Kristen Lamb's Blog, page 19

Fatal Flaws: Why Your Story is Falling Apart & How to Fix It

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Recently I blogged about the log-line, how it’s an incredible diagnostic tool for spotting flaws in a story idea. The brilliance of the log-line is the simplicity. As an editor/writing coach, I can zero in on a story’s every strength and spot every flaw with a single glance at the log-line.

How? Because the log-line is a prototype (a scaled-down model) of the final product.

Think about car designers. When they have some fabulous idea for the next car of the future, what do they build first? A prototype. It’s far easier and cheaper to see and fix problems when the car is small enough to fit on a table.

If a company sinks tens of thousands of dollars into a finished snazzy full-sized car, there’s a far greater level of commitment to keep going even when there’s that niggling sensation something isn’t quite right.

Why?

Because those involved in the project have already invested a lot of time and money. They also get too attached. Perhaps they fall in love with the color, the hand-stitched leather seats, and the pop-up digital displays.

In short, they become emotionally attached at the wrong point in the process.

There’s a heightened temptation to ignore problems and pray it will sort itself out. It’s much easier to start (and keep) throwing good money after bad. Sink more time into a disaster.

Same when it comes to building a skyscraper, office complex, condo community, etc. The first step beyond the concept and blueprint is to construct a scaled version (even if this is a virtual/digital model in 2018).

When developers and investors can see the final product—albeit miniaturized—everything changes. This abstract idea becomes concrete and flaws stand out waving red flags.

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Is the complex too close to a highway and the walls aren’t thick enough to meet code for sound-proofing? Can the building(s) be accessed easily from the highway?

Or, is the exit nine miles farther down making anyone who lives or works there have to double back and wend their way through a confusing maze of neighborhoods?

Is the art-deco-meets-minimalism idea something that seemed edgy and cool on paper? But, now that one can SEE the buildings, it looks more like a state prison had a baby with an insane asylum? These are things a builder/investor needs to know before they’re millions in the hole and the buildings are half-built.

Same with novels.

Problem With Pantsing

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Lack of a clear prototype can create major problems when writing a novel. This is where we can run into trouble pantsing a novel (writing by the seat of our pants).

Before anyone gets their knickers in a twist, feel free to write any way you see fit. Yet, I will say pure pantsing is almost always a sentence for revision hell if you don’t at least start with a log-line. More often than not, there will be much tearing apart and starting over (refer to image above)…and drinking.

***Authors who are very good at pantsing with no preparation usually either a) began as plotters/outliners and know structure so intuitively they can plot by feel or b) have written and finished so many books they can write a sound structure by feel.

Either way, the pure pantster who doesn’t need a bazillion revisions is usually a highly experienced author…or an alien.

And my vote is alien.

Meet the PLOTser

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Anyway, outlines aren’t for everyone. I don’t like them either and refer to myself as a plotser. I’ve learned to start with a log-line and get that as solid as possible. THEN, I work out the major landmark points and once this is all accomplished, THEN I write.

The guideposts keep me focused on where I’m headed (eventually), but also allow some freedom for my imagination to play as well.

Sometimes on my way to a turning point I’ve pre-planned my subconscious will come up with something even cooler. BUT since I know the overall gist of where I’m heading?

No problemo. 

Log-lines can keep us on track. They can also make sure we actually have a story before we’ve invested tens of thousands of words into something that can’t be fixed without rewriting the entire manuscript.

I can’t count the number of clients I get who believe they have a finished novel, but what they really have is 80,000-100,000 words. Just because we have a lot of words doesn’t mean we have a novel.

#AskMeHowIKnow

A log-line prevents this reaction.

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Often when I talk about log-lines I get samples like these (I am making these up, btw):

Despite being emotionally damaged, a highly trained warrior must fight for his people.

Oh-kay. Fight who? What? Why? This ‘log-line’ is actually a warning label: This ‘story’ contains random fight scenes with liberal amounts of tedious, self-indulgent navel-gazing.

That and if he’s a highly trained warrior, then fighting is what he already does well. So…all righty then.

#SnoozeFest

A defiant prince travels to a forbidden moon against interstellar regulations and must explain to the High Council why he defied the rules.

So a defiant prince is being—wait for it—defiant. All right.

He breaks the rules and goes to a moon deemed off-limits. Yet, if we made this log-line into a movie, would we sit on the edge of our seats chomping popcorn breathlessly waiting for the ending?

Must explain to the High Council WHY he defied the rules.

Perhaps it is me, but Alien C-Span doesn’t seem terribly exciting.

Assuming the writers haven’t already committed 100,000 words to each of these stories, we can easily see how a good log-line might help.

Try Again

EXAMPLE 1: Despite being emotionally damaged, a highly trained warrior must fight for his people.

This is a statement, not a story.

Instead, how about…?

EXAMPLE 1A : A once-revered general, betrayed by his emperor, disgraced and sold into slavery must use all his skills to earn fame in the gladiatorial ring for a chance to destroy the ruler who killed his men and butchered his family (Gladiator).

Then there was:

EXAMPLE 2: A defiant prince travels to a forbidden moon against interstellar regulations and must explain to the High Council why he defied the rules.

How about:

EXAMPLE 2A: A sheltered prince left in the desert to die must lead an untrained and disorganized rebellion on a campaign to overthrow an oppressive godlike regime that controls space-time. (Dune)

What Makes the Difference?

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Example 1 flounders because it’s incomplete. Sure, an emotionally damaged warrior fighting is interesting but what’s the rest of the story? Without a core problem, antagonist, goal, stakes and ticking clock we have a statement…not a prototype for a full story.

Anyone who’s watched Gladiator knows Maximus is a highly-trained warrior and ALSO very emotionally damaged. The actual log-line for the movie from the IMDB is: A former Roman General sets out to exact vengeance against the corrupt emperor who murdered his family and sent him into slavery.

In one log-line, we have someone perfectly trained to do the job (Maximus) of taking out the emperor. Ah, problem is that despite all his advanced military training…he’s been betrayed, his reputation smeared, and he’s a slave.

#SuxToBeYouMaximus

Thus, there are a lot of barriers preventing the perfect warrior from accomplishing the goal using his standard approach. The writer (God) had to strip his reputation, his men, his family, and his freedom so we’d have an interesting story.

If the writers didn’t strip away almost every advantage that made Maximus a target to begin with, the movie would’ve looked like this:

A skilled fighter gathers his loyal legions, tells them the new plan and they all march on Rome and flush the crap emperor.

Sounds like a movie I want to lov—sleep through.

Same with our other log-line, Example 2.

No one wants to invest 12-15 hours reading a novel that ends with the equivalent of an alien congressional hearing. Ah, but change a few things and we have something… spicier

Time as a Literary Device: Flashbacks vs. Non-Linear Structure

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Time is one of many tools we authors can use when crafting a story. This said, bending time takes training and skill because it’s one of the toughest techniques to pull off well. Even those who bend time masterfully will have their fair share of critics because most audiences are accustomed to linear structure.

This is only natural.

We’ve all teethed on stories that have a clear beginning, middle and end. Any story that deviates from this familiar pattern can vex and confuse us.

This is why movies like Memento tend to divide into two camps: those who loved it and those who couldn’t make it through thirty minutes.

Time Has a Proper Order

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Humans take time for granted, which is why time is one of those things that will wig people out when someone starts tinkering with it. Remember this because we can twist the audience’s assumptions to our advantage (especially in certain genres).

Bending time can disorient and confuse readers, but that isn’t always a good thing.

Most audiences enjoy the traditional Aristotelian three-act structure (which is why the lion’s share of novels are written in linear time). Aristotelian structure has been around over a thousand years for good reason. It’s endured simply because it’s a story structure that reflects time as sane humans experience it.

Time is hardwired into our brains. Our world reflects linear structure.

Morning–>noon–>night. We are born–>we live–>we die.

When old age manifests where childhood should be, something is clearly WRONG (progeria) and has disturbed the natural order.

Time & the Flashback

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Whenever I’ve blogged about flashbacks being bad, inevitably commenters list a dozen books or movies where the writer (allegedly) used flashbacks all the time and it was super successful.

Clearly, I don’t know what I’m talking about

The Log-Line: Can You Pitch Your ENTIRE Story in ONE Sentence?

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Today we’re going to chat about log-lines. Some of you might be wondering if I was trying to give you a heart attack with my title. Maybe you think this feat is impossible. AN ENTIRE NOVEL IN ONLY ONE SENTENCE?

Maybe something simple, plebeian and commercially formulaic *flips hair* but ART cannot be forced into a box.

Yes. Yes it can.

I know, I know. Your novel is over four-hundred pages with made up technology and wizards and folding space using enchanted Thigh Masters….

I hear you. Calm down.

A log-line is a lifeline that will allow you to pitch a novel (or series) in ONE—YES ONE—sentence. The log-line is going to save you time, energy, and sanity (save the crazy for the fiction).

We’ll get to how a log-line is going to do ALL this AND give you six-pack abs in only five minutes a day in a moment…

***Legal Disclaimer: Consult your psychiatrist before believing any writing tool will give you six-pack abs. The giant pink bunny in the corner lies, too FYI.

Anyway…

I used to try to teach story structure from the perspective of an editor, but I found that my approach was flawed. Why? Because editors are like building inspectors. We have skills best used on a finished product. We’re trained to look for structure problems.

Is that a good skill? Sure. But do building inspectors design buildings?

No.

Architects do. Architects employ creativity and vision to create a final structure. Hopefully, they will have the necessary skills to create and design a structure that will meet code standards.

Creativity and vision are not enough. Architects need to learn mathematics and physics. They need to understand that a picture window might be real pretty, but if they put that sucker in a load-bearing wall, they won’t pass inspection and that they even risk a fatal collapse.

Aestheticism must align with pragmatism.

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This made me step back and learn to become an architect. When it comes to plotting, I hope to teach you guys how to have the creative vision of the designer, but with the practical understanding of an inspector.

We’ve discussed how plot works on a micro-scale (scene and sequel). After that, we panned back for an aerial shot, and discussed how great stories–like amazeballs rollercoasters—are addictive by design.

I’ve also covered how the single most important component to plot is the opposition, and l even have a tested method to make sure your core idea  is actually solid enough to be the foundation for an entire novel.

So what’s this log-line thingy?

Basically, we should be able to tell someone (an agent) what our story is about in one sentence. That is called the “log-line.” Log-lines are used in Hollywood to pitch movies.

In fact, a book that should be in every writer’s library is Save the Cat by Blake Snyder. It’s a book on screenwriting, but every writer can benefit enormously from Snyder’s teaching.

In the world of screenwriting there is a tenet, “Give me the same, but different.” This axiom still holds true when it comes to novels.

Our story cannot go so far off the deep end that readers cannot relate, but yet our story needs to be different enough that people don’t just think it’s a retread.

