Mitch Joel's Blog: Six Pixels of Separation, page 207

Facebook Will Rule Your World

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.

This week we discussed:

So, are the new Apple iPhones worth it? Let's just say that Apple is leaving their competitors in the dust, at this point.
Big (and surprising) news this past week: Instagram in bigger than Twitter. Is shooting a photo easier than writing 140 characters, or is there something more going on here? My guess: if Facebook acquires Twitter (they already own Instagram), the Internet could be - primarily - Facebook's platform. 
If you don't think the Instagram news is big, Facebook also launched 360 degree videos for Facebook. The first foray was a new Star Wars trailer. It must be frustrating to YouTube, as they have had this functionality for a while, but what makes it most interesting? Facebook also owns Oculus Rift, the virtual reality platform. Maybe these 360 degree videos are just the next step, as Zuckerberg and his team prepare the world for virtual reality? 
That's not so far-fetched. Don't believe me? Did you read the feature on Mark Zuckerberg in Vanity Fair?
And, in case you haven't heard enough about Facebook, here's something ever scarier about them. What do you think Facebook is doing with all of our data? Better targeting, right? More ads that are relevant to us, enabling brands to better target us, helping us connect and tag people in a more relevant way? All true... unless... maybe Facebook is using all of this data to build the ultimate artificial intelligence? So says a new article in Popular Science. The thinking is that Facebook is using all of our data to build the world's best artificial intelligence lab, because they can now blend advanced technology with all of the semantic information we're sharing. Scary. 
App of the week: Password Chef.

Listen here...

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Think Big. Act Bigger.

Episode #481 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.

Some people come into our lives in the strangest of ways. I first heard of Jeffrey Hayzlett after his appearances on The Celebrity Apprentice. He was the CMO of the fledging Kodak company, and trying to re-invigorate the brand. His approach was larger than life. While the company did file for bankruptcy, he managed to transform that experience into his current brand of being a "celebrity CMO." We would often run into each other on the speaking circuit, but I was profoundly humbled when, in his first business book, The Mirror Test, he named Six Pixels of Separation as one of his favorite books on digital marketing. From there, Jeffrey released, Running The Gauntlet, and - most recently - Think Big, Act Bigger. He is also the host and brains behind the C-Suite Network and more. A true provocateur and action-oriented business leader, you won't be surprised to hear his discuss everything from what brands are doing wrong today, to what he thinks of the Donald Trump brand, and whether or not having a tough-guy persona really works in business. Enjoy the conversation...

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #481.

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To Understand Content, You Have To Understand Publishing. BuzzFeed Is Pushing The Limits...

Three Billion Content Views Per Month.

Mobile, social and ideal production facilities. Publishing and understanding how content now flows from a media company down to the consumer is fascinating to watch. Jonah Peretti has had a front-row seat. As the co-founder of the Huffington Post and now founder/CEO of BuzzFeed, Peretti is experimenting across multiple platforms, distribution channels, content options and more. His story tells the tale of how digital continues to disrupt everything. Last year, I had the pleasure of interviewing Peretti in a very intimate setting, for a select handful of marketing leaders. A few weeks ago, he took to the big stage at HubSpot's Inbound event in Boston to share his story.

Here it is. Jonah Peretti at Inbound 2015...  

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Six Links Worthy Of Your Attention #275

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Check out these six links that we're recommending to one another:

