through love and reverence that Richmond’s residents have for the city’s Black culture. Nowhere is this more evident than the Jackson Ward neighborhood, whose 2nd Street was historically known as Black Wall Street 20 years before Tulsa, Oklahoma, claimed the title. During its heyday, there were five Black banks, seven Black-owned insurance companies, and 300 thriving Black-owned businesses. At once busting with music, art, and creativity, the neighorhood was also known as the “Harlem of the South.”

Today, murals throughout the area honor Jackson Ward’s contributions to Richmond at large. Here’s where to see those works and more.

Cultural things to do in Richmond, VA

Maggie L. Walker National Historic Site

Photo: Leslie Robinson

Maggie Lena Walker was a Black businesswoman and the first woman to open a bank in the US. Before starting the St. Luke Penny Savings Bank, she was a teacher, started an insurance company, and was the editor of the St. Luke Herald. Walker was born on July 15, 1864, to enslaved parents but died a prominent Southern businesswoman. Her primary residence is now a National Historic Site, with over 90 percent of the details original to she lived there.

The front parlor has two fireplaces, golden cornice boards, gilded crown molding, and chandeliers with ornate golden medallions. Walker also had a library with a wall full of books and installed an elevator in the hear of the house when she became wheelchair-bound so that she could access her upstairs bedroom. An example of Black excellence before the term was coined, Walker used her home as a way to motivate others that homeownership was attainable — over a century later, the property continues to inspire during the site’s daily tours.

Maggie L. Walker National Historic Site:600 N 2nd St, Richmond, VA 23219

Walking the Ward with Gary Flowers

Photo: Leslie Robinson

Raised in Jackson Ward, Gary Flowers is a Harvard professor and a Richmond Region Tourism-certified Ambassador Guide. His 20-stop tours tell the story of the historically Black Jackson Ward neighborhood, visiting points of interest like Maggie Walker’s home and the Bill “Bojangles” Robinson statue honoring the dancer and actor most popular for his dance scene with Shirley Temple. Throughout the tour, which starts at the Black History Museum and Cultural Center of Virginia, Flowers is passionate and honest in his account of Richmond’s history.

Walking the Ward with Gary Flowers: Various

Street art in downtown Richmond

Photo: Leslie Robinson

Throughout downtown Richmond and the surrounding areas, colorful murals that put a spotlight on the artistic and historic richness of the city — so much so that it seems like there’s a brick wall covered with bright colors and inspiration on every corner. My two favorite murals were the “Greetings from Richmond, VA” postcard (a digital postcard leaves a great carbon footprint) and “Together We Rise,” honoring people who’ve died at the hands of police officers.

Quirk Gallery

View this post on Instagram

A post shared by Quirk Gallery (@quirk_gallery)

Originally erected as the J.B. Mosby & Co. Dry Goods Store in 1916 and renovated in 2005, the Quirk Hotel is more than just a trendy place to stay in Richmond — it also has a fully functioning art gallery. The well-lit gallery off the main lobby features a permanent collection of whimsical, often craft-like artworks, as well as rotating art exhibitions. Visitors are welcome to come and peruse or even purchase a souvenir, thanks to the hotel’s boutique shop.

Quirk Hotel: 201 W Broad St, Richmond, VA 23220

2nd Street Festival

View this post on Instagram

A post shared by 2nd Street Festival | Oct. 4-5, 2025 (@2ndstreetfest)

This annual two-day festival (typically held in early October) highlights the culture of the Jackson Ward community, once known as “the Harlem of the South.” The free, kid-friendly event provides a weekend filled with live music, artwork, and food and craft vendors, as well as an antique car show. You’ll see attendees engaging in any number of community-centric activities — from dancing in the street, to learning line dances, to reconnecting with neighbors — but mostly, it’s about enjoying positive vibes all day long.

2nd Street Festival: Jackson Ward, Richmond, VA 23220

First Fridays

View this post on Instagram

A post shared by RVA First Fridays (@rvafirstfridays)

The first Friday night of each month, local art galleries on Broad Street open their doors to the public for free. Some galleries have musicians performing outside, and the evening is a great way to enjoy artwork from local and national artists on a budget.

First Fridays: Broad St, Richmond, VA 23220

MySelfies

Photo: Leslie Robinson

This is a Black-owned selfie studio in the heart of downtown Richmond. I met the owner while I wandered through downtown as he helped a young boy find his grandmother in the true spirit the Richmond community. Choose from a variety of backdrops and props for your Insta moment — including sports, a neon heart, or a 1990s hip-hop magazine background — and snap a digital souvenir of your time in Richmond.

MySelfies: 12 West Broad St, Richmond, VA 23220

Where to eat and drink in Richmond, VA

Mama J’s Kitchen

View this post on Instagram

A post shared by Mama J’s (@mamajsrva)

Unsuspecting and homey feel, Mama J’s Kitchen is a staple for Richmond locals, and Mama J herself is still active in the day-to-day operations. The restaurant’s fried chicken won the 2024 Richmond Times Dispatch Fried Chicken March Madness contest. I’m trying to eat better, so I ordered the baked chicken, mac and cheese, and collard greens while my lunch buddy ordered the very generously portioined fried catfish. We were seated right in front of “the living room,” a memorial to Mama J’s parents that doubled down on the love in the room.

Mama J’s: 415 North 1st St, Richmond, VA 23219

Lillie Pearl

View this post on Instagram

A post shared by Lillie Pearl (@lillie.pearl.rva)

Owned by Chef Michael Lindsey and his wife, Kimberly Love-Lindsey, this restaurant pays homage to Lindsey’s grandmothers. “Chef Mike” infuses his North Carolina roots with West African ingredients and modern cooking techniques. I ordered the crispy skin salmon in a lemon ginger sauce. It was delicious, and the atmosphere was inviting and enjoyable, with R&B music playing low in the background. I knew Lillie Pearl was my kind of restaurant when Jill Scott’s “The Way” played and a large party all sang out “grits!’ right on cue.

Lillie Pearl: 416 E. Grace St, Richmond, VA 23219

Blue Habanero

View this post on Instagram

A post shared by Blue Habanero RVA (@bluehabanero_rva)

A lot of restaurants close early in Richmond, but this one stays open until 11 PM on weekends. I stopped in for a late night bite and ordered the chicharones and el pastor tacos — both were delicious. Blue Habanero also has a tequila bar that would make any aficionado happy.

Blue Habanero: 421 Strawberry St, Richmond VA 23220

92 Chicken

View this post on Instagram

A post shared by @9292.chicken

92 Chicken is a fast-casual spot located right across the street from the Quirk Hotel. The chain specialized in Korean-style friend chicken (that stays crisp for hours, no less). I grabbed wings and fries, and they came out perfectly without having to ask for them to be fried hard. The menu will expand to include boba tea soon, as well.

92 Chicken: 200 W Broad St, Richmond, VA 23220

Curry’s Southern Caribbean Cuisine and Bar

View this post on Instagram

A post shared by Curry’s Restaurant & Bar (@rva_currys)

I stopped into this restaurant on a whim during the 2nd Street Festival. At the entrance, African masks were on display and available for sale. There’s both a Guyanese and a Jamaican chef in the kitchen, guaranteeing that both types of Caribbean food are cooked to perfection. I ordered the oxtails, cabbage, and mac and cheese — while mac and cheese from Caribbean restaurants is never my personal favorite, and this one was no exception, the oxtails and cabbage were well-seasoned and tender. Curry’s also has a full bar, and the sorrel rum punch is a perfect balance of strong, tart and sweet.

Curry’s: 119 E Leigh St, Richmond, VA 23219

Where to stay in Richmond, VA

Quirk Hotel

View this post on Instagram

A post shared by Quirk Hotel Richmond (@quirkhotelrva)

Quirk Hotel is conveniently located in downtown Richmond, just a few blocks from Virginia Commonwealth University. The juxtaposition of exposed brick with cheeky pale pink and gold artwork gives guests an early taste of the hotel’s attention to design detail. Even something as mundane as storage is aesthetic as well as functional — instead of having a dresser, for example, drawers are built into a bench, offering seating and storage at once. My room was spacious and well maintained, with cleaning available daily. The hotel is also eco-friendly, providing refillable water carafes and reverse osmosis water fountains on each floor.

Downstairs, the Lobby Bar restaurant offers a variety of different global gare, including spanakopita dip, grilled cauliflower, pasta dishes, and a New York strip steak dinner for two that includes a side and dessert for $85. Breakfast ranging from French toast to a bacon, egg, and cheese croissant is also available at the Lobby Bar, while the hotel’s Q Rooftop Bar opens for a 180-degree view of Richmond, creative cocktails, and quick bites at 5 PM every day.

Quirk Hotel: 201 W Broad St, Richmond, VA 23220

Getting to and around Richmond, VA

Photo: Sean Pavone/Shutterstock

My ride to Richmond from Surf City, North Carolina, was surprisingly quick and easy. I left around 4 PM and arrived at 8 PM. If you’re coming from farther afield or simply prefer to fly, the Richmond International Airport (RIC) hosts nine airline carriers, including budget airlines like Breeze, Spirit, and Allegiant.

Once you’re in Richmond, It’s easy to get around town. There were a variety of restaurants, art galleries, bars, and points of interest within walking distance from Quirk Hotel. The city bus also runs down Broad Street, a hub of the city’s arts and culture. I walked most of the time, but rideshares were affordable and timely, as well. However you get around Richmond, enjoy the city’s historic Italian Renaissance architecture and bright-colored murals as you go.

More like thisCyclingThis Rural Virginia Mountain Has Some of the Best East Coast Mountain Biking

People Travel to Blue Zones For Insight Into Longer, Healthier Lives. But Blue Zones May Be a Lie.

I don’t want to live forever, or even exceptionally long. Nevertheless, I’ve long been fascinated by the idea of “blue zones,” or parts of the world where more residents than average live to become centenarians and supercentenarians (living past 110). I’m far from alone. The media (including Matador Network, often) has extensively covered the concept, and a small ecosystem has sprung up around learning from the lifestyles of people in these regions. Yet ongoing research shows that the whole blue zone concept is possibly one big lie, or at the very least a case of extrapolating from bad data.

