Mitch Joel's Blog: Six Pixels of Separation, page 200
January 16, 2016
Six Links Worthy Of Your Attention #291
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
Check out these six links that we're recommending to one another:
Creating Fictional Data Services and Their Implications - Fabien Girardin - Medium . "Most modern apps are built atop data. That means the design and user interface depend a lot on what the data can do. One consequence of 'big data' that's cheap and abundant, is that we can use the data to define the UX, rather than creating the UX first and populating it with precious data afterwards. As this variant on Amazon's 'designing backwards' illustrates, data-driven design fiction is an increasingly important tool in building products and understanding what consequences they're likely to have." (Alistair for Hugh).
BowieNet: how David Bowie's ISP foresaw the future of the internet - The Guardian . "Two titans of British entertainment, Bowie and Rickman, will be missed for different reasons. It's easy to remember Bowie's gender-bent showmanship or side-trips to Labyrinth and Extras. But boy, could he think: about art, culture, the racial makeup of MTV, selling shares in yourself, and even the future of human interactions. Here's a good example: Bowienet." (Alistair for Mitch).
Splain It To Me - Status 451 . "There has been a lot of discussion recently in my networks about cultural problems around 'mansplaining,' dismissals of certain points of view, largely by men in tech of women in tech. Alice Maz has written a good 'help document' for both sides of this debate, which sometimes gets very bitter very quickly. She talks about different cultures of discussion, and how misinterpretation of these different cultures can quickly lead to acrimony, even if both interlocutors may have started out in good faith. As one person in my Twitter stream wrote: 'Everyone who works with nerds should probably read this.' Similarly, everyone who is a 'nerd' should probably read it too." (Hugh for Alistair).
Mesmerizing Amish Barn Raising Time-Lapse Captures the Incredible Power of Team Work - Peta Pixel . "Amazing stop motion video of an Amish barn-raising." (Hugh for Mitch).
Scientists struggle to stay grounded after possible gravitational wave signal - The Guardian . "Ouch! My brain is all achey. Just when you think you understand things... or that you can read complex things slowly, and then try to figure it out, the world gets turned upside down. So, here's the short of it: gravitational waves may have been discovered. What does that mean? How open this: somebody may have opened up a new window on the universe. Mind. Blown." (Mitch for Alistair).
Punctuation only in literary works - Flowing Data . "Think data visualization is cool? Check this out: what would it look like if you removed all of the words and just left the punctuation to look at from the world's best literature? Would you have guessed art? It is a thing of beauty..." (Mitch for Hugh).
Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.
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alistair croll
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bit current
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book a futurists manifesto
bowienet
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flowing data
gigot
gravitational wave
hugh mcguire
human 20
iambic
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jwt
lean analytics
librivox
link bait
link exchange
link sharing
managing bandwidth
medium
mirum
mirum agency
peta pixel
press books
social media
solve for interesting
status 451
the guardian
wpp
year one labs
January 12, 2016
A Blog Is Like Lemmy From Motorhead... And David Bowie
On December 28th of last year, Lemmy from Motorhead died. Yesterday, David Bowie passed away.
All the young dudes.
Amazingly, a diverse as their musical genres were, they were both the kind of rock icon that all respected. They get lauded as being legendary and true originals. Indeed, they both were that. As a fan of heavy metal, punk, alternative and glam music, it makes me feel warm. As a fan of music that fits more into sub-genres than mass appeal, I know the truth. Both of these artists struggled to create their art, and they struggled to get people to pay attention. Maybe they never really wanted attention. Maybe their art was just about how it connected to people who found it, rather than attempts to appeal to a larger audience. Motorhead toured incessantly and recorded new music at a frenetic pace. David Bowie took his time. The die-hard fans stuck with them, but most admired from afar. The fans from afar could not always click with the musical output, and it was often easier to have a poster, wear a t-shirt or have a sticker on their MacBooks than dive deep into their actual musical output. Maybe, on a Friday night, those who respected from afar them would watch a few video clips on YouTube. For the hardcore fans, the more obscure the better. The deeper the hardcore fans could dive, the better.
In 2006, I wrote a blog post titled, A Blog Is Like Lemmy From Motorhead.
This is what I wrote...
My past is coming back to haunt me. I spent many years as a music writer. In fact, my first professional journalism gig was interviewing Tommy Lee from Motley Crue in 1989, as The Crue was about to release Dr. Feelgood. It was a sweet ride. I got the chance to really learn, understand and take part in the music business. During that time, I had the opportunity to interview Lemmy from Motorhead. Within the rock circle, Lemmy is the equivalent of Jesus. A true pioneer. But, unlike most rock stars, Lemmy has a couple of really big warts on his face, very greasy hair and truly lives the "sex, drugs and rock n' roll lifestyle." Basically, he says and does what he wants and never answers to anyone, but himself.
A blog can't be Bon Jovi. A blog is much more like Lemmy.
