Dan S. Kennedy's Blog, page 12

The Most Important Web Page You’ll Ever Build…

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The most important page in your whole website strategy is your lead capture page. This is also known as a squeeze page, and even though some people call it a landing page, it serves the same purpose.

This is where you are going to drive all of your traffic with your postcard AND any other media you are using to drive traffic to your site. Any traffic is going to come to this page. And this page has one purpose and one purpose only – to get the prospect to opt in and provide contact information.

It is not to promote your image. It is not to sell a product. It is to get people to give you their contact information. That is its purpose.

Every element on that page needs to contribute to that purpose, to that goal.

What Goes On Your Landing Page?

Now, you are wondering what makes up the elements on the landing page. Glad you asked. Here’s a proven, powerful layout for a squeeze page:

Let’s go through these elements in detail.

Step 1: Create a Killer Pre Head and Headline

The pre-headline identifies who needs to care about what you have to offer.
The headline is what draws people in and gets them interested in what else is on the page. You want a headline that engages your prospect, that says to the prospect, “Hey, this is me, I want to read more.”
If the headline doesn’t do its job – which is to get the prospect to read the rest of your copy – then your entire squeeze page might as well not even exist.

Too often, marketers make the mistake of trying to sell their products, services and even free newsletter subscriptions in the headline. Don’t even attempt it… you don’t have enough room to do that anyway.

Instead, tempt your prospects with a compelling benefit and arouse curiosity in an effort to make them keep reading. Grab them by the shirt collar and drag them into their copy. If your headline “sucks” them into the rest of your copy, you’ll have plenty of time to use your best persuasion tactics to get their subscription.

And what makes this easy for you is that you’ll be using the EXACT same pre-headline and headline that you used on the postcard we made in last week’s blog:

ATTENTION: Famous [YOUR PROFESSION]’s FREE CD for [TARGET CUSTOMERS] reveals:

Amazing [PROBLEM-SOLVING] System Guaranteed To [ACHIEVE HUGE TRANSFORMATION] Fast!!

Just plug in what you wrote for the postcard and move on to the next section.

Step 2: Write a Great SubHeadline that Teases Them Even More

You want to reinforce your headline AND drive some urgency if possible. Mention the guarantee – take away all risk. Again, as a starting point you could simply re-use the subheadline from your postcard:

If you would like to quickly [BENEFIT], [BENEFIT], and [BENEFIT] ….here’s a FREE OFFER from one of America’s most respected [YOUR SPECIALTY] experts…..

Step 3: Write Great Sales Copy That Gives Them a Reason To Opt-In

You might be asking, “Why do I need to sell here, they’ve come to my page to opt-in?”

Well, just because someone took the bait to come to your site that doesn’t mean they’ll complete the task by opting-in. You need to factor this is in:

People are actually somewhat afraid to give their email address and contact info to a stranger.

And that’s because of the fear of having their address shared and spammed. As such, taking the time to write good sales copy will increase your conversion rate.

So You Need Great Sales Copy!

We talked about the headline and why that’s sooooo important. But there’s more.

Once you’ve pulled your prospect into your copy with the headline, then you need to sell them on why giving you contact info in exchange for the LGM is a great deal for them. That means giving them strong reasons why they should join, with a strong emphasis on a bulleted benefit list that catches the eye.

Think of your bulleted benefits like mini-headlines: Each of them should promise a benefit and, preferably, arouse curiosity.

Here’s the basic template for you to use in this section of the Squeeze Page:

Again – this shouldn’t be difficult as you’ve already created the bullet points when you did your postcard. Just take the best ones from it and use them again here.

Step 4: Finish with a Strong Call to Action

Finally, your squeeze page should end with a strong call to action. This is where you specifically tell your prospects exactly what you want them to.

Common sense suggests that if you have a strong headline and strong, benefit-laden copy, then prospects would be eager to join your list – and they’d know exactly what to do. But tests have also repeatedly proven that telling prospects EXACTLY what to do increases your conversion rate.

Here’s the model you want to use:

Some Kind of Scarcity Applies
So DO NOT Delay – Sign Up NOW!

Step 5: Put in the Opt-In Webform

This is where you’ll need to put in the necessary code to connect your landing page with a specific Customer Relationship System (CRM).

Then, when someone “opts-in” to your email list, their contact information is added to your CRM and its database.

There are a variety of systems out there – 1shoppingcart.com, Constant Contact, aWeber, MailChimp, and more. They all have great support in helping you set up your website to capture emails and send emails so we won’t cover that here.

The example we’ll demonstrate for you involves aWeber – one of the best services out there.

Step 6: Display the Thank You Page

Your CRM – aWeber, whatever – will enable you to automatically redirect the prospect to another web page after they enter their contact information. This is a great time to congratulation them on making the decision to get the LGM… and to give them a rough idea of how long to wait until it arrives at their doorstep.

A Step By Step Guide To Taking Your Offline Leads Online

We are now going to talk a VERY important form of marketing. The strategy we’re outlining here is both effective AND relatively inexpensive – postcards and integrating online marketing with offline marketing.

So, we are going to talk about how to use offline methods to generate leads online.

Why is this exciting?

You can reach lots of highly targeted prospects. As we get into this, you will see why.
It’s so easy. There are so many people, and so many of these Internet marketers, who are intimidated by using direct mail or using offline methods because they think it’s hard. The truth is direct mail is easier than almost all of the online things. It’s easier to do.
You get a much, much, much higher quality of lead. You see it doesn’t matter how many subscribers you have, but are they qualified subscribers? Are they good subscribers? Are they going to buy something?

 

I have seen people with lists of 100,000 people who don’t do squat in sales. And other people with a list of five thousand people who dominate because it’s not the quantity, it’s the quality. So, you typically get a much higher quality of lead with offline methods.

You could also ramp up sales very, very quickly, make a lot of money.

Maybe you are wondering about the best method for driving traffic to the site and then to your product. Well, the best method is direct mail. Now, do I say only use direct mail? No, I say use everything you can.

Let me explain what I mean…

It’s All About the List

 

Victoria’s Secret has (and I forget what the exact number is so I am just going to use this) 100,000 hotline names every single month. Hotline means that 100,000 people have either subscribed or bought something within a month or three months. Those are hotline names in direct marketing.

You can rent a Victoria’s Secret list. Remember that each month they have 100,000 new people who have bought something. Well, if you can find a product or service that you can sell to the Victoria’s Secret list, you have the potential to make a lot of money just from that one mailing list.

So, how do you do this? I am going to give you four letters—four very powerful letters— and here they are: SRDS─Standard Rate and Data Service. Check them out at www.SRDS.com, or head on over to your public library (a major facility, not a tiny satellite) and ask the reference desk for a look at a copy.

SRDS lists every commercially available mailing list on the market. It also has a ton of list brokers. List brokers are people who will find lists for you.