The concept was popularized by Dan Buettner’s 2009 book “The Blue Zones: Lessons for Living Longer From the People Who’ve Lived the Longest.” In 2023, the blue zone idea got a new extension on its life in the spotlight with the Netflix documentary series Live to 100: Secrets of the Blue Zones.

Recently, listening to an episode of the Freakonomics podcast, I heard for the first time about a competing theory. In an interview with Tom Whitwell, who writes a popular list of 52 things he learned each year, Freakonomics host Stephen Dubner calls out that Whitwell including the following in his 2023 iteration: “The number of supercentenarians in an area tends to fall dramatically about 100 years after accurate birth records are introduced.”

“If you were somebody who read Sunday supplements of newspapers or if you watched National Geographic, they spent a lot of time talking about blue zones, which were areas where people lived remarkably long, like 110 years old,” Whitwell explains on the podcast. “They’d talk about eating beans, drinking red wine, not too much food, little amounts of meat, natural exercise — not going to the gym, but gardening, having friends, having a sense of purpose.”

Whitwell went down a rabbit hole on blue zones and found an Oxford academic named Saul Newman. Newman appears to be on a quest to put an end to the blue zone conversation — and his deeper, academic look past the longevity headlines and flashy promises leads to a more sobering understanding.

The research is compiled in part in the paper “Supercentenarian and remarkable age records exhibit patterns indicative of clerical errors and pension fraud.”

The title alone is a lot to unpack. Digging a little deeper into the numbers and data shows how people capitalize on missing documentation for attention and money. In the United States, for example, the paper notes that supercentenarian status sees a 69 to 82 percent decrease when state-by-state birth certificates were instituted.

Higher old-age poverty rates in England and France were associated with claims of longer lives. In fact, the key indicators of a population seeing exceptionally long lives in Italy, England, and France were things that you would think would lead to earlier deaths: “poverty, low per capita incomes, shorter life expectancy, higher crime rates, worse health, higher deprivation, fewer 90+ year olds, and residence in remote, overseas, and colonial territories.” Three blue zone regions in particular (Sardinia, Italy; Okinawa, Japan; and Ikaria, Greece) have low incomes, low literacy, high crime rates, and shorter life expectancy than their respective national averages.

Accurate records seem to be the biggest issue. Of all of the supercentenarians, only 18 percent have a birth certificate, the paper notes, and zero of those in the US have one. What’s more, the birthdates of supercentenarians are more common on days divisible by five. Either there’s a whole lot more riding on what date a person is born than people think, or people who guesstimate their age have a lack of imagination and a preference for dates that end in five or zero. Or, you know, outright fraud taking advantage of chaotic record-keeping situations for attention and monetary payments.

“The way I imagine this is, you’re living in a small rural town in remote Greece or Italy,” Whitwell says on the podcast. “Somebody comes to you with an idea, they say, ‘I’ve got a mate who works in the council, and if we pay him a bit of money, he can change your age so that you as a 50 year-old are now 60 so you get your pension.’”

The numbers of fudged ages for financial gain point in the fraud direction. In Greece, for example, 200,000 people lost pension payments after the 2012 financial crisis. Turns out many of those claims were for people already dead. In Japan in 2010, some 230,000 Japanese centenarians were missing, invented, misreported, dead, or otherwise unaccounted for.

Okinawa, Japan’s blue zone, was significantly damaged during World War II. Whitwell mentions about 90 percent of paper records were destroyed, and new documents were given by the US military after the war — meaning they were coming form people who use a different calendar and don’t speak the same language. Then there’s the lifestyle question. Okinawa has the highest obesity rate in Japan, Whitwell notes, and it has one of the lowest gardening rates (daily natural movements for things like gardening is one of the things said to increase the lifespan in blue zones). Okinawa also has Japan’s fourth-highest rate of suicide for people over 65 (happiness and community being another blue zone indicator) and eat an average of 40 kilograms of meat annually (five kilos per year is the target in blue zones).

The idea that there are certain places in the world with lifestyles that lead to longer lives is extremely enticing. Traveling to these locations and learning from these lifestyles, the thinking goes, could lead to longer lives elsewhere. The reality is a lot messier. In fact, the real key to longevity is much more depressing.

“So, rich people live longer,” Whitwell tells Dubner. “Rich countries, the average life expectancy is 80-plus. Poor countries, it’s 60-plus. It’s not mysterious, or subtle.”

Money might not directly buy happiness, but it does seem to buy a longer life.

More like thisWellnessIn India, a Heartfulness Meditation Retreat Aims to Improve Your Mental Health — and the Planet

This Charleston, SC, Hotel Was Made for Adventurous, Oyster-Loving Foodies

It’s an early weekday morning in Charleston, South Carolina, and I’m discovering just how civilized coffee, minutes-out-of-the-oven scones, and fresh berries are as day brighteners. My breakfast is highlighted by the view of just-bustling East Bay Street in the Charleston Old and Historic District.

I’m parked at a cozy table in a discreet front corner of the lobby of The Palmetto Hotel, where I’m staying with my wife to take advantage of the Lowcountry Oyster Farm Package for Two, one of a handful of special offerings that the hotel organizes. Our plan is to soak up the chill, classic vibe and warm hospitality at The Palmetto, enjoy a few days of the Holy City’s eclectic dining scene, spy some historic architectural sites, and peruse handmade crafts along the fabled open-air Market Street stalls.

What really piques our appetite, though, is the chance to diverge a bit from the standard Charleston visit and get out onto the intercoastal waterway. We’re lured by the promise of an immersive experience on the ACE Basin National Wildlife Refuge and a view of the pristine ecosystem where meaty, sweet, and briny mollusks are sustainably raised from seed.

Lowcountry Oyster Company, one of the area’s premier sustainable oyster producers, awaits us. Founder Trey McMillan sold his first crop of oysters a year after setting up operations in 2017. Today, the company supplies Charleston restaurants and Southeast-based wholesalers with upwards of one million oysters per year.

The company added ecotours about a year ago to help share its story of sustainable aquafarming and gain greater exposure for the business. In store for my wife and me is a personalized tour, starting with an hour-long drive west of Charleston by private car to the unincorporated coastal town of Green Pond.

Offerings at The Palmetto: The Lowcountry Oyster Farm Package for Two

Photo: Michael J. Solender

We’re collected at The Palmetto by a driver in a sporty Lexus sedan, and we head out for a scenic drive into the heart of the South Carolina’s Lowcountry, a region defined by salt marshes (a type of estuary) and coastal waterways that host a biodiversity of plant, animal, and aquamarine life.

Close in, we weave along towards Bennetts Point, the road mere feet above the vast marshlands. Shallow angled Lowcountry sun shimmers in sunflower gold hues off the native grasses and glassy salt water. Tall scrub and craggy oak trees draped in Spanish moss line the approach to Lowcountry Oyster Company’s operation. Shrimp boats, squawking gulls, and lithe silver-toned egrets navigate out on the water.

Upon arrival, we’re met by JB Borgstedt, the ecotour director at Lowcountry Oyster Company. He’s in a hurry to get us out onto the water.

Photo: Michael J. Solender

If we hustle, he says, we can avoid a low tide that will prevent us from unfettered access through his preferred entry point to a shallow marsh area where rows of buoyed oyster cages bob rhythmically with the tide. He plops foldable beach chairs onto his flat-bottomed skiff where he takes the helm. We take our seats, and off we go.

Borgstedt whisks through the glades, regaling us with animated lessons on how to read the water’s surface tension. He notes that the best fishing and oyster growing is at the confluence of flowing waters (in our case the Ashepoo River and Mosquito Creek) where nutrients concentrate.

We get a primer on how oysters are initially raised from seed stock at Lowcountry’s shore-based nursery before being transferred into mesh bags, nestled into racks and cages, and placed out into the water at one of several “farm plots” that the company leases from the federal government. The oysters grow in the marsh where they’re carefully watched and periodically collected, then rinsed and cleaned of mud and parasites and returned to the open water for further growth prior to harvest.

Photo: Michael J. Solender

We’re out on the water for a bit more than an hour and see Lowcountry harvesters at work, migratory birds, and a pod of dolphins that give chase to our boat. Back at the dock, Borgstedt rustles up a dozen just-harvested oysters, shucks them on the spot, and we enjoy a farmer’s snack along with cold beers I just happen to have on hand.

Oysters take on the flavor characteristics of where they’re raised. These are sweet and briny with a hint of clean, gin-like minerality, just like the waters where they grow. They’re small, shallow-cup, three-inch oysters, prized by chefs because a dozen is the perfect sized appetizer, leaving diners still hungry enough for a main course.

Our morning on the water leaves us sated, and we return to The Palmetto to rest up prior to snagging two bicycles on hand for guests for a quick spin around the district.

Back at The Palmetto: Casual-luxe design meets thoughtful comfort

Photo: JB McCabe

With its prime location, The Palmetto offers easy access to many of the Holy City’s charms, including dozens of eateries (more on this later), Waterfront Park with the highly sought selfie spot that is the Pineapple Fountain, and the historic Rainbow Row where a baker’s dozen of pastel colored 18th- and 19th-century Georgian row houses stand collectively in silent sentry.

As one of Charleston’s newest hotels, The Palmetto rightfully earned top accolades in 2023, its first full year of operation. Props include AAA’s Four Diamond Designation, the number two ranking on Condé Nast Traveler’s 2023 Readers’ Choice Awards for Charleston, and a spot on Travel + Leisure’s 15 best hotels in Charleston list that same year.

Photo: JB McCabe/The Palmetto Hotel

With only 45 rooms and suites, the hotel and its amenities punch above their compact size’s weight class. Upon check-in, my wife and I are offered a special welcome cocktail. The Mind-the-Gap — a refreshing blended greeting with cucumber vodka, Pimm’s, strawberry, lime, mint, and ginger — starts our holiday on the right note.

Stylish design elements sing at the hotel, especially in the lobby where guests are greeted by palmetto-themed (nodding to the official South Carolina state tree) upholstery on chic lobby wing chairs and loveseats, an inverted palmetto frond crystal chandelier shimmering in gold, and several verdant green pastel shades of wall covering and accent pieces that wrap the bright and airy multi-story space.

