Dan S. Kennedy's Blog, page 15

The Powerful Benefits of Referrals You Probably Didn’t Even Know Existed

 

In this short video (under six minutes), you’ll discover:

Why it’s so easy (and dangerous) to assume that a referral is an automatic slam-dunk sale.
The hidden benefits of referrals based on how they influence your CURRENT customers.
How the disappearing middle class makes maximizing referrals even MORE critical to your business.
The reason why price elasticity goes hand in hand with referrals… and how taking advantage of that fact can put serious cash in your pocket.
And even more!

If this whets your appetite for even more insights on the power of referrals, then I have great news… on Wednesday, March 30th at 1PM EST I’m going to conduct four hours of in-depth training on this very topic. Best of all, it’s absolutely FREE.

For more information and to save your spot at this valuable internet broadcast, click here now.

Three Ways to Nail Your Presentation’s BIG IDEA

If you do one-to-many selling… either from the platform, via webinar, or in any other forum… you absolutely need to nail down this key point:

Your presentation MUST center around one BIG IDEA.

There are multiple excellent reasons for this, not the least of which is that it ensures clarity on your own part when designing the presentation as to what core message you want to convey. But an equally important benefit to having a central BIG IDEA is that it provides vital clarity to members of the audience as well. In addition, good presentation architecture “plants” a big idea at the start and reconnects to it at the end.

Here are a few ideas to help you properly nail your own BIG IDEA:

EXCLUDE – It’s okay for your presentation to include a lot of facts, features, benefits, promises, etc., but for THE Big Idea you must be a “master of exclusion”, setting aside much of this and boiling it all down to something between one word and one sentence. For example, my entire Renegade Millionaire pitch is about: autonomy. The entire Magnetic Marketing pitch is about: attraction, not pursuit. The Sleep Number bed pitch is about: the sleep number.
BOLD STATEMENT – Years ago, my very successful Gold By The Inch idea was ‘weekend wealth’, which I stated as: Turn $399 Into $3,990 Every Weekend. Another successful control of mine was: Make Big Money In Big Chunks. One of the most successful – and legally troubled – in weight loss was Gary Halbert’s: Burn Off Body Fat Hour By Hour – Even When You Sleep.
TRIGGER EMOTION – You can’t go wrong when you grab ‘em by the throat and make them scream. There’s real power in gut wrenching ideas linked to emotions. For instance, the very successful “End of America” campaign is based on ALARM. The famous “How to Win Friends and Influence People” book played on the universal desire for POPULARITY. And the hit song, “Take this Job and Shove It” strikes just the right chord with widespread RESENTMENT towards the boss.

Be sure to take these points and apply them to your own presentation. When you nail you own BIG IDEA you will be very satisfied with the results.

NOTE: If you want the golden ticket to one-to-many sales success, there’s a wealth of strategies, tools, and techniques available in my program, “Craftsmanship of One-To-Many Selling Presentations.” Go here to order yours this weekend and as an added bonus extra you’ll also receive a FREE copy of my “Copywriting Seminar-In-A-Box.” Don’t delay. This limited time offer expires at midnight, Monday March 21st.

Happy St. Pat’s Day from Dan Kennedy

As you know, there is the legend of St. Patrick driving the snakes out of Ireland, and I have a few things to say today about snakes.

It’s a land of mystery, Ireland, what with the wee people up to all their mischief and some good, thunder being leprechauns bowling in the sky, angels lookin’ after us, haunted castles, and the like. The Emerald Isle is a magical place. Romantic, poetic, lyrical. Business isn’t. Leprechauns don’t show up at night to do the leftover work. Angels don’t break our falls. Entrepreneurs are not the heroes in poetry or song.

So, back to the snakes. Everybody’s got ‘em. In their companies and businesses, in their selling, marketing and customer service practices, in their personal behaviors. In their heads. Ross Perot’s advice was sound: if you spot a snake in the building, don’t organize a committee to discuss snakes, don’t order a research study about snakes, don’t debate a snake’s rights with an animal ethicist. Grab a club and beat the damn thing to death.