Here’s why: You can rent targeted lists of buyers of products similar to the product that you are trying to sell. Buyers—not people online looking for free information and clicking on every Google AdWord they see to see how much free information they can get. Buyers—people who have taken out their wallet, taken out their credit card and actually bought a product.

You can even target it to people who have bought a product very similar to the one you are selling.

Let me ask you: What do you think is a higher quality lead? There really is no comparison. So for example, let’s say you are selling stuff teaching people how to make money in real estate—it’s a huge market. You can go and rent the email list of people who bought other real estate gurus products. Again, the key is buyers, buyers, buyers, because this equals qualified traffic.

And what’s really exciting is you can get lists of buyers who have email addresses. Not that you are going to rent the email address, but the beauty of this is if you can get buyers of products similar to yours that have email addresses so you know that they are online. If they have an email address, they are online.

Why I Love Postcards!

 

Let’s say we rented the list. How do we get our information out to drive people to the website? I am going to suggest that you use the lowly postcard.

Why?

Number one: It’s inexpensive.
Number two: It’s fast to use.
And number three: It works.

 

So, how do you design your postcard? Easy – you model exactly the sample postcard we’ve provided by applying your information when filling in its associated template.

Here’s the SAMPLE Postcard:

Side 1

 

Side 2

The sample was written by Dan Kennedy himself to drive prospects to a lead capture website where they could get a free audio CD (Lead Generation Magnet).

It’s packed chock-full of benefits, reasons, and testimonial proof for why you should sign up to get this free audio CD.

It worked like crazy and that’s why we’re passing it along to you to model. Let’s now look at the associated Template for this postcard.

Filling in the Postcard Template

 

We’ll start with filling in SIDE 1 and then move on to SIDE 2.

Step 1: Fill In the PreHead Section

 

You’ll need to enter your [PROFESSION] – what it is you call yourself AND the [TARGET CUSTOMER] – exactly who it is your Lead Generation Magnet (LGM) is designed to help.

Step 2: Write Your Headline

 

You’ll need to identify the Core Problem your LGM is designed to solve as well as the HUGE Transformation the Target Customer will experience by having this problem solved. So fill in the blanks to create your headline:

Amazing [PROBLEM-SOLVING] System Guaranteed To [ACHIEVE HUGE TRANSFORMATION] Fast!!

Step 3: Write Your Sub-Headline

 

Here’s where you’ll need to identify three key benefits the customer will experience from having their core problem solved. Then add in the area in which you specialize – so they can see you’re a top tier expert. So fill in the blanks to create your sub-headline.

If you would like to quickly [BENEFIT], [BENEFIT], and [BENEFIT] ….here’s a FREE OFFER from one of America’s most respected [YOUR SPECIALTY] experts…..

Step 4: Write Your Opening Paragraph

 

The opening paragraph introduces you, names the LGM, and restates the key transformation experienced by the target customer when they get the LGM. Fill in the blanks to create your intro paragraph.

Here are the reasons why [YOUR NAME]’s “[LEAD GEN TITLE]” Will [STATE THE KEY TRANSFORMATION] for YOU too:

Step 5: List Challenges They’ll Overcome AND Benefits of Doing So

 

Next you’ll provide a list of bullet points that list the challenges they’ll overcome thanks to getting the LGM… but don’t stop with that, state an associated benefit for overcoming each challenge. For example, in the Sample Postcard, the first bullet was this:

• How to sell at prices higher than your competitors, with zero price resistance (raise your profits now!)

The challenge: Selling at higher prices The benefit: Raising your profits now!

Write up a list of similar bullet points for your LGM. You want somewhere between 3 and 7.

Step 6: Pile On Even MORE Reasons to Get The LGM

 

Here’s where you write another paragraph and list even more benefits of grabbing your LGM. These can be more basic benefits of what they’ll learn from the LGM and/or mini-transformations they’ll experience. For example, here’s a couple from Dan’s SAMPLE:

Why and how to STOP “COLD” PROSPECTING forever!
Sell in a competitive vacuum
Sell more with less stress, earn more in less time
So fill in the text with your own answers here – again, pile on the reasons to get your LGM now!

 

And [TARGET CUSTOMER]s change their entire experience [DEALING WITH KEY PROBLEM] with…..

[Mini Transformation / Benefit]
[Mini Transformation / Benefit]
[Mini Transformation / Benefit]
[Mini Transformation / Benefit]

 

Just one of these ideas put to good use could dramatically, positively [BENEFIT TO CUSTOMER] — and you can discover all the details in a FREE CD from [YOUR NAME].

Step 7: Tell Your Story to Establish Professional Credibility

 

Dan’s copy now does a great job of describing who he is and why it matters to you.

Who Is Dan Kennedy? — And Why Should You Rush To The Phone, To Get His Free CD That Reveals Breakthrough Money Strategies? ENTREPRENEUR MAGAZINE wrote that Dan has “102 money-making strategies for any business.” INC. MAGAZINE included one of Dan’s books on its “500 best business books of all time” list. Each year, Dan speaks to over 200,000 people, including appearances on the famous “SUCCESS Tour” (as seen on CNN, in TIME)…Appearing with former U.S. Presidents, General Colin Powell, Larry King…business leaders like Ben & Jerry of Ben & Jerry’s Ice Cream, Jim McCann of 1-800-Flowers, top sports agent Mark McCormack…and Zig Ziglar, Tom Hopkins, Brian Tracy. These events draw audiences of 10,000 to 20,000 people! And private clients “pay through the nose” for Dan’s advice one-on-one: his fees start at $5,800.00 a day or $800.00 an hour, and he typically commands over $25,000.00 for a “project” — and 80% of all clients who use him once, do so repeatedly.

Millions of dollars worth of his “Magnetic Marketing Owners who then use Dan’s methods and “paint by numbers” marketing tools to boost their incomes — a few of their comments are in a box on the other side of this postcard.

Your story will of course be different. But the common elements you should use are:

Experience / Achievements / Certifications
Honors and Awards
Name Dropping of Celebrities in your Market
Numbers of programs sold / people helped
The Value of YOUR Time
Fill in this part of the postcard with YOUR story.

Step 8: Make the CALL TO ACTION

 

Here’s where you give out the web address of where they need to go to get the LGM. Make SURE you put down the exact URL – enter the text exactly as written into your own browser to make certain it works!

Then pile on just a bit more guilt with a statement that’s basically “Unless you’re already 100% happy with your own crappy results, why wouldn’t you say ‘Yes’ to this?” We’ve used this kind of text formula over and again on order forms, opt-ins, etc. and it’s very powerful. Big tip there!

We’re done with SIDE 1 – now on to SIDE 2…

Step 9: Fill in the Headline on Side 2

 

This is easy – just use the exact same headline from Side 1 that you created back in Step 2. No need to get creative, use the exact same headline.