A true diamond is found in the handsome lobby bar where the mirrored and backlit shelving hosts premium brand Clase Azul tequila, Irish gin, and Japanese whiskey alongside all the standards. This is a property that gives great attention to its cocktail program. House-made mixers, syrups, and bitters make the bar popular with guests and locals alike.

Photo: JB McCabe

Our third-floor room is down the hall where sweetgrass handwoven baskets serve as light sconces, and hand-drawn framed botanical flora and fauna sketches inform us that we are in the South. Room design elements echo the palmetto theme, with more shades of green palmetto leaf wall coverings in the expansive bath, logoed robes, and bath slippers.

Small touches add to our comfort with treats like Bamford soaps and bath products, a triple-faucet rain shower, a vintage rotary telephone, oversized pillows, and a plush duvet. There’s even a pocket Charleston guidebook listing local sites and attractions for us to peruse.

In the neighborhood: Where to dine near The Palmetto

82 Queen

Photo: 82 Queen

Going hungry in Charleston is simply not an option with the culinary scene earning international recognition. Though our visit is short, we plan to pair traditional and new-guard dining for the full Charleston experience.

Our first evening out is old-school Charleston with al fresco dining in the courtyard at 82 Queen. For more than 50 years, “the Queen” has delighted all comers with traditional Charleston fare, such as shrimp and grits, fried green tomatoes, and Carolina crab cakes.

We enjoy a cup of the rich and luscious she-crab soup with a splash of sherry; Southern tomato pie with fresh tomatoes slathered in pimento cheese and baked in a buttery crust; and jambalaya with shrimp, crawfish, Tasso ham, peppers, onions, and Charleston red rice. We manage to save room for the Queen’s legendary pecan pie with praline ice cream – it’s plenty to share, and we’re not disappointed.

82 Queen: 82 Queen St, Charleston, SC 29401

Ma’am Saab

Photo: Ma’am Saab

Ma’am Saab, a new Pakistani restaurant that was born from a pop-up, is our venue for evening two in Charleston. Chef Maryam Ghaznavi is a growing culinary celeb who guides diners through one flavor bomb after another.

Spice and technique star here, and diners are well served to order a multi-course tasting dinner. We fall in love with Ghaznavi’s deft hand from her first dish, a Masala salad of mixed cabbage, peanuts, coconut, and carrot. The dressing with curry, lime juice, and pungent chilis opens our palates for the gems that follow.

Samosa chat, a stuffed fried triangle, is served over warm curried chickpeas (cholay) and had a hint of fire. Dishes keep coming, with standouts being the butter chicken (served with basmati rice and a lush pillowy naan bread), mixed tikka grill stars (with Kashmiri chili marinated grilled chicken thighs), and freshly ground lamb grilled (with garlic, tomatoes, and cumin).

Ma’am Saab: 251 Meeting St, Charleston, SC 29401

Bumpa’s

View this post on Instagram

A post shared by Bumpa's (@bumpas_chs)

We make a midday stop before heading home on day three to take in a local pub and fun hangout: Bumpa’s, located just around the corner from The Palmetto. There’s an all-day party energy here to be enjoyed alongside some of Charleston’s best regional beers from brewers like New Realm, Holy City, Indigo Reef, and Frothy Beard.

I pair my midday brew with Bumpa’s famed scotch egg and its southpaw burger, a smashburger with crusty edges that hits the spot. After three days of adventure, a taste of Charleston indulgence wins out, and we’re alright with that.

Bumpa’s: 5 Cumberland St, Charleston, SC 29401

More like thisInsider GuidesHow to Have an Indulgent Weekend Getaway in Charleston, South Carolina's Oldest City

Here’s What It’s Really Like to Stay at an All-Inclusive Dude Ranch in Montana

When most people think of all-inclusive vacations, what usually comes to mind are beach resorts and tropical getaways on remote islands. But if you want your getaway to be more about epic views and mountain adventures than sitting on a beach, you may be surprised to learn that there’s at least one other type of all-inclusive vacation available in the Mountain West: an all-inclusive dude ranch in the majestic state of Montana.

If you’ve ever wanted to stay at a dude ranch, are obsessed with recreating the summer camp fun you remember from childhood, or — like me — are curious what you missed by never attending a sleep-away summer camp as a kid, a resort like Flathead Lake Lodge could be an ideal place to spend your vacation time next year.

The family-owned-and-operated resort sits on the shore of Flathead Lake near Bigfork, Montana, in Big Sky Country. That even includes a 500-acre private elk reserve, home to roughly 37 elk. It’s been open since 1945 and is currently managed by Chase Averill, the third generation of the Averill Family, who seems to have had no problems filling his parents’ shoes — or in this case, cowboy boots.

Flathead Lake Lodge is a modern dude ranch with lots of classic Western activities on offer, all included in the rate. Photo: Flathead Lake Lodge

The all-inclusive western resort is open from May through October. In summer, the focus is on families, with the family season running June through August, while fall focuses on adults-only getaways. The adults-only retreats are popular among solo travelers, couples, families with adult children, and multi-generational groups. The lodge is closed during spring and winter, but in 2024, the main lodge will open for seasonal weekend dinners between December and March.

Flathead Lake Lodge’s sheer size and scope of available activities means visitors can choose the type of vacation they prefer, whether that’s a relaxing mountain getaway or a more old-school western adventure, complete with all the trappings of a real dude ranch.

Here’s what to know if you’re thinking about booking a stay, plus tips I learned during my recent visit in August 2024.

Rooms and cabins at Flathead Lake Lodge

A cabin at Flathead Lake Lodge. Photo: Flathead Lake Lodge

Flathead Lake Lodge has multiple lodging options. I visited during an adults-only retreat and was fortunate enough to stay at one of several rustic mountain cabins scattered throughout the property. These individual log cabins are small yet spacious, with plenty of room to spread out while still feeling cozy. Traditional log furnishings create a rustic mountain feel, and a country quilt sat on top of the luxurious bedding in my cabin — I slept peacefully every night.

Each cabin has outdoor seating perfect for watching the sunrise over a hot cup of coffee or late-night stargazing from your front porch. Cabin sizes range from one to three bedrooms, scattered under the property’s tall pine trees and surrounded by green spaces and brightly colored flowers.

The property’s front desk, saloon, and main dining hall are in the “Main Lodge,” which also houses guests. It was built in the 1930s and is highlighted by a stone fireplace, usually with a roaring fire. It holds three lodge rooms, and number 13 has a bunk bed room to accommodate families with kids. Rooms in the South Lodge can fit both large and small families, with flexible configurations that allow for connecting rooms, if needed. It also has a lobby with comfortable furniture and another roaring fireplace — and let’s be real: Who doesn’t love a fireplace in the middle of a dude ranch lodge?

A living room in the Homestead, which can sleep up to 25 guests. Photo: Flathead Lake Lodge

There are also two suites: the Hillside Suites or the Cedar Suites. Each suite has two bedrooms or can be converted to a one-bed, one-bath. They’re similar to the cabins and priced the same, but may be better for larger groups who want to stay in the same building, rather than separate cabins. The last — and priciest — option is the Homestead, with three units that can be booked individually or combined into a 10-bedroom house. It’s a lovely option for wedding parties, allowing everyone to stay together while still having privacy when it comes to bedrooms.

All rooms are TV-free, but include a variety of vintage books and magazines. And you likely won’t find yourself wanting to watch TV when you see how much there is to do on property. However, if (like me) you need to get work done while you’re there, you’ll appreciate that there’s Wi-Fi throughout the property.

Dining at Flathead Lake Lodge

The main dining room at Flathead Lake Lodge. Photo: Flathead Lake Lodge

Dining at Flathead Lake Lodge is some of the best I’d tasted in the West, bar none. All meals are prepared from scratch by Chef Rob Clagett and his talented team. Clagett, who goes by “Chef Rob,” is a graduate of the Culinary Institute of America and has been cooking professionally for 16 years, with a focus on French techniques and seasonal cuisine.

Chef Rob’s cooking includes an eclectic mix of hearty home-cooked staples and internationally inspired dishes made with local ingredients from surrounding farms and ranches. Menus change daily, so guests will always see a different meal at breakfast, lunch, and dinner. Breakfast and lunch are both buffet-style meals so guests can pick and choose their bites, while dinners are set menus. Much of the meat is locally sourced, and many vegetables and herbs used in Flathead Lake Lodge’s meals are grown in the lodge garden.

Pastry chef Amelia is the culinary mastermind when it comes to all-things-dessert, baking fresh cookies, muffins, and so much more — homemade cinnamon rolls or freshly baked chocolate chip cookies, anyone? (Yes, please!) You’d think anyone could bake a good cinnamon roll, but I’d never tasted anything quite as good as these square-cut cinnamon goodies. They’re served warm with swirls of cinnamon and a delicious sugar glaze, and were a delicious way to start the day. And don’t get me started on the cookie selection, which changes daily. Options included fresh chocolate chip cookies, white chocolate chip cookies with cranberries, triple chocolate cookies, and what seemed to be the guest favorite — snickerdoodles. You won’t be able to have just one. During my stay, the cookies were a huge hit among all guests and we compared favorites throughout the retreat.

The resort’s cinnamon rolls were among the writers favorite pastry options. Photo: Flathead Lake Lodge

Retreats are all-inclusive, so all guests need to do is show up with a hearty appetite to enjoy a true taste of Montana. Chef Rob intentionally works with regional purveyors and farmers to source local ingredients, ensuring that guests have access to the freshest food possible while also supporting other local businesses. The menus change daily, starting with high-end variations of a classic rancher breakfast: fluffy pancakes bigger than your hand and thick-cut bacon crisped to perfection. It was so good that I asked where it came from to see if I could get it shipped to my home in Chicago.

However, dining isn’t limited to the resort’s dining areas. For the best breakfast you’ve ever had (or at least what seemed like it to me), you may want to sign up for the Breakfast Trail Ride. Riders will set out on horseback at sunrise, following the guide through the foothills to a scenic area designated as “Breakfast Camp.” There, you’ll find hot coffee and teas, fresh juice, and homemade breakfast items. The original waffles were my favorite, but blueberry also seemed popular. You’ll likely circle back for seconds, but there’s no rush, as you’ll have plenty of time to relax by the fire while sipping coffee and swapping stories with your guides. It’s about as old-school cowboy as you can get without traveling back in time.

