Gerald Dean Rice's Blog, page 79
August 9, 2012
Editing – Why Not to Do-It-Yourself
Every independent author wants to cut as many corners as possible when it comes to publishing a new work. But what many don’t realize is they may be costing themselves money in the long run by putting out a poorly edited book.
Reviews are the life’s blood of any product. Whether it’s a book, a car, or a box of cereal, a bad review or worse, a series of bad reviews, can be the death knell of whatever it is you’re trying to sell. So aside from the ‘exorbitant’ cost of hiring a professional editor, what other reasons to go it alone?
Nobody knows my story as well as me. -While true, this is a double-edged sword. Writers have a tendency to be too close to their manuscript, falling in love with their words and keeping words, sentences, and entire sections that take away from the overall story.
An editor will change my words or rewrite my story. –This is completely untrue of any editor worth his or her salt. I look at editing as sandpapering the rough edges off a marble statue (I have no idea if you actually sandpaper a statue, but you get the idea). Do I sometimes suggest a better word in places? Absolutely. But that’s what an editor does: suggest. Every single change an editor makes to your story should be plain and evident so the author can agree or disagree upon review. If your editor operates differently, fire him or her immediately.
I can just get my friend to read it for me, he likes my stuff. –Another potential mistake. People too close to an author may tend to hedge edits. Sometimes, I’ll look at a page I just finished and see a whole lotta red and I wonder if I’m being overly critical. But then I remember, that’s what I’m being paid for. And if the client does feel like the edits on any particular page are heavy-handed, he can always not take the ones he doesn’t like. Back when I used to write a lot of poetry I was on a site where we would post poems and critique each other and there was nothing worse than someone who just couldn’t handle people saying anything other than how magnificent their piece was.
It’s just not affordable. –Now that is a potential drawback. A professional editor can cost as little as a half cent a word to several cents. But it’s really a ‘what’s it worth to you’ situation. Do you believe this is a book people have to read? Will it change lives? Do you have a plan in place and editing is just one cog in the wheel to creating a best-selling juggernaut? If it is, then the cost of an editor is only a drop in the bucket compared to what you’ll eventually rake in. If it’s not, then why exactly are you writing it? Don’t put a speedbump in your way by having a story a lot of people may set their eyes on and quickly cast aside as unreadable. And there are levels of editing. For simple proofreading, I charge only a half cent. That means I read the story to correct for grammar errors and punctuation. So if you had a 100,000 word manuscript, I would charge a meager $500 to proofread it. The cover of my novella, Fleshbags, was $400 and that was on the less expensive side so far as cover art. I charge more when I check for things like syntax errors, sentence flow, and proper word usage. I also will solicit the author for more information to understand confusing sentences and do follow-ups with clients to make sure they understand all the edits.
Think about the last book you purchased. Whether you wound up liking it or not, I’d bet it had a nice cover. As an independent author, unless you are also a graphic artist, professional photographer, or painter, you’re not qualified to design your own cover. Editing is just as important as an eye-catching cover. In some ways, it is more important than a cover. There have been a few books I’ve read that impressed me on the outside and I was completely letdown when I turned to the first page. At least with a crappy cover my expectations would have been lower. Covers also periodically change and vary depending on the country. But save for being translated into a different language, all those different covers are wrapped around the same story.
Before you put out your next novel or novella, set yourself up for success. I don’t know the statistics, but the heaviest cluster of sales of books occur somewhere in the first few weeks after release. Just like the three L’s of real estate—location, location, location—the more books that sell in a cluster, the closer an author gets to finding their book located on a best-seller list. An independent author/publisher can do it. Just look at the Fifty Shades trilogy, which have been ranked 1-3 on the NY Times Bestseller list for the last 20+ weeks. I can’t vouch for how well-written these books are, but the point is, word-of-mouth rocketed them into the American lexicon. And more people will be talking about an author’s book when it is not only well-written, but seen under a scrutinizing eye to make it the best possible story it can be.

Another DT Error
August 8, 2012
Reviews
I love reviews. They are the life’s blood of every author. But sometimes… sometimes you come across one that doesn’t exactly connect. I’ve got a few bad ones and while I might not agree, hey that’s that person’s opinion. I live with it. But this one review of Candy is so non-sensical it’s laughable. Read on and I’ll explain why if you don’t catch it yourself:
“Entertaining but completely unrealistic. After reading the first story I could not force myself to continue on to the second.”
