Dan S. Kennedy's Blog, page 19

Ultimate Information Marketing Machine

5 Steps To Creating and Selling An Online Product In the Next 14 Days

Here at GKIC Info-SUMMIT is just around the corner and because of that, “info-marketing” is on the mind. The thing is, many people don’t really know what the heck “info-marketing” is, and seeing as how it’s the ultimate way to leverage your time and thus add to your income, we wanted to explain exactly what it was AND give you the 5 Steps To Creating & Selling Your First “info-product” In The Next 14 Days.

Briefly, info-marketing is taking knowledge you have (or it can actually be someone else’s knowledge, but that’s a discussion for another time) and packaging it up in a way that others will pay you money to get it.

Let me give you an example that might help. To do this we’ll look at what a typical chef does. Most chefs aspire to opening a restaurant (that cost lots of money to open) where they’ll take ingredients (that they need to pay for ahead of time), and put them together into a meal which they sell. That’s a traditional brick-and-mortar business.

The problem is as the restaurant becomes popular, the chef realizes that they can only serve so many people a night. They are also confined geographically, because no matter how good the food is, most people will only go to restaurants they can get to fairly quickly. They also need to hire large staffs, other cooks, etc…and each time they sell another meal there’s a lot of real “hard” costs involved. So their main ways to grow are to expand the size of their restaurant, or open other locations.  There’s got to be a better way!?!

THE BETTER WAY: If that same chef were to create a cook book, with all their recipes and it contained videos people could watch to learn cooking techniques, and sold that it would be an “info-product.”

The great thing is many info-products have a very low “hard” cost. Many can even be delivered digitally so the actual cost per unit is ZERO! Plus, you’re not limited in how many people you can sell to.  Plus through the magic of the internet there are none or very few, geographic issues so your location is irrelevant. Plus (are you getting the point that there are a lot of pluses) once you have a website set up and ads running, people can buy your product 24 hours a day 7 days a week without ANY work on your end. There are a lot more pluses because once you have a bunch of customers who’ve bought this, there are endless other opportunities of items they could buy (but that too is a discussion for another time.)

So all in all info-marketing is one of the ways to go from trading your time for money, and instead trade your knowledge for money. Thus providing you with lots of opportunity for income growth!

But how the heck do you get started?

Well, GKIC’s Dave Dee, who has created countless info-products and more importantly helped lots of other people create info-products is going to show you a “5 Step Blueprint To Creating a 4, 5 or 6 Figure Side Business That Runs on Auto-Pilot.” It’s totally free and he’s going to go through all five steps in great detail.

To watch this one-time-only live event, click here!

But to whet your appetite (yeah it’s whet…with an “h”…who knew?!?) I’ve drawn a picture for you, turns out I did learn everything I needed to know in Kindergarten, and will briefly take you through the five steps of just one model you can use to sell and create (yes in that order!) your first info-product in the next 14 days. Ready?

Step Numero One: Get people to sign up for a webinar. Yeah, turns out you’ll need prospects if you want customers, so in order to do that, you’ll need to host a webinar (I love the free resource Google Hangouts) and get people to sign up.

You can do this much more easily if you’ve already got emails or mailing addresses of people who might be interested, but if not, you can do things like promoting the webinar on Facebook, create content with an offer to sign up, use mailing lists or other things.

The easiest thing I know is to create a landing page where you’ll briefly tell them the benefits of joining the webinar and then collect their information (name and email at a minimum.) Now that we have people who’ve signed up for the webinar and collected their info, let’s move on to step two.

