Mitch Joel's Blog: Six Pixels of Separation, page 203

November 28, 2015

Six Links Worthy Of Your Attention #284

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?


My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".


Check out these six links that we're recommending to one another: 



The Four Horsemen of Gentrification - Timothy McSweeney's. "Read this one while you're sipping single-tree coffee in your uncomfortable corduroys. So tight, it pinches a bit... maybe that's just my snark talking." (Alistair for Hugh).
Who Knows What About Me? A Survey of Behind the Scenes Personal Data Sharing to Third Parties by Mobile Apps - Jots . "Tinfoil hat time. In this test of 110 popular apps, 73% shared personal data, many without OS approval. Plenty of good data to keep you up at night; but we already knew you didn't sleep enough." (Alistair for Mitch).
What Can A Technologist Do About Climate Change? - Worry Dream . "With the Paris Climate talks imminent, Obama's end-of-term enthusiasm for getting controversial stuff done that he couldn't get done for the past 7 years; with Canada's new climate-friendly Prime Minister; with Australia's new (at least formerly) climate friendly PM, we may now be closer to real action than we have been in long while. Still, it's hard not to despair a little at the scale of the problem. Here is Bret Victor (the designer of the prototypes for the iPad, and collaborator with Al Gore on his climate book, Our Choice), outlining what we - in the tech community - can start doing to deal about climate change, what he calls (and I would agree) 'the problem of our time'." (Hugh for Alistair).
Finland's depression is the final indictment of Europe's monetary union - The Telegraph . "This is fascinating stuff, which shows pretty clearly some major problems at the heart of the European project, and particularly the European Monetary Union. The narrative in the media, politicians and 'policy experts' about Greece was something like this: Greeks are lazy, they don't pay taxes, they are fiscally irresponsible and spend too much on social programs, etc. And the solution, prescribed on pain of death by their creditors was: raise taxes, cut government spending and sell off state assets. The results were a catastrophe (25% drop in GDP), but no matter... the good doctors prescribed more. But, there was always the sense that the 'Greeks brought this on themselves.' Well, if you wanted to find a model of a good modern economy, then Finland would be it: they have the highest education scores in the world, the most productive economy, low debt levels, and their government is a model of fiscal prudence. And yet, since 2008 their GDP has collapsed, losing 6.5%. Now, the two things that happened to Finland during this time: oil prices crashed, and Nokia (a major economic powerhouse), also has gone into a nosedive. But their GDP has just been blasted. There is a usual solution for these kinds of problems, you let your currency slide down. This makes your products relatively cheaper on international markets, and makes international sales more valuable when other currencies come in. Note, Finland's case is eerily like Canada's: oil price tanks coupled with the destruction of Blackberry as a major force. Canada's currency has dropped 30% compared to the USD, which makes our economy more competitive. Our economy hasn't been lighting the world on fire for growth, but we've seen nothing like the contraction Finland has seen. Finland, tied to the Euro, don't have a currency whose exchange rate can drop to their advantage. So, they are in trouble. And so, it would seem, is the Euro." (Hugh for Mitch).    
How Pressbooks Public Will Help Self-Pub Authors Get E-Books into Libraries - Mediashift . "Our fellow link exchange buddy, Hugh McGuire, gets the spotlight in this article about his company, Pressbooks. In this article, Hugh is described as a 'change leader.' And, it's all true. He's doing some amazing work that deserves more attention and recognition. How do you get indie and self-published authors' ebooks into libraries? Well, read on. Oh, and it's not just about libraries, but the future of publishing..." (Mitch for Alistair).
The Secret Power of 'Read It Later' Apps - Forte Labs . "Reading is everything. The problem is, of course, the quality of what we read, and our ability to retain and implement that information. This is where my concern lies. This is why, I do my very best to spend time with words. Lots of words. Not the Twitter tweets, but books... and long form content. So, where does all of this digital reading happen? For me, it happens with Pocket. Without a doubt, the one app that I can't live without. So, just what is the secret power of these 'read it later' apps? For me, they are the secret to success. Not joking." (Mitch for Hugh).

Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.





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Published on November 28, 2015 04:35

November 27, 2015

Why The Newspaper Business?