I’m not going to put out a spoiler of my own story, but if your complaint is the story was ‘unrealistic’ then I dont’ know what else to do for you. What happens in this story is something that is physiologically impossible, so pointing out that it’s unrealistic is like pointing to a clear, noon sky and declaring it blue.


August 7, 2012
Publishing on Kindle
Go to Amazon:
Scroll down and click on Independently Publish with Us
On the left hand side, under ‘Self-Publish with Us’, click on ‘Kindle Books’. At the next screen, you’ll click ‘Sign in’ or ‘Sign up’ if you don’t have an account. Enter all the yackity-smackity they ask you for if you’re creating a new account.
Next, click on ‘Add New Title’. You’ll see a blue box titled ‘Introducing KDP Select’. That’s a promo program Kindle has where you can offer your book for free for up to five days in a 3-month period. I won’t go into detail here or advise whether or not you should use it; for now skip it. Scroll down to ‘1. Enter Your Book Details’ and begin to enter the information requested. Skip the ‘this book is part of a series’ and edition number stuff unless you have more than one edition of your book or it really is part of a series. Under ‘Description’ write the jacket information describing your book. That’s what people will see when they look up your book and land on its Amazon page. ‘Book Contributors’ pertains to the author, editor, cover artist, and anyone else you need to give credit to for the creation of your book. Language, publication date, and publisher are all obvious, but ISBN is a little tricky. It isn’t necessary for you to have one for an eBook. As a matter of fact, if you go out and get one, Kindle still will not use it on your book’s page. So if you’re publishing on Kindle only, don’t bother getting an ISBN.
‘2. Verify Your Publishing Rights’ you want the second option. ‘3. Target Your Book to Customers’ is where you’ll put descriptors in to help people who read your genre find your book.
Being a horror author I would put my book in the fiction category and there’s a horror sub-category. You’re allowed 2 categories so pick whichever other one also applies. After that, type in up to seven words you would most closely associate with your work under ‘Search keywords (up to 7, optional): (What’s this?)’.
Now you’re almost ready for kung fu. Under ‘4. Upload Your Book Cover’ click on ‘Browse for image’ where you’ll select the .JPG you’ve made or purchased for your cover. It’ll take a moment to load and then you’ll be ready for step ‘5. Upload Your Book File’. I recommend enabling digital rights management, but that’s up to you.
Click ‘continue’ and on the next page, you’re ready for pricing. I know what works for me so far as how to price an eBook, but that’s up to each author to determine what their work is work. If you’re the author and you hold all rights to your work, select ‘Worldwide rights’ under ‘7. Verify Your Publishing Territories’. So far as ‘8. Choose Your Royalty’, that’s going to be determined by how much you charge for your book. Anything between $2.99 and $9.99 qualifies for a 70% royalty, anything falling outside of that gets half the royalty amount at 35%. Finish off by checking off all the other regions so the price updates automatically.
I like to make my books lendable, but again, that’s up to each individual. Select as appropriate under ‘9. Kindle Book Lending’ and click the last box before clicking the ‘Save and Publish’ button. In a few short hours, you’ll be published!
You might want to follow up with making a visit to Author Central to set up your author’s account where you can have your tweets and blog entries feed into as well as setting up your books to show on your page, but you are essentially done!
Search keywords are search terms that cause your book to appear in search results. You can enter up to seven descriptive keywords, separated by commas, to help readers find your book when they search the Kindle store.
Precise search keywords help target your book to readers looking for that content. For example, if your book is a history of the discovery of DNA, your search keywords could be as follows: DNA, history of DNA.


Fleshbags Ranking
Look at the ranking of Fleshbags! It feels good to crack the top 20 with a non-free book. Hopefully, I can crack the top ten. If you haven’t gotten a copy while it’s on sale, please, get one now! Only $0.99.


Reminder about your invitation from Gerald Rice

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Accept Gerald Rice’s Invitation
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> I’d like to add you to my professional network on LinkedIn.
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> – Gerald
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August 6, 2012
On Sale Now!
In conjunction with my ad on Bookbub with my novella, Fleshbags, discounted on their site to promote The Zombie Show, I’m also discounting it on Smashwords. I honestly just didn’t know how to discount there so I generated a coupon instead. Just type in code KL25T at checkout and you’ll get $2 off. For more information, go to Razorline Press.