People think of me as a ‘marketing guy’, but actually, much of my life has been about driving snakes out more than bringing customers in. In part, because the snakes are often in the way, in the doorway. Snakes can be poor attitudes and thinking or ignorance about money; delusions about what really works in advertising and marketing – from old arguments about image vs. direct-response, short v. long copy to ‘new metrics’ in ‘new’ media; non-compliant, inept or outright thieving employees; tolerated theft of your time, productivity and energy; timidity about seeking outsized success, about exerting your sovereignty over one ‘n all, about closing sales, about premium prices. There are a lot of different species, sizes and colors of snakes. If you go look at my entire series of No B.S. books, you’ll see each one addresses a different kind of snake loose in your building.

(The newest book, incidentally, NO B.S. GUIDE TO MAXIMUM REFERRALS AND CUSTOMER RETENTION has clubs to beat to death the snakes of untapped or lost value from acquired customers, and the poor thinking, practices, negligence that causes it. Most businesses could easily, quickly be worth double what they are, if these snakes were bludgeoned to death.)

Today would be a mighty fine day to decide on a particular snake and set out to drive every one of ‘em off your Emerald Isle.

Today would also be a mighty fine day to commit to attending the fast upcoming GKIC SuperConference too, if you haven’t already done so. Hard to find more snake killers (and snake charmers) and snake killing weaponry in one place than there, with us. That ‘luck o’ the Irish’ thing is pure blarney. By Irish heritage or otherwise, you don’t get luck. You make it. You take it. You need ideas, information, inspiration, contacts, allies, supporters ‘cuz it’s a complicated world. Being too busy or too arrogant about how smart you are or too cheap to leave your own little island is a path to atrophy, not to innovation. In such a weakened condition, you may well find yourself snake food. Click here to sign up now.

Newest Book Just Released

Why not 2X, 3X or 4X your business’ customers, clients or patients this year without more external advertising or marketing and proliferate expense? There is a science of Internal Marketing, presented in my newest book, NO B.S. GUIDE TO MAXIUM REFERRALS AND CUSTOMER RETENTION, co-authored with Shaun Buck of NewsletterPro.com. Most settle for whatever retention and referrals they get or feel entitled to by excellent quality or service but are poorly rewarded or make random, erratic and/or clumsy attempts at asking for referrals. There is a better way! An organized, systematic, comprehensive approach to manage retention and multiply avatar customers. This book concisely and clearly lays out that master-plan, along with its all important ‘money math class’, plentiful examples, and extra “how-we-do-it” chapters from five diverse, exceptionally successful business owners listed below. There are also a number of extra resources available free, at web sites presented only in this book. It is loaded with show-n-tell examples and case histories.

I have long been known as an ‘Advertising Guy’, but have been equally focused on and effective at creating extraordinarily high Lifetime Customer Value in my business and clients’ businesses, and at developing complete Internal Marketing Systems for varied businesses that substantially increase referrals. Members of different business groups have paid from several hundred dollars each for Internal Marketing System Kits prepared me, to several thousand dollars each to be in seminars where I presented these methods. Now, for the first time, I have laid out the most evolved and up-to-date Internal Marketing System in a book – at just the right time, when costs of new customer obtainment through external means are skyrocketing. Keeping and cloning good customers may well mean the difference between a pay raise or a pay cut for you! Go to amazon, BN.com, your Barnes & Noble store or other preferred bookseller and get this new book now, for yourself, your marketing team, and as certain to be appreciated gifts for key clients.

Here are the other contributors to this groundbreaking book: Dr. Dustin Burleson, Keith Lee, Susie Nelson, Craig Proctor and Partiv Shah. Dr. Burleson on holding events for referrals. Lee on customer service that stimulates referrals. Nelson on getting way outside the box, to do referral marketing based on a direct selling model. Proctor, with a 3-Step System for Steady Stream of referrals. Shah showing off “magic devices” that boost referrals. All things combined, the achievable objective is your own Endless Chain Of Referrals. Every customer begetting at least another customer, etc., etc., etc., forevermore. Click here to order it now!

Also, very recently released and available, my No B.S. Guide to DIRECT-RESPONSE Social Media, co-authored with Kim Walsh-Phillips. This is the only book on social media with a tough, pragmatic, direct-response orientation. It hit not one but two amazon bestseller lists (small business; and: tech) in its premiere month. If you haven’t read it, and you spend any money or time with social media, you are way behind!