Step Two (this is one most people don’t do and it’s costing them “mucho DEEnero” as Dave Dee would say): Engage with an offer! Yup you heard me, offer them something immediately. Look, going back to our food example, say a chef offered a webinar on how to make the best Lasagna you’ve ever tasted and the webinar is in a week. What if I want to do something, now and immediate, after signing up for the webinar, and a screen came up that said something like…

“Congratulations on a great decision! On Thursday I’m going to show you my secret family recipe for mind-blowing lasagna. Make sure you show up on time and be ready to take notes. I’ve also got a book with 14 other pasta recipes all of them passed down over six generations and each recipe comes with a full video tutorial where I show you exactly how I do it. You can get the entire book and videos delivered to you right now, digitally, for just $17…”

Do you think there are some people who might take this offer? Of course there are. In fact recently we had an immediate offer for $47 that a whopping 13% of people bought after signing up for a free webinar. That meant we had five figures in sales before even doing the webinar! Even if the webinar we did didn’t sell a thing, this wouldn’t be a bad little business in and of itself.

Step Three: Give the webinar. Don’t over complicate this or think you have to deliver a be-all-end-all webinar. All you need to do is provide people with information that will do one of three things.

Help them solve a problem (ex. how to eliminate lower back pain for males over 50)
Help them achieve a goal (ex. a training regimen to running a marathon for people who don’t run)
Help the overcome an obstacle (ex. how to get out of the “time for money” tradeoff and build the ultimate lifestyle business)

Then you simply need to deliver the information in an interesting an entertaining way, while establishing yourself as an authority on the topic and lead the viewers to a larger product. If you’re the chef, maybe it’s a 10 week online course that’ll show them knife techniques that’ll impress their friends, food preparation hacks that’ll cut the time it takes to create a meal by 75%, shows them how and when to use the Five Mother Sauces like a pro, and takes them through seven complete meals from appetizer to dessert and has a bonus week on wine pairing and cocktail creation. And they can get all of this for $197.

Step Four: Follow-up with non-buyers. Yeah sadly not everyone who registers for you webinar will actually attend, and not all who attend will actually purchase. But wait…all’s not lost.

All you need to do is to create a non-buyer campaign whereby you’re marketing your big product to all the people who didn’t buy. You can use email for sure, and if you have their address, you can also use direct mail (like the kind a person in a blue shirt delivers to an actual house!) A great thing to provide either online or via direct mail is a link back to a limited-time replay, or if you’re mailing something, spend a buck and put the actual webinar on DVD or a memory stick for them and include an order form.

Doing this can increase sales by as much as 20%-50%!

Step Five: Deliver the product. (Did you notice that up until now you haven’t actually created anything? Even your initial offer could be someone else’s course or product.) Now you’ve collected a bunch of money so you need to give them what you promised. The beauty of doing things this way is let’s pretend the webinar was a total bust and no one bought your offer. You haven’t spent any time yet creating your course so the total time you’ve invested is very minimal.

One of the best ways I know to create the course is do it live over the internet again using a simple system like google hangout. You can get fancier down the line, but this is simple. So all you do for ten weeks is give them a link to where you’ll do your google hangout and then over the course of the ten weeks you deliver the entire course. At the end of ten weeks you’ll also have the full product recorded so you never have to do it live again! There’s a lot more that goes into this, but Dave’ll talk about that during his training.

So now I hope you can see the beauty of info-marketing. And if this one strategy I just described doesn’t do it for you, there are hundreds of other strategies you can use as well! The next step in getting started is to click below and reserve your spot for “5 Step Blueprint To Creating a 4, 5 or 6 Figure Side Business That Runs on Auto-Pilot.” I hope to see you there!     

 

One-Size-Fits-All Won’t Work for Websites

When you’re face-to-face with a customer, client, patient or prospect you can ask and answer questions, plus give them the personalized attention they need to feel as if your business and yours alone is THE one for them.

This type of engagement is essential if you want to grow your business.

And we’ve talked in the past about how to do this with direct mail, email and other forms of media. This one-on-one communication is critical to sealing the deal.

But websites are another kind of animal. That’s because unlike a letter or email, those who view your site are at different stages of the buying cycle. Some will know nothing about your product or service and very little about you. Others may be very loyal to you and your product or service, someone who’s been coming to you for years.

