Heather Hart's Blog, page 42

Connections

“To gain your own voice, you have to forget about having it heard.”~Allen Ginsberg, WD
One common mistake I see from authors, is shouting so loud about their book, that everyone ignores them. To gain your marketing voice, stop thinking in terms of dollars, and start thinking about connecting with readers. If you want them to buy your book, you first have to stop thinking about sales, and start thinking about relationships. Learn who your readers are, what they like, what they’re going through...

Day #9

“If you can say what your book will do for someone and then, in a sentence or two, explain how it will benefit him, you not only have the fuel to propel your marketing engine, you have a powerful statement that you can share when people ask what your book is about.”~D’vorah Lansky
We already discussed how word-of-mouth marketing is important; this takes it a step further. Instead of telling people about your book, tell them why they should read it. What will the reader get out of it? In o...

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Day #7

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Day #6

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Day #5

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Day #4

 “Book marketing is a skill: it takes knowledge, effort, and persistence to really be successful.”~Heather Hart
Reading about book marketing is only part of the marketing experience. You still have to actually get out and start marketing your book. At this point, you may or may not have already started your book marketing journey. In order to be successful, you need to know exactly where you are in terms of marketing your book. Knowing this will help your marketing efforts be more fruitfu...

A Year of Book Marketing - Day 3

“There's no such thing as 'no market'. Some books are just niche orientated that's all.”~ Jo Linsdell
Do you know who the market for your book is? Have you taken the time to define your target audience? Every book has a target audience. Sure, there are some books that we just think everyone in the world should read, but there is always a specific group that would get the most out of it. Your niche and writing style will determine how big or small that group is. Someone out there wants to read...

A Year of Book Marketing - Day 2

Don't forget that today is the last day to get a free 3-month subscription to Book Marketing Success and be entered to win the $15 Amazon gift card when you purchase my book. You can visit the launch page at: http://authorheatherhart.blogspot.com/p/book-marketing.html


“You must focus on using your time effectively every single day to get your message out.”~Jim Edwards
As authors, it can be easy to procrastinate. With the pressure of book marketing and building our online presence, we might...

Happy New Year!

My newest book, "A Year of Book Marketing - Part 1" was released early this morning, and I'm celebrating in a whole bunch of ways.

#1. I'm hosting this year-long series on my blog.#2. Anyone who purchases my book within the first 48 hours of 2013 gets a FREE 3 month subscription to "Book Marketing Success." The book marketing membership that I manage with Shelley Hitz, AND they will be entered to win a $15 Amazon gift card.#3. Anyone can enter to win one of three books on book marketing.#4. I'...