We as writers have to negotiate this fine balance of same but different, and that is no easy task.

So let’s look at components of a great log-line:

Great log-lines are short and clear.

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I cannot tell you how many writers I ask, “So what’s your book about?” and they take off rambling for the next ten minutes. Often why writers are so terrified of the pitch session is that they cannot clearly state what their book is about in three sentences or less.

Here is a little insider information. When we cannot whittle our entire story into three sentences that is a clear sign to agents and editors that our story is structurally flawed. Not always, but more often than not. Your goal should be ONE sentence. What is your story about?

A good log-line is ironic. 

Irony gets attention and hooks interest. Here’s an example:

The Green Mile  is about the lives of guards on death row leading up to the execution of a black man accused of rape and child murder who has the power of faith healing.

What can be more ironic than a murderer having the power of  healing? Think of the complex emotions that one sentence evokes, the moral complications that we just know are going to blossom out of the “seed idea.”

A good log-line is emotionally intriguing.

A good log-line tells the entire story. Like a movie, you can almost see the entire story play out in your head.

During a preview tour, a theme park suffers a major power breakdown that allows its cloned dinosaur exhibits to run amok.

Didn’t you just see the entire movie play out in your head with that ONE sentence? Apparently Steven Spielberg did, too and that’s why he took Michael Crichton’s novel Jurassic Park and made it into a blockbuster movie.

A good log-line will interest potential readers.

Good log-lines exude inherent conflict. Conflict is interesting. In Save the Cat, Blake Snyder relays stories of how he would take his log-line to Starbucks and ask total strangers what they thought about his idea.

This is a great exercise for your novel.

Pitch to friends, family, and even total strangers and watch their reaction. Did their eyes glaze over? Did the smile seem polite or forced? If you can boil your book down into one sentence that generates excitement for the regular person, then you know you are on a solid path for your novel.

Yet, if your potential audience looks confused or bored or lost, then you know it is time to go back to the drawing board. But the good news is this; you just have to fix ONE sentence.

You don’t have to go rewrite, revise a novel that is confusing, convoluted, boring, arcane, ridiculous, etc.

Think of your one sentence as your scale-model or your prototype. If the prototype doesn’t generate excitement and interest, it is unlikely the real thing will succeed. So revise the prototype until you find something that gets the future audience genuinely excited.

You have your log-line. Now what?

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Your log-line is the core idea of your story. This will be the beacon of light in the darkness so you always know where the shore is versus the open sea. This sentence will keep you grounded in the original story you wanted to tell and keep you from prancing down bunny trails.

The Fear Factor

Fear is probably the most common emotion shared by writers. The newer we are the more fear we will feel. A side-effect of fear is to emotionally distance from the source of our discomfort.

This is why so many first-time novels fall apart.

I can tell everything that is wrong in a novel with a single glance at the log-line. Conversely, I can tell a writer what precisely needs to be fixed by looking at the log-line.

Does the story have a core problem? Is it a large enough/interesting enough problem to merit a whole novel? What are the stakes? Is there a ticking clock or have we given the MC forever to get around to accomplishing the goal?

If you’re like me and botched your first (hundred) attempts to write a novel, RELAX. It takes time to develop the level of sadism required to write spectacular stories. Not everyone is a born psychopath like George R.R. Martin.

New writers (in particular) tend to shy from any source of conflict, but conflict is the life blood of fiction. Log-lines can show us our story is flat-lining and WHY.

One of the best ways to learn how to write log-lines is to go peruse the IMDB (Internet Movie Database). Look up your favorite movies and see how they are described.

You can even look up movies that bombed and very often see the log-line was weak and the movie was doomed from the start. Look up movies similar to the story you are writing. Look up movies similar to the story you want to tell.

Solid novel log-lines will have 1) your protagonist 2) active verb 3) active goal 4) antagonist 5) stakes 6) ticking clock.

EXAMPLE: Here is a log-line I wrote for Michael Crichton’s Prey.

An out-of-work computer programmer (protagonist) must uncover (active verb) the secrets his wife is keeping in order to destroy (active goal) the nano-robotic threat (antagonist) to human-kind’s existence (stakes/ticking clock).

Hopefully you can see how this log-line meets all the criteria I set out earlier.

This log-line is ironic. An out-of-work programmer will uncover the robotic threat.

It’s emotionally intriguing. The main gatekeeper to the problem is his wife. This spells logistical and emotional complication to me.

Also, the MC doesn’t have forever to get around to stopping the threat. If he doesn’t ACT, humanity is doomed. Also, the price of failure and success is the same…everything he knows and loves.

It will interest potential readers. Considering it was a NYT best-seller, I think Crichton did okay.

So here is an exercise.

See if you can state your novel in one sentence. It will not only help add clarity to your writing and keep you on track, but when it comes time to pitch an agent or hook readers to BUY, you will be well-prepared and ready to knock it out of the park.

Practice on your favorite movies and books. Work those log-line muscles!

If you’re struggling, I’m giving a class next Thursday, September 20th, Pitch Perfect: How to Write a Query Letter & Synopsis That SELLS.

Part of this class is my special recipe/formula for amazing log-lines to impress your friends and, hopefully an agent. The first ten sign ups will get ME repairing your log-line, shining it up the snazziest it can be for FREE. Grab your slot ASAP. You can register HERE.

I LOVE hearing from you!

What are some problems you might be having? Do you find you wander too far off your original idea? What are your struggles with remaining focused?

What do you WIN? For the month of SEPTEMBER, for everyone who leaves a comment, I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.  I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

***Chris Parrett is August’s winner. Please send your 5000 word Word doc to kristen at wana intl dot com. One-inch margins and 12 point Times New Roman Font, double-spaced. Congratulations!

***FYI: The Speculative Fiction Saturday has been moved to THIS COMING SATURDAY (9/15/18).

The software that powers our virtual classrooms kept crashing our servers #NotFun. Thus, we spent the entire weekend upgrading/updating all the tech and it looks fantastic!

I HIGHLY recommend The XXX Files Bundle (all three classes—world-building, character, advanced plotting—for the price of two). Speculative fiction includes sci-fi, fantasy, dystopian, utopian, horror and basically all the weird stuff. Sign up and we can be weird TOGETHER!

[image error]It will be FUN!
Upcoming Classes for September

[image error]Brand Boss: When Your Name Alone Can Sell

Instructor: Kristen Lamb

Price: General Admission $55.00 USD/ GOLD Level $175

Where: W.A.N.A. Digital Classroom

When: Thursday, Thursday September 13th, 2018. 7:00-9:00 p.m. EST

REGISTER HERE

 

 

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The XXX Files: The Planet X Speculative Fiction 3-Class Bundle

Instructors: Cait Reynolds & Kristen Lamb

Price: $110.00 USD (It’s LITERALLY one class FREE!)

Where: W.A.N.A. Digital Classroom

When: Saturday, September 15th, 2018. 10:00 a.m.—6:00 p.m. EST.

REGISTER HERE

Purchase includes FREE recording of all three classes.

 

Building Planet X: Out-of-This-World-Building for Speculative Fiction

Instructor: Cait Reynolds

Price: $55.00 USD

Where: W.A.N.A. Digital Classroom

When: Saturday, September 15th, 2018. 10:00 a.m.—12:00 p.m. EST

REGISTER HERE

 

 

Populating Planet X: Creating Realistic, Relatable Characters in Speculative Fiction

Instructors: Cait Reynolds & Kristen Lamb

Price: $55.00 USD

Where: W.A.N.A. Digital Classroom

When: Saturday, September 15th, 2018. 1:00—3:00 p.m. EST

REGISTER HERE

 

[image error]Beyond Planet X: Mastering Speculative Fiction

Instructor: Kristen Lamb

Price: $55.00 USD

Where: W.A.N.A. Digital Classroom

When: Saturday, September 15th, 2018. 4:00—6:00 p.m. EST

REGISTER HERE

 

 

Pitch Perfect—How To Write a Query Letter & Synopsis that SELLS

Instructor: Kristen Lamb

Price: $45 USD Standard

Where: W.A.N.A. Digital Classroom

When: Thursday, September 7:00 PM E.S.T. to 9:00 P.M. EST

You’ve written a novel and now are faced with the two most terrifying challenges all writers face. The query and the synopsis.

Query letters can be daunting. How do you sell yourself? Your work? How can you stand apart without including glitter in your letter?

***NOTE: DO NOT PUT GLITTER IN YOUR QUERY.

Good question. We will cover that and more!

But sometimes the query is not enough.

Most writers would rather cut their wrists with a spork than be forced to write the dreaded…synopsis. Yet, this is a valuable skills all writers should learn. Synopses are often requested by agents and editors and it is tough not to feel the need to include every last little detail. Synopses are great for not only keeping your writing on track, but also for pitching your next book and your next to that agent of your choice.

This class will help you learn the fundamentals of writing a query letter and a synopsis. What you must include and what doesn’t belong.

So make your writing pitch perfect with these two skills!

The post The Log-Line: Can You Pitch Your ENTIRE Story in ONE Sentence? appeared first on Kristen Lamb.

Back to School: Why Great Papers, Essays, and Blogs Need Outlines

First of all, I’d like to dedicate this blog post to Mrs. Barbara Bender who taught my high school sophomore year American Literature class. It wasn’t that the reading selections were all that riveting, or that we had any kind of “Oh, Captain, my captain,” kind of moments. What made the class so pivotal in my formation as a writer is the fact Mrs. Bender made us write papers…and we hated it.

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Why?

Because we had to submit an OUTLINE for every single paper, and the points had to match up. The outline had to create and support a logical argument supported by evidence from start-to-finish. It was a pain in the butt. But…wouldn’t you know it, writing outlines before writing papers soon became a habit.

Once I mastered how to outline an academic paper, it was like I was unstoppable. Yes, I know. This sounds like the Passion of the Nerd. In reality though, it’s more like the Redemption of the Procrastinator. But, becoming a master outliner helped me write papers faster and get better grades every time.

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(No, seriously, I spent an entire semester pulling procrastination punishment all-nighters every Monday night cranking out three-page papers for my anthropology of Papua New Guinea class and got an ‘A’ on every single one…all because I could outline!)

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Whether its academic papers or blog posts, creating an outline is a skill that every writer needs, and unconsciously, every reader appreciates. And today, I’m going to share with you Mrs. Bender’s simple-but-magical outlining tips and tricks from the introduction, to the middle, to the end..

The Introduction

Just like in fiction, a good blog post or academic paper starts with a catchy opening. It can be challenging, evocative, shocking, or revelatory.

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Then, we start to circle the topic in general, sharing reasons it is interesting, relevant, worthwhile, etc. A good technique is ‘within, without, backward, forward.’ We address why a topic is important from within the field, in relation to society in general, in the context of the past, and its potential impact going forward.

