Books by Roland T. Rust

Roland T. Rust
Roland T. Rust
Average rating 3.79 · 28 ratings · 2 reviews · shelved 103 times


Showing 13 distinct works.
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HBR 10 Artigos Essenciais: ...

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3.98 avg rating — 590 ratings — published 2013 — 18 editions
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Customer Equity Management

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4.50 avg rating — 2 ratings — published 2004 — 5 editions
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Advertising Media Models: A...

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4.50 avg rating — 2 ratings — published 1986 — 2 editions
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Driving Customer Equity: Ho...

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3.50 avg rating — 2 ratings — published 2000 — 6 editions
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Service Quality: New Direct...

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really liked it 4.00 avg rating — 1 rating — published 1993 — 4 editions
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E-Service: New Directions i...

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really liked it 4.00 avg rating — 1 rating — published 2002 — 5 editions
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Service Marketing

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really liked it 4.00 avg rating — 1 rating — published 1996 — 3 editions
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Handbook of Service Marketi...

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really liked it 4.00 avg rating — 1 rating3 editions
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Return on Quality: Measurin...

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liked it 3.00 avg rating — 1 rating — published 1993 — 3 editions
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Readings in Service Marketing

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0.00 avg rating — 0 ratings — published 1996
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Driving Customer Equity

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0.00 avg rating — 0 ratings
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Service Marketing+Readings(Pkg

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0.00 avg rating — 0 ratings
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Driving Customer Equity : H...

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