David Lidsky's Blog, page 3237
June 18, 2014
Yo, Here's That Ridiculous-Sounding Million-Dollar App Everyone Wants To Try
A new messaging app that does one thing and one thing only "really helps cut through the noise," says its creator.
Yo is a new messaging app that launched out of beta today. Unlike other messaging apps, you can't send messages. All you can do is send a push notification bearing a two-letter greeting: "Yo."
Adobe's New Pen And Ruler Tease The Future Of Digital Creativity
It's not just a neat stylus and ruler. If Adobe's new tools are a hit, Photoshop, Illustrator, and After Effects change forever.
I draw a perfectly straight line on my iPad. Then I bisect it at a true 90 degrees. I draw triangles and circles and squares until the screen is cacophony of pristine shapes.
One Way Google Could Use Skybox? To Spy On Apple's iPhone Supply Chain
"We're looking at Foxconn every week," said Skybox cofounder Dan Berkenstock.
In June, Google snatched up satellite mapping company Skybox for $500 million. The company specializes in building relatively affordable mini-satellites ($50 million apiece, cheap for satellites), which can circle the Earth and beam back high-definition images in close to real time.
June 17, 2014
First Transatlantic "Scent Message" Sends Smell of Paris To New York
The aroma was, well, undeniably smelly.
At 11:31 EDT, an email message encoded with the scent of Paris, winged its way across the ether to land in the inbox of a Harvard professor waiting eagerly in a skull-littered basement room in New York's American Museum of Natural History.
The sense of smell is driven by a powerful and intricate biological system that has evolved over millions of years.
With Plans To Expand, Indie Cinema Alamo Drafthouse Makes Big Branding Hire
Christian Parkes, a vet of Nike and Levi's, will work on expanding the Austin brand's group of companies from Hollywood.
Beloved Austin-based alt-cinema institution Alamo Drafthouse grew from nine to 17 locations nationwide in 2013, with plans to reach 50 by 2017. Cofounders Tim and Karrie League also own the Mondo apparel brand and distribution company Drafthouse Films, whose documentary The Act of Killing had the highest-grossing opening of any documentary in 2013 and was nominated for an Oscar. And last year, they took films from their annual Fantastic Fest, the largest genre-film festival in the U.S., to eight markets.
Nivea's Protection ad wins Mobile Grand Prix at Cannes
Nivea's kid-tracking app and bracelet top a diverse category of utility-driven mobile projects.
There's nothing quite as horrifying as thinking you've lost your child. For a parent who's been through this experience, fear, guilt, terror and protective instinct all kick in at once. Thankfully, for most, the feeling melts away after a few seconds as eyes are once again on child, usually frolicking away obliviously just slightly out of sight.
ANZ Bank's "GAYTMs" wins Grand Prix in Outdoor Lions
Cannes jurors give the top prize to an idea that became very large.
This year's most unapologetically camp entry at Cannes, ANZ Bank's "GAYTMs" was awarded the Grand Prix in the Outdoor Lions.
27 Musicians And Their Hits Reimagined As Buildings
What if you could live inside your favorite songs, from "Bohemian Rhapsody" to "Space Oddity?"
A beloved album can turn into a sonic home of sorts, and provide a measure of comfort that trumps an actual living space. Now we have a mash-up of both: In his new illustration series, "Archimusic," Barcelona-based designer Federico Babina has designed homes that embody the sensibility and tone of 27 musicians and their biggest hits. Among these sonic fortresses--which range from sleekly designed small-scale homes to colorful and funkier buildings that could be apartments, institutional homes, or symphony halls--are Miles Davis's So What, Queen's Bohemian Rhapsody, and David Bowie's Space Oddity.
AT&T To Carry Amazon's Smartphone Exclusively: Report
The telecom behemoth currently provides wireless Internet service to Amazon's tablets and e-readers.
Amazon is expected to unveil a smartphone tomorrow. But before it has the chance to do so, the Wall Street Journal is reporting that AT&T will be the exclusive carrier for its new phone.
Twitter Can Help Brands Increase ROI Of TV Campaigns By 50%: Study
Yes, the study was conducted, in part, by Twitter itself. But still.
A new study finds that Twitter can help brands deliver 50% greater return on investment on TV ads compared with TV-only campaigns. And yes, the study was done, in part, by the social network itself. So, grain of salt and all.
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