Fresh pancakes are a staple of the trail breakfasts at Flathead Lake Lodge. Photo: Flathead Lake Lodge Flathead Lake Lodge's breakfast camp. Photo: Flathead Lake Lodge

(Fun fact: There are 140 horses on the property — enough for every guest to participate in the experience).

Lunches are themed, with alliterative options like “Mediterranean Mondays” and “Taco Tuesdays” — think falafels, pitas, shredded pork carnitas, and veggie tacos, among other offerings. While I loved the indulgent meals, I also appreciated having access to a fresh salad bar with each meal for days when I felt like I wanted something on the lighter side, rather than a full spread.

Dinner is the most leisurely meal of the day at Flathead Lake Lodge, and guests of the adults-only retreats are treated to different experiences each night. My first day at the lodge was capped by a lakeside welcome dinner of grilled chicken, rice, and vegetables, while night two was an indoor fine dining experience, complete with a wine pairing. The third night was what I’m told is a perennial guest favorite: a classic western steak fry. Guests are escorted to a mountain meadow in a brigade of vintage fire trucks — I advise holding on to your cowboy hat, as the fun vehicles are all open-air.

Hold on to your hat for the ride in open-air fire trucks. Photo: Flathead Lake Lodge

The steak fry felt like a multi-sensory feast. Guests can listen to live music from Gene, the resort’s resident guitarist, while enjoying the aroma and sizzle of steaks searing on an outdoor grill. I sipped on a local beer while watching the preparations, admiring the scale of the in-depth outdoor setup. But one of the most fun elements was unrelated to the food: the lodge sets up a branding station where guests can get their cowboy boots and hats branded with a Flathead Lake Lodge logo (or the ranch’s brand) to step up their cowgirl or cowboy style.

Though I loved the steak fry, the final dinner on the fourth night was also fun for one unique tradition: mouse races. The mice are cared for by Flathead Lake Lodge staff and seem to be considered part of the family. Guests can bet which mouse will win the race; the pot is split evenly, with half going to the winner and half supporting Week of Hope, the resort’s annual event that hosts critically ill children and their families at no cost.

Naturally, the lodge has its own Western-style cowboy bar. Photo: Flathead Lake Lodge

Each night, dinner is prefaced with a happy hour at the ranch’s Saddlesore Saloon in the main lodge. All beverages, including alcohol, are included in the adult-only retreat package. The nightly happy hour includes a selection of appetizers and amuse bouche, and a daily handcrafted cocktail. I highly recommend ordering one (or two). I tried them all, but my personal favorite was the huckleberry vodka lemonade.

It’s important to stay hydrated when you’re being active, or when you’re trying the daily cocktails, so be sure to bring your own water bottle. The main lodge has a filtered water system and is open 24 hours a day, and fresh ice is always available, so you can fill up your reusable water bottles at any time.

How activities work at Flathead Lake Lodge

Nearly all activities, including classic activities like trail rides, are included in the all-inclusive package. Photo: Flathead Lake Lodge

With 2,000 private acres to explore, Flathead Lake Lodge has both plenty of privacy for guests and plenty of space to offer dozens of activities. While the adults-only retreats take place in the fall, the all-inclusive activities will keep you feeling like a kid at sleepaway summer camp. When visiting with other guests, we all described it as a summer camp, but for adults.

Back in the late 1800s, cowboys referred to people who lived in cities as “dudes,” and the idea of a dude ranch was born: a place for city and urban-dwellers to spend a few days living the Western lifestyle on a ranch. In 1945, Les Averill purchased Flathead Lake Lodge after returning from World War II. Over the next decade, he worked the land, clearing overgrown plants, restoring vacant buildings, and adding new cabins. In the next decade, he purchased more property around the ranch, accumulating plenty of additional land by the mid-1950s. All of that is still the beautiful property of Flathead Lake Lodge. And in the 80 years since then, it’s continued to serve as a dude ranch and popular destination for visitors anxious to escape to the country for a few days.

Mountain biking is one of the newest activities at Flathead Lake Lodge. Photo: Flathead Lake Lodge

However, it’s always testing new offerings and activities — for example, mountain biking was added to the activity list as it’s grown in popularity recently (and because the owner, Chase, loves the sport). The terrain is well-suited to biking, and Flathead Lake Lodge now has 14 miles of purpose-built trails for guests.

Mountain biking — as well as nearly all other activities, with the exception of spa services and sporting clays — are part of the all-inclusive offerings, and all visitors can choose what experience or level of activity they’d like to have. You can see that reflected in the ranch’s offerings, which range from adventurous and active to artsy and relaxed. While most activities are done in groups, there are also opportunities to break out into smaller groups for adventures like trail rides, based on your level of horseback riding experience.

The writer enjoyed archery as much as some of the more traditional cowboy activities. Photo: Flathead Lake Lodge

Aside from the breakfast trail ride, other activities I’d highly recommend include testing your skill on the archery walking course, where guests can try their skill at shooting “real” targets — as in foam shapes of animals native to Montana. I also loved the chance to try sporting clays, using a shotgun to simulate hunting game animals like ducks, pheasants, and rabbits. No real animals are harmed — you’ll shoot at clay discs tossed into the air.

A highlight of the adults-only week was spending an afternoon on the resort speedboat, trying a variety of watersports on the pristine waters of Flathead Lake (the largest natural freshwater lake west of the Mississippi). I was even feeling good enough at the end of the day jump off the highest point on the pier when we parked back at the dock. Being from the Midwest, I grew up around a lot of lakes, but Flathead Lake is like no other lake I can remember. It’s absolutely gorgeous, with water so clear that in some parts, you can see straight to the bottom. It’s also one of the most picturesque, with a variety of brightly colored rocks just below the surface. It makes for great photos, and looks almost like a brightly colored bowl of cereal.

Photo: Flathead Lake Lodge

If you prefer to take a more active role in boating, sign up for sailing, especially as Flathead Lake has great conditions for the sport. Guests can set out on the Questa, the ranch’s 51-foot racing sailboat, guided by Captain Scott, who brings 37 years of experience sailing on Flathead Lake.

Activity sign-ups occur during happy hour on the night you arrive. You’ll be given the weekly schedule in advance so you can peruse the events calendar before signing up. You can fit in as many activities as you’d like, but be sure to pace yourself — while it’s tempting to cram your days as there are so many activities to choose from, it’s best to limit yourself to maybe two or three a day. That left me enough time to really enjoy each, but still have plenty of downtime to relax and enjoy the rooms or lodge amenities.

Leave yourself time to enjoy resort amenities, rather than packing every hour with activities. Photo: Flathead Lake Lodge

If you change your mind on an activity you signed up for, no problem — just head to the front desk and let the staff know so other guests can take your spot, as each activity has a limited number of participants. Conversely, if an activity you really want to try is full, head to the front desk and ask if any spots opened up — it never hurts to check.

Exploring around Bigfork, Montana

Towns like Bigfork (shown here), Kalispell, and Whitefish are easy to reach for a day or afternoon from Flathead Lake Lodge. Photo: Montana Office of Tourism and Business Development

Flathead Lake Lodge is just a stone’s throw from Bigfork, Montana. Guests can arrange a complimentary ride at the front desk for an afternoon of dining and shopping in the small mountain town (Population: 5,067).

The property is also about a 45-minute drive from Glacier National Park and very close to several highly rated fly-fishing locations. While you can visit the park for a day from the lodge, after speaking with a few guests, I learned that many of the couples in my group spent a few days exploring Glacier National Park before or after their stays at Flathead Lake Lodge. I also highly recommend stopping in Kalispell or Whitefish for a bite to eat and some shopping after a day of hiking, since both are convenient.

Kalispell is the closest “big city” to Flathead Lake Lodge and an easy stop on the drive between the lodge and Glacier National Park. It has easy access to Montana’s outdoors as well as urban amenities like breweries, distilleries, restaurants, and shopping. Another good option is Whitefish, a picturesque town about 26 miles from Flathead Lake Lodge with a walkable downtown area. Visitors are usually drawn by the art galleries, breweries, and restaurants. It’s worth checking out either during your stay, or for a day or two afterward.

Getting there

All stays at Flathead Lake Lodge include pickup and drop off at Glacier Park International Airport in Kalispell (Airport code: FCA), about 35 minutes away. The lodge can also pick you up from the Amtrak station in Whitefish or any Kalispell area hotel.

You can fly direct to Kalispell from major US cities as far away as San Diego, Seattle, Dallas, Chicago, and Las Vegas, among others, though some flights are seasonal. If you live closer to the East Coast or near a smaller airport, you’ll likely need to make at least one connection.

I left Flathead Lake Lodge with plenty of first-time Montana memories

Flathead Lake Lodge is high-end (and pricey), but the activities and experience really do feel like you’re living the cowboy life. Photo: Flathead Lake Lodge

Whether you’ve always wanted to live like a cowboy, or like the idea of stepping into the Western lifestyle with the convenience of a five-star resort, Flathead Lake Lodge will likely fit the bill. It was a one-of-kind adventure for me, offering plenty of comfort along with great dining and the chance to try a variety of new-to-me activities.

While the price tag may feel expensive at first glance, starting at $3,419 per person for the four-night adults-only retreats, it’s all inclusive, which means you won’t find yourself overspending on extra tours or fancy cocktails. One aspect of my stay I loved the most was not having to deal with details like cooking, organizing travel plans, cleaning a rental house, or even driving. Instead, I spent my time enjoying the landscape, getting to know the experienced and skilled employees of Flathead Lake Lodge, and trying every cowboy-themed activity I wanted — and eating fluffy, homemade waffles every morning, of course.

More like thisOutdoor8 Places to See Wild Horses in North America

Matador Creators Tool Spotlight: Chillhop on How to Create Engaging Content With High-Quality, License-Free Music

One persistent challenge for content creators is the complex and often daunting task of securing appropriate music for projects. At Matador Creators, we don’t just want to help you land paid jobs or press trips in the travel industry; we’re here to help with all aspects of building your brand, and this includes access to music rights. In the past, you may have navigated this minefield by relying on various strategies, including royalty-free music libraries or public domain music, but both have limitations and, let’s be honest, can lack creativity.