THE THESIS STATEMENT COMETH. Just like a logline for a story, the thesis statement for a paper or a blog is the BURNING REASON we are writing this. It’s the single argument that everything else—no matter how many thousands of words—supports.

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The Plan of Attack: Right after the thesis statement come the three main points that will support our argument. It’s the old “Tell ’em what you’re gonna tell ’em,” schtick.

Here’s an example of outlining an introduction.

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The Middle

Now, we’re into the thick of things. We’re sligning facts and logic right and left, maybe even footnoting stuff (Heaven forbid!). But, without a coherent structure, all those facts are going to end up overwhelming us and the reader. Think “I Love Lucy” and the chocolate factory conveyor belt.

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Whether it’s fiction or blogs or papers, the middle is always the longest and hardest part. Luckily, there’s a trick to setting up this section of the outline, from the main point down to the individual paragraphs. Okay, maybe the trick is more like the bastard child of an illicit affair between a formula and a checklist, but it’s still one of God’s creatures, and I love it.

I call it ‘The Telescoping Rule of Three.’ Catchy, non?

Yet, it is an accurate description of both the flexibility and order we need for the middle of papers and posts of all lengths. We need the limit of three to help us focus our high-level arguments. But, at the same time, we need the open-ended ability to drill way, way down into details. We can’t lose ourselves in irrelevant minutiae if we stick to The Telescoping Rule of Three. Even if we do, the structure will guide us safely back.

The Telescoping Rule of Three

The rule starts with the having a plan of attack with three main points that support the thesis statement. This isn’t to say that there are more arguments we could make to support the thesis. It’s simply that these are three points we are choosing to illustrate because we believe they are a relevant, cohesive angle.

[image error]Okay, not precisely relevant, but I couldn’t help it.

Once we are done with the introduction, we tackle each point as its own section. We turn it into a mini-paper, complete with its own introduction with a thesis and plan of attack. From there, we illustrate each of the supporting points with three points…aaaaand you begin to see how this rule ‘telescopes’ to expand for a dissertation or contract for a 1500-word blog post.

It’s easiest explain this with a graphic.

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‘Three’ is not by any means a hard and fast limit. Think of it more like a boogie board in the ocean. It can help us surf the waves with that rush of speed and ease. But, it can also help us stay afloat when we get swamped by that unexpected swell..and get salt water up our noses like a gratuitous neti pot accident that makes us cough and swallow some of the saltwater while snotting the rest of it back out into the ocean.

[image error] Because we can’t have too many cat memes, especially on a boogie board. Check out Kuli’s story here!
Bonus—Paragraph Structure

Because it’s all starting to come full circle now…

I know you know what’s coming.

The fact that writing a paragraph starts with an introductory sentence that states the point of the paragraph.

The fact that there are three sentences that support that point.

The fact that there is a concluding sentence that segues into the next paragraph.

It’s getting kinda trippy, amiright?

[image error]Don’t hate it because it’s logical.
The Conclusion (in more ways than one)

By the point, it should be 4:00 a.m., and the caffeine shakes should just be starting to kick in.

In the prehistoric times when I was in college, we didn’t have Red Bull. Instead, I drank cold, black coffee from the mini coffeemaker in my room. That’ll wake you up. And put hair on your chest.

[image error]All of the stages are funny-not-funny, and sorry-not-sorry for sharing.

Until I figured out the secret to writing a conclusion, I struggled with this part of a paper. I would even go so far as to shower and fold my laundry instead of writing this bit. I know, right?

However, when I discovered that a conclusion is just an introduction in reverse, it was like the clouds parted and heavenly hosts appeared bearing white chocolate mocha lattes (no whipped cream).

This is the “Tell ’em what you told ’em” part of a paper. I used to feel it was repetitive, but then I realized it was okay. That’s the point of the conclusion. We have to remind the reader why the topic is important and affirm the fact that we proved the bejeezus out of our argument.

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Isn’t it beautiful? Doesn’t the symmetry of it all move you to tears? Don’t you feel like you can write a better, more coherent blog or get a better grade on your paper now? *sniff, wipes away lone tear*

It’s like a full-circle-reverse-rule-of-three-telescoping…oh, whatever. I need more coffee.

SHARING TIME! Tell me your best all-nighter or turned-it-in-by-the-skin-of-your-teeth story! Also, if you’d like to suggest a topic for me to use for a fake paper to illustrate using this outline, put it in the comments. I’ll pick one and work it up. Maybe we can see if I still have the old zip and polish and do it as a timed event on Twitter, LOL!

Everything You Ever Wanted – A Weekend of Cait & Kristen!

Kristen and I are having a teachapalooza this weekend, starting with my class on Friday night – Keywordpalooza: Tune in, mellow out, and learn to love keywords for Amazon.

Then, Saturday is going to be out-of-this-world (literally) with The XXX Files: The Planet X Speculative Fiction 3-Class Bundle. I’ll be geeking out on world-building for sci-fi, dystopias, apocalit, zombies, horror, paranormal, etc. Kristen and I are co-teaching how to take all that world-building and create characters we love to love and love to hate. Then, Kristen is going to wrap up the day with a master class in plotting for speculative fiction.

Even if you’re not writing this genre, there is so much here that is relevant to all fiction.

You can purchase each class individually, or, you can buy the bundle which essentially is all three classes for the price of two. And if you can’t make the classes live this weekend, they all come with a free recording so you won’t miss a thing.

Hope to see you this weekend!

Keywordpalooza: Tune in, mellow out, and learn to love keywords for Amazon

Instructor: Cait Reynolds

Price: $55.00 USD

Where: W.A.N.A. Digital Classroom

When: Friday, September 7, 2018. 7:00—9:00 p.m. EST

REGISTER HERE

It’s one of the universe’s great mysteries… the same word can both boost and drown your book in a category (mind BLOWN, man!).

Keywords also seem to evolve every five minutes…or are we the one evolving, like a butterfly having a dream of SEO (trippy, dude!)? Like gravity and Jane Fonda’s hair in ‘Barbarella,’ the popular rules for using keywords value over-inflation and the slavish following of fads.

But, like Talbot’s tweed and mother’s pearls, certain marketing strategies and techniques are enduring classics that stand the test of time. They’re not flashy like bellbottoms, nor do they yield dramatic overnight results like ironing your hair. Yet, ignore trends, and we risk getting left behind…kind of like buying electric typewriter ribbon because that whole ‘computer word processing’ thing will never take off.

This class won’t just help you turn on, tune in, and drop out of the keyword rat race. We’ll also cover:

Fully body contact SEO: when and where to use keywords, and what publishers know that you don’t;
Fantastic keywords and where to find them: which websites, lists, search engines, and Magic 8 Balls yield the best keyword research results;
Mix and match like a Parisienne: no, seriously, how to mix consistent ‘classic’ keywords with the latest trends like a Frenchwoman wears a crisp white shirt with this season’s Hermes scarf;
Same bat genre, same bat book, different bat keywords?: learn the differences between keywords for ebooks, print, and audio;
And so much more!

A recording of this class is also included with purchase.

Building Planet X: Out-of-This-World-Building for Speculative Fiction

Instructor: Cait Reynolds

Price: $55.00 USD

Where: W.A.N.A. Digital Classroom

When: Saturday, September 8, 2018. 10:00 a.m.—12:00 p.m. EST

REGISTER HERE

Speculative fiction may be a way of seeing the world ‘through a glass darkly,’ but it can also be one of the clearest, most pointed, and even most disturbing ways of seeing the truth about ourselves and our society.

It’s not just the weird stuff that makes the settings of speculative fiction so unnerving. It’s the way ‘Normal’ casually hangs out at the corner of ‘Weird’ and ‘Familiar.’

But it’s trickier than it seems to get readers to this intersection without letting them get bogged down in the ‘Swamp of Useless Detail’ or running them into the patch of ‘Here be Hippogriffs’ (when the story is clearly about zombies). How do we create a world that is easy to slip into, absorbingly immersive, yet not distracting from the character arcs and plots?

This class will cover:

Through the looking glass darkly: How to take a theme/issue/message and create a world that drives it home to the reader.
Ray guns and data chips: The art of showing vs. telling in world-building.
Fat mirror vs. skinny mirror: What is scarce in the world? Valuable? Forbidden? Illegal? What do people want vs. what they have vs. what they need?
Drawing a line in the sand: What are the laws, taboos, limits of this world? What is unacceptable to you/the reader/the character? How are they the same or different, and why it matters.
Is Soylent Green gluten-free and other vital questions: All the questions you need to ask about your world, but didn’t know…and how to keep track of all the answers.

A recording of this class is also included with purchase.

Populating Planet X: Creating Realistic, Relatable Characters in Speculative Fiction

Instructors: Cait Reynolds & Kristen Lamb

Price: $55.00 USD

Where: W.A.N.A. Digital Classroom

When: Saturday, September 8, 2018. 1:00—3:00 p.m. EST

REGISTER HERE

It’s a time-honored tradition in literature to take an ordinary person out of his or her normal life and throw them into a whirlwind of extraordinary circumstances (zombies/tyrants/elves/mean girls optional). After all, upsetting the Corellian apple cart is what great storytellers do best.

It’s also that very same ordinariness and normalcy that first gets the reader to identify then empathize with the characters and stick with them (and the book) through to the end.

But, what do we do when our ‘ordinary’ protagonist lives with a chip implant and barcode tattoo, and our antagonist happens to be a horde of flesh-eating aliens…or a quasi-fascist regime bent on enforcing social order, scientific progress above ethics, and strict backyard composting regulations (those MONSTERS!)?

How the heck is the reader supposed to identify with that? I mean, seriously. Regulating backyard composting? It would never happen in a free society.

This leaves us with two challenges in creating characters for speculative fiction: 1. How to use the speculative world-building to shape the backgrounds, histories, and personalities of characters, and 2. How to balance the speculative and the relatable to create powerful, complex character arcs.

This class will cover:

Resistance is futile: What does normal look like for the characters? What’s different or strange, and how to get readers to accept that retinal scans and Soylent Green are just par for the course.
These aren’t the droids you’re looking for: What are the discordant elements around the characters? What are their opinions about it? What are the accepted consequences or outcomes?
You gonna eat that?: Whether it’s running from brain-eating zombies or fighting over dehydrated space rations, what is important both physically and emotionally to the character? What is in short supply or forbidden?
We’re all human here (even the ones over there with tentacles): The basic principles and techniques of creating psychological touchpoints readers can identify with.
Digging out the implant with a grapefruit spoon: In a speculative world, what are the stakes for the character? The breaking point? The turning point?
And so much more!!!

A recording of this class is also included with purchase.