August 3, 2012
Dethm8, ep 7
Dusty had felt it too, but everyone’s eyes had been on Arlene at the time. She’d swooned, but luckily, the stool had been right behind her and she’d just sat down. The feeling immediately after, though, had been akin to the first time she’d gotten high. It was sick and sweet at the same time, like a copper knife to the center of her brain. Dusty’s vision had gone dark and for a moment the swimmy-spinning feeling was the only sensation at all.
She’d come to herself and immediately felt things out of place. The salt and pepper shakers and napkin dispenser that had just been a few inches away from her hand on the counter were pushed back several inches. Dusty knew without knowing why that she had done that. She’d felt a muscle on the verge of clenching and suppressed it momentarily while she explored this new… thing. Across the counter and down to the floor, she could feel the air itself playing across the different surfaces. She felt the grout between the tiles as if she were pinching it between her fingers, the corner of unswept dust behind the men’s room door.
Dusty could feel the mass of people standing and sitting a few feet away from her and was surprised at how many feet were shifting even though most of them appeared to be still. Her teeth felt like chips of concrete and when she put her hand to her mouth, her lip felt paper thin to the touch. The skin of her fingers felt like it would split if she made a firm fist. The bones beneath were like iron. The two opposing sensations in one body served to make Dusty feel like a stranger inside herself. Or maybe she was inside a strange body.
Her eyes shook in her head the same as when she stared into her laptop’s screen too long. Dusty was on the verge of a panic attack if she couldn’t break out of this extra sense. She understood what it was—feedback. She had turned this new ability inward and her and it was doing a circular reference across her nerve endings. Understanding it was one thing, but making not feeling as though her flesh was about to shred off her body was another.
What finally broke this vapor-lock of her senses was a body crashing to the floor. It wasn’t Arlene—Dusty knew without looking she was sitting down. Whoever it was was away from the crowd. It took a moment, but her new sense trickled to where the person was and then up and across the legs, arms, torso, and head, making an intricate latticework, mapping the person’s body until Dusty could tell who it was as clearly as if she were laying eyes on her.
“It’s Gladys!” she said, rocketing to her feet.
Dusty felt feet turn in her direction and for a moment, the world spun. Dusty grabbed onto the counter and was able to orient herself. She was rapidly gaining the ability to ride this new sense and pulled back from it slightly.
“What’s Gladys?” Fred said, pushing through a few people.
“She’s hurt.” Dusty pointed toward the back. “She’s back there.” Several bodies surged forward and around the counter. For a moment, the feet slapping against the tile was again overwhelming, but this time in the space of blinking a few times, she was able to adjust to it.
Guthrie stayed behind, but about a half dozen of his men went ahead, along with Fred, Arnie, and Wes Nichols. Wes was a burly, farmer-type, always in overalls even in this summer heat. She’d blown him in the cab of his F-150 a year ago, but she couldn’t remember the circumstances leading up to said blowing. But he’d been nice enough and she hadn’t held it against him for not calling. The Evil Motherfucker had always called and where had that gotten them?
She didn’t trust her feet enough to go after them, in truth, she didn’t want to. Dusty had begun to feel a connection apart from this new sense. One that had told her it was Gladys who’d been hurt, but significantly more quiet manner. She stood there, listening to it, her mind tracing along its spider-silk line veering off in two entirely different directions. The one to Gladys was almost silent, a thread of a pulse that was the older woman’s heartbeat. The other went to Arlene, the teenager feeling there and not there, but her pulse was steady and strong. Dusty knew just as she could feel the two women along this line they could also feel her in much the same way.
Arlene didn’t feel the way she expected, but that could have been because the girl was experiencing some other new sensation just like Dusty was. And what about Gladys? Could she feel something beyond human sensation like the two of them? Dusty suspected so, but who knew how badly hurt she was?
Curious to see Arlene with her own eyes and not through ESP or whatever this was, Dusty took a step. Her foot felt solid and strong beneath her. In fact, it felt so good she decided to take a second. For whatever reason, the weak feeling that had coursed through her a moment ago was completely gone and she hadn’t felt this refreshed since… well, since the Evil Motherfucker had motherfuckered her.
She couldn’t remember the last time she’d craved nothing more than clean air and had an absolutely full feeling within her. She vowed at this very moment—if it was only a moment of clarity—that she would fight to keep this pure feeling. To never take it for granted or forget it. She would never take a drug into her body or a man in order to get them.