Step 10: Add in Testimonials

 

In the “What Others Say About [YOUR NAME]” box, put in 3-5 testimonials. They should relate to the LGM if possible, but if not, just testimonials about you, your services/products, etc. would be okay. The key here is to lay out REAL social proof from happy customers who are singing your praises.

Step 11: Call to Action

 

Tell them where to go by writing in the exact URL for your lead capture website. It should match the one you put on SIDE 1. Again – test it!!!

Creating Killer Copy

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If there’s a single skill you need to flourish as a Dan Kennedy style “Direct Response Marketer” it’s the ability to either write sales copy OR at least be able to recognize good copy.

If this sounds daunting, don’t worry – the templates we’ve provided in this article give you a massive advantage over your competitors… most of which have absolutely ZERO clue about how to tell a brochure that sucks wind from a sales letter that will generate HUGE returns.

This week we’re going to cover some of the foundational principles of direct response copywriting – AND give you a toolkit of resources you can go back to and use over and again whenever you need to write any kind of sales piece.

Okay, let’s go through the core steps to creating Killer Copy!

Step 1: Know Your Prospect

Step 2: Create a FACT SHEET

Again, this is what we did a few weeks back when creating your offer / WIDGET. You want to go long and detailed about everything that’s included in that offer… the more you know about it the easier it will be to lay out to the reader why it matters so much to them.

Step 3: Create a Benefit List

Here’s what a lot of entry-level writers miss when writing copy… and sadly, more than the lion’s share of experienced business owners and marketers as well. They stop with simply listing the features of the product… thinking that features alone, piled high one upon the other, will provide sufficient evidence to close the sale.

Not a chance. No one cares about the minute details of a drill bit – how it was forged by master craftsmen in sterile foundries using only the finest alloys of tungsten steel… no one cares… until you tell how big a hole it’ll make.

Step 4: Write Down Your Killer Offer

See a trend emerging….? We’ve already put you on the path to becoming a killer copywriter just by walking you through the proper sequence. Again, you have to create an awesome offer that eliminates all hesitation and demolishes all barriers to buying.

Make it so good even YOU can’t resist it. That’s how good your offer needs to be. Crazy, insanely good.

Step 5: Write Down Lots of Headlines

Don’t settle for the first headline you create. Keep writing and writing and writing. Here’s a quick list of ten rules for writing a headline:

Make it BIG and BOLD. The bigger and bolder the better.
DO NOT USE ALL CAPS FOR THE ENTIRE HEADLINE. It makes it difficult to read. Capitalizing the first letter of every word has been proven to be effective.
“Quotation marks around the headline” have been shown to increase response.
Both long and short headlines work well as long as they “speak” to your prospects’ interest.
Write headlines in a National Enquirer style. If you don’t get the National Enquirer every week, you should. It includes some of the best copywriting and headlines on the entire planet. Don’t tell me that your customers are too sophisticated for you to use this strategy or that it doesn’t fit your “image”. You can’t deposit image in the bank. This style of writing works. Model it.
Don’t be cute or try to be clever. If your prospect has to guess what your advertisement or letter is about after they read your headline, it sucks.
Don’t talk about how great you are. Speak to your prospects’ interests and desires.
Don’t try to “trick” your prospect into reading your ad or letter. “FREE SEX!” as a headline will certainly get attention, but you’re just going to anger your prospect when they continue reading and find out that you are trying to sell them something completely different.
Do NOT send out or hand out any piece of printed material that does not have a headline. Ever.
Your name as a headline is no good. Don’t use your name or your company’s name as a headline.

Step 6: Choose a Template and Write the First Draft

Having a template is critical. We’re going to give you several here that you can start using right away.

The reason for having a template is simple: it eliminates the fear associated with facing a blank page and instead lets you just “fill-in-the-blanks” to create your letter. You have a clear path to follow.

When you do so, here’s a key tip: Write as fast as you can. Writing fast means you write like you talk and then gives your copy power and makes it sound real.

Okay, here are some proven sales letter formulas that you can follow and use. These are great to consider for all kinds of sales letters. Save them and use them.

Sales Letter Formula #1:

Headline
Opening Paragraph
State your Unique Selling Proposition
List reasons to believe what you say
List benefits of the program (bullet points)
Testimonials from Happy Customers
Set the buying criteria (Warning: Don’t Hire____ Unless They Meet the following # criteria!)
Give the Price
List the Bonuses
Guarantee
Call to Action (Here’s what you do next)
P.S.

Sales Letter Formula #2

PreHead to identify WHO Program is for
Attention Getting Headline that makes BIG Promise
Sub-Head that Explains Promise
State the Problem
Agitate the Problem
Solve the Problem
Describe Offer in Detail
Offer
Bullets of benefits
Answer Objections
State Price
Give Guarantee
Give Reason to Act NOW (Scarcity, Deadline, etc.)
Call to Action (do this now!)
Warn them of the pain they’ll experience if they don’t act
P.S. Reiterate why you need to act NOW

Sales Letter Formula #3

PreHead to identify WHO Program is for
Attention Getting Headline that makes BIG Promise
Sub-Head that Explains Promise
Create Instant Credibility with Testimonials
Build interest by describing why you’re making this promise
More Testimonials that prove you get the results promised
Explain Why You’re Giving such a Great Deal
Identify the FREE Fast-Action Bonuses
Describe your Guarantee
Demand Immediate action by stating scarcity or deadline
Remind them what they’ll lose by NOT acting now
Call to Action (do this now!)
PS Tossing in one FINAL Fast Action Bonus

Step 7: Let the Copy Rest

Put the copy you’ve written aside for a day or two. Don’t try to edit it now. You’re too close to it. Let it sit a few days. Go do something completely different – this allows your subconscious some space to ponder what you’ve written without you paying attention. That’s a good thing.

Step 8: Read it aloud

This is a huge tip. Read what you’ve written aloud. It will absolutely help you discover all kinds of typos, spelling errors, glitches in logic, etc.

Step 9: Final Proof/Edit

Rewrite it based on what you’ve found. Smooth over transitions. Fix typos. Make it flow.

Also… here’s where you would review and edit to add serious punch to your bullet points. Bullet points are basically mini-headlines that relate to specific features and benefits of your program. As such, many of the same templates and basic structures used for headlines apply and can be used with bullet points.

9 Steps To Producing An Effective Lead Generation Magnet

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Now that you understand the psychology behind the Lead Generation Magnet, and you have all your foundational information in place about your market and so on, it’s time to get down to the nuts and bolts of actually creating your LGM.

In this example we’ll be using an audio recording which comes with a written report, but a lot of the lessons here can be applied to most types of Lead Generation Magnet.

And we won’t sugar-coat this – it’s work.

But to make it easier for you, this workbook contains a very specific step-by-step formula/outline we’ve used to create our LGMs along with some of the standard phrasings. And anyone who does a lot of writing understands that having a solid outline makes writing a whole lot easier.

