Carma Spence's Blog - Posts Tagged "stand-out"
Become the 1%
In 2002, a survey shared in The New York Times, found that 81 percent of people surveyed wanted to write a book. Looking at a number of surveys over the years, I discovered that of those who say they want to write a book, only 15% actually start. And, of those that start, only 8% actually finish.
To put this into numbers that are a bit easier to understand, if you start off with 100 people, 81 want to write a book, 12 will start, and 1 will finish. Therefore, only about 1% of the population will publish a book.
That’s why being an author sets you apart. That’s why being an author boosts your authority, increases your influence, and differentiates you from others in your field.
And if you choose to write a short book, you accomplish this more quickly.
By sharing your unique perspective and insights in a book (short or otherwise), you can create a distinctive brand identity that sets you apart from competitors.
I hope that this week’s series of posts have given you some light-bulb moments and kindled a desire to write a short book for your business. If so, you’ll be happy to know that on Monday, I’ll share a series of four posts that give you some solid tips on how to write that short book.
But, if you’d like my help, apply for one of the 25 seats in the Authority Building Short Book Jumpstart workshop.
Authorneering.com/shortbookjumpstart
To put this into numbers that are a bit easier to understand, if you start off with 100 people, 81 want to write a book, 12 will start, and 1 will finish. Therefore, only about 1% of the population will publish a book.
That’s why being an author sets you apart. That’s why being an author boosts your authority, increases your influence, and differentiates you from others in your field.
And if you choose to write a short book, you accomplish this more quickly.
By sharing your unique perspective and insights in a book (short or otherwise), you can create a distinctive brand identity that sets you apart from competitors.
I hope that this week’s series of posts have given you some light-bulb moments and kindled a desire to write a short book for your business. If so, you’ll be happy to know that on Monday, I’ll share a series of four posts that give you some solid tips on how to write that short book.
But, if you’d like my help, apply for one of the 25 seats in the Authority Building Short Book Jumpstart workshop.
Authorneering.com/shortbookjumpstart