By the way, Kim and I will both be presenting brand new presentations at the upcoming GKIC SuperConference, which also features celebrity entrepreneur Rick Harrison of TV’s Pawn Stars, and a host of offline and online marketing experts. Shaun Buck, co-author of the new Referrals book will also be on site and accessible, and there will be a book signing reception for both books. For SuperConference info, go to www.GKIC.com/SC16. Time is short, and final registration discounts are soon expiring.

Home Based Business Does $5 Million A Year Using This Kind Of Offer

Imagine what you’re business would be like if simply by designing your offer, you could attract droves of your ideal prospects and turn them into customers, clients or patients.

That’s exactly what Lisa Sasevich did as she created a very specific type of offer to generate over $5 Million Dollars a year in sales…all from home and now she’ll tell you exactly how you can create this type of offer as well.

Lisa just released a free video where she goes over the three steps (outline below.)

In this video, Lisa shows you how to create an “Irresistible Offer” in just three steps. One that your ideal prospect would be crazy to pass up.

1. To create desire for your “main dish.” This is defined as your core product or service. While this seems obvious most people, even experienced business owners, do this totally wrong. Instead of focusing on “what they are going to get”, 90% of your effort needs to be about “what they are going to get out of it.”

2. Have Killer Bonuses! Give you ideal prospects things they really want included in what they really need. An example is if you were a restaurant doing a special dinner, you might include a bottle of wine and dessert. These are items most people WANT, but won’t necessarily order on their own. It adds value to the primary offer.

3. Your Limiter. Lisa teaches you two different ways to get people to respond RIGHT NOW! First is a time deadline and the second is a quantity deadline. Most offers don’t contain either of these vital components.

For a full explanation of these three items and much more click here now and exchange your email address for immediate access to her free video series and a “behind the scenes” look at how she created a business where she generates $5 Million a year from home and how you can use these strategies in your business.

Again simply click here now.

The Four Keys to Creating Big Breakthroughs

I’ve been at this for 40 years, guiding entrepreneurs, sales professionals and others to exceptional levels of business, financial and personal achievement.

Based on my experience and my up-close and personal work with an ever-growing ‘fraternity’ of first generation, from-scratch millionaires, multi-millionaires and 7-figure income earners, I’ve discovered a few things about big breakthroughs.

We are operating in a challenging economic environment and an even more challenging attitudinal environment. However, I built my first businesses in the midst of a severe recession. In fact, I’ve been through several. Here are two things I’ve learned:

1) All disruption and trauma in the marketplace births new opportunity, and those on the alert for it and who act on it can enjoy incredible experiences and success. Historically, the speed of wealth creation has always been fastest during recovery from recession.

2) These conditions make it all that more important to set out to do big and bold things and to connect with others of that mind-set, so attending things such as Fast Implementation Bootcamp, your local GKIC chapter meetings, and other events will improve your experiences.

What makes people experience phenomenal growth at times like these?

One of the keys is definitely speed. Without speed, you can’t gain momentum. Using speed marketing strategies such as creating systems and identifying opportunities for using them will help put you on the fast-track.

Every entrepreneur needs to be on constant alert for, searching for, trying to find ways to accelerate the pace of making things happen. You have to be alert all the time, with your subconscious mind conditioned to run everything heard against a master-list of everything going on in your business and life, to ring a bell when something’s said that might be used. Because one nugget is sometimes all you need to make yourself fabulously rich.

Breaking free of the work-money link is another factor. As long as you are stuck trading hours for dollars, you’ll have a cap on what you can earn. One of the best ways I know to break free of this is through Info-marketing. You can create income fast. It can create predictable, consistent income even when you aren’t able to work. And it allows you to focus on creating exactly what you want rather than on where your next customer is coming from.

You also have to liberate yourself from the harmful thoughts and beliefs that get in your way. How you think about money…believing your “not qualified”…thinking there is nothing unique about your business…are just a few of the common harmful thoughts that may get in your way. Until you get your mind right, you always struggle to reach the level of success you want.

Last, you need strategies to take action and build momentum FAST. Putting strategies in place to boost your productivity and eliminating the psychological and actual barriers that keep you from taking action is the final key to making sure you get everything done.

Life is made up of turns and choices. What happens if you take one turn instead of another? It’s impossible to speculate what might have happened if one turn was taken versus another. However, I can tell you that if you want to experience big turning points—big breakthroughs in your life following these four tips will help you do so.

