Debra Shigley's Blog, page 4

GGG Ofelia de La Valette: From Insurance to Dance!

Ofelia de La Valette always wanted to be a dancer, but after marrying young and having kids, the Cuban native chose a sensible path– insurance broker– and built a successful career. But when she was 34, some stubborn baby weight led her toward the pulse of a dance exercise class, and reignited her dormant passion. One weekly class soon became twelve. In 2004, she opened Atlanta-based Dance 101, a studio geared toward adult dancers that is now the largest of its kind in the country. Here, Ofelia shares three lessons learned during her dramatic reinvention.

Start where you are.

"I began training at an age when most professional dancers are retiring. But, I had mentality that if I kept this up, by the time I was 50 I'd be a phenomenal dancer. I was going to make up the 20 years I lost. It's never too late to get really good at something no matter how old you are when you begin. The age you start is just your starting point. If you layer consistency and practice, you'll move forward."

Chase the purpose, not the paycheck.

"When I started the studio, I had the moral support of my students and family, but nobody was going to pay my bills for me! But, I felt the future is today, and if I don't follow my dream now I may not get that opportunity. I wanted to do something that got me out of bed and gave my life a deeper sense of purpose. I understood the financial sacrifice that goes with it. It's hard in the beginning but, having been a businesswoman for years, I knew that it would get better. Now, the studio supports me [financially] at a level greater than insurance did."

Make friends with your fear.

"Hands down, fear is the greatest deterrent to happiness. It keeps you confined in a box. You won't accomplish anything if you can't come to terms with fear. I dealt with fear by welcoming it into my life. I said, 'Fear, you're going to be my constant companion. I'm going to acknowledge you– but that's it. I'm not going to let you talk me out of anything that is in my plan.'"

To learn more about Ofelia (and her amazing dance studio), visit www.dance101.org.

College Grads: Use your social media to find a job

A recent report in USA Today showed that almost a third of college grads are using Linkedin this year to find a job (up from just 5%  last year). But how can college grads make social media actually work for them in the job search? I recently spoke about the topic on CNN, and here are a few tips:

Be bold. Grow your network before you need to use it. On Linkedin, for example, they recommend you build at least 50 contacts because that's when you start to see 2nd and 3rd degree connections. For college students, you might start with your friends, sorority/fraternity connections, colleagues from internships, or even professors you admire. What about Facebook? Say you want to work in magazines. Well, yes, it's okay to "friend" big name editors you admire (the same goes for execs at companies you're really passionate about). On a daily basis I see status updates from Facebook friends announcing actual jobs with actual email addresses of the person who is hiring. This is how you can get the inside scoop on real opportunities out there– before they hit the job boards.
Complete your profile. Linkedin is the new resume– and you wouldn't send out a half-completed resume for a job application, right?! According to Linkedin, you're 12 times more likely to be viewed for opportunities if you have more than one position listed in your profile– so make sure to add all those past internships and summer jobs. Also, you're 7 times more likely to be viewed if you have a picture on your Linkedin profile. Even on the new Facebook profile, you want to make sure your relevant professional background and school shows up at the top of your page. And of course, if you're on the job hunt you need to recheck your privacy settings and scrub your profile of anything that would turn off potential employers (including watching those tweets and status updates)!
Start "stalking" your favorite companies: I'm kidding a little bit (!)– but one of the best ways to utilize social media is to research the companies you want to work for. Use Linkedin to look up hiring managers or executives; research relevant levels of experience for employees; or you can even follow companies to see who's recently joined or departed the company. Check out what's happening on their Facebook and Twitter pages and discussion groups. This gives you great insight into the hot topics and relevant industry trends that will set you apart in the interview process.
Close the loop OFFLINE: Social media isn't enough. Yes, it's easier to FIND people (and for them to find you) through social media– but what then? You actually need to take the step to ask for an informational phone call, meeting, or lunch. Or, ask them if they'd take two minutes to review your resume. Or, maybe you meet a recruiter at a college job fair;  THEN follow up through interaction on Linkedin or Facebook. It's the in-person connection and cultivating the relationship offline that really opens the doors to new opportunities.