But if you take a look at a lot of websites, you’ll notice the generic way in which they approach the sales and presentation process. It’s probably cheaper and easier to build them this way. But this kind of approach is going to cost the website owner plenty, both in time and money, over the long haul.

It reminds me of trying to put a square peg in a round hole. It’s a great way to lose a lot of customers AND repel any decent leads or income. When you try to cater to everyone, you more than likely aren’t going to capture anyone. Plus the possibility of attracting the wrong kind of prospect goes up.

If you want to make sure your website avoids this one-size-fits-all category, do your homework up front. The following is a checklist of things you need to think about before building or making revisions to your website.

Important Questions to Answer


Who is your target audience? Whom are you trying to reach?
What factors, features or benefits are most important to your target audience?
What is the ultimate purpose or goal of your website?
What is the best way to get those viewing your website to take action?
What action do you want viewers to take when visiting your website?

You want each visitor to your website to have a wonderful experience. That’s why it’s important for each and every page to have a purpose and to work together with other pages. Before posting a blog, ask yourself what is the purpose of putting it up and how does it tie in or fit together with the rest of your website content. The bottom line is you should be putting careful thought and planning into your website, rather than throwing up pages in a random manner.

Build for Today AND Tomorrow

Automate your business and build an evergreen campaign on your website, so that it becomes a continuous and ongoing source of leads and income. A smart way to do this is to install fundamental direct response marketing principles that have stood the test of time. Don’t go regularly changing your website because some Johnny-come-lately digital guru says there’s a new rule everyone should now be following.

Take Charge of Your Website

Make sure you don’t turn over your site to a web designer or tech whiz. They will not pay attention to the overall purpose and design. They will simply build and maintain your site based on what is easy to construct and adjust. It’s highly unlikely they will understand direct response principles. And they definitely won’t be aware or concerned about the big picture and what you’re trying to communicate and accomplish. In other words, you really need to think like an architect and make certain every element and button on your website is working toward the end result you are seeking.

Don’t be “Word Sloppy”

Just like a newspaper or magazine ad, keep in mind that every word you use counts. The common myth is that a website has unlimited real estate to work with. Don’t get sloppy with your copy. If something isn’t working with your overall strategy, lose it. Same thing goes for any graphic or design elements. Choose them carefully and make sure they serve a specific purpose.

If you do it right and put in the work and planning up front, your website will go to work for you over and over again. Do this up front and it will save you a whole lot of time and money because you won’t have to be continually rebuilding your website. It will become like an old friend or a successful sales letter that will do the job for you year after year.

And that’s the kind of website that will make visitors realize that you are exactly the right fit for them.

If you’re looking to demystify online marketing and want the exact strategies to follow in order to achieve success, check out Essential Internet Marketing Truths. This program reveals the secrets to success when it comes to digitally reaching your customers, clients, patients and prospects. From a foundational standpoint, the internet is a form of media – merely another tool in your toolbox. I’ll show you how to use it to your advantage by employing fundamental direct response principles.

Get it now and you’ll also get $394 in special bonuses.  Click here for all the details.   

Four Key Steps For Launching A New Product Or Service

The other day a friend sent me the coolest video. It featured a skateboard looking device with no wheels that hovers in the air. It looks and acts like the skateboard in the movie Back To The Future.

Called the HUVr Board, the video says it won’t be available for purchase until December of this year.

And while it was a smart move to release the videos to get people excited, there are some missing elements that could hurt their sales in the long run (plus one huge one revealed later on here).

For example, they don’t appear to be building a list of potential prospects. Nor do they seem to have a plan mapped out for the pre-launch portion of their promotion.  And this is just what I can make out from what has been released so far.

Based on their lack of marketing up to this point, my educated guess is that they will be missing other important elements during and after their launch too, which can severely limit their bottom line.

This is not unusual though.

Many business owners spend a lot of time developing their product and put comparatively little time into the planning for how they will promote and launch it. They wait until the product is ready, announce it and expect sales to come rolling in. After the sale, there is usually relatively little (if any) follow up.