You can get away with mis-spelled words, non-precise grammar, and it's supposed to have more of a stream-of-consciousness flow to it. A blog is the glory of a personal voice - warts and all. That is why people are gravitating towards them. Deep down, we want companies to speak our language. We're tired of jargon. We're zoning out when we hear phrases like "best of breed" or "end to end solution." We want to know that business cares about us, and that they treasure our loyalty. We want more... and we're starting with a conversation that has a human voice behind it.
A blog is Lemmy. It's become a form of brand democratization because we're all letting corporations know that the chase is better than the catch.
Blogs - loud, fast and rude - warts and all.
Like Lemmy.
Culture, a cult and the cult of fame.
I cringe a little when I re-read that blog post from a decade ago. It was different times for blogging and social media. Reflecting back - over the past few weeks - and living through the passing of two iconic music pioneers that impacted my life, I often think about the rules these iconoclasts lived by. The philosophies that drove their inspiration and why - being so different than most - they were able to connect with so many. Much has been written over the years about the correlation of bands (musicians) and brands. Brands aspire to be bands, if you really think about it. Over the next fews days, weeks and months, we're all going to be exposed to a lot of content about these artists (clearly, I'm adding on to the pile!). As you sift through the mass amounts of content, editorial and personal anecdotes, reflect a little deeper on how their work (both through their art and communication of it) built an audience. It's a veritable goldmine of value. No brand can be Lemmy. No brand can be Bowie. But, brands can look at their recipe of how they created value for their fans. How they enabled them, and empowered them to make their days just a little bit better. How being different, unique and creative - in their own right - created something more than a listener... but a follower. How these followers - over time - became a part of the music and how they function and flow together. Brands spend a lot of lip service about building true fans, but have many have the real ingredients necessary to deliver on that? How many are willing to be different, take chances and speak to a very unique core audience? Bowie and Lemmy leave a legacy. How many brands can really do that as well?
Great brands can be like great bands (or artists). The question is this: are they really willing to do what it takes to put it out there?
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January 11, 2016
David Bowie And The Social Media News Cycle
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.
This week we discussed:
We all woke up shocked and saddened by the death of David Bowie. He was not just an artist and musician, but a true pioneer of digital media, technology and helping people to better connect.
How has the social media news cycle affected how we hear about the news, share our stories and more?
My meeting with David Bowie during his Tin Machine days.
App of the week: DO Camera (from the people behind IFTTT).
Listen here...
Tags:
app of the week
chom 977 fm
chom fm
ctrl alt delete
ctrl alt delete with mitch joel
david bowie
digital media
do camera
facebook
google
guest contributor
heather beckman
ifttt
instagram
j walter thompson
jwt
mirum
mirum agency
montreal radio
morning show
mornings rock with terry and heather b
radio segment
radio station
social media
soundcloud
technology
terry dimonte
tin machine
twitter
wpp
January 10, 2016
The 360 Degree Chief Marketing Officer
Episode #496 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.
Famed marketing journalist, Bob Garfield, was waxing poetic about a book called, The Digital Transformation Playbook, by Columbia Business School professor and brand strategist, David Rogers. He is also the founder of the Center on Global Brand Leadership's acclaimed BRITE conference on brands, innovation, and technology. Garfield said: "Seldom have the effects of digital media on legacy industries and innovators alike been so succinctly and scholarly-ly explained. I won't much detail the Playbook, except to say it breaks down the five main areas of business turned upside down by digital revolution: customers, competition, data, innovation and value. Not to put too fine a point on it, everything we learned about these fundamentals since the Industrial Revolution has ceased to be true. To be even blunter, take Jack Welch's triumphalist bestseller from the old analog days and set it on fire; it is worthless. Rogers uses case histories to illustrate how and why the times they are a changing'. And more importantly, exactly how to adapt." I got excited. I dug a little into Rogers and discovered a great presentation he gave at The Economist's Big Rethink CMO conference. It was fascinating. I invited Rogers to be a guest on the podcast, and he informed me that his new book will only be out in the middle of 2016. I didn't want to wait. Here's our conversation about the work he is doing, his last book (The Network Is Your Customer), and how he sees the current marketing industry. Our conversation was recorded just before the New Year. Enjoy the conversation...
You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #496.
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advertising podcast
audio
big rethink cmo conference
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david rogers
david usher
digital marketing
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digital marketing blog
google
itunes
j walter thompson
jack welch
jwt
leadership podcast
management podcast
marketing
marketing blog
marketing podcast
mirum
mirum agency
mirum agency blog
mirum blog
the digital transformation playbook
the economist
the network is your customer
wpp
January 9, 2016
Six Links Worthy Of Your Attention #290
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
Check out these six links that we're recommending to one another:
From "A New Hope" to no hope at all: "Star Wars," Tolkien and the sinister and depressing reality of expanded universes - Salon . "I've seen the new Star Wars twice now; the first time was an epiphany; the second, a realization that so much of it was the original trilogy, repeated. But far more depressing than this realization is the thought that modern epics -- Star Wars, Avatar, Lord of the Rings -- say something horribly bleak about our society, and what we think lies beyond." (Alistair for Hugh).