Matador Creators champions a handful of companies that can support your career. Here we talk with Bas van Leeuwen, CEO of Chillhop Music. This Dutch record label offers high-quality, license-free tracks for you to use in your content. Whether in the background of a YouTube video or as a backdrop to a Twitch live stream, you can now use Chillhop Music while monetizing your content without worrying about copyright infringements.

Chillhop Music’s artist-centric approach sets it apart from traditional music licensing services. The label works closely with a network of talented artists to create original music that is both commercially viable and artistically fulfilling. By providing artists with a platform to share their work and earn a living, Chillhop Music fosters a thriving community of musicians and offers a straightforward and hassle-free licensing model.

This interview has been edited for clarity and length.

Matador: What are the main benefits of Chillhop?

Bas van Leeuwen: Creators can find real tracks (i.e., not production music) to use for free and monetize their content.

Is Chillhop applicable for people on all social media platforms?

Yes, any indie creator who creates videos for the purpose of entertainment can use Chillhop. As long as they are not specifically selling a product or for other commercial use.

Can creators still monetize from content using Chillhop music? If so, how do you guys get around the copyright issues?

Yes, as long as people credit us in the description. We have an automated system that scans video descriptions. We provide information for the credit when users download the tracks.

View this post on Instagram

A post shared by Psalm Trees (@psalmtreesbeats)

How does Chillhop benefit travel creators specifically?

I think our music fits any kind of travel content perfectly, setting a relaxed vibe.

Are there any artists or tracks in mind that are perfect for travel creators?

It’s a hard one. It depends on the creative, but I feel all of our music fits some kind of travel content.

View this post on Instagram

A post shared by Chillhop Music (@chillhopmusic)

Do you have any exciting updates coming to Chillhop soon?

We just launched our new website with a live stream player, which is a great tool for anyone looking to set an atmosphere perfect for work and browsing music and artists.

Want to learn more about using Chillhop’s music for the soundtrack to your content? Check out the site’s creators page for more information.

More like thisTravel JournalismMatador Creators Tool Spotlight: AsqMe on How to Monetize From Viewer Questions

You May Soon Have to Pay to Enter This Famous European Landmark

Visitors to Paris in the coming years may need to add an extra five euros to their travel budgets — at least if they want to step inside Notre Dame, one of the most famous landmarks in Europe. In an interview with Le Figaro, the oldest daily newspaper in France, French minister of culture Rachida Dati said she supported an entrance fee for Notre Dame Cathedral of five euros per visitor. The funds would be spent to repair and preserve not just the Cathédrale Notre-Dame de Paris, which was severely damaged by a major fire in 2019, but also to preserve and restore other churches throughout France. Based on recent tourism numbers, she estimates the fee could raise approximately 75 million euros per year.

The idea was immediately met with mostly negative feedback, with most people against the idea of paying to enter a sacred space. The Archdiocese of Paris on behalf of Notre Dame issued a statement reiterating its ongoing position that public access to churches and places of worship should be free. The backlash prompted Dati to expand on the idea on X (formerly Twitter), explaining that visitation should remain free for anyone attending for religious services, but that visitors coming purely for the cathedral’s cultural and historical value — rather than out of any religious motivation — should be asked to pay the small fee.

The interior of France’s Notre Dame Cathedral. Photo: Vichie81/Shutterstock

As of late October 2024, no decision has been made on instituting an entrance fee for Notre Dame Cathedral, or how exactly the process would work. The massive cathedral is one of the finest examples of still-standing Gothic architecture in the world. It was completed in the 13th century and has been the site of many notable events in world history, including the coronation of Emperor Napoleon Bonaparte in 1804. It was looted and damaged during the French Revolution, served as the home of Quasimodo in Victor Hugo’s fictional The Hunchback of Notre Dame (1831), and survived Nazi bombing in World War II.

It’s been closed to the public since the 2019 fire, which caused nearly 700 million euros worth of damage, especially to the roof. Notre Dame is scheduled to reopen on December 8, 2024 — just a few weeks before the start of the Vatican’s 2025 Jubilee Year. It’s a celebration that brings millions of religious pilgrims to Rome, many of whom are likely to visit other sites of religious importance while in Europe, such as Paris’ Notre Dame.

Is there precedent for charging an entrance fee for Notre Dame Cathedral?

Inside the Hagia Sophia. Photo: Xseon/Shutterstock

Traditionally, visiting most active religious sites is free for the public. But several other famous churches and religious sites around the world have entry fees, many of which are structured in a way that aims to divide religious pilgrims and visitors from your average sightseeing tourist.

In Istanbul, there’s a steep 25 euro fee to visit the Hagia Sophia. Built in the sixth century, it’s globally recognized for its stunning Byzantine art and architecture, and has one of the largest domed roofs in the world. It’s arguably the most famous tourist site in Türkiye, especially since it’s 1,000 years older than the Blue Mosque, its neighbor in the former historic center. Visitors who pay the entry fee gain access to the historic parts of the building, but are not allowed to enter the part of the mosque used for religious worship. Certain parts of the Hagia Sophia are open only to Muslim worshipers and/or Turkish citizens.

If you want to visit Barcelona’s Sagrada Familia — famous not just for its design by celebrity architect Antoni Gaudí, but also because it’s been under construction for more than 150 years, it’ll cost you. General admission to Sagrada Família with an audio guide costs 26 euros, while guided tours rise to 27 euros per person. Admission with entry to the basilica’s towers is 36 euros per person, though discounts are available for seniors, students, and children. It’s possible to visit Sagrada Familia for free, but it’s limited to specific times to reach religious visitors — mainly Sundays and other days with holy obligations. Attending mass or any type of religious service doesn’t include access to the basilica or any of the complex’s museums or exhibits.

Visitors to London’s Westminster Abbey are also already used to paying for the privilege. Like the proposed entrance fee for Notre Dame Cathedral, the 30-euro fee per person includes access to most of the historical and museum areas, including Poets’ Corner and the Coronation Chair. (The Queen’s Diamond Jubilee Galleries require an additional five-euro ticket.) However, that fee is only for general sightseeing, and access to the sanctuary for religious services like daily prayers or Sunday worship remains free.

More like thisMuseums7 Must-See Museums in Paris That Are Not the Louvre

The 12 Best Christmas Markets in the US to Visit in 2024

Across the country, communities in small country towns and cities alike are rigging thousands of twinkling lights, constructing wooden chalet stalls, and readying festive crafts and produce for this year’s Christmas markets.

Visiting a Christmas market is an age-old tradition marking the beginning of the festive season. It’s a chance to spend quality time with family, friends, and neighbors while having the first of many cups of mulled wine and hot chocolate (and shop for ornaments and novel gifts, of course). Depending on the market, there can be seasonal food trucks, fairground rides, music events, parades, ice rinks, and Santa Clauses — everything you need to get into the mood for Christmas.

Perhaps your hometown is on this list. If not, these winter wonderlands are all worth a trip. From German-inspired Christkindlmarkets with all the bells and whistles to smaller local volunteer-built festivals, these are some of the best pop-up Christmas markets in the United States.

Contributors: Morgane Croissant, Suzie Dundas, Nickolaus Hines, Tim Wenger, and Kelsey Wilking.

Denver Christkindlmarket

Photo: Denver ChristkindlmarketPhoto: Denver ChristkindlmarketPhoto: Denver ChristkindlmarketPhoto: Denver ChristkindlmarketPhoto: Denver Christkindlmarket

Denver’s Civic Center Park is a draw in itself with a grand flower-filled lawn, a Greek Amphitheater, and views of the state capitol. The massive outdoor space turns into the Denver Christkindlmarket just before Thanksgiving week. Inspired by German holiday markets, there are gift sellers, food vendors, firepits to keep warm, and music and other entertainment — including in a large, tented, German-style festival hall.

More than 40 vendors set up at the market, selling local Denver and Colorado goods as well as international selections. There are big items for under the tree and stocking stuffers alike. Expect wooden huts housing Mayan art purveyors, traditional German gifts, local honey and hot sauce, travel posters, and alpaca winterwear.

More than a shopping destination, it’s a place to gather for the whole family — the Kinder Wunderland has s’mores and yard games that will keep little ones entertained for hours. Keep an eye out for St. Nikolaus and Christkind walking around for photos and seasons greetings (as well as Krampus). The massive lights in the shape of a pine tree is the perfect photo spot in front of the capitol building. The list of German and Eastern European food available covers the gambit from döner from Berliner Döner Haus to brats, knödel (German dumplings), schnitzel, and hot soups. S’mores and a litany of sweets make the list as well, including carved chocolate creations from Chocoidea. Beer flows as freely as the hot glühwein in the festival tent.

Dates: November 22 through December 23Opening times: Sunday through Wednesday from 11:00 AM to 7:00 PM, Thursday through Saturday from 11:00 AM to 9:00 PM (festival hall closes 10:00 PM)Where: Civic Center Park 101 14th Ave, Denver, CO 80204

Julefest Maker’s Market in Solvang, California

Photo: SolvangUSA.comPhoto: SolvangUSA.comPhoto: SolvangUSA.comPhoto: Hanna Tor/Shutterstock

California’s central coast may have more palm trees than snow and cold weather, but that doesn’t mean the holiday spirit is any lesser here. That’s especially the case in Solvang, the state’s “Little Denmark” in wine country just a 45-minute drive from Santa Barbara and a couple of hours north of Los Angeles.

The town converts to Julefest just after Thanksgiving and stays that way until the first week of January. Lights, events, music, food and drink, and more make the little shops on Solvang’s main streets (a draw year-round) the center of all things festive. Don’t miss the tree lighting ceremony on December 6, complete with ballerinas and caroling, and the Julefest Parade the following day, where more than 400 participants march their floats, bands, and horses down the main streets.

In addition to the Solvang storefronts selling gift-ready items from Denmark and beyond, there’s an outdoor Maker’s Market on select Wednesdays in December featuring goods from local artisans.