But if you have a new product or service to offer then you want to make the most of it.  And the truth is, this requires planning.  Here are four steps for creating the best results when releasing or launching a new product or service:

1)      Strategically name your product. Think of the name of your product or service as a headline. Is it clear and concise? Did you use simple language that will help your audience understand what your product or service is? Did you use power words?

2)      Define your audience. It may be that your new product or service isn’t for everyone in your existing customer base. Or perhaps different benefits of your product will appeal to different segments of your list. Define who your new product is right for and create marketing targeted at this customer. Consider creating different marketing for different segments.

3)      Design attractive packaging. Packaging can have a huge impact. Think about the last time you had a pile of gifts in front of you. Chances are good you went for the package with the most appealing and interesting wrapping first. When competing against other products, packaging can have a significant impact.

4)      Plan your release strategy. Don’t just let your new product or service show up on your shelf or online store when it’s ready. Plan ahead. Build excitement and expectation. The bigger the product or service, the more you should do.

Here are a few things to consider in your plan:

How will you set the stage? Make a plan for how you will get people excited about your new addition. For example, you could create a marketing sequence that talks about some of the problems your new product will solve and have a picture or photograph that depicts an unveiling to come.

You might send some “behind the scenes” information about the development process.

You could offer free videos which give rich content or if you are manufacturing a new product, you could show a cool video during production to show the product being made.

You could also show the before and after photos that depict what they can expect from a new service offering.

Depending on how you will release it, you might consider a sequence that asks your prospects to “save the date” for your big release. Don’t forget to include your plan for when and how you will post on social media too.

When and how will you release your new offer? Pick a release date that you feel confident you can meet.

Then plan how you will release your product.

For example, you might hold an event and invite the media to come in addition to your customers. Perhaps you will have an online event where you stream live from your place of business or hold a Google Hangout so you can do a demonstration while allowing people to ask questions.

What will the offer be and how long will it be available? Consider creating a special offer that is available only during your release dates.

By including bonus items for a limited time such as limited edition items or information products that support your newly released product such as videos, e-books, etc. you can create urgency and reward the people who show up and purchase your new release first.

How will you get the word out about your new product or service during the release? Will you send a series of emails and direct mail pieces? Will you need a strategy for announcing it through social media? Will you do a press release?

Determine what items will need to be created and when you will send them during your release.

How will you follow up after your product or service announcement? After you make the official announcement that your new product or service is now available, how do you plan to follow up? Some people will purchase right away, however many will not. Plus a percentage of people who purchase your product or service will purchase from you again, if asked. Forgetting to include follow up means leaving money on the table.

While it’s too early to tell if HUVr Board has a plan or not, it’s never too early to start planning for your own product launch to make sure you don’t lose  customers or profits. Simply lay out a marketing funnel which defines what the marketing sequence will be leading up to your product release, during your product release and after your product release, so you can create a lot of buzz around your company, pick up new customers and maximize your profits.

P.S.- Get “The 10 Rules to Transforming Your Small Business into an Infinitely More Powerful Direct Response Marketing Business” for FREE. Click here to claim your customer-getting, sales-boosting tactics.

Why Don’t My Customers Refer Me Automatically?

You’re considered a nice guy or gal. You got kids, a mortgage, a car note ‒ pretty much like everyone else. You do a good job, at least in your mind. Your customers all seem satisfied. So you’re probably wondering how come your customers don’t just automatically refer you to family and friends.

There are two very broad reasons for this.

First of all, almost nothing happens automatically except for bad things. Think about that new car warranty you got. You know once it expires things will start to go wrong with your vehicle. It’s like clockwork. And, of course, these things all worked fine when the warranty was in place. But once the warranty expired, you had that car in the shop on a regular basis. You probably got to know your mechanic real well. And he got to know you pretty well, too, considering you were helping to pay his mortgage and feed his kids.

The second reason is it’s not their job. Your customer is not your sales person. Their job is to give you money and they are fulfilling their end of the bargain. They’ve got other things to do.