The Quiet Grand Strategy of Barack Obama - The American Conservative. "Obama is having fun. Unconcerned with re-election, he's relishing the Gordian Knot of intrigue that has Republican also-rans ganging up on Trump, touting one American religion while lambasting the Pope. But behind it all is a slow, deliberate strategy that may just be his real legacy, changing American foreign policy for another half-century." (Alistair for Hugh).
"We Own You" - Confessions of an Anonymous Free to Play Producer - Touch Arcade . "If you're not paying for it, you're the product. 'We know where you live, we know your income level, we know your relationships, your favorite sports teams, your political preferences. We know when you go to work, and where you work. We can target an event to start for you, when we know you have a long weekend coming up. We own you.' Every wonder how those games make money? Yikes." (Alistair for Mitch).
Will China Collapse? - Forbes . "God, I hope not." (Hugh for Alistair).
The Rhino Hunter - Radiolab . "Powerful radio piece about hunting endangered species. Powerful in part because it might make you change your mind." (Hugh for Mitch).
Bazinga! Scientists break quantum teleportation distance record - Mashable . "Because, Star Trek. Truthfully, we're going to see all kinds of new technology come forward as scientific breakthroughs like this take place. It's amazing to think about what technology is enabling us to do. It's terrifying to think about what technology might do to us, if we let things get too far out of our human-capable hands." (Mitch for Alistair).
Medium is not a publishing tool - Ev Williams . "Many people struggle to understand what, exactly, Medium is (and who it's best suited for). Some think it's a great platform for content distribution, while others use it instead of blogging. A lot of the reasons can be pulled together by what it's CEO, Ev Williams (also the person behind Blogger, Twitter, etc...) thinks it is: a great network of insights and content. Yes, Medium is about a lot more than putting your words online. How it is evolving should be super-interesting to those who tinker with words." (Mitch for Hugh).

Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.

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The Brand Flip

Episode #480 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.

I have read loved and re-read every little book that Marty Neumeier (he's also the Director of Transformation at Liquid Agency) has written. You should too. I use the word "small" in a physical way (it has nothing to do with his content). Marty writes books that you can read in a few hours. They are small and beautifully designed (re: simple). The ideas and depth of the words sink in (re: a wealth of knowledge). Slowly. Over time. He also writes books that you will go back to you. Every year. With joy. With that, I have been spending a lot of time thinking about design thinking. What does it mean to Mirum? What does it means to business? What does it mean to the personal work that I do with my words? What does it mean to our clients? What does it mean to the future of business? A lot of thinking. A lot of "what does it mean"? Currently, I am in the middle of reading the book, The Designful Company by Marty. I am loving it. Much like Marty's other books (The Brand Gap, Zag, The 46 Rules of Genius, and others), it is beautifully designed (typography matters!) and written in an easy-to-understand way. I reached out to Marty for this podcast. He was just launching his latest book, The Brand Flip. Do you have it? You have to get it. Enjoy the conversation...

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #480.

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Six Links Worthy Of Your Attention #274

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Check out these six links that we're recommending to one another:

Tribeca Storyscapes 2015: Experimenting with Immersive Documentaries in that Awkward Headgear Phase - PBS . "I had a great talk with one of the pioneers of VR movies and immersive experiences this week. He described VR as an 'empathy machine,' and cited examples of projects like The Enemy that put you in the middle of conflict. This piece from PBS looks at another project that puts you in the shoes of another, which just launched at the Tribeca Film Festival." (Alistair for Hugh).
personal Knowledge database - Intuition Analytics . "We're fast approaching a time when our every memory is recorded. But the problem isn't recording; it's recall. We'll probably have to rely on smart agents to dig through the chaff of our digital lives, because we don't have the time or patience to do so. What might an interface for harvesting memory look like? Here's one interesting example that's both user interface and visualization." (Alistair for Mitch). 
What the Corbyn moment means for the left - New Statesman . "After two decades of the ' hird way' approach of Tony Blair - which might be called 'Conservative lite' - The Labour Party in the UK has shocked many by electing Jeremy Corbyn as the leader of their party. Corbyn is a real lefty, and many in the Labour establishment have decried his 'unelectibility.' Laurie Penny piles into this notion, and makes the case that particularly younger voters want something other than the Third Way. We've seen this kind of anti-establishment voter sentiment in the US, with Sanders on the left and Trump on the right, and the general feel on all sides is something is sick in the body politic. Whether Corbyn or these other outsiders can do anything about it (and if they do, whether that makes things better or worse), remains to be seen." (Hugh for Alistair).
The question of Election 2015: Can government create jobs and growth? - The Globe & Mail . "Canada's government approach to economic development in the Harper years can be broken down into roughly: promote oil companies and extraction industries, give tax credits, and fund basic research. Doug Saunders considers Canada's laissez-fair approach, and compares it to the economic devevelopment approach of world leaders. Turns out, Canada doesn't stack up too well." (Hugh for Mitch).
Uber Would Like to Buy Your Robotics Department - The New York Times . "It used to be that when the tech giants liked something they saw in a startup, they would just buy them. Sometimes they did this for the technology. Sometimes they did this for the talent. Sometimes it was for both. But, the competition is heating up for talent (and ideas). So, if you're trying to take part in the race towards autonomous vehicles, how does a company compete? Forget all of the major car companies that are eying this space, both Google and Apple are opening the coffers for this kind of talent. So, if you're Uber, what do you do? Raid the universities... that's what you do. Is this fair game? Are these students up for the task? What does this mean for the future of education? The startup world's grind for talent is starting to look like the pro sports' worlds grind for the best athletes. Soon, tech companies may be scouting your kids right out of elementary school..." (Mitch for Alistair).
These Public Libraries Are for Snowshoes and Ukuleles - The New York Times . "The library... the place to borrow books... then movies... then music... and now? Well, in the digital world, you can use your library to borrow ebooks. Which, if I'm being honest, seems clunky. So, welcome to The Library of Things. What do you want borrow/learn about? GoPro cameras? Sewing machines? Yes, we've looked at how the library is evolving, but it feels like we're getting into some pretty funny territory, unless what we're really seeing is that the library is quickly becoming more like a self-serve school without any teaching or accreditation..." (Mitch for Hugh). 

Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.

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Now, What Does Seth Godin Want You To Do?

Last week at Inbound, Seth Godin gave the opening keynote address. Did you see it?

Maybe you could not make the event. Maybe you didn't want to pay to go. It's a week later, and there's still a ton of buzz around HubSpot's big event in Boston. 15,000 people were on hand. It was a big room. So big, that from the midway point of the event hall, most of the keynote speakers looked like little, moving twigs in the wind. Most people - even the ones there - had to really dig into the brilliance of Seth Godin by watching the big screens (which were everywhere).

So, what are you going to do with your work life?

Just today, the good people at Inbound published Seth's keynote address from last week. His presentation isn't about work, it isn't about marketing, it isn't about innovation. It's about you. So, what's your story? How are you going to tell it? What are you going to do about it? What change and connection can you make in your life?

Here. Now. This. Seth Godin's keynote address...

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Just Say "No" To Content

Learn how to say "no" when it comes to your content.

We live in a "content is everywhere" world. This was great news for the people attending Content Marketing World and HubSpot's Inbound events last week in Cleveland and Boston (they were both great events... and, I am grateful to have attended and presented at both). Content Marketing World had over 3500 people, and Inbound cranked past 15,000 attendees. That's a lot of people, representing a lot of companies... and that's a whole lot of brands and individuals pumping out the content. There is often the argument that content is quickly becoming crippled, because there's simply too much of it (the old quantity over quality thing). If there are a billion people on Facebook on any given day, it's safe to say that this isn't about too much content, but - maybe - that the quality of the content is simply not there. Can we have too much great content? It's doubtful.

Your brand needs to step away from the content marketing machine. 

It's not that there is too much content out there... there's not enough good content out there. Brands seem to be publishing "because they can," instead of "because they have something interesting, unique, compelling and important to share." They're still pushing specials, instead of pushing something special out there. It's easy to be critical of this practice. It's hard to define what is great content... and how often to publish it. It's all very messy. 

Take a lesson from those who create the types of stuff that lasts a lifetime. 