NOTE: If you are businessperson who is serious about creating big breakthroughs and more opportunity, who wants to erase obstacles and create more income and wealth…then we have some good news for you. For the next three days ONLY, you can receive The Phenomenon training Dan created to help you conquer all four of the keys he discussed today—so that you can achieve more in the next 12 months than you did in the previous 12 years… click here to check it out.

 

Speaking To Sell…My Favorite Speaking Formula

The other day I told you there are two main ways to make money as a speaker.  The first was to get paid to speak.  I briefly talked about that method in the blog “My Second Favorite Speaking Model”.

My FAVORITE speaking model is NOT the one where I’m paid once to speak once, but rather a model where instead I speak once and get paid over and over again.

While many people prefer the first model, if you’re like me and hate spending hours in airports and night after night sleeping in hotels away from home, if I’m going to bare this kind of inconvenience…I not only want to get paid that day, but also paid by those same audience members for months and years down the line.

In order to do this you need a skill that an ever decreasing number of my ilk have, but is more powerful than ever.  It’s a skill that can easily be replicated by those willing to pay in a relatively small amount of work (yes, it does require some work, lazy people need NOT apply) for the increasingly large gains you’ll reap.

The skill I’m referring to is the ability to persuade and sell.  This could be from a stage in front of a live audience, via the internet, tv, radio, or media that don’t yet exist.

To this end, it is in your BEST interests to develop this skill and to this end right now it would be well worth your while to understand the various methods and strategies of this craft.  Right now one of GKIC’s long time partners is revealing their persuasion and sales strategies and ultimately their method of creating The Invisible Close.

Her name is Lisa Sasevich and she is offering free tools and tips to guide you through her process.  You can get her first tool the “Mindset Game Changers Worksheet” by clicking here now.

 

 

 

 

 

 

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My Second Favorite Speaking Model

There are two primary ways I know to make money for speaking.

The first, is the model most follow and it can be incredibly effective.  When I spoke arenas at the Success events most of the people I shared the stage with were making six figures a year using this model.

It’s the model of getting paid to speak.

You book a gig, get a check, and deliver your 45, 60, 75 minutes speech and move on.

This CAN be a very lucrative route to go, IF you’re good at what you do, and more importantly, good at MARKETING what you do.

The speaking industry is NO DIFFERENT than any other industry.  There are plenty of amazing speakers barely earning a living because while they are fantastic at their trade, they know little about my trade…marketing.

In the world of getting paid to speak, there has been one man I shared a stage with for decades who still address over 250,000 people a year and unlike many high paid speakers, he was NOT famous for something else previously (i.e. a president, sports star or general.)

He is just very good at his craft and even better at the marketing of himself.

His name is Brian Tracy and right now you can get his book, The 6-Figure Speaker, for free if you click here.

There’s arguably no one in the world with the longevity of success that Brian has manufactured, and in his book he’ll show you how he did it and how you can apply these strategies.

Tomorrow, I will show you the model I’ve used…but today click here and get a free copy of Brian’s book.

The Leap Year – 29 Reasons Not to Miss SuperConference 2016

1. The quickest path to growth is collaboration. Don’t miss out on an opportunity to grow your business with the leaders of commerce. Meet and network with the top business minds and entrepreneurs in the world.

2. Rick Harrison, star of the hit show “Pawn Stars” will be taking the stage to reveal how to leverage the power of marketing and brand to drive real results and real revenue. Every serious business owner needs to hear his message.

3. Dan Kennedy, GKIC Insider’s Circle Founder and Direct Marketing Response Legend will unveil his picks for the 51 Greatest Moments In Advertising – rich in actionable ideas and tactics you can ethically swipe ’n’ deploy to confound your competition, create unique positioning amidst chaos, and command attention. Utilize these strategies to jump to the front of the line in your industry.

4. We are bringing the glitz, glamour and excitement of Vegas to Jacksonville, FL. You may want to attend just to see how we pull this theme off.

5. SuperConference2016 includes a networking reception to create business and personal connections that can result in joint venture deals, affiliate partnerships, mastermind groups, and more. Don’t regret missing out on these business-building relationship opportunities.