Beyond Planet X: Mastering Speculative Fiction

[image error]Instructor: Kristen Lamb

Price: $55.00 USD

Where: W.A.N.A. Digital Classroom

When: Saturday, September 8, 2018. 4:00—6:00 p.m. EST

REGISTER HERE

Speculative fiction is an umbrella term used to describe narrative fiction with supernatural or futuristic elements. This includes but it not necessarily limited to fantasy, science fiction, horror, utopian, dystopian, alternate history, apocalyptic fiction, post-apocalyptic fiction.

Basically, all the weird stuff.

Gizmos, gadgets, magic, chainsaws, demons, fantastical worlds and creatures are not enough and never have been. Whether our story is set on Planet X, in the sixth dimension of hell, on a parallel world, or on Earth after Amazon Prime gained sentience and enslaved us all, we still must have a core human story that is compelling and relatable.

In this class we will cover:

Discovering the core human story problem.
How to plot these unique genres.
Ways to create dimensional and compelling characters.
How to harness the power of fear and use psychology to add depth and layers to our story.
How to use world-building to enhance the story, not distract from it.

***A recording of this class is also included with purchase.

The XXX Files: The Planet X Speculative Fiction 3-Class Bundle

Instructors: Cait Reynolds & Kristen Lamb

Price: $110.00 USD (It’s LITERALLY one class FREE!)

Where: W.A.N.A. Digital Classroom

When: Saturday, September 8, 2018. 10:00 a.m.—6:00 p.m. EST.

REGISTER HERE

Recordings of all three classes is also included with purchase.

The post Back to School: Why Great Papers, Essays, and Blogs Need Outlines appeared first on Kristen Lamb.

Is Your Story STUCK? 5 Reasons Your Novel is Breaking Down

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If you’ve been writing any amount of time you’ve been there—STUCK. Stuck is the place we never want to be, but goes with the job.

Every writer at one time or another has experienced the literary doldrums. We hit a spot that, no matter how hard we try, we just cannot seem to move our story forward. Every word we write feels like pulling frogs’ teeth and we wonder why we ever thought writing a novel was a good idea.

Some call this ‘writer’s block’ while others claim ‘they’re only in a dry season’ or ‘going through a rough patch.’ Regardless what name we give this feeling, it all feels a heck of a lot like being STUCK.

Many writers, particularly new writers, see being stuck as a sign that they may be writing in the wrong genre. When they get stuck, this is a perfect opportunity to start working on something NEW. Story gets stuck, and this is SURELY divine evidence that the book really should have been a SERIES, not a standalone or a standalone and not a series.

Whatever.

From personal experience combined with my experience with thousands of writers the process from Start to Stuck can look like this.

Zoom to DOOM

Shiny Idea Time—You get the coolest idea ever conceived of and cannot believe such genius has never before been put to the page. It’s as if angels have come down and handed you a golden feather that will whisk you to the realms of literary nirvana.

First 20K Words—You’re flying high. You wonder why you ever had such difficulty with word count before. You cannot stop the flow. Perhaps you forget to eat, don’t want to sleep and you even dream of the world you’re creating.

20K-30K—This is when the pace begins to slow. It’s okay though. Perhaps you’re simply tired. It’s okay. This…THIS is the story idea you’ve been waiting for.

31K—Your pace slows dramatically. If you’ve ever been driving and suddenly had a flat tire? You know the feeling only this is in the brain-fingetips connection. There is a THWUMP, THWUMP, THWUMP…and your mental steering wheel jerks wildly. You might try to ignore, but eventually? You pull over to see what’s wrong.

But then? Nothing seems wrong. That’s weird. Mental tires all look properly aired. Maybe more caffeine is in order.

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Perhaps you make it to 40K but by then? All the glitter is gone and you wonder what the hell happened. At this point, you likely will be visited by other story ideas. They see you on the side of the creative highway bewildered and seeming to need a ride. Though you don’t yet have your thumb out, these other newer and shinier ideas are quick to pull over and chirp, ‘Hop in!’

Just abandon that old clunker and GO!

It’s all so tempting. Especially since the longer you stay trying to fix your broken down WIP, the more shiny ideas come passing by.

When you started your journey, the road was free and clear for you to floor your brain and write like the wind! Now? You can barely concentrate on where you placed your mental jack because temptation whizzes by every other minute.

I think this is a fairly accurate prediction regarding word count. If it weren’t accurate, then NaNoWriMo would be easy peasy. But, alas, there is something about making it to 50K. It’s a number that leaves most who attempt such a feat broken down wondering what went wrong.

[image error]Image vis Flickr Creative Commons, courtesy of Yuya Sekiguchi.

Before you call a tow truck for the WIP and sell it for parts, I’d like to offer you some insight and maybe even some solutions to get you speeding down the Imagination Express once more.

Problem #1—Stuck Because the Antagonist is Weak or Nonexistent

After years of working with writers, it became clear to me that many didn’t understand—truly understand—the antagonist. It doesn’t help that a lot of existent teaching on the subject can be terribly confusing.

I’ve sat through craft classes where instructors used the term ‘antagonist’ and ‘villain’ interchangeably as if the terms were synonymous, but that is grossly inaccurate.

A villain is only ONE TYPE of antagonist.

All stories must have a strong core antagonist, because the antagonist (BBT) is responsible for the story problem.

No antagonist, no story problem in need of solving. Too often, new writers spend an inordinate amount of time thinking about the hero and don’t give near enough thought to the opposition.

To be fair though, the whole ‘antagonist’ concept was slippery even to me. I had to INVENT my own term—Big Boss Troublemaker—to make the amorphous concept of the story’s central antagonistic force more concrete.

Yes, there should be an antagonist on every page, but the ‘antagonist’ is, simply, any character standing in the way of the MC’s goal. Pushback.

While allies and love interests and even unnamed characters might wear the ‘antagonist’ hat for a spell, they’re not responsible for the core problem in need of resolution. The BBT supplies this.

Problem #2—Stuck Because the Plot Weak or Nonexistent

If a writer has failed to understand the antagonist (opposition) and truly know what this opposing force wants then the plot will simply disintegrate. When we’re crafting any work, we have to create a problem that is strong enough to bear the weight of the word count.

For instance, I’ve consulted many writers who had an excellent idea…for a short story. The problem was inherently too weak to sustain the bulk of a full-length novel.

Instead of plowing forward, often we can make some really simple adjustments to buttress that core idea. But if we don’t? It’s like trying to drive 90 mph pulling a crappy trailer. The wheels eventually WILL go flying off.

Often when we’re stuck, it’s the subconscious mind hitting the breaks. It’s trying to tell us our plot needs to be more robust or even clarified, which dovetails into my next point…

Problem #3—Stuck Because Too Many Ideas are Crammed into One Book

Some writers might not have enough heft to the plot and others? Perhaps you’re loading on far too much. It’s not uncommon for me to talk to writers who are jammed up in a bad way only to find out they are trying to develop five ideas in one book.

Since the author failed to articulate what the book was about in ONE sentence (truly understand the BBT’s agenda), then the author was at liberty to explore whatever cool rabbit trail presented itself.

This isn’t particularly bad, but it does require we STOP, get focused and maybe tease out those other ideas for subsequent books. You might think you only have one book, when you have two others freeloading and bogging down your momentum.

Problem #4—Stuck Because We’ve Chosen the Wrong Protagonist

Casting the wrong protagonist is really easy to do, especially if we failed to properly develop the antagonist. Remember at the core of most great stories is an antagonist who’s essentially the shadow self of the protagonist.

For instance, in The Lincoln Lawyer Mickey Haller is a sleaze bag defense attorney. He represents drug dealers, pimps, prostitutes, and gang members. He has grown jaded with the justice system and prides himself on his ability to manipulate.

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His greatest fear is representing a truly innocent man. What is the perfect story problem for such a character? Present him with an irresistible case that tosses him into what he fears the most.

Representing a truly innocent man.

This means that Connelly had to create a crime (case) where the client would undoubtedly look guilty and who would have enough cash to make Haller question any misgivings about taking on the case. Without a case where an innocent man is involved? The Lincoln Lawyer falls apart at the seams.

If Connelly had cast a lawyer who was all about truth, justice and the American Way? The plot would have been meh.

An attorney who works pro bono searching for truth is expected to risk everything to save the life of an innocent man. This would have been the wrong protagonist to cast for such a plot.

Fiction is the path of greatest resistance and Connelly, being a master, cast the one guy who probably would have run screaming from this case had he know was he was in for.

If your story seems to be sagging, check and make sure you’ve slated the right person for the job. Sometimes some quick fixes to who this character is or even giving that character some additional baggage might be enough to get you unstuck.

Problem #5—Stuck Because We Are Just Over Thinking

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STOP IT! This is the one I am most guilty of. It’s why I am a HUGE fan of fast-drafting because then we simply don’t have time to over think every step we’ve made.

All writers have two different phases:

Oh! Wow! I wrote that!

Oh, wow…I wrote that.

We all think we’re geniuses…only to later read the exact same section and become convinced we are little more than brain-damaged spider monkeys banging away on a keyboard.

It happens, especially when we are in the thick of the story. It is tempting to go back and perfect, but resist the urge to go BACK. Feel free to correct typos or make notes (in a different color) but do not change your writing.

Your subconscious could be planting seeds and what looks like a weed might just be the greatest plot-twist EVER germinating. Just leave it alone and stop being so hard on yourself.

Remember, no unfinished-but-perfect book has ever hit the New York Times best-seller list, but a lot of crappy finished ones have

DysFUNctional: World-Building from Orwell to Apocalypse

Say it with me: world-building is fun.

Seriously! It’s the only way—aside from global domination—we will ever get to arrange the world exactly as we want. Don’t like green peppers on your supreme pizza? Banish them! Hate people who squeeze the toothpaste tube from the middle? Declare them subversive enemies of the regime!

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Yet, some genres are trickier than others when it comes to creating backgrounds and context. Science fiction, ‘apocalit’ (zombies optional), horror, and dystopias all require as much if not more work than more mainstream genres like historical when it comes to world-building. Why?

Because unlike historical, where it is mostly a matter of doggedly researching established facts, speculative fiction forces us to create those facts.

What’s more, we must do all this while keeping an eye on opposite ends of the setting spectrum. We have to track the big picture logic and global structure as well as check for consistency and catch everyday details.

As if that weren’t enough, we have to embed all of this into prose that is designed to give momentum to the narrative, not serve as a expository guidebook for the Totalitarian-Regime-Next-Door.

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Worst of all, if we don’t get it right, the reader is the one who suffers. Our brains recognize hiccups in logic on a subconscious level. This can lead to reader attention wandering, which can easily become the dreaded…BOOKMARK MOMENT.

Burn the world with a burning reason

Good stories always have at their heart a burning reason. It’s the message, the theme, the desire to share a truth of life that drives us to write. I talk more about the burning reason in this post.

Speculative fiction has given us some of the most memorable burning reasons in all of literature. They incinerate our complacency and comfort zones, leaving only questions and ashes in its wake.