Like you, I have "content on the brain." As an alpha Infovore, I am constantly on the hunt for a story to share. I have the proverbial, nose for news. That itch has been there since I was sixteen years old. Perhaps it is my background in journalism, or perhaps my studies of media, but I have a tremendous amount of respect for the publish button. Whether it's 140 characters, a blog post, or even a photo on Instagram. Consumers are inundated. I don't want my content to be a part of the problem. Still, brands do feel like they can (and should) publish anything. That all of this content isn't even meant to be consumed. It's just impressions. Like ad impressions. Some of those impressions are free.... some of them are paid. So, what goes into that impression (the content) often doesn't even matter that much. It gets diluted, edited by groups, pushed through legal, part of a greater ad campaign, and more. The content loses its life. With that, many brands can't seem to find their niche... or their voice. What are they truly adding to the world?

Think small. Think niche. You can't do everything.

Experience tells me that a lot of brands feel like they have carte blanche to put - almost - anything out there. With that, they never develop a true style, voice or brand narrative. The content seems centred around some kind of campaign that lives in a brief moment of time. They approach content as a container to the campaigns, instead of content as the story that the brand can tell. With that, brand managers will often confide in me how limiting it can be to tell the brand narrative, because of how regulated the brand platform is. It forces these people to not create the best work possible.

Think differently about your content. Think differently about your creativity.

Are you rushed to get your content done? Does your content have to reside on a specific platform because of how the media was purchased? Either way, I am often reminded that you have to use these constraints as the true gateway to creativity. Famed musician, Peter Gabriel, has an amazing quote about how he thinks about his music's creation:

"The worst thing you can say to a creative person, I think, is 'You can do anything.' That is the kiss of death. You should say to them, 'You can't do this. You definitely can't do that. And under no circumstances can you do that.' Then they'll start thinking in a different, more creative way."

Your brand's content is the same. Your creative team (whether in house or your agency) must be directed in the same way. Asking for "something viral" is not the way to achieve great content. Box yourself in. Figure out what makes your brand exclusively right to publish something. Focus on this. Build it. Test it. Spread it. Leverage the data to tweak it. Listen to the feedback. Push forward by trying to refine the voice. These things don't happen quickly. These things take time. All great things do. The best content wasn't created because someone had all of the time in the world, to do anything that they wanted. Take all of the current limitations on your brand (some may be self-inflicted, while many may be dictated to you) and find your own, different and more creative way to say something of value.

This isn't about more content. This is about content that is different, your own... and way more creative.

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Change Someone's Life Today (Maybe Your Own)

We all want to do great work. We all want to change people's lives... right?

When we first started building Mirum (back in 2000), I would often get featured in the local media. Not just because of the noise that we were making, but because I was very active in the local community. People, journalists, etc... would often ask why I was spending so much time doing community service, when I should be focused on building my business? I had never considered one over the other. My over-arching philosophy has always been the same...

You can't have a strong business without a strong community to support it. 

I tend to look at my community service in buckets: what is serving my local community, what is serving my national community, what is serving the global community and what is serving the industry that I'm in? It's not easy. I often let things drop, but I do my best to help out... to serve. I hope that you do as well. Over the years, I have done my best to not ask you - those that enjoy my content - for anything. I've always felt strange about asking for your support in any of my personal interests. It always felt... I don't know... weird. I create, publish and curate content with two goals in mind: One, I love to create, think and share. Two, I want people to think differently about their business, and the way that they're marketing it.

Today, I need your help. Today, I am asking you to help and to step up. 

Back in 2010, my best friend called to let me know that his five year old daughter, Leah, had cancer... leukemia. My world collapsed. A few weeks prior she was at my kid's birthday party, laughing, playing... perfect. Now... leukemia? It was - without a question - one of the hardest moments in my life... trying to understand, and take in what my best friend was telling me about his daughter... who I would treat as my own daughter, in terms of love and care. I went into a tailspin.

You know what it feels like when your world gets turned upside down. I know that you do.

Leah's courage throughout this nightmare is what pulled everyone through - family and friends. If there were ever a definition for the word "survivor" it is Leah. After a lengthy and hard battle, she is - thankfully - in remission, and back home where she belongs: with her family and friends. She is happily in remission.

She's lucky, but many, many people are not this lucky.