6. Moments like this are possible.

7. Interested in growing your profitability? Want to increase your platform and celebrity? You don’t want to miss money expert and sought-after speaker Loral Langemeier on “Selling from the Stage: How to launch a highly profitable speaking career in the next 12 months.”

8. Want to stand out in a crowded marketplace? The same old thing won’t get you there. World-class branding expert, and multi-million-dollar entrepreneur Sally Hogshead will divulge her secrets to rising to the top of any industry with her talk, “How to be Fascinating to Create your Competitive Advantage.”

9. Old school is the new cool? It is if it will make you money. Make sure to be in the room when leading marketing expert Craig Simpson shares “How to Multiply Sales, Create Customers for Life, and Dominate Your Market Using Direct Mail.”

10. Have big goals for 2016? During the SuperConference, GKIC Insider’s Circle CEO J. Mirabedini will reveal how to move from being the owner/operator of your business to the CEO – and by doing so, take your business from where it is to where you want it to be, so you can quickly increase the size of your B.R. (Vegas shorthand for bankroll.)

11. After attending, you’ll be able to radically change the way you get your customers, clients or patients. What was once such unpleasant drudgery that you had to force yourself to do it becomes easy and enjoyable. And what was once painfully expensive and often full of waste is going to now be affordable, measurable and efficient.

12. Want to sell more easily? Discover strategies from sales expert and top-speaker Lisa Sasevich on how to “Boost Sales Using Irresistible Offers — For experts who love what they do but hate the sales part!”

13. Have a teenager? GKIC Diamond Member David Fagan, creator of Guerrilla Parenting and Founder/CEO of The Icon Builder, conducts this fun and exciting workshop to inspire your child to experience the process of starting and running a small business the right way during SuperConference 2016.  Give your child the opportunityto discover for themselves through practical hands-on experience the Excitement, Magic, and Rewards of entrepreneurial success.

14. Want to find the right partner to get your product out the door, newsletter to your customers or online advertising campaign launched? We invited the top resources in the business to attend to provide you with a “shopping mall of experts” to choose from to grow your business without guesswork.

15. Looking for effective marketing that won’t break the bank? You’ll hear from Venture Capitalist Bill Walsh on “Hitting Blackjack with Your Marketing.”

16. There is more competition and market challenges than ever before. You deserve to arm yourself with the best proven strategies available.

17. Bill Gates once said, “To win big, you have to take big risks.”  Taking the stage will be one of our (and soon-to-be your) favorite risk-takers, Becky Auer. Becky has started and built three multi-million dollar successful, profitable businesses. The last was Nakama Japanese Steakhouse and Sushi Bar and after 7 years, Becky sold this $6.5M/year restaurant. In that time, she built a list of over 63,000 unique customers, won over 64 People’s Choice Awards, and ran 6 to as many as 14 promotions during each month, produced a monthly print newsletter, and weekly promotions.  At the SuperConference, Becky will sharethe keys to her success as a serial entrepreneurand will share some of her best marketing and promotion examples as well as lessons learned by entering the restaurant business (in which she had no background) and being the driving force behind the most successful restaurant of its kind in her market, and one of the most profitable of its kind in the entire country.

18. Attend and discover how to radically change your attitude about yourself; your business; your fees, prices or compensation; your valuing and use of time; and your clientele — so that you are better paid and enjoy greater respect. Both the intangibles of how you feel about yourself and your business life and your more tangible day-to-day experiences will change for the better, forever.

19. Looking to leverage Facebook to grow your business? You will be blown away by social-media-for-business maven Kim Walsh-Phillips on “How to Spin the Facebook Wheel into Cash-Paying Customers On Demand.” She will reveal how she grows GKIC through this online platform and how you can swipe and deploy these strategies for your own business.

20. How much is one more sale worth to you? Seriously, think about it. Do you honestly think you could come to a full-day event, where you will learn the best sales strategies from the world’s greatest sales pros and not make one additional sale? Not possible, right? Join us for “The Closers: The Astonishing, Moneymaking Secrets of the Most Successful, Most Knowledgeable and Most Respected Sales Pros in the World” workshop during SuperConference2016.

21. Why do so many of the top direct response marketing companies use radio? Join celebrity radio expert Fred Catona on “The Billionaire Gamblers’ Secrets Revealed.”