The Solvang Nisser (“gnome” in Danish) hides around downtown ready to be found by searchers. Every evening, Solvang Park has a 10-minute light show at the top of every hour from 5 to 9 PM. You won’t have any trouble finding Danish pastries and treats, though daytime tours led by a local Dane in traditional folk dress can highlight some of the tastiest. Or skip the walking and enjoy the lights of the Santa Ynez Valley on the Trolley Christmas Light Tour with hot chocolate in hand. Adults should add a wine tasting to their visit for a shopping break — it may not be strictly “holiday” themed, but wine is always a great gift, and this part of the state makes some of the best pinot noir and chardonnay around.

Though Julefest ends on January 5, the real conclusion ends on January 10 with the Solvang Christmas Tree Burn: a massive fire safety demonstration by the county fire department where discarded trees are set ablaze.

Dates: November 29 through January 5, 2025Opening times: Stores open every day, with events running until about 9:00 PM on select daysWhere: The entire town

Kerstmarkt in Holland, Michigan

Photo: Stephen Foster/KerstmarktPhoto: Stephen Foster/KerstmarktPhoto: Stephen Foster/KerstmarktPhoto: Stephen Foster/Kerstmarkt

During springtime, tulip festivals, and windmill gardens attract tourists to this part of Michigan. But during the holiday season, the city hosts a Dutch Christmas market that brings the Kerstmarkt tradition to life in this very cutesy, award-winning downtown, making it a destination well worth revisiting in the colder months. Thanks to the largest municipally-run snowmelt system in North America, the streets and sidewalks are completely snow-free, making it easy to explore on foot or by car.

Beginning November 23, grab some glühwein in this year’s collectible Kerstmarkt mug and explore the festive booths filled with local artisans’ creations and handmade trinkets. Take your time browsing the 19 booths, where local vendors rotate each weekend, offering a fresh experience with every visit and a chance to support multiple small businesses. Stock up on holiday gifts, from handmade soaps to handcrafted wooden birdhouses and locally sourced wool mittens. After working up an appetite from all that shopping, indulge in homemade European-inspired holiday fare like saucijzebroodjes (Dutch pigs in a blanket) and sourdough stroopwafels, then create your own steaming mug of hot chocolate at the hot chocolate bar.

Different weekends offer unique opportunities, including photos with Santa, the Parade of Lights, storytime at the library, handbell concerts, Dickens carolers, and dog sledding demos — each scheduled on select dates and times, so be sure to check the events calendar before you go. And just a five-minute drive away, you can see Holland’s DeZwaan windmill illuminated by hundreds of twinkling lights and thousands of LED tulips.

Dates: November 23 through December 21Opening times: Fridays from 3:00 PM to 8:00 PM (11:00 AM to 8:00 PM November 29), Saturdays from 9:00 AM to 6:00 PMWhere: Civic Center Market Place, 150 W 8th Street, Holland, MI

Christkindlmarkt in Carmel, Indiana

Photo: Roben Bellomo/Carmel ChristkindlmarktPhoto: Roben Bellomo/Carmel ChristkindlmarktPhoto: Roben Bellomo/Carmel ChristkindlmarktPhoto: Roben Bellomo/Carmel ChristkindlmarktPhoto: Roben Bellomo/Carmel Christkindlmarkt

Carmel’s Christkindlmarkt is one of the largest in the country, with more than 60 stalls selling everything from intricately carved wooden toys and hand-blown glass ornaments to cozy knitwear and festive wreaths, and food vendors with rounds of melting raclette cheese, German bakery treats, waffles, and sausages.

The German-inspired booths surround the ice rink and the Glühwein Pyramid, a towering structure adorned with thousands of lights and weighing 10 tons. The tower offers a variety of warm beverages, from mulled wine (including cherry, baked apple, and elderflower flavors) to beer (from German ales to the non-alcoholic Santa Clausthaler) and children’s punch. You can also purchase a memorable seasonal mug for a nice keep-sake.

The outdoor ice skating rink, Ice at Carter Green, opens on November 23 and closes on February 2, 2025. You can bring your own skates or rent them on-site and glide through the winter wonderland. Skate sessions last 75 to 90 minutes and can be reserved online.

Time your visit with one of the many events. From performances by choirs of all ages to the traditional German Sankt Martinstag lantern festival to a visit from Sankt Nikolaus on December 6, the calendar for is jammed-packed with seasonal activities.

Dates: November 23 through December 24Opening times: Wednesday to Thursday from 4:00 PM to 9:00 PM, Friday to Sunday from 12:00 PM to 9:00 PM (8:00 PM on Sundays)Where: 10 Carter Green, Carmel, IN

Village of Lights, Christmastown in Leavenworth, Washington

Photo: Leavenworth Chamber of CommercePhoto: Leavenworth Chamber of CommercePhoto: Leavenworth Chamber of CommercePhoto: Leavenworth Chamber of CommercePhoto: Leavenworth Chamber of Commerce

Leavenworth tops the list of adorable US towns to visit year-round with its Bavarian village charm. The streets are lined with traditional German Fachwerkhaus architecture, surrounded by the Cascade Mountains. But come mid-November, the town is transformed by over half a million lights, decking it out in dazzling holiday cheer and making it an ideal holiday destination. Starting November 29, Christmas events begin, turning the entire town into a Christmas market, with the main town center, Festhalle, as the epicenter of activities. Glaze upon the Gingerbread House Exhibition, make snowman-themed crafts, or write letters to Santa with your kids, all while carolers saunter through the streets. Then sip on hot cocoa as you browse the local shops for hand-made gifts from local artisans. During the Village of Lights, shops and restaurants stay open later, giving you a chance to thaw out in between enjoying the festivities.

Jingle all the way to get your photo with Santa and Mrs. Claus alongside his merry elves. Rudolph even makes an appearance, and you can also visit the Leavenworth Reindeer Farm, just a mile from the town center, for a hands-on educational experience where you can feed and interact with the reindeer. At night, check the event calendar for holiday concerts featuring your favorite nostalgic tunes. Grab a bite and a pint at the München Haus Bavarian Grill & Beer Garden, where you can savor traditional bratwursts (including vegan and vegetarian options) paired with a choice of 14 different mustards. For something sweet afterward, pick up some traditional lebkuchen (gingerbread) hearts from the Gingerbread Factory — which also make fantastic gifts. Or you can try the German Chocolate Cake Ale from the local Icicle Brewing Company.

Although the events and festivities end on December 24, the lights stay up through the end of February. This charming town makes for a festive and cheerful winter getaway regardless of when you visit. Don’t just take our word for it — you can view the live webcam of the town square on their website.

Dates: November 29 through December 24Opening times: Lights are turned on every day from 6:00 AM until 11:00 PM. Check the event calendar for specific times of activities.Where: The entire town

Great Dickens Fair in Daly, California

Photo: Rich Yee/The Great Dickens Christmas FairPhoto: Rich Yee/The Great Dickens Christmas FairPhoto: Zoart Photography/The Great Dickens Christmas FairPhoto: Rich Yee/The Great Dickens Christmas FairPhoto: MarkEYE/The Great Dickens Christmas Fair

The Great Dickens Christmas Fair in Daly City, isn’t your average German-inspired Christmas market. Instead of browsing wooden stalls selling knitted scarves and mulled wine, visitors are treated to a more theatrical and historical experience spread across four acres. The large US Christmas market is based on Victorian London, which captures the spirit of Charles Dickens’s time. Visitors stroll through a maze of narrow, cobblestone-like streets, surrounded by actors in period costumes fully dedicated to their characters, bringing to life classic Dickensian scenes. It’s not just a Christmas market but also a journey through a recreated 19th-century London, complete with pubs, dance halls, and more than 100 stands and stalls selling handmade crafts and Victorian-inspired gifts.

Each day of the market has a packed schedule of performances, caroling, and guest appearances, from late-night stage revues to family-friendly activities like a children’s tour of “London.” Experiences available also include Champagne and chocolate tastings, rides on historic steam trains, corset fittings, and character meet-and-greets, among other period-specific offerings. General admission and specialty tickets can be purchased in advance online and start at $30 for adults and $25 for children.

Dates: November 23 through December 22 Opening times: Saturdays and Sundays (and Friday Nov 29) from 10:00 AM to 6:00 PMWhere: Cow Palace Arena, 2600 Geneva Ave, Daly City, CA

Christmas Village in Baltimore

Photo: Christmas Village in BaltimorePhoto: Christmas Village in BaltimorePhoto: Christmas Village in BaltimorePhoto: Christmas Village in BaltimorePhoto: Christmas Village in Baltimore

The Baltimore Christmas Village is a chance to experience similar magic and charms of a Bavarian Christmas market, but with the convenience of not having to leave the US. The market has many hallmarks of a Christkindlmarkt, including twinkling lights, wooden vendor stalls, and no shortage of mugs of mulled wine and roasted nuts.

Food is a big focus, with opportunities to try quintessential German market food, including bratwurst, pretzels, and schnitzel, along with sweets like lebkuchen and stollen. However, because this market is in Maryland, you’ll find Maryland favorites like boardwalk fries and corn on the cob — both covered in Old Bay spice, of course.

The focal point of the market is “The Pyramid,” a light-covered wooden tower from Germany that doubles as a glühwine stand, selling hot drinks straight from Nuremberg. Aside from drinking and shopping, other draws of this US Christmas market include a classic Christmas carousel, wine tastings, and (of course), a chance to take photos with St. Nicholas. The festival is free to attend, though there’s a small fee to access the heated mulled wine tent.

Dates: November 23 through December 24Opening times: Thursday to Sunday from 12:00 PM to 8:00 PM, Saturdays and Sundays 12:00 PM to 9:00 PM Where: West Shore Park, 401 Light St, Baltimore, MD

Old World Christmas Market in Elkhart Lake, Wisconsin

Photo: Osthoff Resort's Old World Christmas MarketPhoto: Osthoff Resort's Old World Christmas MarketPhoto: Osthoff Resort's Old World Christmas Market

Every year since 1998, the small village of Elkhart Lake brings the magic of Nüremberg’s Christkindlesmarkt to the state of Wisconsin with its Old World Christmas Market. The annual event takes place under an immense heated tent at The Osthoff Resort, a four-star, amenities-filled property located on the shore of Elkhart Lake itself.