It has been five years since Leah was diagnosed with Leukemia; a milestone that we are all happy to celebrate, because a strong percentage of children diagnosed with AML don't get to it. Leah is lucky. Sadly, a boy who went to school with my child passed away after two relapses at the age of five. We think of him and his family often. There are many stories. Many people trying to raise money. Like I said, it's never easy to ask. But I am asking. For the 5th year in a row, I will taking part in the Light The Night fundraising campaign. The walk will take place on Saturday, October 17th. Our team, Leah's Helpers, has raised over $250,000.00 and been one of the most prolific teams in the history of the walk.

I am asking you to help me support this noble cause. 

I do my best to put out lots of content every week. This makes it close to four thousand entries over the years. This isn't about me raising money. It's about our kids and the randomness and cruelty that is leukemia and because none of us are safe. Leah and Liam got leukemia with no family history of the problem. Nothing. Now, Leah (who is in remission) will have to deal with this for the rest of her life. Other families aren't even granted that luxury.

Please help.

I set a goal of $5000 to raise from friends and family. The truth is that I would love to crack the $10,000 mark. I do realize that times are tough, and many of us are watching our wallets just a little bit closer than we usually have, but please consider giving something. If over the years, any of my content has struck a chord with you, made you smile, made you see your business world in a different way, I hope that you will consider this ask as the "tip jar" for my thoughts.

If you can find it in your heart to give, please do so right here: Light The Night Walk.

How about a little giver's gain?

As a "thank you," here's what I am offering:

Whoever donates the most money gets me for a one-hour get together. It can be via Skype, phone or in-person (meaning, if you're in Montreal or if I happen to be travelling to wherever it is that you live). It will be a social meeting, but you can feel free to ask me anything. Lunch is on me. I'll also include a signed copy of Six Pixels of Separation and CTRL ALT Delete.
Whoever comes in next will get a signed copy of Six Pixels of Separation and CTRL ALT Delete, plus a business book bundle that will include three great new books that just came out. Namely: Louder Than Words by Todd Henry, The Art of Work by Jeff Goins and Stand Out by Dorie Clark. 
I will also do a random draw and give away five sets of two "special" tickets to The Art Of... event of your choice. This is just the tickets, so you will have to handle travel, accommodations, etc...

Now, it's your turn. Please help out. Please help me spread the good word. Thank you.

My friend - who is Leah's father - wrote the following song and performed it. This should add some more context to my ask...

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When Your Smartphone Can Adjust Your Depression And Boredom With BuzzFeed

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.

This week we discussed:

Apple did what we thought they might do. New iPhones, an updated iPad and Apple TV. It seems like the real talk is around Apple TV and this new Apple Pencil. Still, don't kid yourself, the new iPhone 6S is a big deal. The gap between the iPhone and everyone else is getting wider, as these devices just keep on getting better and better. Even if you're not an Apple fan, consider this: Apple's iPhone revenue is greater than any other tech company's total revenue. Crazy. 
Business Insider is one of the bigger online publications. It has over 80 million global monthly unique visitors, including about 45 million in the U.S. alone. It's the "go to" for many (including me) for both general business and tech news. They recently launched a new title called, Insider. What makes it interesting is that the content of Insider is published solely in social media (on places like Facebook and Twitter). Insider Facebook publishing channel features video content posted directly to the social network, as well as whole articles (including images) that appear as status updates. On Twitter, Insider is mostly video content. They are also publishing on Instagram and Tumblr, and are exploring partnerships with other social platforms. Is this the future of publishing
Speaking of publishing and smartphones: Researchers looked at factors like the time since you last had a call or text, the time of day, and how intensely you're using the phone to try and figure out when individuals were bored. It worked. The researchers found that looking at this kind of data gave a reliable prediction of boredom as often as 83 percent of the time. The researchers also went a step further by sending bored smartphone users an alert to check out an article on BuzzFeed--which people who were judged to be bored clicked on more often than people who weren't. Imagine that... smartphones so smart, that they can send you content when you're bored. 
App of the week: World Time Buddy.

Listen here...

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