Most business owners just don’t understand why their customers don’t automatically refer them. But giving a referral is a much higher threshold of risk and pain than it is to continue to patronize your business.

In fact, people will continue to patronize businesses even if they don’t do a very good job. It’s a matter of habit, and they figure the devil they know is better than the devil they don’t. It’s just plain inconvenient to seek out someone else, so they stay where they are even when they’re less than satisfied or pleased.

You probably have a favorite restaurant in your neighborhood. It’s not part of a chain ‒ more likely it’s owned by a family or someone who takes real pride in the place. You go there regularly. You and your wife both love it. You end up recommending it to some friends.

Time goes by and you haven’t seen your friends. But sure enough, the next time you do see them the first thing they bring up is that crummy, hole-in-the-wall dive of a restaurant you referred them to.

This is a loud-and-clear reminder to never make that mistake again.

Sometimes referrals happen only by request. “Hey, I’m new in the area. Where do you take your cleaning?”

That’s a question most of us will answer, but we’re not about to go around telling people about our dry cleaner. That’s a very high threshold.

Another reason why customers don’t refer is because there is no motivation in it for them. No reason for them to do this. Their feelings about your business are pretty neutral, ambivalent. They consider what you do for them to be “okay” or “fair”. Not exactly a ringing endorsement, but you’ll do.

You mistakenly think their continued patronage is a sign of ecstatic approval for which you are entitled some kind of extra reward ‒ like referrals.

You are kidding yourself. You are projecting something that really isn’t there at all.

Plus, there is no system or mechanism or process in place to refer someone. So even if I appreciate the services of my accountant, barber, landscaper there is nothing in place that I can act upon.

The last reason why you don’t automatically get referrals is expressed gratitude. Let’s say one of your customers actually overcomes all of the obstacles previously mentioned and actually sends you somebody.

What happens? They are not recognized and rewarded for this behavior.

Or maybe they are recognized with a half-hearted thank you, or an email or some cheap, off-the-shelf “thank you” card.

So the person who provided the referral thinks “That business owner really doesn’t value this. Why should I bother?”

When you actually recognize and reward, you get more of the behavior you recognize and reward.

Have you ever provided some referrals, not been recognized, and actually stopped patronizing the place or person you recommended?

This can and does happen. Things can go bad quickly. When someone provides one or more referrals there is an expectation of some sort of expressed gratitude. When this doesn’t happen there is disappointment, sometimes even bitterness.

A prompt thank you is expected. Not something that happens weeks or even months later. If the thank you is delayed it either has no impact at all or it could spark bad feelings.

Every business person understands the need to spend money to get new customer off the street. But for some reason they think referrals should be free.

Sorry, but it doesn’t work that way.

What you need is a Referral Machine. It’s something that’s intentional. This means there is a process in place that happens the same way every time. It is an investment. Most businesses have no problem spending on external marketing but don’t believe in internal marketing. A Referral Machine costs money to build, and there’s an investment to be made in running it continuously. It’s also integrated meaning it is a regular part of a business. It’s integrated for both customers and staff. It’s a part of your culture.

If you want to get referral by design rather than by chance, we’ve created The Ultimate Referral Machine. It features tested and proven systems designed to attract and maintain a steady stream of referrals to your business. Order it by midnight Tuesday, September 8th, and you’ll also get a great bonus extra: Lost Customer Retention Blueprint. A $197 value, it will show you how to win back those customers who have wandered outside the herd. This bonus is yours FREE this weekend only when you invest in The Ultimate Referral Machine now.

Big Announcement To The Biggest Bonus Ever!

 

 

 

 

 

How To Get Other Peoples’ Customers

I just released a special report that contains the strategy to creating THE biggest advantages you can have in your business over your competition. It’s all about attracting your ideal new customer, client or patient and THE thing you need to do, which incidentally, most people mistakenly believe the opposite, in order to get them coming to you in droves.

