Day #9

“If you can say what your book will do for someone and then, in a sentence or two, explain how it will benefit him, you not only have the fuel to propel your marketing engine, you have a powerful statement that you can share when people ask what your book is about.”~D’vorah Lansky
We already discussed how word-of-mouth marketing is important; this takes it a step further. Instead of telling people about your book, tell them why they should read it. What will the reader get out of it? In o...