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Average rating: 3.81 · 27 ratings · 2 reviews · 13 distinct works

	Customer Equity Management by Roland T. Rust, Katherine N. Lemon, Das Narayandas 4.50 avg rating — 2 ratings — published 2004 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Advertising Media Models: A Practical Guide 4.50 avg rating — 2 ratings — published 1986 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy by Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon 3.50 avg rating — 2 ratings — published 2000 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Service Quality: New Directions in Theory and Practice really liked it 4.00 avg rating — 1 rating — published 1993 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	E-Service: New Directions in Theory and Practice by Roland T. Rust, P.K. Kannan, Dave Simms really liked it 4.00 avg rating — 1 rating — published 2002 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Service Marketing by Roland T. Rust, Timothy L. Keiningham, Anthony J. Zahorik really liked it 4.00 avg rating — 1 rating — published 1996 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Handbook of Service Marketing Research (Research Handbooks in Business and Management series) by Roland T. Rust (editor), Ming-Hui Huang (Editor) really liked it 4.00 avg rating — 1 rating — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Return on Quality: Measuring the Financial Impact of Your Company's Quest for Quality liked it 3.00 avg rating — 1 rating — published 1993 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Readings in Service Marketing 0.00 avg rating — 0 ratings — published 1996	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Driving Customer Equity 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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