Here’s a further way to make this more painless:

You won’t be writing a “SCRIPT” for the audio you’ll be recording, instead, we’re going to have you create an outline of bullet points that you will speak to.

Here’s why…

Many business owners have a tendency to “freeze up” when they sit down to write. As soon they start typing, a whirlwind of thoughts rain down – stuff like, “you need to write PROPER ENGLISH” and “don’t end a sentence with a preposition” and “there’s no such thing as a one word sentence” and on and on and on.

Plus there’s that nasty internal editor who rules your subconscious who hangs on every word, making it seem like NOTHING you write is any good.

This is not conducive to great writing. Or fast writing. Or both. (Writing fast is great writing btw…)

So what we instead want you to do is fill in the blanks in the different steps with bullet points that you can simply talk to when the recording starts. That’s all. You know your stuff. You know your customer. You know your story. Just tell it.

Then… after it’s recorded… go have it transcribed and put into hard-copy report form. Are you relieved? Good. Now let’s get started…

Step 1: Create the Opening

Introduce who you are, who this is for, and what to expect from the recording. You want to get them excited about listening / reading … reaffirm they made a great decision to grab this LGM. As you’ll see in each of these steps, we’ve included some boilerplate text you can use as a starting point AND places where you’ll enter your own specific information.

Hi there – my name is [NAME and TITLE] and welcome to:

[NAME OF LEAD GENERATION MAGNET]

Congratulations on making the wise decision to get this valuable information. This is presentation is for you if you:

[DESCRIBE WHO THIS IS FOR… E.G., MEN OVER 40 WONDERING WHETHER THEIR FAMILIES WOULD BE PROTECTED IF SOMETHING HAPPENED… ETC.]

During the next [X] minutes I’m going to share with exactly how to:

[CHALLENGE #1]

[CHALLENGE #2]

[CHALLENGE #3]

[AND SO ON…]

When we’re done, I promise you’ll [DESCRIBE THE TRANSFORMATION THEY’LL EXPERIENCE BY OVERCOMING THESE CHALLENGES].

Now make sure you have a pen and a pad of paper ready so you can take notes, because I’m going to be sharing with you lots of important tips and strategies and you don’t want to miss any of them. If you’re at your computer, you can take notes on your computer as well.

Let me warn though, if you’re at your computer, don’t surf the internet, don’t check your email, pay close attention because any one tip or strategy I’m going to share could [PROVIDE A BIG BENEFIT TO PROSPECT] and you absolutely don’t want to miss it.

Step 2: Address Skepticism Right Off the Bat

This is important. You need to establish your credibility right off the bat to reaffirm that they should spend the time listening. We live in a very skeptical age and the core question you need to address runs something like this:

“If this info was so good, and you’re so good, how come you’re giving it away for free?” That’s what you want to address and put to rest right away.

I think there are probably a lot of skeptical people listening now. I can understand that. You may be wondering why I’m revealing this information if it’s so good?

Well, it goes like this.

I realized that I’m a good XXXXXX and I’m an even better teacher. That’s where my passion really lies; it lies in teaching and in helping people. And I can’t possibly help all the people in the world that need help with [INSERT THE KEY CHALLENGES HERE].

In fact, I feel like I’m doing a huge disservice by NOT getting this information out there because when people go in and meet with [PROSPECT TYPE] and see them struggling with [CHALLENGES], that’s doing a disservice to the people who really need a lot of help.

So I just want to get all this information out there so I can make a positive impact on far more people than I could ever do 1-1 over and over again.

Step 3: Tell Your Story

Here’s where you continue to address skepticism by describing what’s in your background that qualifies you to be “the expert.” You don’t have to spend a long time on this, but it should be long enough so that people feel like they know you a bit at least.

Now if you don’t have a personal story, you can use a case study of someone else who’s gone through the same thing. But you MUST have a story!!! People love stories and you’ll get immediate attention if you have one!!!

The OUTLINE of your story goes like this:

Worked hard
Struggled
Almost quit
Discovered secret/Created system
Life changed dramatically for the better.

Here is where you tell the most emotional rendition of the problem you are trying to solve or the “desire” you are trying to fulfill. Talk about how your life was better when the problem was solved. Really lay on the benefits here. For example:

We just didn’t have enough referrals coming in from our existing customers.
We tried all sorts of things, but the results were always the same – pathetic.
Then we realized, it wasn’t asking, it was knowing WHO we ask and then using that info to structure HOW we ask. Referrals then went through the roof!

You don’t introduce any product yet…you’re just hitting the prospect with benefits and getting them to imagine would it would be like to have the problem solved!

I opened up to you about all this because I wanted you to know this is something I’m familiar with personally. Which is important because a lot of people out there, as you know, who teach but never have done. So we’re going to learn the real practical stuff, no theory here.

Okay, let’s talk about exactly what to do.

Step 4: Describe the Steps People Need to Do

Lay out the core elements of your solution, primarily telling folks WHAT to do, not HOW to do it. Give them real information organized by the key components of your program.

Okay, let’s get down to brass tacks now. I’m going to give you just a quick overview and then we’ll go ahead and break each part into detail.

[EXPLAIN THE 3-5 THINGS YOU NEED TO DO TO ACHIEVE SUCCESS – AND IT ALL REQUIRES A SYSTEM]

First of all you need….

[DESCRIBE THE FIRST THING THEY NEED TO DO]

[DESCRIBE THE NEXT THING THEY NEED TO DO]

[CONTINUE UNTIL THE FINAL STEP]

Finally, you’ll have the perfect system to [SOLVE THE PROBLEM], which I know for many other XXXXX and especially for me it was a really difficult thing to do…. But not any more since I have this system!

Step 5: End the Report with the Call to Action

Explain how your system addresses EVERYTHING you said people need to do in Section 4 and call them to action to buy now!

Now of course you’re probably saying to yourself – “that sounds great, but can I do this myself / will it work for me / what do I do next?”

Here’s what you need to do now:

[DESCRIBE EXACTLY WHAT YOU WANT THEM TO DO NEXT… MOST LIKELY, READ THE LETTER INCLUDED WITH THIS REPORT THAT DESCRIBES THE PERFECT SOLUTION… BUT IT COULD BE CALL, EMAIL, GO TO WEBSITE, WHATEVER.]

Step 6: Review Your Script / Outline

Review what you’ve drafted to make sure it has all the content necessary. Don’t worry about punctuation and grammar – you’re creating an outline that you’ll be speaking to and recording, NOT a final polished report.

Now would be a great time to do a read through / practice run – go through it, speaking aloud just as you would if you were laying this out to someone sitting across the table from you. In doing so, you will catch stuff you missed, overlooked, and also give you confidence that you can do this without a hitch. Make any corrections you think necessary and get ready to record.