One of the bikers passed her by with a glass-eyed expression, muttering something. It sounded like ‘water’. He couldn’t have been going to get a glass for Arlene because she had one in front of her. She pressed past a couple other people and sat down in the empty spot next to the girl.
Dusty was worried about Gladys, but for the moment she was even more worried for Arlene. Perhaps it was how close they were, physically, but she had sensed in the last few seconds that the girl had dimmed somehow. She and Todd were holding hands and staring at each other dreamily, which was weird because it was Todd. Arlene had passed by many a hottie over the last few months. Rugged trucker types, yuppie I-need-direction types, black guys, Asians, latinos—you name it. If ninety-nine percent of male types had sat down for a cuppa in the Spoon and Arlene hadn’t batted an eye, what did Todd of all people possess?
Dusty let her stare slide over Todd. He was tall, slender, and blond. She’d never cared too much for plain old white guys and hey, let’s go ahead and say it—mentally disabled. She supposed if a girl could ignore the slopey look at the corners of his eyes and mouth he might have been handsome in a kinda way, but it would have been obvious to anyone within two seconds of looking what was wrong with him.
But what were the two of them up to? Dusty could feel something happening, like heat from a flame. She reached over to put a hand on Arlene’s wrist and felt the air push back like two magnets repulsing each other. Dusty forced her hand through it and clasped Arlene’s skin and a flood of images flashed before her mind’s eye.
She pulled her hand away, her palm burning despite Arlene’s cool skin. Dusty held on to a few brief images, all of them with Arlene dressed up like a princess with a blond-haired little boy with a cardboard sword and shield. There was some large, scaled creature she couldn’t see all of, clearly lying dead with several wounds across its hide. The boy was obviously Todd, but who was the dragon supposed to have been and why was Arlene helping him slay it?
“Hey, who is his guy?” Kevin nudged her shoulder and she turned.
“Cat!” Dusty leapt from the seat, relieved to be away from the very creepy Toddlene. She wrapped her arms around the skinny black man and squeezed as if she hadn’t seen him just three hours ago. He’d been on morning prep and cooked breakfast before Fred came on shift, but what was he doing here now?
“Ay, baby girl,” Cat said, patting her back. “Woo, you this glad to see me?” He pulled back and looked at her. “What’s different about you?”
Cat was somewhere between fifty and seventy, with gray hair as closed shaved to his scalp as possible without being bald. Everyone had taken to calling him ‘Cat’ because of his feline-like green eyes and ability to get away with just about anything he wanted. He’d never taken advantage of Dusty like so many other men (well, if she were honest with herself, she’d either allowed herself to be used or put herself in those positions to get drugs or something else she wanted). They’d gotten high together on more than one occasion and she’d even let him crash at her place a few times.
She suddenly felt worried for the man. “Wait—why are you here? Your shift ended hours ago.”
He looked sheepishly at her. “Fell asleep on the WC.” Despite the situation, she smirked. ‘Fell asleep on the WC’ was code for got high in the men’s room and passed out. He’d done it a few times before, but so far as she knew, she’d been the one to find him each time and made sure nobody else caught him. Cat liked the needle on occasion, but Dusty never shot up. That was probably the only line she’d had left to cross.
“He’s cool, Kevin,” she said to the man who’d brought him over. Cat shot him a look as he walked away and rotated his arm, rubbing the spot where the man had death-gripped him with his other hand. And just like that she remembered Kevin. Backseat Kevin. Cousin of the Evil Motherfucker. Dusty had never been in the backseat with him, she’d only met him the one time. In the back of the Evil Motherfucker’s ’84 Mustang. The four of them were on a double date; Dusty with the Evil Motherfucker, Kevin with… with…
Now that was odd. They’d been best friends at the time, but suddenly Dusty had absolutely no recollection of the girl’s name. She stared after Kevin with refreshed familiarity. Why was he here? Why now? And did he remember her? Most of all, she wanted to know if he knew why the Evil Motherfucker had done what he did. It had never been a question why her life had gone into a tailspin after that year. It had been because of him. But despite the shit that had happened today—was still happening—Dusty had seen the light at the end of that particular tunnel and had no intention of ever turning back.
Which brought her back to Cat.