Can’t think of any speculative fiction books off the top of your head? How about:

Farenheit 451, The Hunger Games, The Handmaid’s Tale, 1984, The Lorax, The Stand, Neuromancer, Ender’s Game, Divergent, World War Z, Underground Airlines, Brave New World, Ready Player One, A Clockwork Orange, and Do Androids Dream of Electric Sheep? (just to name a few…)

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Now, imagine doing a lightning round of ‘Name the Theme’ for each of these books. You just started ticking off themes and messages in your head, didn’t you? I know I did. For a fraction of a second, I also relived the deep existential unease each book left me with.

Coming up with the burning reason can be uncomfortable because it means asking hard questions. We have to skate a little too close to the edge of moral insanity. It’s the double-dog dare to look through a mirror darkly and see some chilling truths about human nature.

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However, if we do our job well in coming up with the burning reason and translating it into world-building, the reader will remember our story long after the thrill ride through post-apocalyptic totalitarianism (zombies optional) is over.

Means to an end (of the world as we know it)

The good news is that once we have come up with the burning reason, we have done the hardest part of the whole exercise. If we feel wrung-out, slightly distraught, and in major need of a glass of wine, then we know we’ve done it right.

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Now that we know why our world exists (i.e. the message), it’s time to figure out how we are going to convey that message. In other words, what are the tangible means that will give us the ability to show-not-tell when it comes to explaining this brave, new, freaky world?

Let’s take Fahrenheit 451 as an example. The burning reason of the story (pun FULLY intended) is to make us question censorship and the role of mass media in society. Bradbury then translates the qualms and questions into both physical objects (paper, books, written word, flame-throwers, the Wall) and social structures (‘firemen,’ the governing laws, the underground culture of dissent).

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In ‘The Handmaid’s Tale,’ Margaret Atwood uses color and clothing to deepen the impression of the politicization of women’s bodies. An old Scrabble game set becomes another tangible symbol of oppression, rebellion, and consequences.

[image error]Kristen Lamb.

FEAR: Why Humans Crave Stories That Disturb Them

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Fear is, in all likelihood, the single most complex human emotion. Our fears can keep us up at night, but they can also be the only thing that keeps us alive. They can save us, strangle us, liberate us or even destroy us. Like fire, fear can be mesmerizing and for sound reasons.

We understand on some primal level we NEED fear—that fear DOES keep us alive and often safe. Fear keeps us within society’s guidelines, since most of us (wisely) are afraid of prison. We check food expiration dates, pay our taxes, and avoid accepting loans from anyone with ‘THE’ as a middle name, (Vinnie the Fish, Marty the Clown, Jimmy The Snake etc.).

Fear is to thank for many of these sound decisions.

Alas, fear can also be the ‘tame’ tiger who’s our best cuddle buddy for ten years…until it tries to eat our face off. Ask Siegfried and Roy. Thus, fear’s dichotomous and volatile nature can’t help but draw us in like those proverbial (and suicidal) moths to the flame.

Last summer, I wrote a post about how shame is the beating heart of great fiction. But if shame is the heart, what is the BLOOD? The life force of truly magnificent stories?

My POV? Fear.

Fear IS Fiction

Some folks reading this might have a knee-jerk response of, ‘Oh, I don’t like horror.’ Yet, I want to point out ALL genres hinge on fear. What is a good romance without the fear of never being loved, never finding love, or finding then losing love?

Fear is what adds the breathless expectation, the race to the end turning pages as quickly as we can because we are AFRAID the couple we’re rooting for won’t get their act together before it’s too late.

Whether an MC is overthrowing an evil wizard, stopping a drug cartel, or opening that cupcake shop despite all her family’s nasty barbs and undermining, FEAR is the lifeblood that gives the story LIFE. The larger the fear (and more universal) the more resonant the story.

Fear AS Genre

All fiction has its place. Some fiction is purely fun and escape, and the world needs more fun and feel-good. Certain books are simply a holodeck. These stories allow us a safe space to get away.

Many books offer mental respite from the mundanities of life, a haven where we can regroup after dealing with the overwhelming pressures of being an adult (kids, laundry, bills, car repairs).

These stories serve as a place of rest and we all could use more of that!

But that isn’t all fiction.

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Many writers (myself included) desire to go far deeper with our fiction, explore wounds and human issues. We’re compelled to poke and prod at larger social dilemmas. Stories offer a mechanism where we can ‘safely’ expose that which is diseased and ALSO show these cultural cancers can be irracidated.

Speculative fiction is an excellent outlet for easing our anxiety and that of the reader’s. It’s a genre that is HOT, HOT, HOT due to a plethora of factors including but not limited to: global media, living in a surveillance society, loss of privacy, government intrusion, and Facebook.

Then, there’s the constant exposure to every variety of threat (terrorism, politics, pestilence, artificial intelligence, robot girlfriends, Alexa, Siri, Amazon Prime, global warming, and…the Kardashians *shudders*).

I know writers are told not to write for the market, which is partial advice. We don’t ONLY write speculative stories because this genre is exploding in popularity.

If you hate these kinds of stories, by all means, avoid them PLEASE. But, writing is also a BUSINESS and to ignore a genre that is expanding faster than elastic waistbands at an All-You-Can-Eat Chinese buffet is plain dumb.

This genre is blowing up for sound reasons. Speculative fiction (horror is included in this) offers a myriad of ways to help us mere humans face all the stuff we fear the most. It helps us COPE.

Since fear practically saturates every area of our lives, readers are gravitating more and more to books that allow them to put a face to the fear and then kick its metaphorical @$$. We DO NOT LIKE feeling powerless and these stories hand us back some form of agency.

What is Speculative Fiction? [image error]

Speculative fiction is an umbrella term publishing uses to describe narrative fiction with supernatural or futuristic elements. This includes but it not necessarily limited to fantasy, science fiction, horror, utopian, dystopian, alternate history, apocalyptic fiction, post-apocalyptic fiction.

Basically, all the weird stuff.

(And forgive me because today we are using seriously broad strokes.)

But what makes the difference between the laughable 1950s science fiction matinees and the long-forgotten pulp fiction versus the works of Philip K.Dick? What makes The Road literature even though it’s a post-apocalyptic novella? Why is Heart-Shaped Box or Wool so deeply disturbing and simultaneously resonant?

Why do star-packed big-budget films like Jupiter Ascending fizzle? Yet Blade Runner is a science fiction staple worthy of being remade for the newest generations to enjoy?

Plot & FEAR

It’s easy to dismiss speculative fiction as escapist fluff and some of it is. But, when we look to the great speculative fiction, we see the authors are disguising explosive social commentary within narrative so it can be viewed and experienced behind the safety-glass/containment field of story.

By using story, we writers place the reader into this world then (hopefully) generate empathy that is impossible to create any other way. I’ve seen the movie I, Robot countless times and I bawl EVERY time during this scene.

Yeah this is me…

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Stepford Wives was a commentary on the women’s liberation movement. Animal Farm was a treatise on socialism and the dangers of groupthink. The peril that comes with handing over too much power to those who claim to have noble and benevolent intentions without asking the hard questions.

Brave New World was Huxley’s stab at a culture propelled by temporary highs, unlimited choices and instant gratification while rejecting that which endured (love, family, marriage), because that which lasted required time, sacrifice and work. He showed us an eerily accurate picture of what society could become if we were not vigilant…and is now probably rolling in his grave.

*Makes note to write story about Huxley haunting Instagram*

Do Androids Dream of Electric Sheep? was Philip K. Dick’s commentary on artificial intelligence and just because we can play God, should we? What sort of moral implications are involved? These are issues we are now facing for real, that are no longer fiction and we are being tasked with the tough questions.

Is it wise to create and sell sex robots that come with a ‘frigid’ setting? What happens when we extend the logic of this? Blade Runner. We get Blade Runner. Also a bizarre escalation/reinvention of the previously mentioned Stepford Wives.

All these great science breakthroughs that float across our newsfeed are now fertile ground for new and possibly even better stories that prod the science with ethical dilemmas.

We show the world it’s upside down and maybe even ways to right it.

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I believe that the great speculative fiction writers have always been the conscience of culture, the voice that whispers things like, ‘Just because we can, doesn’t mean we should.’ Or, ‘This really is a big deal and can go ugly really easily.’

Horror does a lot of that as well. Good horror writers tap into the subconscious angst and give it a face. What happens when society is allowed to continue to devalue human life? When mobs are handed permission to call the shots? Let’s chat about this after watching The Purge…which has ignited enough public frenzy to warrant being made into a USA Network television series (to be released Fall of 2018, btw).

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To Make it BIGGER, Make it Smaller

When we care about everything, we care about nothing. Additionally, the human mind can’t truly grasp the loss of a billion lives. It doesn’t resonate because it can’t compute.

Thus the great spec-fic plots make the big small. We tell a small story of one person or a group of people as it plays out on the far larger stage. World War Z anyone?

This is why so many Hollywood movies about asteroids hitting the planet fizzle while The Road simply guts us.

Not All Big Stories are Big

Sometimes speculative fiction isn’t addressing something big, rather it dives into the intimate and deeply personal. Heart-Shaped Box is about a vengeful ghost out to destroy an aging rock star and anyone he loves.

While the supernatural elements are terrifying, what is so beautiful and moving about this story is how the malevolent ghost forces the MCs to face and conquer inner demons they would have been happy to bury…if not running for their lives.

The human story is what elevates this from a forgettable scary book into a work that prods at the deep dark places of the characters (and by extension the reader).

Character & FEAR

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Writing speculative fiction is really tough. It has a lot in common with literary fiction. In FACT, spec-fic in general (INCLUDING HORROR) makes up a very large percentage of what’s viewed as ‘great literature.’ Fahrenheit 451, Brave New World, 1984, Frankenstein, Dracula, The Haunting of Hill House, everything written by Edgar Alan Poe EVER and I could go on.

But won’t

This is Gonna Leave a Mark: What Makes a “Real” Writer?

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Those who’ve followed my blog long enough know I’m no fan of the Schrodinger’s Writer Game. Is the writer real or unreal? What IS a real writer?

For ages, we quibbled that a real writer had an agent. A real writer scored a legacy publishing deal. One had to pass the NYC gatekeepers to be a real writer.

On and on and on.

Now that writers no longer regard self-pub and indie as publishing mutations that escaped an Amazon basement (mostly), the debate has lost heat.

Publishing existentialism is soooo 2013 *flips hair* .

Yet, I wonder if this new publishing paradigm is hurting more than helping. And that is a hard thing for me to say since three of the five books I’ve published never would have made it to print if legacy remained the only model.

Even though I signed with one of the most prestigious literary agencies in NYC (in 2012), the big publishers regarded a book on author branding and social media with as much enthusiasm as Ebola.

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Maybe I was ahead of my time. Perhaps the stars were not in alignment. It doesn’t matter.

