Ed Brodow's Blog, page 5
January 23, 2014
Ed's Clients Get Down to Negotiating
Ed's recent clients: thoroughly engaged in customized negotiation role-plays (La Jolla and Tucson).
January 11, 2014
Ed's Film Wins First Prize
"Senior Lovin'" -- starring Ed Brodow, Nick Eldredge, and Diane Hurley -- won the JuntoBox InstaFilm Contest. Read about it.
January 8, 2014
Tip for Giving an Exciting Speech
The key to a successful speech is story telling. The key to story telling is not to memorize the words, but to memorize the experience. As a trained stage and film actor, I do this using a technique called personalization. It means tapping into an experience from my life and applying the emotional impact of that experience to the story.
For example, when Anthony Hopkins is playing the role of serial killer Hannibal Lecter in the film, Silence of the Lambs, he recreates the emotional impact from an experience in his life where he was so mad that he wanted to kill someone. What we see on the screen is Hopkins as a psychopathic killer. In reality, Hopkins the actor is playing out the emotional reality of his substituted experience. One of my best-known signature stories is the Meatball Sandwich (see http://www.brodow.com/video.html). As I describe each person's action in the story, I substitute my own behavior from a similar experience. When I relate a character’s reaction to the situation, it is me reacting. As a result, no one else can tell this story the way I do. Each time I tell the story, it is different. But it always grabs the audience because the emotions and behavior are alive and in the moment.
For example, when Anthony Hopkins is playing the role of serial killer Hannibal Lecter in the film, Silence of the Lambs, he recreates the emotional impact from an experience in his life where he was so mad that he wanted to kill someone. What we see on the screen is Hopkins as a psychopathic killer. In reality, Hopkins the actor is playing out the emotional reality of his substituted experience. One of my best-known signature stories is the Meatball Sandwich (see http://www.brodow.com/video.html). As I describe each person's action in the story, I substitute my own behavior from a similar experience. When I relate a character’s reaction to the situation, it is me reacting. As a result, no one else can tell this story the way I do. Each time I tell the story, it is different. But it always grabs the audience because the emotions and behavior are alive and in the moment.
January 7, 2014
Ed Brodow Quoted in Time Magazine
Read this article with advice from Ed on how to negotiate in stores.
If a salesperson says they don’t have the authority to give you a better price, ask to speak to whoever does, says Ed Brodow, author of Negotiation Boot Camp. "Usually, it’s the manager," he says. "They have the authority and they’re more used to negotiating," he says, and you’re more likely to get a deal because they’re thinking about your overall value as a customer, not just that one sale. "They’re thinking a lot broader than the salesperson," Brodow says.
If a salesperson says they don’t have the authority to give you a better price, ask to speak to whoever does, says Ed Brodow, author of Negotiation Boot Camp. "Usually, it’s the manager," he says. "They have the authority and they’re more used to negotiating," he says, and you’re more likely to get a deal because they’re thinking about your overall value as a customer, not just that one sale. "They’re thinking a lot broader than the salesperson," Brodow says.December 25, 2013
5-Star Review Copy
And here is the review: "I have been in many situations throughout life when the negotiation advice in this book would have come in handy. I negotiate nearly everyday in my job as a finance professional, so I don't have much choice but to learn how to negotiation well -- for my sake and for the company's sake. I have gained a lot of confidence by learning to be assertive (not "entitled") and protect my interests and the interests of my principals. This book is packed with advice and tactics, but most importantly, the concepts that will help you develop the proper attitude and frame of mind so that you can make every negotiation situation a win-win."
December 23, 2013
November 10, 2013
Ed Brodow addressing the Brazilian Supply Chain Institute...
Ed Brodow addressing the Brazilian Supply Chain Institute in Sao Paulo.
July 8, 2013
Not Just Horsing Around
Ed Brodow travels the world speaking about the art of negotiation. He was recently in Paris -- here he is at the Fountain of the Observatory with its famous horses.
June 14, 2013
Ed's Clients Know Value
Ed Brodow's clients give each of their employees a copy of Ed's book "Negotiation Boot Camp".
To order your copy of "Negotiation Boot Camp" go to: Amazon.com
To order your copy of "Negotiation Boot Camp" go to: Amazon.com