Dusty clasped his wiry bicep, wanting to tell him everything that had happened over the last—what—two hours by osmosis.
“Something very bad is going on,” she said rapidly. She could tell by his eyes Cat was still coming down. It wouldn’t matter what she said to him right now, nothing was going to stick. Dusty rolled her eyes and shook her head. “Look, just stick with me. Do whatever I say, okay?” He rubbed a dry palm over his stubbled cheek. She gave him a small shake. “Okay?”
“Yeah, okay. Whatcha want?”
“I want you to stay inside with us. You can’t go home yet.”
“Got a lot of people in here. Need me on the grill?”
At the mention of Cat’s cooking, Dusty’s stomach groaned. The man was a maestro in the kitchen. It was strange how they were working with the exact same materials, but what Cat cooked and Fred cobbled together were two entirely different things.
“Guthrie?” Dusty asked, turning to the man. He sauntered over and looked Cat up and down. “This is my friend Cat. He works mornings on the grill. He’s really good. If we’re going to be here for a while, it may be a good idea to start cooking. Food may just make everyone easier to deal with. He’s really good too.”
Guthrie eyed him, stroking either side of his mustache with his thumb and middle finger.
“Yeah. You do that.” He took a step back and addressed everyone. “All right, listen up, people. We’re gonna fire up the grill and have early supper.”
Dusty didn’t know where that had come from, exactly. But she’d had the notion Cat was going to be in trouble if she didn’t have something for him to do, something to distract Guthrie from feeling like he had to deal with him.
“I’m gonna keep my eye on you.” He smiled at Dusty. “Trust, right?” Cat looked between the two of them.
“Crazy white people,” he mumbled, headed for the kitchen. “I’m off my shift.” Dusty and Guthrie followed and as soon as they stepped in the kitchen they ran into a crowd of people gathered at the other end. Dusty reached out with her new sense and felt all of them, including Gladys, prone on the floor. She didn’t know how to tell a good pulse, but suspected the older woman’s was slower than normal. Dusty pressed through the bodies, her extra sense creating feedback. She quickly switched off, bodies naturally parting as she knelt.
“Gladys? Gladys can you hear me?”
“She was sayin’ somethin’ a moment ago,” the goateed man kneeling across from her said. “I dunno,” he shook his head. “It wasn’t makin’ any sense.”
“What she say?” Kevin said from behind her. She’d recognized him from his voice just as much as his body weight and how he balanced it between his feet.
“Something about a survivor. She just kept saying it over and over again. I told ya—it was garbage.”
Dusty didn’t know what that meant, but she was certain it meant something. The thought of what she was about to do chilled her, but she didn’t stop from grabbing a hold of Gladys’ arm. A single images shot into her brain of Father, standing over her, smiling as he reached into her, pulling something out—
—She snatched her hands away, shaking. Kevin was there, his arm around her shoulders, squeezing her close.
“What’s wrong? What is it?” he said, pulling her into a hug. It took a moment before she realized the high-pitched scream was coming from her.
“It was him,” Dusty said. “It was Father. He’s going to kill us all.”
“Who the hell is your father and why does he want to kill us too?” Kevin pulled back from her.
“No. Father.” She shook her head. “The thing outside.”
“That thing is your father?”
“No. That’s what it is. I-I don’t know what it means, exactly.”
“What the hell is going on with the old lady?” Guthrie busted into the kitchen and asked. Dusty looked around, realizing all eyes were on her, save for Cat. He was grilling something and despite being two steps removed from complete hysteria, it smelled delicious.

July 31, 2012
My Eye
Despite the poor lighting, that’s a picture of my inflamed eye. Don’t know why it is, but the doctor prescribed warm compresses and ibuprofen.
About a week ago, I woke up after a horrible night’s sleep and my eye like this. I’m thinking ut may have something to do with my allergies because I’d run out of drugs and I’d been leaking like a faucet every night. I got my Rxs refilled and now I’m doing much better.
Connected by DROID on Verizon Wireless

July 30, 2012
DRM Free Experiment
I got my hands on an old Jay Rauld story (he let’s me publish anything of his I can find) and I’m trying something I haven’t done before. I’d prefer to make the story free, but Amazon won’t let me, so I decided to do DRM free and enter it in the public domain. I’m hoping these two things give it legs and carry it further than just a regular KDP Select title. We’ll see and I’ll come back to do a day-by-day tally of the results.