Step 7: Record Your LGM

Now that you’ve done your dry run, it’s time to actually record the audio. Don’t worry – you don’t need a fancy studio setup or any of that. If you have a PC and a Microphone you can do this – for a very inexpensive solution to manage recordings go to http://www.audioacrobat.com and use their service for a month.

Here’s the exact process we’ve used over and again:

Buy a Wired Headset Microphone, available at any Office Depot, Office Max, etc…Notice I said wired, not wireless.
Sometimes you get interference when you use a wireless microphone. You CAN use the microphone built into your laptop (most do now) but the quality won’t be as good.
Buy Sony Sound Forge Audio Studio or another type of software so you can record onto your computer. Or use Audio Acrobat as mentioned earlier. Or you can even get a great free audio editor at http://audacity.sourceforge.net/
Hook your microphone into your computer. We didn’t want to leave that step out. We told you this was going to be step-by-step.
Test and make sure you are recording. Don’t skip this step! You don’t want to record the entire audio and discover that you actually DIDN’T record the audio… that is not a pretty feeling.
Eliminate as much as possible ALL external noise. Turn off the ringers on your phone. Turn the air conditioning off. Ask not to be disturbed. You don’t want to have to do a lot of editing. If there’s a little bit of noise on or you cough or something like that, don’t worry about it. Just keep going. People don’t care. They don’t care. They really don’t. But if the doorbell rings or the phone rings, then you’ve got to stop and go back and start from where you left off. Then you have to get it edited to make it sound decent.
Stand or sit up straight and start recording. I stand up when I’m recording. Again – talk as if you are talking to your best friend sitting across the table from you. Remember, you’re not talking to a group; you’re talking to a single person. So picture your ideal client in your mind – that’s who you’re talking to. Don’t worry about minor mistakes. Again, if you stumble over a word, stutter a little bit or say the wrong word, nobody cares. Good enough is good enough!
Save your Audio as an MP3 file to a location you can easily find it again.
Create a label for your CD. Use a graphic designer for this and make it look nice. A great way to do this inexpensively is using a service like www.fiverr.com.
Send the audio file to a fulfillment house to get duplicated on CD or upload the MP3 to your website. There are dozens if not hundreds of sites that provide this service, such as www.kunaki.com

Step 8: Get the Audio Transcribed and Create the Report

Now you’re going to produce the report that goes with the audio – this requires a few more steps, but the heavy lifting has already been done.

Send the audio MP3 file to our preferred transcription vendor. They’ll turn it around pretty quickly and get you a WORD document version of your talk.
Go through the transcribed report and edit for style and appearance. Your content may be good but if it looks like it’s difficult to read, people won’t read it. You want to use subheads, bold printing, underline key phrases, italicize certain words.
Have someone else edit it. You’ve read it so many times that you think you’re reading the whole thing but you’re not. Let somebody else proofread it. Ask them to read it out loud. If all else fails, you read it out loud.
Create a cover. Typically this will have the title, your picture and contact information. Again, use a graphic designer you know or a service like Fiverr for this. You’ll want this cover to match with the CD Label so there’s a consistent look.

Step 9: Put Everything Together

You’ve now got your Audio CD done AND your associated Report done. Congratulations! You are MILES ahead of everyone else in your market as you now have a KILLER Lead Generation Magnet package that uniquely positions you and sets you apart from everyone else!

Your Complete Step-By-Step Formula To Create An Awesome Lead Generation Magnet

Last week we took a look at crafting a killer offer for your business. This week we’ll be working on getting eyes on that offer, using a Lead Generation Magnet. So let’s jump right in and talk about…

…The Purposes of Your Lead Generation Magnet (LGM)

Here’s a quick list of the reasons that make having a LGM so valuable:

It attracts response from exactly the right prospects
It boosts the response to all of your advertising
It gets prospects to willingly give you complete contact information when they respond to ads, mail, visit websites, etc.
When it arrives, it immediately sets you and your business apart by looks alone.
With a catchy, benefit-oriented title, it heightens interest in what you have to say.
It positions you as an EXPERT, not just another salesman hawking a product.
It creates the opportunity for you to sell in a vacuum – where the sole focus is on ONLY the information you provide.
It can establish credibility with supporting evidence, testimonials, and useful information.
It sets the “buying criteria” in the mind of the prospect… and points to YOU as being the very best possible alternative.
It sets up the NEXT step in the marketing process by explicitly telling the prospect the action they need to take next.

Different Types Of Lead Generation Magnets

You’ve got a lot of options when it comes to creating an LGM. Here’s just a few:

CD
Free report (Hard copy sent through the mail.)
Free report (Downloadable PDF)
Series of online videos
Downloadable MP3
DVD
A book
An e-book
A teleseminar
A webinar
A seminar
Combination of the above
What to Put Into Your Lead Generation Magnet

First off, Give your prospects something of not only real value, but of extreme value. Something they look at and say, “Oh my gosh, I would have bought this!” Something that they look at and say, “If he’s giving away this information for free, can you imagine what is in his course?”

This is an old saying in selling called ABS: Always Be Selling.

I want you to change that mantra to: Yes, always be selling, but also always be giving value—always give real value.

When you do that it has a viral effect. You get something of great value, and you tell your friend about it. You go, “Hey, you have to go to this guy’s website. You won’t believe what he’s doing over here— what he’s giving away.”

Also, the prospect trusts you because what are they thinking? They’re thinking “this information is going to be garbage. I am not going to get anything of real value.” Then, when you actually get something of real value, you are blown away. Then they feel good about you, and they trust you, and they like you. And people who trust you and like you tend to buy more from you.

So make sure that you include useful and interesting information that does offer solutions to the key problems you’ve identified exist for the prospect. By doing so you position yourself as an expert with credibility in the areas the prospect is most interested in.

The primary transformation you can enable in the life of the prospect – all due to the expertise, experience, and specific product/program/service you offer.
Your story – what you’ve gone through that makes YOU uniquely qualified to create this LGM and the struggles you overcame to finally achieve the solution you needed.
A specific call-to-action as to what you want the prospect to do next, now that they’ve gone through and reviewed the material you’ve provided.

Okay, now it’s time to lay the foundation for what you’ll put in your LGM.

Step 1: Know Your Outcome

When you create your LGM you should have one specific action that you want the prospect to take in mind. That is the outcome you want to achieve.

There are many goals you could have that you want them to do:

Give your office a call to set up an appointment.
Fill out a questionnaire and then have them fax that to you.
Go to a website to make a purchase.
Fill out and return a print order form.

But the bottom line is that you need define exactly what ONE action you want them to take. A confused prospect will never take positive action. You must be clear in your own mind as to what you want them to do before putting down anything into your LGM script.

So first, decide what you want them to do. In most cases, it will be to read the Sales Letter included with the LGM…

Step 2: Write Out YOUR Story

A critical, key element in building this relationship between yourself and your prospects is your story.