Below is an excerpt but you can get the entire special report and accompanying videos that outline a number of other success strategies by clicking here and requesting immediate, free access.

The single biggest consumption of time (and money) in most businesses is: getting new customers. Many business owners are smart and adept at developing value in customers once acquired, but handicapped and held back by the difficulty of obtaining them in the first place.

This is why anything you can figure out, to get connected directly with somebody else’s good or best customers (rather than finding them “needle in a haystack” style) is usually worth more time and money than most business owners are willing to give it.

The question isn’t “What will you pay to obtain a new customer?” It becomes a matter of: “How can you increase that maximum allowable acquisition cost?” More importantly, your quest has to be viewed in broader terms than just dollars paid for advertising. You need to look at it in terms of money + time + trouble invested in working relationships with others who have the customers you want.

OPC – also known as “Other Peoples’ Customers” – provide a lot of leverage.

You should expect to pay a price for it – and not just in monetary terms. This goes beyond just tapping into someone else’s customers. You should be customizing to attract them rather than force-fitting OPC into your single, standard “round hole” world. It also goes beyond “making nice with” or “flirting with” them. You should be reinventing yourself as a highly attractive alternative to what they are currently receiving from your competition.

I recently “prearranged” a truly ideal situation for one of my clients with another that, if done as I’d suggested, would have provided a permanent, continuous, albeit small feed of good new customers to Client A. It also would have provided a nice, continuing, passive income to Client B, without interfering with their other promotional activities.

Client #A then “downgraded” this to a one-shot reciprocal use of lists for single promotions, and worse, “force-fit” his standard promotion (a poor fit for Client B‟s customers). The result is certain failure. A waste of time for them and me. And a mistake I won’t make with Client A again.

Here’s the lesson to be learned for all of this. Effectively, successfully tapping into OPC is not supposed to be easy or cheap. It’s too valuable for that. The rewards down the road are too lofty to approach it any other way. It takes time, will cost money and it won’t be simple. But in the long term, it can be highly desirable and profitable.

The strategy above, while just a glimpse, provides one way that you can best leverage your time and money in order to obtain your new, ideal customer, client or patient.  

In this report I go through this entire strategy in much greater detail along with eight immediately useful strategies on leverage spots that will give you more time, money and success.  

Click here to get the entire special report and accompanying videos that outline a number of other success strategies by clicking here and requesting immediate, free access.

Six Must-Have Strategies For Building Your Business

“The mistake everybody makes is they try and get their customers as cheaply as they possibly can.” – Dan Kennedy

THE single, solitary question I’m asked more than ANY other is, “What is the first thing I should do for my business?”

This in general is a bad question because every single business has a different answer depending on where they are at. But I know that’s NOT the answer you’re looking for.  So here IS the correct answer.

There really are six things, if I were buying a business, building a business or starting a business today, knowing what I know now, that I would want as essential component parts of what I was doing.

I wish I did know them 30 years ago…not that things haven’t turned out well, they have. But I still wish I had known them.

These are the six things I absolutely wouldn’t leave home without.  I’ll talk about the first one in detail and I’ll give you the other five as well, just click here and give me your name and email.

Financial Leverage
Place Strategy Advantage
Celebrity or Brand Advantage
Big Idea Advantage
Urgency Leverage
Process Advantage

So let’s talk about the first one.

Financial Leverage

Here’s the number one marketing mistake almost everybody makes and smart people, even though they have heard this and nod when they hear it, continue to make this mistake.

It’s a battle I fight with clients who are fairly fledgling in their enterprises. It’s a battle I fight with clients who have been around for 10 and 20 years. It’s a battle I fight with relatively small business owner clients. It’s a battle I fight with the really big business clients I have.

It is NOT a battle driven by lack of resources or money or tight budget. So it’s not about money. I think it’s important for you to know that.

I have the same ongoing fight with a client that does almost two billion a year in revenue and fundamentally could spend virtually any amount of money, any way they chose. And I have the same conversation with somebody who’s got a bag of pennies and is trying to get going.