There was some news in the media about my future yesterday.


Let me start off with this: I am not leaving Mirum (formerly Twist Image). I will not be putting less time into Mirum (in fact, I've been working harder and harder at it). I will not stop blogging, podcasting, speaking, writing books, and publishing articles. I won't even slow down the sarcasm on Twitter or Facebook. I will (hopefully) be adding in another - very important - responsibility to my professional portfolio (pending shareholder approval). It's a big one. It's a big change for me. It's something that requires attention. I have been nominated to become a board member for Postmedia.


What is Postmedia?


It's a large media and publishing company that owns The National Post and many local newspapers (Montreal Gazette, Vancouver Sun and others), they also recently acquired Sun Media, and have their hands in many others businesses in the media, publishing and technology space (200 brands). It's a big and powerful media company, here in Canada. And - as you can see by a simple Google search - has a fair amount of challenges (and opportunities). if you've been following my work for any semblance of time, you know why this is so important to me. I started off in journalism, I published magazines, I have written and contributed to many publications over the past two decades and - ultimately - I believe in the importance of these news institutions, and how they serve the public, while still being pragmatic that they are a business and responsible for both returning revenues and innovating, as the customer has so many more media outlets to choose from.


Change is hard. Change is possible.


This won't be an easy task. My main role (should I get nominated) is to provide guidance and leadership in the space of how they can best transform their business, as customer's primary news gathering preferences have shifted. How can digital marketing best serve the businesses needs (and how well they're doing this through analytics, their advertising offering, etc...)? Where can they improve on their marketing innovation? How can they improve on the myriad of transactions they have with their customers? And - of course - the quality of the products and services. My desire to take this on comes from a very simple and honest place: quality journalism is still key to a modern society, and an important (though often overlooked) component of how information gets distributed. Yes, you can get information a lot faster in a world where everyone can lifestream our world in text, images, audio and video in social media, but that doesn't mean that we're able to understand the real issues. Who will help us look at the data and opinions beneath these stories, and help to provide a broader perspective on the issues that are shaping our lives? Companies like Postmedia provide this service. It's an important service, and one that I think I can add my particular skill set towards.


An insider from the outside.


I have not been shy about newspapers and traditional media spaces in the past. That won't change. I have been critical of the business model, what comes as we move from paper to screens to whatever comes next... and much more. I love reading the paper (yes, the physical one... anyone who has met me on a plane knows this). I love the new business models that many of these traditional institutions are evolving towards. More than anything, I am curious. Curious about what Postmedia can (and should) look like going forward, and how disruption (from within and from new comers) is going to change the face of news, journalism, publishing and media.


New adventures.... it's always exciting.





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Published on November 27, 2015 09:03

November 25, 2015

Facebook Is A Reflection Of You

Feel free to discuss politics, sex, religion and more on Facebook.


Free will. It's a powerful thing. Just don't be mad at Facebook for all of this negative commentary and imagery that is in your feed. The content that you see (and that you are creating, sharing and "liking")... That is your own doing. Facebook is not a traditional media outlet, where content is produced, edited and marketed from a certain standpoint down to you. Facebook - and everything that you see on it - is your own doing. If you don't like all of the hate that you are seeing in your feed, you are following the wrong people. Or, worse, the friends of their friends. 


Embrace the unfollow button. 


Years ago, I wrote about the grand flaw of social media: the more connected we become, the more inclined we will be to follow those who are "like us." We have shifted from the Web portal model (think of how Yahoo and AOL curated, edited and created stories like traditional media), to a place where our homepage (or, now, our main tabs or destination apps) is our Facebook or Twitter feed. It's easy to think that a world in which everyone we know is sharing and creating content exposes us to many more voices. In reality, as we add more voices, these tend to be voices that are aligned with our own, existing, belief systems. With that, our world becomes that much smaller. I'm often reminded of this when I hear people say how surprised they are that a specific political party is winning the popular vote, when - in their feed - they see nothing about them. Perspective is everything. 


What we see on Facebook is not the commonly held beliefs of the world. 