Having a great story that touches both the hearts and minds of your prospects is critical.

Sure, you can try to sell programs and services to people you don’t relate to and who don’t relate to you. But that is a guaranteed road to pain and frustration. Instead, you want to take people by the hand with whom you already share very much the same joys, fears, frustrations, and dreams.

Back when Dave Dee was selling programs to magicians, he used his story over and over again to build this relationship. He knew the challenges that other magicians faced because he experienced those exact challenges himself.

You have a story to tell too. And you need to put your story down on paper in a simple, direct, and emotionally compelling way. The key here with your core story, although you’re telling it about yourself, it must completely relate to what’s going on in the life of the listener.

You are one of them. The prospect must see or hear the story and says to themselves, “I got it, that’s me!”

That’s what makes this successful.

Your Story Must Include…

Here are some of the core elements that your story must include:

Some pain, because if there’s pain involved so much the better. The pain of losing clients. Struggling with bills and debt. Working at a job you despised. Pile on the pain.
Frustrating effort spent wasting time and money on stuff that didn’t work. Hammer home how tough it was and how much garbage you had to go through in your quest for success.
A Eureka moment where you finally “got” what it takes to success. Only after huge investments of money, time, energy, pain, failures, etc. did you FINALLY uncover the real systems for success.
A complete transformation to you. After applying what you finally discovered after painful trial and error, you’re now reaping the rewards and doing exactly what you wanted in a way that’s personally and professionally fulfilling.

Step 3: Choose 3-5 Important Challenges Facing Your Prospect

This is where you come up with teaching points you’ll cover in the LGM. As part of your research into your ideal customer you went through problems kept them awake at night, caused them pain, frustrated them daily… that kind of thing.

Get into their heads and come up with 3-5 problems that you can promise to solve with the information in your LGM.

Step 4: Provide 3-5 Solutions to Those Challenges

Now you need to nail down your solutions to these problems. And what you write here should perform multiple purposes:

Actually provide a bit of value to them in solving their problem.
Set the “Buying Criteria” in your favor… so when they see the sales letter, it’s clear that you are the one and only logical choice to makep in getting these problems solved!
Point to specific features / benefits in your WIDGET that match up perfectly to solve these Challenges.

Step 5: Create a Killer Title for Your Lead Gen Magnet

The biggest secret to making your LGM as powerful as possible is to give it an appealing, benefit- oriented title and subtitle that makes a BIG Promise. For ideas look at the top selling books on the NY Times or USA Today best-seller lists… or go to Amazon and see what’s hot there.

For example, one free report Dan Kennedy created for his services was entitled: “How to Solve All Your Advertising, Marketing and Sales Problems – Once and For All!” Way better than simply saying, “Get my free report on marketing.”

The example LGM we provide with this program – from our extremely successful “Copy Confidential” marketing campaign – is a free report entitled: “The 7 Key Questions Every Copywriter You Hire MUST Be Able to Answer To Write Killer Direct Response Copy and Create Marketing Campaigns That Will Outsell The Pants Off Your Competition!”

So having a powerful, attention-grabbing title is critical. You’ll want to think up at least 7 different options for a KILLER title. Let them sit a day or so. Then nail down which one you think best.

If you’ve followed the above steps you should have laid the foundation for a really effective Lead Generation Magnet. Next week we’ll be continuing on this topic with some more detail on creating your magnet itself.

Creating A Killer Offer

You should already have in mind your ideal customer. A picture of the kind of person that you want your marketing efforts to attract. Now you’re ready to dig in deeply to figure out exactly what it is you’re going to offer them…

Now what you offer them is NOT the same thing as what your business does.

This is a KEY distinction.

For example, you may run a Pizza shop. You make pizzas. But that’s NOT what you’re promoting in this program. You’re not promoting that you provide the tastiest pizza joint in town, with secret sauce prepared by Grandma DiPietro from the old country and handed down generation to generation…. and you can find us on the corner of such-and-such under the happy fat blinking neon pizza maker sign…

Nope. That’s BRAND advertising and it isn’t what this article is about.

Instead, what you’ll be promoting is a specific something… a combination of features and benefits and scarcity and guarantee, that’s precisely matched to your target customer. A something SO perfectly matched to their wants, needs, dreams, and pain that it’s practically IMPOSSIBLE to resist.

Dan Kennedy calls that special something a WIDGET.

For a Pizza joint it could be as simple as TWO PIZZAS + DOUBLE CHEESE + 60 MIN FREE DELIVERY + AT HALF PRICE + ORDER WITHIN 48 HOURS




For a Dentist, it could be something like 7 POINT ORAL CONSULTATION + TEETH CLEANING + $49 FLAT FEE + NO PAIN GUARANTEED + SIGN UP BEFORE JUNE 1st.




For a Hotel, it could be 3-NIGHT/2 DAY ACCOMMODATIONS + 2 ROUNDS GOLF + 4 DRINKS / 2 DINNERS + $197 TOTAL + RESERVE IN 10 DAYS.

Those components make up a specific WIDGET … how you write that out in words is your OFFER.

And this is very important:

As you describe your offer in your sales material, you need to focus 90% on the outcome that the people listening to you will experience when they work with you.

It’s not about the specific method of delivery – i.e., 12 calls, 3 CDs, online videos, webinars, etc. These are all good, but they are means to an end.

What matters most is the transformation their listeners are going to experience after working with you.

And most important of all…

Your Offer Should Fill Every Gap Your Prospects Still Need

This is the killer, $20,000 tip you’ll use in constructing your offer…

Every item in your offer is exactly what your prospect will need in order to implement all the steps you’re going to lay out in your Lead Generation Magnet.

So if you say something like: “You need to stay in contact with each customer every month through a fun and informative client newsletter”…

Your offer would include… “Our easy to use, incredibly persuasive, customizable client newsletter that’s both fun and informative, makes it easy to stay in contact with each and every customer.”

Having your offer in place gives you the key ammunition you need to turn this simple campaign into a powerful, persuasive tool of total seduction.

It enables you to plant seeds in the minds of your prospects all throughout the process…

… hinting at the transformation they will experience once they’re able to put all these tips, strategies, and actions to use in their own lives and businesses…

… each one leading inexorably to closing the deal. And that’s the name of the game.

THEREFORE…

The GOAL of this week’s article is to help you craft an IRRESISTIBLE OFFER for your Widget. Once you do this the first time, it’ll be easier the next time and before long a snap. You’ll be creating new offers/widgets left and right.

Step 1: What Is The WIDGET’s Name Or Title?

You want a catchy, benefit-oriented name that stands out and screams “Pay Attention!” (Now remember, this is NOT the title of your Lead Generation Magnet, it’s the title of the CORE program/product/service/a.k.a. WIDGET you’ll be offering as part of this campaign.) Brainstorm at least 7-10 different titles. Let them sit a couple days. Then come back and pick the one you like best.

