Carma Spence's Blog - Posts Tagged "publishing"
Publishing is a business
If you want to grow your business with a book, you have to think not only of the artistry of the writing but also of the strategy of using the art to attract clients. You can make money from the book, but that’s not the point. It’s the money you make because of your book that matters.
This means you need to be tenacious in your marketing. It means you need to be strategic in choosing the topic, the content, the cover, and the messaging. It means you need to understand your return on investment of time and money as it applies to your book.
In my experience, it is the authors who have that combination of stick-to-it-tive-ness and courage to experiment that get the most mileage out of their books. The others usually give up when they are close to breaking through.
This means you need to be tenacious in your marketing. It means you need to be strategic in choosing the topic, the content, the cover, and the messaging. It means you need to understand your return on investment of time and money as it applies to your book.
In my experience, it is the authors who have that combination of stick-to-it-tive-ness and courage to experiment that get the most mileage out of their books. The others usually give up when they are close to breaking through.