The only thing I know is that I would never have become a “real” writer without the other forms of publishing. Indie and self-pub are highly effective for “test marketing” new concepts, voices, and genres.

Alas, despite so many incredible benefits, I’ve been around long enough to see the long-tail. How has the digital age changed the WRITER? Some changes have been for the good. Others? Don’t bode well for our kind.

Before anyone gets their knickers in a twist, full disclosure. I might have a finger pointed at y’all, but I also have THREE pointed back at myself.

Entropy is alive and well. We all slip if we fail to maintain vigilance. Excellence is tough, and can be easily mistaken for the shill…perfectionism.

[image error]Um…OUCH. *hangs head*
A REAL Writer WRITES

Seems so simple and yet, it is the hardest part of what we do. I know social media is a powerful tool. TRUST ME, it is why I wrote a book about how to do it well.

I wrote Rise of the Machines: Human Authors in a Digital World to be evergreen so a writer could build a brand that actually sold books…and have time to do the most important part of our job. WRITE MORE BOOKS.

Write BETTER books.

My premise was that, if writers understood people—what makes them tick—then branding and social media is a piece of cake. Why? People don’t change.

Read Shakespeare or look up your ex if you don’t believe me.

If, however, we writers had to keep up with every time Google tooted a new algorithm, or InstaSnapFace added a gizmo? We’d burn out. Writing good books was tough enough without adding fruitless distractions.

I find it comical and depressing that in 2008 I had to BEG writers to even use email. Facebook was the devil and “nobody blogged anymore.” These days? It seems like writers contribute more word count to book spam, current events ranting, and pointless Facebook fights than to their novels.

November is the only month I can count on seeing writers actually WRITING a novel.

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It’s as if we’ve caught digital ADD and have the attention spans of a fruit bat on crystal meth. With self-publishing being an ever-present option, deadlines don’t mean what they used to. Might not mean anything at all, actually.

The modern writer must be extremely self-disciplined. I’d venture to say the modern writer has to be even MORE self-disciplined than 15 years ago, because there is no agent that will drop us or publisher who’ll hand us a pink slip if we tweet more than type.

The point I want to make here is that the self-discipline required to set aside all other fun and chores to actually finish a book or novel is ridiculous. Rank it up there with running a full marathon or competing in triathlons.

But too many “writers” are playing writer.

A REAL Writer Has High Standards

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Years ago, when I started blogging, I was unpopular (and probably still an acquired taste). In the early years, I was hard—really hard—on writers, especially anyone who wanted to take a nontraditional path. Our work had to be as good if not BETTER than anything coming out of NYC.

Indie and self-publishing could offer us a lot of benefits, but we needed to take the new powers we’d been granted seriously. Many writers did, and that is exactly WHY these routes have thrived.

Thing is, I’ve been editing since before the Kindle was invented, and have witnessed a steady decline in the overall quality of writing. What writers deem acceptable to turn in as their best.

Case in Point

I regularly run editing specials so writers can get professional feedback on their stories. This saves time and aggravation for a number of reasons.

For instance, a writer might be fixing something that isn’t even broken (description) while ignoring serious problem areas (no plot). Or, a writer may possess talent, but be WAY too green to even consider querying let alone publishing.

The story might be nebulous when it comes to genre, or breaking genre rules in unforgivable ways.

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YES, unforgivable ways (like making the love interest the main villain in a category romance). I get many folks don’t care for words like “rules” but rules exist for a reason.

RULES help us sell more books.

If we have no idea what genre our book even is, how do we sell it? How can we connect it to readers? FYI, rules also keep readers from hurling our books across the room.

Yet, the same people who grouse about rules and constraints are often the same ones complaining to me about lackluster book sales.

I’ve been running my pages contest (for comments) for ten years now. I’ve discovered no less than six writers with talent who I then connected to agents I knew (who then scored these writers contracts). I do the same sort of scouting with my editing specials.

If I see REAL talent and promise? I pass it to an agent (*makes note to ask for commission*). The problem? These days I am lucky if a writer takes time to properly punctuate. I can’t even make it to the STORY because the grammar issues alone are giving me seizures.

This is a craft.

It’s a profession, not a playpen.

A REAL Writer is ALWAYS Learning

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Come on….LAUGH! Lighten up

Field Guide to the North American Beta Reader

We’re all hunters here, searching for the elusive, nearly mythical creature known only as the Good Beta Reader.

The feeling of finding a good beta reader is a lot like what Japanese marine researchers felt when they caught the first image of the giant squid in 2013. Read about it here because it’s just so cool. It’s a whiff of the miraculous and literally inspiring.

[image error] Image courtesy of The Malaysian Times, January 7, 2013

Yet, it took a three-man crew more than 100 missions and 400 hours crammed into a tiny submersible to capture that image. We can totally, relate, right? I mean, we writers patiently paddle through the depths of the interwebs and wade through endless writing group cafe meet-ups in order to find our very own giant squid…er…beta reader.

It would be so easy to just settle for smaller squid, a couple of octopus, or even a cuttlefish. Anyone here immediately think of the South Park ‘Human CentiPad’ episode when I said that? There are lots of people out there who seem willing to be our sounding board.

What we want with a good beta reader is a squid who will become delicious pan-seared calamari with a side of chipotle aioli—enjoyable with a bit of bite. All too often, though, we end up tangled in tentacles, with suction cups stuck to our words, and hooks buried deep in our psychological soft spots.

Well, today, I’m going to teach you how to navigate treacherous waters and avoid getting mauled by predators. How? With the Reynolds & Lamb Field Guide to the North American Beta Reader.

The Beta Critic

It is easy to identify Beta Critic tracks by the copious amounts of red ink. The Critic often camouflages itself by wearing sophisticated scarves and dark nail polish. These creatures subsist mostly on coffee, white wine, and the tears of writers.

The Critic’s mating call tends to attract newer, more idealistic writers. Mates are drawn in by warbled promises of help in improving their writing. During the gestation of the draft, the Critic stays by its mate’s side, crooning a melodic mix of condescending encouragement and passive-aggressive critique.

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Critics are extremely protective of their mates during the gestation process. They will snap in warning and attack to fend off any other beta reader who wants to offer a different opinion. The Critic considers itself a solitary apex predator and expects all other writers and beta readers to agree with it.

Mates must often try several times to leave the Critic, needing to recover from the failed escape’s emotional mauling. Permanent and debilitating scarring is often prominently visible on survivors.

As writers, we need criticism, and not just the ‘constructive’ kind. Hard criticism forces us to face and work on major flaws. It re-energizes us with a little healthy anger or challenge. Tough love is tough, but it’s the love that makes it so powerful and transformative.

The Beta Critic takes a good thing like tough love and strips it of the ‘love.’ They turn blunt honesty into blunt-force trauma in order bolster their own insecure egos by breaking down someone else’s. Even if they promise us to be better, to be kinder, we need to remember that a Beta Critic can never really change their spots.

The Beta Gusher

This friendly little fuzzy creature is easily lured out into the open with promises of being able to read stuff for free. They are known for their distinctive chirping noises and an unnatural perkiness.

One theory posits that the Beta Gusher evolved from the primordial camaraderie of the book club, developing in a petri dish of chardonnay and bad chick lit. Another school of thought believes the Gusher is a result of Amazon KDP’s tinkering with literary quality DNA.

The Gusher is highly adaptable to any genre, as well as to both in-person and online critique groups. They lure writers by emitting pheromones designed to trigger feelings of being empowered and encouraged.

Gushers are not without their defenses, should they receive actual criticism. It only takes an astounding .006 seconds for them to go from bubbly to blubbering. The Gusher’s guilt trip can induce temporary paralysis in the author. Prolonged exposure to Gusher guilt can result in extreme fatigue, depression, and social anxiety.

All fun aside, I get why we fall for Gushers. They deal praise like crack. Nothing is as addictive as validation of our dreams. And, we DO need our cheerleaders for those moments when the world gets rough with our dreams.

But, when it comes to being a critique partner, what we need most is honest feedback, kindly given. Support and critique are not mutually exclusive concepts. In the long run, a Gusher becomes a serious drain on our time, emotions, and energy.

Speaking of creatures who drain time and energy…

The Over-Committer Beta

The Beta Over-Committer is a multi-habitat creature found in all climate zones…all at the same time. Tracking the Over-Committer requires a specialized set of skills, such as the ability to smell broken promises a mile away and having the patience of a saint.

Of all the beta reader species we have examined today, it’s the Over-Committer that can actually do the most damage to authors. They are unique in their near-viral ability to take over its host critique partner.

Like insects flashing their eyespots to deceive predators, the Over-Committer flashes moments of thoughtful feedback and productivity to attract their prey. Authors are lured by the promise of useful critique and a partner with enough energy to power a small café of aspiring writers.

However, once the writer has taken the bait of a partnership, the Over-Committer attacks. Armed with incisors of sincerity, they go for the jugular, injecting their victim with multiple manuscripts to review. Afterwards, they administer small doses of gratitude as boosters to keep the prey docile and compliant.

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Personally, I’ve been a victim of the Over-Committer many times in my life. I’ve also over-promised and under-delivered before, but the difference is that I didn’t defend myself by creating a cult of personality to justify or excuse my failures. Over-Committers combine the worst of the Critic and the Gusher, leaving us diminished, depressed, disenfranchised.

And the hardest part is that we never see it coming.

Good beta readers both give and take in equal measure. They put aside their ego and needs to invest in our work, and they expect the same from us. That kind of balance requires trust, compassion, commitment, and expertise…

Which means that good beta readers are basically unicorns.

The Unicorn Beta

So…does that mean we give up trying to find a good beta reader?

NEVER!

They are out there, and together, we can not only find them, but we can become better beta readers ourselves. To that end, I’m teaching a class this Friday where I’ll be handing out maps, equipment checklists, and freeze-dried wisdom to help you be successful in your hunt for the ever elusive Good Beta Reader.

Go Fish: Finding the Right Beta Readers

Instructor: Cait Reynolds

Price: $55.00 USD

Where: W.A.N.A. Digital Classroom

When: Friday, August 24, 2018. 7:00-9:00 p.m.

REGISTER HERE

Whoever said that writing a book is a solitary job is an idiot.

It takes a village (or at the very least a Facebook group, some friends, and possibly a bottle of wine) to write a book. As writers, we need other writers…and non-writers. But, how do we find the right mix of people to support us? What do we do when they don’t? How do we communicate what we need effectively to beta readers and crit partners? And what the heck is an alpha reader?

What’s more, how do we take the feedback from beta readers and use it correctly? It’s all too easy to fall into the trap of spinning our wheels on endless edits of the draft of the first draft, to react big and badly to criticism, or to drown in the obligations of reciprocating beta reading for our seventeen new best friends and their manuscripts.