If you think you’re resource-limited, you think that’s why you make this mistake; but really, it is a mental mistake.

It’s not a money mistake and it has to be fixed in how you think before you’ll ever fix it in money.

So here’s the mistake EVERYBODY makes.

They try and get their leads, their customers, their clients, their patients as cheaply as they possibly can.

That’s their chosen mission and they evaluate everything they do based on the raw, simple, relative cost of getting a lead, customer, client or patient by doing it and they are very easily attracted by the cheapest, or apparently cheapest, thing to do like moths to a light in the dark.

They deprive themselves of the biggest single advantage you can have in the marketplace, which is the ability and willingness to outspend every direct competitor for the attention and interest of your clientele.

If you try and attract people as cheaply as you possibly can, what happens? You can only do a very limited number of things.

If you can outspend everybody:

The horizontal range of things you can do expands dramatically.
The aggressiveness with which you can do it expands dramatically.

You can buy speed; you can buy growth; you can create discouragement for competitors which, as an aside, is a very good strategy.

If your economics are right, you can even temporarily do things you know do nothing, just to discourage competitors and factor it into your averages.

But if your economics aren’t right, you can’t play that game.

In my special report, “Six Must-Have Strategies For Buying, Building and Starting Your Own Business” I show you how to get better customers, clients or patients using financial leverage and the five other items I’ve previously mentioned.

You can get this report, and two others for free, simply by exchanging your name and email for these six game-changing strategies.

Click here now to get instant access.

Dan Kennedy Up Close and Personal

“The Big Ugly Surprise that Cost Me Nearly Everything… How I Rose From the Ashes and You Can Too.”

 

Now that you’ve heard what Dan’s had to say about the power of “The ” principles in his life, click here to catch up on any episodes you may have missed.

How To Sell More When You Have Nothing Left To Sell

I’ve often said “a buyer is a buyer is a buyer.”

What I mean is that once a person proves their willingness, and ability, to buy a product or service, they are the MOST likely prospects to purchase more of that product or service.

The woman who owns fifty pairs of shoes is certainly a better prospect for a 51st pair than the woman who owns none.

BUT…many times you’ll find that you run out of products to sell to even your most spend-happy clients, customers or patients.

One strategy successful business owners employ is partnering with other businesses that have products or services their customers might purchase.

In return they can…

…get a commission or finder’s fee

…get the other business to refer their customers to them …simply build influence with their customer by providing them with a useful referral that they can trust.

While any of the options are useful, the first one is often the most preferred.  I like cash.

Take a minute right now to think about partners who do make sense for you.  People who serve the same market you serve but have a different product or service to offer them.

If you’re a golf pro…might there be a place you could recommend clients buy shoes and apparel?  What about a travel agent who knows the best places to go on a golfers dream vacation?

If you’re a cosmetic dentist, are your patients also interested in working out, or tanning, or weight loss?

If you sell ad space might your customers also need a website or 800# or sales training?

And if you’re a coach, consultant or info-marketer who sells to like-minded, entrepreneurial business owners and sales people…might they also need the systems and strategies for growing their business like what I’m about to release?

Which leads us to the question originally asked in the email that brought you here.

Are you interested in getting paid (I’m told a single sale with get you about $800) to partner with me in my newest product release?

There are really only two requirements…

First you have to have a “herd” and a way to contact them.

Email lists are ideal.  Less ideal, but still profitable, are fans, followers and whatever other terms you’d find on the latest social media sensation.

Second…you need to let the folks over at GKIC headquarters know you’re interested by filling out the form here (this is a free affiliate program) so you get all the details and more importantly get paid every time someone buys a product from your referral link.

They’ll even give you proven email copy, as well as facebook and twitter posty thingys, that you can use.

All you need to do is cut and paste them, and send them to your list.  Then when your list buys…you earn.

So if you’re interested in offering my newest product to your herd and get paid for doing it then click here now.