What we actually see on Facebook is a microcosm of how our friends and family think. The stuff that they believe is important. Good, bad or indifferent. If you don't like what you're seeing on Facebook, you can't blame the platform (which millions of people do). You only have yourself to blame. Sad? Yes. True? Yes. Here's the real question you need to ask: what kind of Facebook experience do you want? Lately - and for very good reason - people are angry and frustrated. At their local government. At other governments. At policies, both local and abroad. Facebook (Twitter and others) have become a fertile ground for us to relieve the pressure in our emotional valves. And, what always comes out, is emotional. As a collective, we're at a loss because the vast majority of the population has no media knowledge. They don't know how to source for truth, or even how to better understand that the messages that we share can often come from unverified sources. If we don't understand media, and if we don't understand how to vet news for credibility, all we can do is consume and blindly share (thus propegating opinion - and lies - over substance and fact-checked realities). Facebook is neither good or bad. It's a platform that allows us to share what we're doing and how we feel. When news gets trapped in between these fleeting emotions and reactions, it's easy to see how things can quickly turn into a boiling pot of hot mess. Still, this is not the problem with Facebook. This is our problem... and the people that we're connected to.


We have a lot of learning to do. 





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Published on November 25, 2015 06:38

November 24, 2015

Are Hackers Our New Heroes?

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.


This week we discussed:



The hacker group Anonymous is going after ISIS. They have waged an all out computer-driven war on the terrorist group. So far, in what they are calling #OpParis, they have taken down over 20,000 Islamic State-linked Twitter accounts, as they continue their "total war" against the ISIS threat. How do we feel about this? Rogue justice? Computer vigilantes? Heroes? Is this the wisdom of crowds? 
Christmas is around the corner. Facebook and Samsung are hoping that millions of people (kids and adults alike) get virtual reality goggles from Santa. Are you willing to strap these computerized goggles on? After my trip to Zeitgeist and experiencing a "virtual field trip" to the Amazon Jungle using Google's virtual reality, I am here to tell you that virtual reality is going to make the web browser look like 8-track in short order. 
App of the week: Apple Pay (which is now available in Canada).

Listen here...






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Published on November 24, 2015 08:18

November 22, 2015

Extraordinary Brand Experiences

Episode #489 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.


How many brands truly deliver extraordinary experiences? Not the kind of rare stories you read about on Mashable, but the ones that do it day in and day out... for all of their customers? When it comes to brands doing things right - constantly and consistently - I think of the work that Denise Lee Yohn has done over the years. From her first book, What Great Brands Do - The Seven Brand-Building Principles That Separate The Best From The Rest to the article she authored for the Harvard Business Review titled, Start-Ups Need a Minimum Viable Brand. The former Sony Electronics executive and advertising agency professional (who worked on Burger King, Land Rover and Unilever) is back with a new business book titled, Extraordinary Experiences, that profiles seven popular, powerful retail and restaurant brands. So, what does it take to create extraordinary experiences, and does your brand have what it takes? Enjoy the conversation... 


You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #489.





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Published on November 22, 2015 05:53

November 21, 2015

Six Links Worthy Of Your Attention #283

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?


My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".


Check out these six links that we're recommending to one another: 



The Real "No-Go Zone" of France: A Forbidden No Man's Land Poisoned by War - Messyness Chic . "A couple of links for the most recent Memorial day. First up: Not all of France is pastoral beauty. The Great War left its mark, with a series of abandoned villages and toxic ravines. Not really what you expect to see when you visit. It's a good post; the whole site is like a takedown of France, and worth browsing." (Alistair for Hugh).
The Fallen of World War II - Neil Halloran - Vimeo . "This is an amazing visualization of the toll war places on humanity. It's a 20-minute video about the second world war, and compares it to the fighting we do today. While we're busy remembering the fallen, we should know how and why they fell." (Alistair for Mitch).
Obama's drone war a 'recruitment tool' for Isis, say US air force whistleblowers - The Guardian . "It might be a good idea for us to figure out what is happening with ISIS. Everything is more complicated than you think it is." (Hugh for Alistair).
NASA once envisioned life after Earth in these funky floating colonies - Tech Insider . "When can I move there?" (Hugh for Mitch).
What Is Disruptive Innovation? - Harvard Business Review . "This isn't just a catchy headline to get you to read it. It's substantive. It's deep. It's smart. So, spend some time with this, before you go shouting from the mountain tops that Uber is one of the most disruptive businesses we have seen in X amount of years. I'm often very cautious to call something 'disruptive'. After reading this, I hope you will be as well." (Mitch for Alistair).
Why Advertising Is So Annoying - But Doesn't Have To Be - The School of Life . "Believe it or not, I actually got into this business to solve this problem. I wish I could tell you that I have been a part of solution and not the problem, but it's a tough nut to crack. Advertising can be better. Advertising can be great. From this piece: 'Advertisers need to behave with the sort of dignity and self-respect of people who know they could properly improve the lives of others once they got to know them well.' Amen." (Mitch for Hugh). 

Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.



The Fallen of World War II from Neil Halloran on Vimeo.





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Published on November 21, 2015 11:17

The Culture Of Malcolm Gladwell

Malcolm Gladwell is an anomaly.


I know this first hand. Not because I know him personally (although, we have met many times). Not because I know anything behind the scenes (although we do share the same book publisher). I know this, because prior to the launch of his last book, David And Goliath, I found myself in HMV (the famed record store), as the struggling retailer was diversifying their merchandising away from physical music into areas like t-shirts, headphones, music paraphernalia and even books. I was amazed to see Malcolm Gladwell's previous efforts (The Tipping Point, Blink, etc...) alongside rock music biographies. What made this so interesting is that Gladwell's book were, basically, the one business books there.


That's when Malcolm Gladwell became an anomaly.


The staff writer at The New Yorker, and world-renowned non-fiction business writer was a rock star. His work was now front and center with the work of The Rolling Stones and Bob Marley. This feeling of stardom was further validated, when I was flying to Toronto from New York City and the flight attendant remarked that another passenger was reading one of Gladwell books to the other flight attendant. A conversation ensued about how Gladwell can frequently be found on this flight (he grew up in Ontario), and how cute he is (and how wild his hair is). They were not discussing the quality of his writing, but his quirky, cool and sexy looks.


Some authors have all the luck.


Prior to launching his last book, David And Goliath (which was published in 2013), Jon Ronson spent time with Gladwell in his New York home to talk about his latest work for something called The Culture Show. I had not come across this mini-documentary until now. If you're interested in creativity, culture and what it takes to write when you're at the top of your game, this is a fascinating piece of documentary glory. With that, anybody with an interest in business and marketing will love it too.


Here it is: The Culture Show - Jon Ronson Meets Malcolm Gladwell...







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Published on November 21, 2015 11:00

November 20, 2015

What Do You Want Your Content To Do?

What do you want your content to do?


Have you asked this question? Do you ask it before you begin creating it? Do you even know how important it is to be asking this question? I don't charge anybody for this content. I don't charge anybody to listen to my weekly podcast. I don't charge anybody for all of the links, thoughts and ramblings that pass through my earholes in places like Facebook and Twitter. If you buy one of my two books (Six Pixels of Separation or CTRL ALT Delete), those have to be bought (unless you've stolen them). If you want me to speak at your event, I will charge you.


Content isn't one thing. Content is many things. Content does many things.


There's a rationale behind my thinking. At a macro level, all of the content on the blog, podcast and micro-content curated in the social media platforms is a way for me to build awareness. Awareness of Mirum (what used to Twist Image). Awareness of how we think about brands and consumers. Awareness of what brands should be doing to better connect... and more. In short, as much work as I put into the content (and, yes, it is more work than many might imagine), it is not content that I ever wanted to monetize. It was promotional. It was an inbound marketing strategy. There are no ads or sponsorship on this content (or surrounding it), because there is already a sponsor and advertiser: Mirum (our marketing agency). The idea is that the content is solid, that it provides value to you and - if everything goes well - and someone's in need of digital marketing services, that they think about Mirum and all of the value that our content has provided in the marketplace for well over a decade.


Most brands... and even individuals... don't really know what they want their content to do.