Fear not! This class is going to show you how to hunt down beta readers like big game, befriend them in a way that puts Dale Carnegie to shame, and create long-lasting, mutually-beneficial beta and crit partnerships that are so Hufflepuff/Gryffindor, it makes my Slytherin soul cringe.

This class will cover:

Wherefore art thou?: Where to find beta readers;
Alpha betas, beta betas, omega betas: The different types of beta readers, and why we need them;
Fish or cut beta: What to do when a beta reader relationship isn’t working – fix, fight, or flight?
I’m looking at the beta reader in the mirror: Are you the best beta reader you can be, and why improving your own skills will make you a better writer;
Gospel vs. grain of salt: How to balance thoughtful consideration of critique with Pavlovian instant tweaking, and why beta readers should never be the one holding the map on the hike.

A recording of this class is also included with purchase.

MORE CLASSES!

(Check out our page of current classes!)

Also, a small house-keeping note: if you’d like to see more of our shenanigans, check out our video page! 

When Your Name Alone Can Sell

Instructor: Kristen Lamb

Price: General Admission $55.00 USD/ GOLD Level $175

Where: W.A.N.A. Digital Classroom

When: Thursday, August 23rd, 2018. 7:00-9:00 p.m. EST

REGISTER HERE

LEARN TO BE A BRAND BOSS!

All authors need a brand, so this class teaches how to locate and cultivate your audience into passionate fans who BUY YOUR BOOKS!

How can you grow your platform and turn your name alone into a bankable asset? Not as hard as you might have been led to believe.

You DO NOT need to be a tech guru/mega-high-pressure-sales person to excel at this. In fact, best you aren’t.

Yet, the reality is that in the digital age of commerce, consumers rely on brands more than ever in human history. They’re overwhelmed and we can help them out….by finding US.

Consumers (which is code for readers) buy from who they know, like and trust. In a sea of infinite choices a powerful NAME is a tremendous asset.

Can you say “James Patterson”?

The single largest challenge all writers face in the digital age is discoverability and connecting with our audience is a challenge but nothing we can’t handle.

This class will address:

What is a brand? How to make one uniquely your own.
How to BE YOU! You’re a writer, not an insurance salesman!
Harness your imagination & creativity for better results (No one likes SPAM, so don’t serve it!).
How to use this information to locate, engage and cultivate an audience.
Myths about exposure.
Common scams that will wreck your brand and earning ability.
Why most promotion is a waste of money.
A list of expensive and not-so-bright ideas for reaching readers.
Knowing when and HOW to promote.

Overall this class is about working smarter not harder. This class is to teach you to think strategically so all energy is focused. Sure, we have to hustle, but why not hustle and there be an AUTHENTIC PAYDAY for all that hard work?

GOLD LEVEL AVAILABLE: This is you working with me (Kristen Lamb) for 90 minutes building, defining, refining your brand and putting together a PLAN! Time is money and professional consulting saves BOTH.

****A FREE recording is included with purchase of this class.

More Than Gore: How to Write Horror

Instructor: Kristen Lamb

Price: $40.00 USD

Where: W.A.N.A. Digital Classroom

When: THURSDAY, August 30th, 2018. 7:00-9:00 p.m. EST

REGISTER HERE

Humans have always been fascinated with what scares them which is why horror fiction is a staple genre. It is also, quite possibly, the most challenging genre to write. Giant bugs and chainsaws just don’t get the screams they used to.

Blood, guts, gore and shock factor are low-hanging fruit (and always have been) and worse than that? They simply don’t have the impact they used to.

Audiences are too desensitized. This means we need to work harder to dig in and poke at what REALLY frightens/disturbs people.

Though this genre is extremely challenging to write well, there is an upside. The horror genre lends itself well to the short form (novellas and short stories).

Believe it or not, some of our staple horror movies–and the BEST horror movies—were actually adaptations of short stories and novellas (1408 by Stephen King and Hellbound Heart by Clive Barker being two examples).

Meaning, if you want to go Hollywood? Hollywood loooooves horror.

In this class we will cover:

The science behind fear and why people crave it. Why fear is even healthy!
Psychology of fear, thus how to locate the pain points.
Why audiences are craving MORE horror (Yes, this actually does go in cycles).
The different types of horror fiction.
The importance of character in horror.
How horror can actually resonate much like literary fiction.
How to generate page-turning tension that will leave readers with a story they can’t stop thinking about…and that might even give them nightmares.

A recording of this class is also included with purchase.

Keywordpalooza: Tune in, mellow out, and learn to love keywords for Amazon

Instructor: Cait Reynolds

Price: $55.00 USD

Where: W.A.N.A. Digital Classroom

When: Friday, September 7, 2018. 7:00—9:00 p.m. EST

REGISTER HERE

It’s one of the universe’s great mysteries… the same word can both boost and drown your book in a category (mind BLOWN, man!).

Keywords also seem to evolve every five minutes…or are we the one evolving, like a butterfly having a dream of SEO (trippy, dude!)? Like gravity and Jane Fonda’s hair in ‘Barbarella,’ the popular rules for using keywords value over-inflation and the slavish following of fads.

But, like Talbot’s tweed and mother’s pearls, certain marketing strategies and techniques are enduring classics that stand the test of time. They’re not flashy like bellbottoms, nor do they yield dramatic overnight results like ironing your hair. Yet, ignore trends, and we risk getting left behind…kind of like buying electric typewriter ribbon because that whole ‘computer word processing’ thing will never take off.

This class won’t just help you turn on, tune in, and drop out of the keyword rat race. We’ll also cover:

Fully body contact SEO: when and where to use keywords, and what publishers know that you don’t;
Fantastic keywords and where to find them: which websites, lists, search engines, and Magic 8 Balls yield the best keyword research results;
Mix and match like a Parisienne: no, seriously, how to mix consistent ‘classic’ keywords with the latest trends like a Frenchwoman wears a crisp white shirt with this season’s Hermes scarf;
Same bat genre, same bat book, different bat keywords?: learn the differences between keywords for ebooks, print, and audio;
And so much more!

A recording of this class is also included with purchase.

Building Planet X: Out-of-This-World-Building for Speculative Fiction

Instructor: Cait Reynolds

Price: $55.00 USD

Where: W.A.N.A. Digital Classroom

When: Saturday, September 8, 2018. 10:00 a.m.—12:00 p.m. EST

REGISTER HERE

Speculative fiction may be a way of seeing the world ‘through a glass darkly,’ but it can also be one of the clearest, most pointed, and even most disturbing ways of seeing the truth about ourselves and our society.

It’s not just the weird stuff that makes the settings of speculative fiction so unnerving. It’s the way ‘Normal’ casually hangs out at the corner of ‘Weird’ and ‘Familiar.’

But it’s trickier than it seems to get readers to this intersection without letting them get bogged down in the ‘Swamp of Useless Detail’ or running them into the patch of ‘Here be Hippogriffs’ (when the story is clearly about zombies). How do we create a world that is easy to slip into, absorbingly immersive, yet not distracting from the character arcs and plots?

This class will cover:

Through the looking glass darkly: How to take a theme/issue/message and create a world that drives it home to the reader.
Ray guns and data chips: The art of showing vs. telling in world-building.
Fat mirror vs. skinny mirror: What is scarce in the world? Valuable? Forbidden? Illegal? What do people want vs. what they have vs. what they need?
Drawing a line in the sand: What are the laws, taboos, limits of this world? What is unacceptable to you/the reader/the character? How are they the same or different, and why it matters.
Is Soylent Green gluten-free and other vital questions: All the questions you need to ask about your world, but didn’t know…and how to keep track of all the answers.

A recording of this class is also included with purchase.

Populating Planet X: Creating Realistic, Relatable Characters in Speculative Fiction

Instructors: Cait Reynolds & Kristen Lamb

Price: $55.00 USD

Where: W.A.N.A. Digital Classroom

When: Saturday, September 8, 2018. 1:00—3:00 p.m. EST

REGISTER HERE

It’s a time-honored tradition in literature to take an ordinary person out of his or her normal life and throw them into a whirlwind of extraordinary circumstances (zombies/tyrants/elves/mean girls optional). After all, upsetting the Corellian apple cart is what great storytellers do best.

It’s also that very same ordinariness and normalcy that first gets the reader to identify then empathize with the characters and stick with them (and the book) through to the end.

But, what do we do when our ‘ordinary’ protagonist lives with a chip implant and barcode tattoo, and our antagonist happens to be a horde of flesh-eating aliens…or a quasi-fascist regime bent on enforcing social order, scientific progress above ethics, and strict backyard composting regulations (those MONSTERS!)?

How the heck is the reader supposed to identify with that? I mean, seriously. Regulating backyard composting? It would never happen in a free society.

This leaves us with two challenges in creating characters for speculative fiction: 1. How to use the speculative world-building to shape the backgrounds, histories, and personalities of characters, and 2. How to balance the speculative and the relatable to create powerful, complex character arcs.

This class will cover:

Resistance is futile: What does normal look like for the characters? What’s different or strange, and how to get readers to accept that retinal scans and Soylent Green are just par for the course.
These aren’t the droids you’re looking for: What are the discordant elements around the characters? What are their opinions about it? What are the accepted consequences or outcomes?
You gonna eat that?: Whether it’s running from brain-eating zombies or fighting over dehydrated space rations, what is important both physically and emotionally to the character? What is in short supply or forbidden?
We’re all human here (even the ones over there with tentacles): The basic principles and techniques of creating psychological touchpoints readers can identify with.
Digging out the implant with a grapefruit spoon: In a speculative world, what are the stakes for the character? The breaking point? The turning point?
And so much more!!!

A recording of this class is also included with purchase.

Beyond Planet X: Mastering Speculative Fiction

Instructor: Kristen Lamb

Price: $55.00 USD

Where: W.A.N.A. Digital Classroom

When: Saturday, September 8, 2018. 4:00—6:00 p.m. EST

REGISTER HERE

Speculative fiction is an umbrella term used to describe narrative fiction with supernatural or futuristic elements. This includes but it not necessarily limited to fantasy, science fiction, horror, utopian, dystopian, alternate history, apocalyptic fiction, post-apocalyptic fiction.

Basically, all the weird stuff.

Gizmos, gadgets, magic, chainsaws, demons, fantastical worlds and creatures are not enough and never have been. Whether our story is set on Planet X, in the sixth dimension of hell, on a parallel world, or on Earth after Amazon Prime gained sentience and enslaved us all, we still must have a core human story that is compelling and relatable.

In this class we will cover:

Discovering the core human story problem.
How to plot these unique genres.
Ways to create dimensional and compelling characters.
How to harness the power of fear and use psychology to add depth and layers to our story.
How to use world-building to enhance the story, not distract from it.

***A recording of this class is also included with purchase.

The XXX Files: The Planet X Speculative Fiction 3-Class Bundle

Instructors: Cait Reynolds & Kristen Lamb

Price: $110.00 USD (It’s LITERALLY one class FREE!)