Step 2: List 3-5 Key Promises That The WIDGET Will Deliver On

These should link directly to addressing and solving the key problem your ideal customer faces.

Step 3: What Is Your WIDGET’s Big BOLD Promise?

Here’s the major transformation your solution provides – again, tied directly the KEY problem the customer wants solved. It’s the ultimate outcome the prospect wants to achieve.

Step 4: What Are The Core Components Of Your WIDGET?

List them all – e.g., if it’s a five week coaching program, tell us the key points covered each week. If it’s a software application, tell us the core things that it does.

Step 5: Identify The Key Problem Solved By Each Core Component

Every component needs to work as a piece of the overall solution you’re providing.

Step 6: Identify The Key Take-Away Benefit / Mini-Transformation Provided By Each Component.

Basically, tell the prospect why this component matters to them – a useful phrase to consider when doing this is “… which means to you…” and then describe exactly what it means to them.

Step 7: List Any And All Bonuses

Make sure you also include their associated benefits.

Step 8: What Is Your FINAL Pricing?

How much? Describe payment options like $1 down, 3-pay, discount for pay-in-full, etc.

Step 9: What Is Driving URGENCY In The Offer?

Limited time window of availability? Limits on NUMBER available? Limits on the bonuses? Something to do with the prospect’s condition (i.e., if you’re facing a terminal disease, you’ll act fast to find a cure)?

Step 10: What Is Your WIDGET’s Guarantee?

Make sure this is 100% clear and easy to understand. The best guarantees are those that seem to take away ALL risk on the part of the buyer.

Step 11: Create The Offer Summary

When you have steps 1-10 completed, write down a summary of your offer in 1st person format … just as if it was going to be laid out in an order form.

If you’ve followed the above steps then you should have a fantastic offer, ready and waiting to be implemented.

Next week we’ll be discussing lead generation magnets. What they are and how to use them to increase conversions for your business.

Why every info-marketer needs to be at Info-Summit!

Big changes for members Nov. 3-5 down in Big Country – we heard what everyone wanted: More networking and more member-shares on what’s working in information marketing now.

 

Are There Holes In Your Bucket That Leak Profit?

In my 40+ years in this business I’ve found something that never ceases to amaze me.

People are more than willing to throw lots of money at new, unproven tactics when instead they would be better served spending the relatively small amount of time it’d take to fix the holes in their process that are leaking profits.

Usually directly into their competitors’ wallets.

Below I’m going to reveal the six areas I’ve found where you can quickly seal the holes in the bucket – and often double or triple your profits.

Profit Maximizer #1: Lead Generation – Most people give little to no thought about an actual lead generation strategy. They may spend, at times a lot, on advertising, but that does not equate to a lead generation strategy.

To have an actual strategy you need three things…first, a clear idea of EXACTLY who you’re trying to attract. Second, a lead magnet that instantly attracts your ideal prospect. Third, a way to measure the effectiveness of any media that you’re using.

Simply getting clear on these three things will save you thousands of dollars while putting more of the right prospects in front of you.

Profit Maximizer #2: Lead Capture – I recently went to a new restaurant outside Cleveland. I heard about it from a friend and I enjoyed it quite a bit. My waitress actually asked if we’d been there before and, when I said “no,” went on to tell us about the restaurant in a well scripted presentation.

But at no time during my visit did they even attempt to capture my information so that they could continue to communicate with me and provide me with a reason to return.

They, like many businesses are operating on a strategy of “hope” and that’s a BAD strategy. They HOPE that I liked it enough that I’ll return. Thing is, I did. But I like a lot of restaurants, and the chance of me returning to their restaurant next time I’m going out diminishes each and every day that I don’t have contact with them. And they have no way to contact me specifically because they didn’t even attempt to get my information.

Capturing people’s information is a MUST. You can do this online, in-person, or by phone. It’s easier than ever, yet most make NO attempt and it’s costing them tens or even hundreds of thousands.

Profit Maximizer #3: Non-Buyer Follow-Up – This is the BIGGEST area of opportunity for 99% of people I work with. They don’t have a systematized, automated strategy to follow up with prospects to turn them into customers, clients or patients.

Once you’ve captured their information, you now have the ability to put a campaign together that consistently moves people who don’t immediately purchase towards the sale. This is more important the higher the cost of your product or service.

You need to put a well thought out, online AND OFFLINE follow-up campaign into place for those who are initially interested but not yet ready to say “yes.” This could include: emails, texts, phone calls, postcards, newsletters and should probably include all of these items. If you don’t have this you’re most likely letting 30%-70% of your potential customers, clients and patients buy from your competitors.

Profit Maximizer #4: Conversion in Customers, Clients or Patients – This is an area where you can add to your bottom line without adding a single dollar of expense to your business! Imagine each day you currently have 100 people coming to your website, contacting your office, coming into your store or however people reach out to you. Can you tell me out of those 100 people what percent will do business with you? If not, you should figure that out fast.

Then you need to put in strategies to increase that number. Many times it’s as simple as putting simple processes into place to help that person buy from you, or buy MORE from you. Imagine you’re a dentist and someone comes in for teeth cleaning. Do you have scripts in place to sell them other products or services? If not, you just let them dictate their dental care. Do you assume they have the best toothbrush, the best toothpaste? That they don’t need fluoride or want whitening? How much is it costing you in lost profits to make those assumptions?  

Profit Maximizer #5: Repeat Business – I read that Domino’s Pizza has an app that customers can use to order pizza online, but it also sends notifications to those subscribed, with special offers. This allows them to turn slow nights for their stores into busy nights.

EVERY business should have in place a campaign to consistently keep in touch with their past customers, clients and patients. This is another demonstration of how most businesses run on “hope.” They hope you’ll remember them when you need another widget and not have been attracted to a competitor in the meantime.

This too should be a multi-media campaign using online and offline pieces to consistently provide value and give them a reason to return.    

Profit Maximizer #6: Referrals – Almost no business does this well. While many stumble across ‘referrals by chance,’ almost none generate a steady stream of ‘referrals by design.’ Yet if I asked most business owners who their best leads are they will almost inevitably say it’s those that were referred to them by a past customer, client or patient.  

What if you weekly, monthly or even just quarterly provided your past customers with the tools they needed to actually become an “unpaid sales army” with useful reports, emails or gifts AND specific instructions on exactly how to introduce others to your business? It’s such an easy strategy, but virtually no one gives this the smallest iota of thought or effort.

Plugging these six holes in a leaky profit bucket will much of the time provide all the growth a company can handle and many times MORE than they’re looking for. Be warned, this is not SIMPLE, but it’s not hard. It just takes committed time and effort on your part to layer in each of these six strategies.