22. Wait and you could be locked out. More than 300 of the seats for SuperConference 2016 were already sold from last year’s SuperConference and tickets are going fast at the Early Bird discount pricing.

23. Dream of selling your company for big bucks some day? Don’t lose the opportunity to hear GKIC Insider’s Circle Marketer of the year, Walter Bergeron, with “It’s Not Luck: How to Position Your Business for Sale.”

24. Back by popular demand, joining us on the GKIC Insider’s Circle will be past crowd favorite, Michael Capuzzi, on “Magnetic Marketing – Automatically!”

25. If you want more foot traffic, phone calls, and leads for your brick-and-mortar business, then Jack Jostes will teach you best practices to massively increase your income from local people searching for what you have through search engines like Google and Bing.

26. Impromptu conversations with celebrities and industry leaders.

27. To achieve the best, surround yourself with the best.

28. If you want to learn persuasion and influence strategies that make closing sales nearly automatic, my presentation, “Persuasion Power Unleashed 2.0” will be worth the price of admission by itself, if I do say so myself.

29. Tomorrow the ticket price goes up. So, don’t procrastinate any longer!

Do not wake up tomorrow with regret. CLICK HERE to order your ticket right now.

The BEST Kind Of Guarantee. Hint…It’s NOT “Money-Back”]

Weak, wimpy or “ordinary” offers cannot be expected to produce exceptional results.  That’s simply unreasonable.  Yet most marketers put forward mundane offers then grumble about the disappointing results from their advertising.  It’s NOT the advertising’s fault.

The trick is to get to the “I’d be a damned fool if I said ‘no’ to this” point. 

And that’s just what is done here.

Over the last week or so GKIC has be sharing content from Josh Turner, who just released the “Appointment Generator” system today. 

I know nothing about the product, but the fact is, if I were looking for more appointments, I don’t need to know anything about it to make a buying decision because he’s got me to the “’I’d be a damned fool if I said ‘no’ to this” point.

Josh is not JUST offering  a 30 day money-back guarantee like most do.  Instead he has two much more powerful guarantees.

First is his ‘We Won’t Let You Fail’ 15+ Appointments per Month Guarantee.  It promises 1-on-1 help if you’re not getting a certain number of new appointments a month.  This in and of itself is pretty compelling.


Second though is his “Double Your Money Back Guarantee.”  This one I’ve used time and time again for my own events (offering as high as 5x your money back).  PLUS he combines it with an ROI Promise.

Check out exactly what I mean, click here.

People buy by emotion but must support their actions with some kind of logic.  The BEST guarantee is the “return on investment” guarantee.  I call it: selling money at a discount.

This case is built on “making” or “saving” or both.  For example, in his system he guarantees to DOUBLE your investment in the program.  That means if you invest you’re guaranteed to get a 200% ROI either by following the system, OR, if you follow the system and don’t get a 200% ROI he’ll give you your investment back PLUS an extra $2,000.

Like I said before, if I were looking for more new business “I’d be a damned fool if I said ‘no’ to this.” 

Plus GKIC is gonna make this ‘brain-dead-simple’ decision even easier by giving you my $1,997 product “Renegade Millionaire System” where you’ll discover the radically different blueprint used by Renegade Millionaires to start and build businesses from scratch with little or no relevant education or apprenticeship, delivered to you digitally.

To see the other fast-action bonuses Josh is also including (worth more than $1,194) click here or risk being a…well let’s just agree saying ‘no’ to this is a bad decision.

NOTE: Nearly 35 years ago, I created the created the ‘free eyeglasses replacement’ guarantee for a small chain of stores – producing their most successful advertising campaign in history.  The strategy was quickly picked up by Pearl.  You should NEVER under estimate the power of guarantee.  

It is my conviction, and advice, that, if you are selling something you cannot strongly and fairly guarantee, you ought to find something better to sell.  And incidentally, our life would be dramatically improved if everybody had to guarantee EVERYTHING they took money from people for.

Josh does this here in no small quantities and while a “double your money back guarantee” could seem risky, Josh knows (not thinks) his Appointment Generator system works, so while he’s making a gigantic promise, it’s removes ALL risk from the consumer, while adding very little risk to him. 

Click here and check it out and see if you can offer this kind of guarantee.