The Old World Christmas Market knows what holiday-crazed people want and executes accordingly. Expect an awful lot of delicious German holiday food and drinks like hot glühwein, apple strudel, sauerbraten, potato pancakes, and dumplings, among others. Of course, you’ll also find an abundance of artisan-made objects and treats to put under the tree come December 25, such as stained-glass art pieces, woodwork, amber and silver jewelry, fine clothing, chocolates, and much more.

Beyond browsing the vendors’ stalls, you’ll be able to take a horse-drawn carriage ride, partake in an ornament-making workshop, and even have breakfast with Santa or brunch with St. Nick and one of his very real reindeers — just make sure you book in advance online. Admission to the Old World Christmas Market is $7 for anyone 15 and older, while children 14 and under are free if accompanied by an adult.

Dates: December 6 through 15Opening times: Daily from 10:00 AM to 5:00 PM Where: 101 Osthoff Ave, Elkhart Lake, WI

Christkindlmarket in Chicago

Photo: Eric James Walsh/ Christkindlmarket ChicagoPhoto: Eric James Walsh/ Christkindlmarket ChicagoPhoto: Eric James Walsh/ Christkindlmarket ChicagoPhoto: Eric James Walsh/ Christkindlmarket ChicagoPhoto: Eric James Walsh/ Christkindlmarket Chicago

Since its inception in 1996, the annual Christkindlmarket is one of the biggest and most beloved events of the year in Chicago — its incredible success has even led to the organization of two more Christmas markets in Wrigleyville, Illinois, and Aurora, Wisconsin.

Inspired by the Nüremberg’s centuries-old Christkindlesmarkt, Chicago’s Christkindlmarket is as traditional as it gets: Vendors and artisans are tucked inside wooden chalets decked out in twinkle lights, fir branches, and red-and-white awnings. Stop at every one of those chalets to enjoy glühwein, beer, butterbeer, and hot chocolate served in traditional mugs and steins, as well as Dutch stroopwafels, German pretzels, Belgian fries, Hungarian fried bread, and hot Austrian strudel, among many other food offerings. The local and international artisans sell a huge variety of wares, including jewelry, chocolate, soap, ornaments, and woolen items.

Before or after you spend your money on hot and delicious holiday food and gifts for your loved ones, look for Christkind, the female equivalent of Santa in German-speaking countries, take a ride in the Ferris wheel, and partake in some of the special events on the schedule, including German and Austrian wine tasting.

Dates: November 22 through December 24Opening times: Thursdays and Sundays from 11:00 AM to 8:00 PM, Fridays and Saturdays 11:00 AM to 9:00 PM Where: Daley Plaza, 50 W Washington St, Chicago, IL

Bryant Park Winter Village in New York City

Photo: Bryant ParkPhoto: Bryant ParkPhoto: Bryant ParkPhoto: Bryant ParkPhoto: Bryant Park

New York City is famous for its all-in holiday atmosphere and shopping. It is the capital of capitalism, after all, and that especially rings through the capitalism-infused holiday spirit of gifting and dining. Since the first Bryant Park Winter Village in 2002, the Midtown park has been an oasis of all things Christmas season. This year, the Bank of America Winter Village at Bryant Park won’t disappoint. The transformation runs from October 25 through March 2, and the holiday festivities go until January 5.

It’s all centered around a 17,000-square-foot ice skating rink with free admission if you bring your own skates (and a moderate fee for rentals) that runs through the entire Winter Village season — just know that it gets busy on weekends and closer to the holidays. Surrounding the rink and filling the rest of the park are shops, restaurants, bars, a curling lane, and igloos that can be rented for 90 minutes. The European-inspired, open-air market turns the park into mini streets of alleys, leading to more than 170 artisan shops from New York and the world housed in custom-designed “jewel box” kiosks.

Once you’ve had your fill of the shops and need a break from the rink, there’s no shortage of places for refreshments. At The Lodge, you can watch skaters with food and the seasonal drinks (think a winter spiced negroni and maple bourbon old fashioned) at the full-service Alcove Bar inside. Other options include Cafe ‘cito (a sandwich, churro, coffee, and chocolate shop), S’mores N’more, and the sundae spot Sweet Tooth.

Dates: October 25 throughJanuary 5, 2025Opening times: Monday through Friday from 11:00 AM to 8:00 PM, Saturday and Sunday from 10:00 AM to 8:00 PMWhere: Bryant Park, between 40th and 42nd Streets and Fifth and Sixth Avenues

Texas Christkindl Market in Arlington, Texas

Photo: Texas Christkindl MarketPhoto: Texas Christkindl MarketPhoto: Texas Christkindl MarketPhoto: Texas Christkindl Market

Founded in 2011, the Texas Christkindlmarkt commemorates Arlington’s almost 70-year relationship with its sister city in Germany, Bad Königshofen. Also working closely with its partner Christmas city, Rothenburg ob der Tauber in Bavaria, the market brings the magic and spirit of European Christmas celebrations to the Lone Star State.

At this family-friendly market, you can indulge in traditional German specialties like bratwurst, sauerkraut, and pretzels, all freshly cooked and served with a hearty helping of Texan holiday spirit. And you can sip mulled wine, hot cocoa, and other festive beverages while strolling through the market to warm up on chilly evenings.

It’s perhaps unsurprising that there are multiple live music performances throughout December, too. Music fills the market, from country Christmas to traditional German folk songs. If you’re traveling with kids, they can visit Santa Claus from November 22 to December 23.

Dates: November 22 through 24, November 28 through December 23Opening times: Daily from 11:00 AM to 8:00 PMWhere: 1650 E Randol Mill Road, Arlington, TX

Christmas Village in Bigfork, Montana

Photo: Visit MontanaPhoto: Bigfork Chamber of Commerce

Known as “Montana’s Christmas Village,” Bigfork offers a magical holiday experience straight out of a Hallmark movie. The tradition began in 1981 when three friends decided to bring more holiday spirit to their community. Their modest efforts that first year have evolved into a town-wide celebration that now attracts visitors from far and wide.

On the Saturday before Thanksgiving, Bigfork comes alive with the sounds of Christmas carols and the sight of thousands of twinkling lights. The day starts early, with volunteers of all ages (known as “Bigfork elves”) gathering to decorate the town with over 10,000 feet of garland and lights. At 4:00 PM, the Holiday Art Walk begins, inviting visitors to stroll through town and explore the shops, galleries, and boutiques where you can find locally made gifts, enjoy delicious food and wine, and experience the vibrant arts scene that Bigfork is renowned for.

The day culminates with the tree-lighting ceremony at 7:00 PM. Families and friends gather around the giant Christmas tree in front of Bjorge’s Gallery to sing carols and enjoy the festive atmosphere. Children of all ages are invited to participate in a reading of The Night Before Christmas.

Dates: November 23Opening times All dayWhere: The entire town More like thisHolidaysThe Best Christmas Markets in the UK for 2024

An ‘AI Travel Influencer’ Named Emma is the New Face of German Tourism. Real Travel Influencers are Livid.

On October 17, the German National Tourist Board announced an AI travel influencer named “Emma” with an AI-generated Instagram Reel. The voice attributed to Emma — a blonde, perennially smiling avatar that looks like a model in a department store fall catalog — can be broadly described as vaguely European. The caption on the post explains that Emma will “be taking you on an exciting journey through the most beautiful corners of Destination Germany on my own Channel!”

Despite adding “let’s go on an adventure together!,” it should go without saying that no one can go on an adventure with Emma. She is not real and cannot meet up with you or anyone else. And unlike the many real travel influencers who have made a livelihood providing destination information, guides, and in-person experiences to travelers, Emma has no real experiences of its own, real life stories or anecdotes, or, in a recent test, any real answers.

View this post on Instagram

A post shared by Germany Tourism (@germanytourism)

The video has the tell-tale signs of AI generation that plagues other examples. “Together” is misspelled in the transcript caption, the voice and the mouth don’t match up in talking scenes, and “Emma” is missing a finger in the scene where it is holding a coffee cup. The backlash in the comments of the post, cross-promoted with the official Germany Tourism account, was swift.

The responses could be summarized by one stand-out comment by @heykelseyj: “How can a fake person in a fake place ‘inspire’ anyone to travel to a real place for a real experience?”

One of the top comments sarcastically noted “This will attract many AI tourists to visit with their AI dollars ,” to which the Emma account replied, “That sounds great and the AI Dollars can then be exchanged for virtual souvenirs!”

The account @eternalarrival commented: “@emmatravelsgermany you are designed to scrape and steal our content without crediting us, though. So you are designed to steal from us, while we invest our time and/or hard-earned money to create original content you will repackage as your own ‘tips’, despite not experiencing…. anything, because you are just a plagiarism generator.”

The @twinperspectives account added they worked with Germany on travel content, and Emma misses the point of sending people somewhere to tell their stories. They note that travel influencing “is now about the nitty gritty, the little details, the funny stories, the relatable, the BTS” and not AI-generated content that looks like a brochure.

Emma certainly isn’t for the huge market of travel creators who share authentic experiences that can help other travelers. Unable to chat over Instagram, it sends anyone trying to engage with the account to a separate chat bot page (and sometimes answers in German despite being asked questions in English), which limits Emma’s usefulness for on-the-ground travelers looking for real-time information.

Which leads to the same question that plagues other uses of the latest tech forced into the travel experience, from crypto payments to Google’s generative AI searches that can provide plagiarized, misleading, or even dangerous answers: Who is this even for?

A change to the travel creator approach?

View this post on Instagram

A post shared by Germany Tourism (@germanytourism)

A comment with 825 likes at the time of writing called out that Emma felt like a way to get around paying content creators. Many of the responses feel motivated by this fear, though the @germanytourism account replied that it will “continue to focus on inspiring collaborations with real personalities.”

There was the rare disagreement to the hate, however. The photographer Rachel Claire commented that the “outrage on this is out of place,” and that if people are upset “because AI can now create the exact content you’re trying to market,” then those creators need to “think and work harder” to make themselves valuable. The AI content, Claire notes, will be the less engaging, entry level information, and that could free up tourism budgets for more creative projects that go deeper. “No one should feel threatened by this,” Claire commented.

