Andrea Michaels's Blog - Posts Tagged "event-planning"

ASSUME Makes an ASS out of U and ME

If we aren’t careful, being in the event business can lead to a life of “gotchas.” Never mind that we have tons of expertise. Murphy’s Law rules. I was reminded the other day of one of my gotchas. It was one of the most valuable lessons that I learned in the earlier years at Extraordinary Events. However, like all lessons learned, it can also be a lesson forgotten… until reminded… and therein lies the rub.

Lesson One: We had been hired to come up with an innovative method for Los Angeles to present its bid to The Democratic National Committee to host the convention (which incidentally L.A. won). So, here’s our presentation at the South Hall Lobby of the Los Angeles Convention Center.

The DNC arrived by limo into an empty convention hall. Committee members walked a red carpet which led them to a loooong balloon wall that spelled out Los Angeles. Where were they supposed to go?

With a rousing fanfare of unseen herald trumpets, the balloon wall burst open in one magical explosion and revealed the entry to the South Hall Lobby where a long line of faux paparazzi applauded them into the hall. Down an escalator they went to join the executives and VIPs of the Los Angeles Visitors and Convention Bureau and the city. Music. Morning fare. Very nice. And angels, lots of them. And then… from 400 feet overhead, accompanied by a beautiful piece of ethereal music, an angel descended and performed an aerial ballet until she landed at the feet of the DNC members and handed them Los Angeles’ bid. Magically, she arose again to disappear 400 feet above. It was a moment that the press wrote about and photographed for print and live television.

But, that’s not all they wrote! They also wrote about the angels that were already in the room, and herein is our story.

We had specified to our talent coordinator that we wanted a room of angels to circulate. I had great faith in his judgment. But I should have said, “Describe every person and every costume,” but I didn’t. So here’s what I got. One angel was in scarlet red lingerie and sequined wings. Another wore a Frederick’s of Hollywood black bustier with black feather wings (think whips and chains angel), and it went on from there. Yep, there was plenty about which to write!

Lesson Two: Years had passed since Lesson One. We were hired to produce a major, no holds barred, community event for what turned out to be hundreds of thousands of people, and at the last minute the client requested dancers to accompany the D.J.

I guess my interpretation of “dancer” and the local talent producer’s definition were polar opposites. His was “bump and grind” and mine was what would be appropriate for a family audience. All that the dancers were missing was a pole, and oh yes, a lot of costume. I had asked to preview the costumes, and they showed me a sample of one, which though sexy, was relatively covered up. My mistake was in not asking if all the dancers would be wearing that same costume. They were not. The others were bare…. very bare… as a matter of fact, too bare.

They had not been performing for more than a minute before my client on radio was shouting “get them off the stage!” and as the music was pulsating loudly there was no way for them to hear me until I had to physically climb onto eight different platforms and pull them off one at a time, with all of them resisting since they had never before met me and couldn’t hear me.

The Lesson
Never make an assumption. NEVER! Check every detail. Repeatedly. Ask for write-ups and descriptions. Ask for photos. And in the case of entertainment, check them out BEFORE they go on stage, while they are in the dressing rooms. Ask them to bring a variety of costumes so you can see what you are getting. Define what you need. What do YOU mean by “dancer”? Don’t ever feel too secure. Don’t assume! You know what that makes out of you and me!
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Published on June 29, 2016 14:21 Tags: business, event-planning, events, mistakes

Disaster Management... Or the Art of Saying No or How I Almost Burned Down Palm Springs

Disaster management - we've all been there. I can name earthquakes tornadoes, floods, hurricanes and volcano eruptions which have caused me event challenges. Those you have no control over, right? It's the ones that you can see coming that are the real challenges. So I thought I'd share so that you won't make the same mistakes that I did.

The first one that came to mind was what I think of as "Disco Inferno." A fellow event planner invited me to become involved with an event held in the Palm Springs desert where her client wanted to have a fireworks show after a country western night at a remote ranch. Remember the word "remote." All basic elements had been planned, but they still needed fireworks. The client was a New Yorker; at the time my associate resided in Florida; and I was relatively local. So I got to plan and be responsible for the fireworks.

The client asked me for a short and impactful show, and I hired a local and very reputable pyrotechnics company. One that was fully insured.

The Challenge
A few days before the show, the client indicated that he had seen something he wanted to hire - AKA "I have to have that! - a bi-plane that had pyro on its wings. He thought this would be very cool to add. I had never heard of such a thing and said that unless I knew more about the company, the plane and their insurance that I could not take responsibility. The client insisted. So, I said he could hire this plane on his own but that I needed to coordinate it to make sure that all was going to go smoothly. That meant I needed to coordinate the plane with our pyro company, too.

When I contacted the plane's owner, I was told how great and how safe the act was. Nothing specific was detailed, except, "Don't worry," which meant to me that I should worry. I let my client know (yes, in writing) that I didn't trust this addition and advised against it. Of course, I was pooh-poohed. I don't give up easily, so I went back and repeated that several times. Each time I was dismissed. Against my better judgment I caved and said "Okay."

The Venue
Let me describe the venue - a ranch surrounded on three sides by mountains of brush and only a one-lane road to get in and out. The center or eye of the keyhole was where the party took place.

To be on the safe side, I ordered two water trucks to be in the keyhole and on standby. My client didn't want to pay for this as he felt it was unnecessary.

The Outcome
All went well through dinner and during the entertainment. For the finale, we got our pyro team in place and called the cue for the plane to start flying. We saw it take off, and standing next to him, I heard my pyro chief take a deep breath and start muttering, "Go higher; go higher!" Then he took off at a flat-out run to the water trucks as pyro started spitting off the wings of the plane directly onto the brush. The hills on all three sides exploded into flame.

The water trucks immediately took off toward the burning hills, giant hoses spraying the brush, as my associate radioed the buses and started herding a panic-stricken audience of executives toward them. Immediately, I grabbed some blankets, and my entire team and I started beating down flames.

Fortunately, we got all the guests out quickly and ultimately watered and beat down the flames. I lost my eyebrows, charred my face and hands and ruined my outfit, but at least no one was hurt.

Of course, during the time I was on the mountain playing fireman, my client was standing next to me screaming hysterically, "This is your entire fault!" Or, best yet, "I'm not going to pay for this!" I chose not to respond as he stood there doing nothing but watching me and having his tantrum.

Indeed, when I sent him our bill, he refused to pay it because our pyro had never been set off. It was a substantial charge, yet I chose not to fight it even though I knew I had been wronged. It would have wound up in court forever, across three states of negotiations and cost more than could be redeemed. And ultimately I knew I had been a fool to say "yes" to something that I knew was a potential disaster.

And, yes, I paid our pyro provider in full. And, no the bi-plane had no insurance.

The Lesson
When you know something is wrong, stick to your guns and don't give in. I should have refused to have anything to do with this job as it flaunted good sense and safety, and nothing good ever comes of that!

Andrea Michaels is founder and president of Extraordinary Events, a multi-award-wining international event agency based in Los Angeles. Andrea is the author of Reflections of a Successful Wallflower: Lessons in Business; Lessons in Life and an in-demand speaker and leading voice in the special events industry. She may be reached via amichaels@extraordinaryevents.net.
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Published on August 03, 2016 09:30 Tags: business, disaster-management, event-planning