Where: W.A.N.A. Digital Classroom

When: Saturday, September 8, 2018. 10:00 a.m.—6:00 p.m. EST.

REGISTER HERE

Recordings of all three classes is also included with purchase.

About the Instructor:

Kristen Lamb is the author of the definitive guide to social media and branding for authors, Rise of the Machines—Human Authors in a Digital World. She’s also the author of #1 best-selling books We Are Not Alone—The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer. She’s just released her debut thriller The Devil’s Dance.

Kristen has written over twelve hundred blogs and her site was recognized by Writer’s Digest Magazine as one of the Top 101 Websites for Writers. Her branding methods are responsible for selling millions of books and used by authors of every level, from emerging writers to mega authors.

Cait Reynolds is a USA Today Bestselling Author and lives in Boston with her husband and neurotic dog. She discovered her passion for writing early and has bugged her family and friends with it ever since. She likes history, science, Jack Daniels, jewelry, pasta, and solitude. Not all at the same time. When she isn’t enjoying the rooftop deck that brings her closer to the stars, she writes.

 

 

The post Field Guide to the North American Beta Reader appeared first on Kristen Lamb.

How to Use Twitter to Connect with Fans & Build a POWERFUL Brand

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Last post was some tongue-and-cheek fun pointing out how brands (particularly author brands) abuse Twitter. Today, I want to shift gears and chat some about how writers—actually ALL brands—can use Twitter far more effectively.

Currently, too many writers are like Stormtroopers—lots of shots fired  tweets that hit NOTHING.

Admittedly, when I got on Twitter (practically when it was invented) I didn’t get it. I would—KID YOU NOT—freak out when people I didn’t know followed me.

WHAT? Are you, like, a stalker?

Yes, I was missing the ENTIRE point of Twitter. Hey, we all start somewhere.

Do you have to do Twitter? No. No one will take you to writer jail because you didn’t sign up. Is it wise to use Twitter? Meh, for the past couple years. Er, not so much.

Was sort of a personal choice if one was willing to be persistent and cull through bots to find gems. I stuck with it namely because I figured Twitter eventually would remedy the problems that were hobbling this once extremely effective social platform.

Now that Twitter’s going all Old Testament on bots and excessive automation? ABSOLUTELY a great idea to be on Twitter.

Twitter & Going Viral
[image error]Pros and cons to rampant replication.

First, I want to make something clear. We cannot make something (content) go viral. Going viral is something that will happen all on its own and we have almost no control regarding what content will catch fire and what will simply wink out.

We CAN, however, position our content in optimal environments for going viral (part of what I teach in my upcoming branding class, BRAND BOSS).

Though going viral can possibly be a mixed blessing, it also happens to be one of the best ways for a brand to grow exponentially and overnight (which is why we want to go viral for good things, FYI).

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The first time I had a blog go viral I thought I’d broken WP and was upset. I didn’t realize my graph looked like my blog had a heart attack and DIED because I went from my average of 50 visits a day to 24,000 in ONE day. This is called working smarter, not harder and why linear growth bites in comparison to logarithmic growth.

Twitter and Viral Environments

Much like the flu virus will spread way faster in a preschool than in the clean rooms of the CDC…environment matters. Viruses on-line and in life require optimal conditions to spread.

Truth is, we will rarely go viral from Facebook because the nature of Facebook is more intimate and the platform moves much slower. People are less likely to discover us/our work from Facebook than they are Twitter.

This is why I encourage authors to blog and to blog off their author WEBSITE. Someone sees a tweet for a post that looks interesting and click and enjoy the post and guess what is in the sidebar for sale? BOOKS.

This is a non-invasive way to cultivate readers and sell books. We have a post, serve, engage and entertain. Not doing the:

Hi, I’m a writer. BUY MY BOOK! BUY MY BOOK! BUY MY BOOK! I can’t feed my family unless you BUY MY BOOK!

Show don’t sell.

Our blog gives potential readers a glimpse of who we are. They sample our writing voice and see we are professionals since we post more than every harvest moon. We have taken time to engage without asking for money. Twitter is the road sign guiding people to the rest stop of their choosing.

Enough people like a certain rest stop? That is when we go viral.

Going viral is AWESOME. Trust me, when you see THIS on the bottom of a post? GREAT FEELING.

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And yes, there are a lot of shares on Facebook, but many folks discovered the posts on Twitter then chose to share with their more intimate community on Facebook.

My post Brave New Bullying and Amazon Attacks has 338 comments and still climbing. And I say this VERY humbly because all I do is my job. But, it is not uncommon for this blog to have triple-digit comments. Twitter is a BIG reason for that. And I’ve been blessed to go viral many times and not always for writing or social media posts. I blog about everything.

I STILL have people arguing over What Went Wrong With the Star Wars Prequels even though I posted it years ago. Up to 304 FABULOUS comments. Very well-thought out. Some thousands of words long.

Cultivating Customers (Code for “Readers”)
[image error] Original image via Flickr Creative Commons courtesy of Sodanie Chea

There is one bone-headed statement that makes my head hurt. And I have heard it from all levels of writers from noobs to NTYBSAs. In fact, years ago a BIG NAME author said, “I don’t like Twitter. Only writers are on Twitter.”

*head desk*

I replied, “There are over 280 MILLION active Twitter users. They’re all writers. Really?”

What I then pointed out was that this author tweeted writing quotes, talked about writing, blogged about writing. It was the All-Writing-All-the-Time Channel.

If my goal is to catch a lion, but I bait the traps with peanut butter, who is the fool for griping about catching mice?

Many of us are writers because we were interested in SO many things, writing was the only way we could do them all. When I was a kid, I wanted to be an archaeologist-medical examiner-ballerina-oceanographer-ninja-Navy SEAL. I’d imagine most of you had similar career plans at age 7.

We became writers because we have an insatiable love for so many things. And we have unique eyes and an imagination to bring those worlds to life. We breathe life into variations of 26 letters in various combinations to create entirely NEW worlds and characters SO real they make a bigger impact on lives than a lot of living, breathing humans.

Yes, we have a God complex.

Thus, when using Twitter, I DO recommend #MyWANA, #amwriting, etc. We NEED a group of professional peers. But never mistake your colleagues for your audience. Too many writers are all talking to each other, selling the same people who already have more books than they could finish in a lifetime. We are worn out.

Twitter Access

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In my branding book, Rise of the Machines—Human Authors in a Digital World I go into far more detail, but here’s the highlight reel. What do you write? Who is the most likely person (who is NOT an avid reader who will read anything) to read your book?

If I write military thrillers, might be a good idea to follow the military hashtags—#USMC, #Army, #Navy, #USAF. Make friends, talk to people. Maybe even ask for advice. Admit you’re a writer and you want to nail the details. Humans are a super-helpful bunch.

Many channels (#DiscoveryID), publications (#PopularMechanics), organizations (#NASA), and shows (#AHS American Horror Story) have created hashtags to encourage those who possess shared interests a place to chat and connect. If I write horror, why would I spend all my time posting on #amwriting #reader #amreading?

That is lazy thinking, devoid of any creativity.

I find it funny that we writers have the capacity to dream up parallel universes, new forms of magic, unknown technology and yet, when we get on social media? #writers, #books #readers is the best we can come up with. SMH (*shaking my head*).

This is a huge reason why writers misusing Twitter and abusing automation vexes me so much. Twitter is probably THE MOST effective way to locate our potential readers globally, talk to them, and eventually cultivate a relationship that will hopefully a) create a reader fan and even b) ignite a passion and enthusiasm for our brand (books) that will spread to that person’s network.

Effective social media works logarithmically.

If we’re working linearly, that is a long, hard way to be effective. Feel free to add one person at a time to a mailing list, but remember your competition is working exponentially by cultivating relationships.

Twitter DOES have the capacity to help us go viral, but it is still an investment daily of US. I have a little over 15,500 followers. Other authors SMOKE me on number of followers. But I’d rather have 500 VESTED and passionate fans than 300,000 ‘followers’ who could care less what I have to say.

Not ALL Sales are Direct

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Actually most sales aren’t direct.

When we take time to be human and talk to people without an agenda, they appreciate it. In fact, as technology improves and becomes more ingrained in our lives, it’s getting harder and harder to find anything (or anyone) authentic.

Much of what we see/experience on-line is crafted, automated, filtered and fake. We’re lonely and hop on line to chat, only to find ourselves rooked into chatting with an automated message posing a a real person talking…which feels awesome never.

So two ways to look at this. Some see all this phony baloney as a problem, a barrier. ME? I see ALL opportunity! The more OTHERS get lazy and rely on automation, gimmicks, and faux drama, the more appealing authenticity becomes. Being present, vested and real gains value day by day by day. #Preach

The secret to success in business, branding, writing, etc. is always to look at what OTHERS are NOT doing. Copying what is already supersaturated is comfortable because when it doesn’t work we can fall back on the Well, everyone else was doing it so it seemed the right thing to do.

Stepping out to do what NO ONE else is doing (or few are doing) THAT is the area where the magic can happen.

Twitter Magic

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This said, if everyone is automating because that is what all the ‘experts’ preach and promote? Do the opposite. You be you and be real (pretty much good advice for everything). THIS is how we stand apart.

When we’re real and talk to others (with no agenda other than chatting like we did in the olden days), it’s good for us. We’re forced to think about someone other than ourselves and what WE want. It’s great training in learning to listen, and pushes us to be a bit vulnerable.

It’s also good for our souls since most of us feel icky simply talking to people so they will BUY something. Conversely most people these days have almost no trust for others and have their guard up waiting for some sign we’re actually being a faker who wants to sell something.

Especially on Twitter.

If we focus on just being cool, those walls come down. We make a friend, others have someone cool to chat with on a break at work and eventually (sure) they realize we have a book or books for sale.

Power of Word-of-Mouth

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If 95% of all we talk about on Twitter (or elsewhere on social media) has nothing to do with selling stuff, no one is going to mind us mentioning a book (And if they do get p!$$ed off? They’re touchy so let ’em go).

Though this can’t be our conscious objective (because people will sniff this out as being phony because it is), remember we may not be selling a book to the person(s) we’re directly talking to. This is why we should talk to anyone who wants to have a cool and respectful conversation.

Maybe they don’t like our genre. This is NOT where we move on because this person is never gonna buy a book. Maybe they love gardening and we love gardening. Talking to this person is still an investment in friendship but ALSO in sales. Remember, most sales aren’t direct, they’re based off recommendation.

And, people DO buy gifts. Just sayin’.

I have people who aren’t into hard-core thrillers who bought my book The Devil’s Dance for family and friends who DO read the genre I write. Many of you who come to this blog to learn about craft and social media bought my THRILLER (*gets all misty-eyed*) even though it’s not your thing, and my blog has nothing to do with murder and cartels.

THANK YOU! (and please feel free to buy more copies