The Emma account appreciated the support, even if other commenters didn’t: “Thank you for sharing your thoughts. As you say, I am not designed to replace content creators.”

It’s a good point — you don’t have to live online to know that there’s a lot of low effort clickbait out there. Many travel creators also don’t put out original thoughts and experiences, and instead just regurgitate what they see is popular elsewhere. Original content is hard, and that’s why there are so many travel creators posting the same photos, the same locations, and the same information posted by myriad other travel creators. Just look at the account Insta Repeat. Unoriginal travel content is already more common than the authentic and novel.

The argument that AI bots can free up budgets works off of the optimistic assumption that the money will actually flow to more ambitious projects done by real people in a real place. Budgets that went to straightforward trip planning information could instead be used for videos, photos, and stories done by people who deeply explore the culture and uncover untold or undertold stories from locals who make travel special.

There is, however, the very real possibility that just like how AI generates basic trip planning information based on other people’s work published elsewhere, it will soon be capable of imitating or ripping off bigger ideas for cheap and en masse. Best case scenario, destinations still allocate budgets to help people tell original stories. Worst case scenario, AI generated content eats up all of the attention and cuts budgets to the point of very little or no investment.

The reality will likely fall somewhere in the middle. The internet was predicted to kill off printed magazines and books because online content is cheaper to make and can reach a larger audience. Yet today there’s a surge of high-end (and profitable) printed magazines that go deep on niches in ways that can’t be easily found online. People bought even more printed books in the United States in 2023 than they did in 2004. Audiences respond to authentic stories, even if those are smaller audiences than than the basic guides that aren’t always that helpful get. Loads of people can be inspired by a general — or even AI generated — travel list that is seemingly for everyone, but the smaller number of people who are trying to spend a significant amount of money on their travel will dig deeper for the story-behind-the-story of what’s on every “must see” list.

Claire addressed this in the responses to her comment as well. Real travel experience provides the “nuanced commentary that makes people worth following.” (Assuming people will actually be able to find that nuanced commentary and it’s not all completely drowned out by the tsunami of AI sludge.)

Testing out Emma

Screenshots: Nickolaus Hines

Emma is the type of AI application that is easy to find fault with before trying it out. But to take it seriously, it must be tested.

The account reportedly speaks more than 20 languages and is always available and learning from large language models. It was made with the agency Startup Creator. The end goal is to have an AI travel agent of sorts that can answer personalized questions and offer deals and experiences through partnerships with hotels, airlines, and travel agencies.

In other words, Emma is less an AI travel influencer as suggested and more a trip-planning chat bot. These tools are indeed helpful when done right, and are certainly not confused with the influencer economy, though calling something an “AI travel influencer” is definitely more eye-catching. Consider the real-world travel influencer Michael Motamedi, who traveled the world with his family following suggestions by Matador Network’s own AI travel guide, GuideGeek. The chat bot provided the inspiration and necessary details, while Motamedi’s real experiences were made into an engaging video series and popular podcast called No Fixed Address: The World’s Most Extraordinary People.

Screenshots: Nickolaus Hines

Emma appears to have a long way to go on the chat bot front, which is the main side of the travel information economy it is currently designed for.

When I messaged the Instagram account, I was directed to a separate website. A question about what I should see on my next trip to Germany covered the typical highlight reel of locations and gave some links for me to check out. It then asked “Were my tips helpful? Why don’t you ask me another question?”

So I did. I asked when it was created, and got the confusing emoji-filled response, “I was born in Berlin and have spent a lot of time here. Now I’m 35 years old.” When I asked the source of the information (in English), I got the answer in German: “Ich beziehe meine Informationen aus den bereitgestellten Inhalten.” (“I get my information from the content provided.”)

For now, it appears there’s a lot of work ahead to make Emma something travelers can actually use. Judging by the responses to the “AI travel influencer” side of Emma, it doesn’t appear that a whole lot of positive attention or trust will be put in AI-generated “travel” videos.

A State Tourism Website Erased Its LGBTQIA+ Marketing. Here’s Why That Matters.

Sun-drenched Florida is known for several things: “The Sunshine State” has some of the US’s most celebrated beaches along its 1,350-mile coastline, beloved tourism destinations like Disney World and Key West, and a real-life “endless summer” vibe so associated with the state that you’ll find it on thousands of residents’ license plates.

But what Florida’s state government is also known for is not being so LGBTQIA-friendly, at least as of the last few years. The current governor has seen more than 20 pieces of LGBTQIA-related bills move through his legislature, including an expansion of the law notoriously dubbed the “Don’t Say Gay” bill. Supporters say it stops teachers and students from discussing “sexual orientation or gender identity” at an early age, while critics say it marginalizes LGBTQIA+ students and makes them think they need to hide who they are.

The writer lives in Miami, a city very welcome to LGTBQIA+ tourists. Photo: Rosemarie Mosteller/Shutterstock

I’ve lived in Miami Beach since 2020, and I’m often asked by friends how I ended up in conservative Florida. Miami Beach is liberal and culturally diverse, but it sometimes feels like it’s in a chic, Art Deco-cocoon, distinct from the rest of Florida’s reputation. For me, living in Miami Beach means coming to love the frenetic pace of the city, spending time on the gorgeous beaches, and waking up each morning to the chirps of tropical birds.

But in August 2024, the state’s tourism site, Visit Florida, quietly removed its LGBTQIA+ travel section. It was quickly noticed by both media sources and sleuthy online communities. After a week of backlash, Visit Florida CEO Dana Young explained the decision to ABC News: “It’s fairly simple. Visit Florida is a taxpayer funded organization. Our marketing strategy, our materials and our content must align with the state.” While it makes sense that an organization funded by taxpayer money needs to follow directives of the government, it wasn’t enough of an explanation for some residents. Colin Lienhard, a Miami-based architect and designer, shared his take with The New York Times, stating “it’s another example of them trying to erase that we are here.”

This decision, which I understand was likely not Visit Florida’s choice, is another step on a path that continues to make Florida seem less and less friendly to members of the LGBTQIA+ community. I worry that the way I see Miami Beach – as a vibrant, colorful, and welcoming place to live – isn’t the same as how outsiders view Florida. That’s felt especially true since the COVID pandemic, which seems to have ushered in a more politically tense climate than the state has had before.

But Young’s response implies that Florida’s tourism resources hinge on political whims, which is problematic. The state’s residents are not a monolith, and my fellow Floridians represent a wide range of views and political leanings. Sure, some parts of the state may not be especially welcoming to non-traditional social leanings, but many parts of the state are, and I’d bet that the majority of Floridians are extremely welcoming and friendly to everyone.

But all that aside – removing LGBTQIA+ trip-planning information from the state’s tourism website completely fails to acknowledge that many tourists coming to Florida are LGBTQIA+, and seems to accept that the state is willing to lose their important tourism money for the sake of making a political point.

On the surface, I haven’t felt any negative effects of this decision (or any similar decisions in the state), and I’m fortunate enough to continue to live a calm, safe, and healthy life in Florida. However, I’m aware of my privilege and the benefits of living in my Miami Beach bubble, settled into a socio-economic tier that insulates me from the impacts of decisions that could disempower already marginalized groups, including the LGBTQIA+ community.

Does a state tourism website require a section on LGBTQIA+ travel? Absolutely not. But that’s not the point. It’s peculiar that Florida, a state that benefits greatly from having LGBTQIA+ hot spots like South Beach in Miami and Wilton Manors in Fort Lauderdale, would remove all travel-planning tips and mentions of LGBTQIA+ culture in those places. It would be like removing all mentions of alligators on the page about Everglades National Park.

I worry that it’s positioning Florida as being unwelcoming to its many diverse visitors – and other states noticed, too.

Colorado governor Jared Polis, the first openly gay man elected governor in US history, shared a response on Facebook that called Florida out directly. “Hello gay tourists! Since Florida doesn’t want you, come on over to explore what Colorado has to offer.

Notably, he ended the post with “And you’ll have a gay old time.”

Polis’s statement highlights a clear distinction from Young’s words: tourism relies on travelers’ wallets, not local taxpayers’ pockets. So decisions should be made on what brings the most travelers and visitors to a state, not a political agenda.

Illinois joined in as well, with official tourism website Enjoy Illinois adding to its home page a blurb with the headline, “Lack of Love in the Sunshine State? Come to Illinois!” The blurb ends with a clickable button marked “Plan Your LGBTQIA+ Adventure (Take Notes, Florida).” It didn’t take long for Illinois’s governor, J. B. Pritzker, to speak up on social media as well, asking “Who’s really welcome in the Sunshine State?”

 

View this post on Instagram

 

A post shared by Enjoy Illinois (@enjoyillinois)

According to the Visit Florida website, the organization is “not a government agency, but rather a not-for-profit corporation.” That seems like a distinction that would make it easy for it to insulate itself from politically motivated decisions, or at least make a strong case for being able to make decisions based on travelers’ needs alone. In fairness, Young is a CEO, not a politician, and for all I know, she fought to preserve Visit Florida’s LGBTQIA+ content. But being taxpayer funded shouldn’t mean the government makes all the decisions – the general populace of Florida should get a say as well, which includes not just many LGBTQIA+ people, but many more who support them.

It’s worth mentioning that local city tourism sites, like the official website of Greater Miami and Miami Beach, continue to devote a travel section to LGBT visitors, and Fort Lauderdale’s tourism site has an entire header tab devoted to diversity and inclusion. Visit Florida is not obligated to make similar efforts, but as a tax-paying resident, I wish my tax dollars were being used to promote Florida as a welcoming destination for all visitors.

Will gay people still come to Florida and have a great time? Of course. But it’s part of a domino effect of well-publicized state government decisions in recent years that feel designed to depict Florida as a homogenous society with little to no diversity, complexity, or nuance. I urge readers (especially those in Florida) to research the issue and speak up in their own states whenever there’s a chance to support open-minded and welcoming tourism messaging. Historically, censorship and silencing of minority communities can lead to intolerance and hate – something I never want to see associated with my beloved state of Florida.

The author reached out to Visit Florida for additional comment, but did not hear back by the time of publication.

More like thisBeaches and IslandsThe 9 Most Underrated Beaches in Florida