David Lidsky's Blog, page 3236
June 19, 2014
The (Ad) Kids Are Alright: Future Lions Winners Named At Cannes
The ninth annual student competition includes hypothetical work for brands like Apple, Google, and IBM.
If you were asked to come up with an idea that wasn't possible five years ago, for any brand you wanted, what would it be? That was the challenge for 1,760 students from 40 countries competing for the Future Lions at the Cannes Festival of Creativity.
Watch The 18 Films from Saatchi's New Directors Showcase At Cannes
The emotionally charged exhibition used wearable tech to recognize more than just great ideas.
A great piece of film will always elicit an emotional response, be it joy, discomfort, laughter, or a touch of melancholy. We've seen the trend in advertising, wherein brands are going right for the cockles of the heart with emotionally rich stories. But unless you shed a tear or break out in laughter, it's hard for an outsider to know what you're really feeling.
How Bad Is California's Drought? Migrating Salmon Are Being Trucked To The Ocean
California's extreme drought is putting a serious wrench in salmon swimming routes.
California is suffering a record-breaking drought and 75% of the state is currently in "extreme" or "exceptional" drought conditions. As a result, seasonal water activities are taking a big hit. White-water rafting trips and fishing tournaments have been canceled. Tourism is down. And now, migrating Chinook salmon are even being transported to the Pacific Ocean by truck because the river swim is too perilous.
June 18, 2014
8 Design Crimes In Amazon's New Fire Phone
Jeff Bezos claims that Amazon obsesses over the smallest of details. If so, here are 8 details that must be driving the company crazy.
On Wednesday, Amazon announced their long-rumored Fire Phone. You could call it their response to the iPhone, loaded with impressive technology that can track your face in total darkness or identify over 100 million items when you aim the phone's camera their way. Plus Amazon will store an unlimited number of photos you take in the cloud. Remarkable.
Pharrell, Volvo, And Chipotle Win Cyber Grand Prix At Cannes
"24 Hours of Happy," "Live Tests" and "Scarecrow" are the big winners in digital.
Pharrell Williams' "24 Hours of Happy" is one of those projects that never ceases to bring a smile to the face. A continuous, 24-hour version of the singer's hit "Happy"--which was created as part of the Despicable Me 2 soundtrack--the online experience is a riot of joyous dancing people (read all about how it was made here). Aside from being simply infectious, the piece exploded to become a bona fide platform for positive change. The all-day online video prompted about 1,500 fan remakes, and caught the attention of the UN, which used the concept to raise funds and named March 20 an international day of happiness on the back of it.
G-Star Raw "Raw For The Oceans" Wins Product Design Grand Prix At Cannes
The new category recognizes a wide variety of product innovation.
The first ever Grand Prix for Product Design at Cannes has been awarded to G-Star Raw "Raw For The Oceans," a fashion collection made from recycled plastic found in the ocean.
Republicans Make Big Data Push, Access Voter Internet Habits And More
The GOP joins forces with Targeted Victory and The Data Trust in time for upcoming elections.
Two data and analytics firms with close ties to the Republican Party are teaming up to give GOP candidates easier and deeper access to voter Internet-using habits. Political advertising firm Targeted Victory and data warehousing company The Data Trust announced the partnership on Wednesday, saying it will transform Republican voter outreach for upcoming elections.
It's Official: Amazon Announces The Fire Phone
The e-tailer's long-awaited smartphone is finally here! How does it stack up?
Today in Seattle, Amazon CEO Jeff Bezos unveiled the Fire Phone, the online retailer's first crack at a smartphone. No, it wasn't 3D as some rumors suggested. (Perhaps thankfully.) Nevertheless, Fast Company is live in the Pacific Northwest covering the event as it happens.
How Top Style Bloggers Are Earning $1 Million A Year
Perhaps consider quitting your day job to write about shoes.
Writing headlines like "All Aboard the Brooklyn Bound Christian Dior Ferry" and posting photos of yourself in cute designer clothes can now earn you up to $1 million a year. Top style bloggers are joining the 1%, reports Women's Wear Daily, earning as much as, say, neurosurgeons might hope to make after years of medical school.
You Can Now Use GIFs On Twitter
Have fun out there. And be careful--protect your eyes.
Like a sunbeam slicing through the heavens, Twitter today announced a long-awaited feature: You can now embed animated GIFs in tweets.
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