We have become flooded with content. Content is the new advertising. Only, it can be placed - without media dollars - anywhere and everywhere. Smart brands are now supplementing their content creation with ad support. In short, they're buying ads to drive attention to content. If that works, the content will stick, and consumers will buy from the brand. That doesn't sound like a smarter plan than advertising to create attention, awareness or transaction, it sounds like another (much more complex) layer.


So, what do you want your content to?


Content can...



add more depth to a product or service.
be a great tutorial.
establish a brand as an expert.
tell a more humane story.
encourage consumers to take action.
get people talking and sharing.
get people to spend more time with a brand in a more frequent way.
be a great engine of customer service.
add a new layer of brand storytelling.
become an engine of loyalty and trust.

If you don't know what your content is doing, it is hard to position it correctly.


What are we seeing? I'm seeing people using content to establish themselves as an expert, and then suddenly attempting to sell their content. I'm seeing brands trying to get consumer to buy things by creating content without a call to action. It's exciting to think of all of the amazing things that content can do, in a world that has been dominated by advertising models. It's sad to see brands turn their content into (poor) ads. It's sad to see super-smart people forget that making their words and ideas accessible to everybody will build their platform in a more profound way (and lead to paying gigs), instead of trying to charge for their blog, because people buy magazines... so why not try that to?


Content is a curious thing.


Likes, followers, shares, people who leave comments, and building a real community. These are true. These are valid. But, because of the sheer volume of content being published, they are also fleeting. Someone who loved your podcast last week (and shared it with everyone) may not listen to another episode for months. Content is something that sticks when the guts of it are credible, when it's created with a high level of consistency, and when it's published in a frequent and predictive timeframe. This makes it a heavy commitment. This means that if you're creating content, and the reason that you're doing it doesn't match the platform its on, the audience it's trying to reach and doesn't have an endgame unto itself, it's probably nothing more than another form of advertising.


There's nothing wrong with that, just know that it won't have the same impact. 





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Published on November 20, 2015 08:53

November 16, 2015

Social Media During Times Of Crisis

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.


This week we discussed:



The terror of Paris is something that is on all of our minds. With that, Facebook initiated an amazing notification system called "safety check." Here's what it does: if you're in and around a dangerous region (like Paris on Friday night), it asks if you are ok. Facebook knows this because a user tells it they live in Paris, or by your updates and the location. Then, when those of us outside of this region hop on Facebook, at the top the page you can see how many of your friends are in Paris, and whether or not these people have let Facebook know that they are safe. It's brilliant. It's simple. It works. Chalk another good one up to social media. 
With that, if people are using private messaging, how can these platforms help us stay safe when most of the content is private? Is the future of social media private messaging? Yes. Yes it is. Whether you look at the sudden rise in popularity of Snapchat, Facebook's $20+ billion acquisition of WhatsApp or even how they uncoupled their Messenger app and made it stand-alone app. Messaging is the future of the social Web. More than 1.4 billion will use messaging this year, and that number is going to keep increasing. With that, you will soon be able to call an Uber or order on Amazon via your messaging app. So, yes, once again the world of digital is going to change. 
To have social media really help during a crisis, we all have to become more media savvy.
App of the week: Acapella.

Listen here...






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Published on November 16, 2015 11:41

November 15, 2015

How To Unleash The Power Of Strategic Thinking

Episode #488 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.


Strategy. More than any other component in what makes a brand successful, strategy is at the core. What does a good strategist do? How is their work delivered, and then injected into a company? How do companies take that strategy and turn it into a valuable part of their culture. It seems like corporate mysticism. It is not. Great business leaders and thinkers like Peter Klein have the answer. It's not fake. It's a system. It's a way to think about business, the challenges it faces and how to overcome them. He co-authored the book, Think To Win - Unleashing the Power of Strategic Thinking, to show the blueprint. He even brands the book like this: "The entire book is an Executive Summary!" It's an incredible read and Klein's experience as a senior executive manager, corporate officer and high level consulting experience shines through. Tons of key learnings for everyone in this episode. Enjoy the conversation...


You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #488.





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Published on November 15, 2015 05:49

Six Pixels of Separation

Mitch Joel
Insights on brands, consumers and technology. A focus on business books and non-fiction authors.
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