If you want to see the fastest way to layer these into your business then you should reserve a spot for the upcoming livecast GKIC is doing, where you’ll get the exact steps to getting your lead generation, conversion and maximization engines up and running and putting them on autopilot.

Click here now to reserve your spot and get a front row seat to discovering how the truly successful run their businesses and achieve the success they deserve.

More Frequent Hot Spells Headed To Your Business Using These 3 Steps

Man, it’s been a hot summer!

During this most recent heat wave, I read in Time Magazine that, “Meteorologists say heat waves like this one hit the northern hemisphere every year—even if they do not typically cover such a broad area—but in the coming decades Americans should expect stronger and more frequent hot spells.”

Now, I’ll take a pass on the excessive heat in the summer, but when it comes to business…I prefer it HOT.

Back when I was a magician, my business would run hot and cold.

I’d work like nobody’s business to book some magic shows. Then I’d get busy doing the shows.

Before I knew it, I’d finished all the magic shows I had booked and be back to square one.

In fact, the only thing I could rely on in my business was the knowledge that I’d have cold dry spells.

Once I learned from Dan Kennedy how to make my business hot and stay hot, I never wanted to go back. So these days I say the hotter the better and the more frequent hot spells in my business the happier I am.

Today, I’m going to reveal the blueprint you need to get your business running hot—and how to not only keep it hot but get it to run even hotter in the future for years to come.

To help you visualize this better, I’m going to use the analogy of the thermostat that controls the air conditioning and heat in your house.

Step One: Turn your business thermostat on. The first thing you need to do is to turn on a steady flow of leads coming into your business. Leads are the lifeblood of any and every business so creating a lead generation system that creates a constant stream of leads is where you need to start.

Using the right phrasing along with proven media such as postcards, Facebook , flyers and even business cards, you can predictably attract leads to your business just like turning the thermostat on in your house. Set this up to run automatically for you and you’ll never have to worry about having enough leads again.

To make sure your lead generation system runs with little to no maintenance, you will need to include key components in your lead generation pieces. For example, you’ll need an attention-grabbing headline, an offer chocked full of benefits, and a clear call to action.

Step Two: Get control your business climate. The next thing you need to do is to get control of the leads coming into your business by turning them into prospects. Leads in and of themselves are worthless. If you don’t know who they are and whether or not they are interested in your product or service, they do very little for you. It would be like turning on your thermostat and leaving all the windows open.

To control the climate and get it just right with the exact type of clients you want to work with you’ll need to create a lead capture device. This could be something such as a report with content your client wants that you offer in exchange for their contact information.

Step Three: Turn your business thermostat up to HOT. At this stage, you’ve turned your lead flow on and captured the leads so you have control over contacting them. This is the stage where most people fail. They figure they’ve got people in the door, the system is on and working and they can now enjoy the results.

Turning to our analogy again, this would be like turning on the thermostat in your home but failing to adjust the temperature. If you don’t do this step you may have wasted your time in turning on the system in the first place!

Now is the time to turn up the heat. This is where you put your follow-up system into place which acts as an automatic sales force for you. The good news is you can program to be working for you 24/7 and never let any prospect slip through the cracks.

To turn up the heat even more, take steps to establish authority. Doing so will make your business white hot by raising your status to a new level which makes your products or services even more attractive.

If you want to create a heat wave in your business, I’ll be sharing the complete step-by-step plan to make your business white hot on a FREE live cast on Thursday, August 9, 2016. Register here and discover how you can put all three of these steps—from lead generation to conversion and follow-up to establishing authority—into your business now and automate them so you can experience stronger and more frequent hot spells in you

The Olympic Formula Of A GKIC Champion

With the Summer Olympics quickly approaching, there are a lot of stories about how different athletes are making their way to this prestigious event.

Some stories have to do with overcoming challenges.

And some are, well a bit more unusual…

But the point is that people do all sorts of things in pursuit of success. And like the Olympics, in any business, there is rarely one answer, solution or stopgap measure that can make a big change in your business or lead to success.

It’s more likely that you’ll need a variety of strategies to come out on top.

From Olympic athletes to GKIC elite, here are the elements that will help you pave your way to the winner’s podium:

Confidently take bold action. It’s not just athletes that need confidence to compete and win. Look at any successful person, and you’ll find they are confident. You have to believe that the actions you are taking will help you succeed. And you need to stay confident when something doesn’t go as planned.

Focus on results. Dan Kennedy says, “Ordinary people are process-focused and task-focused, but exceptional success comes from being results-focused.”  Athletes look for how to shave another second off, not at what it takes to do that. Instead of getting bogged down in the details, condition yourself to focus on how to get the best results.

Create a project team. The bid committee that submits a proposal to host the Olympics could never pull off their vision on their own. And while your vision might not be anywhere near as massive as the Olympics, you don’t need to do everything yourself, nor do you need to hire permanent employees. Assemble a team of freelancers to complete projects for you.  This way you pay only for the time and services you require.

Put systems in place. If you watch speed skaters, in the winter Olympics, they seem to all follow the same systematic approach. The way they shift their weight and synchronize their arm swings. One of the biggest shortcuts you can take is to put proven step-by-step systems into place that allow you to plug into a winning formula instead of having to spend a lot of time trying to figure out how to do something.  Plus, once it’s in place, you can really focus on how to tweak things to improve your results.

Get a coach. Have you ever heard of an athlete making it to the Olympics without a coach?  Neither have I. If you want to get to the top, you need to engage in coaching that will help you get there.  If you aren’t ready financially to hire a coach, look for every opportunity to get coaching such as our free webinars, teleseminars and FREE Fast Implementation Bootcamp.

Find your inspiration. Athletes are often asked who inspired them. Success stories have the power to inspire and move people to be their best. Find a business success story that inspires you. One way to do this is to read about or listen to GKIC members who’ve experienced success. You’ll find their stories inside our newsletters, during monthly calls, and at events. You might even find a story by just speaking with people one-on-one at our live events. This instills confidence that “if they can do it, so can you.”

Participate with the best. Participating in events where you are surrounded by entrepreneurs achieving great things can truly create magic. It not only inspires you, but I’ve seen many people raise their business to incredible new levels they never dreamed possible—and they credit it to that “magic something” that happens when you are surrounded by the best.

If you want to stand among the GKIC elite who are business champions, then put these elements into play as soon as possible and sooner than you can imagine, you’ll be alongside them on the winner’s podium.

NOTE:  If you are looking for the #1 path that the most successful GKIC members have taken to reach new levels of success FAST,  then you’ll want to attend GKIC’s FREE Fast Implementation Bootcamp. Over the past two years, it has consistently delivered top results.

In just 48 hours, you’ll discover the most valuable GKIC money-making systems, tools and strategies that transform lives and build top incomes.

You’ll leave confident knowing that you are implementing the right strategies when you attend our next Fast Implementation Bootcamp…FREE. Get more information and register by clicking here or go to www.gkic.com/bootcamp