The Radical History of 1960s Adult Coloring Books - New Republic . "Those meditation coloring books are all the rage, promising more cognitive benefits than recently-debunked brain games with just a few minutes, and a colored pencil. Know what is good for your brain? Subversion. And the sixties, boy, did they do it right." (Alistair for Mitch).
Toward Humane Tech - Anil Dash - Medium . "Anil Dash makes a plea for tech to start thinking more about ethics. Good." (Hugh for Alistair).
It's time to care about the open web - Scripting News . "Old head Dave Winer makes the old/new case that media companies need to start thinking about the open web... Rather than getting stuck in silos." (Hugh for Mitch).
The 30 Best Pieces of Advice for Entrepreneurs in 2015 - First Round . "I hate myself for posting this, because I do my best to stay away from listicles or BuzzFeed like headlines for this weekly link pick/share, but the contents of this post far outweigh whatever bait was used in the creative process of writing the headline. First Round has a great blog, and this piece is chock full of smart stuff... even if you think you may already know it all." (Mitch for Alistair).
Creative people's brains really do work differently - Quartz . "We've tossed around the notion that creative people are different. You know, the whole left brain/right brain argument? Well, what if it could be scientifically proven that creative people really are different? So much so, that it's not just in how they think, but how their brain changes the physiology of the person." (Mitch for Hugh).
Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.
Tags:
alistair croll
amazon
anil dash
avatar
bit current
bit north
book a futurists manifesto
buzzfeed
complete web monitoring
dave winer
facebook
first round
gigot
hugh mcguire
human 20
iambic
j walter thompson
jwt
lean analytics
librivox
link bait
link exchange
link sharing
lord of the rings
managing bandwidth
medium
mirum
mirum agency
new republic
press books
quartz
salon
scripting news
social media
solve for interesting
star wars
wpp
year one labs
January 4, 2016
What Can We Expect From Digital Media This Year?
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.
This week we discussed:
Pierre Landry was hosting this morning, as Terry and Heather B. are still away for vacation.
Welcome to 2016. This year, we will all stop thinking about mobile as a "scaled-down" version of the Web-based Internet. Mobile is the primary way to connect for many, and the PC will be relegated to an even deeper second place as an accessory to the mobile experience. So, expect new channels and platforms that are mobile first (like Snapchat and Instagram) and watch some of the legacy Web browser based behemoths (think Facebook, YouTube and LinkedIn) to be become much better on a mobile device than a Web browser.
Connected devices will be huge this year. Cars, TVs, fitness bands and everything else that you can either plug-in or charge is going to explode in popularity. Home automation, etc... get ready for everything to be connected, and see how much more control over our "stuff" we're going to have this year.
Facebook is going to get more expansive. Especially when it comes to messaging - Facebook Messenger and WhatsApp. We're going to start seeing the ability to do things like get an Uber and order from Amazon from within these messaging apps. So, the social Web, is going to be a little bit more private as the conversations move from our status updates to private messages and private groups.
App of the week: Microsoft Selfie.
Listen here...
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amazon
app of the week
chom 977 fm
chom fm
connected device
ctrl alt delete
ctrl alt delete with mitch joel
digital media
facebook
facebook messenger
google
guest contributor
heather beckman
home automation
instagram
j walter thompson
jwt
linkedin
microsoft selfie
mirum
mirum agency
mobile
montreal radio
morning show
mornings rock with terry and heather b
pierre landry
radio segment
radio station
snapchat
social media
soundcloud
technology
terry dimonte
twitter
uber
whatsapp
wpp
youtube
January 3, 2016
The Holistic Publishing Platform For Brands
Yes, you need to be in different places instead of driving your audience to where you would like.
Publishing is going to change online over the next few years, in more ways than we can imagine. This is why I am constantly being challenged with the pure value of blogging on your own platform, instead of being "out there" - in as many platforms as possible - in front of a myriad of different readers. With that, the conversation about "is blogging dead" seems to be heating up. For once, there is an argument to make. Right before the New Years I took part in a debate/panel conversation about the future of blogging. The host was Social Media Examiner's Michael Stelzner (and, if you have never been, you should check out his amazing event, Social Media Marketing World, which is taking place April 17th - 19th, 2016 in San Diego - and I will be presenting there) along with blogger and author, Mark W. Schaefer (The Content Code, Social Media Explained, The Tao of Twitter, Born To Blog, etc...). The conversation is really less about the semantics of the term "blog," and much more about where the value of content truly lies. Is the value in developing your own platform? Leveraging "rented" land (Facebook Notes, Medium, LinkedIn, etc...) or some kind of hybrid.
Tired about the death of blogging?
Don't be. This is much more about the value of content, writing, publishing and building a true audience to drive some kind of brand outcome. This will get you thinking differently about content marketing, with a much heavier emphasis on the value of a strong content distribution strategy.
Listen here: The Social Media Marketing Podcast - Is Blogging Dead? Building Your Content Home on Rented Land.
What do you think?
Tags:
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blog platform
blogger
blogging
born to blog
brand
business blog
content
content distribution strategy
content marketing
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digital marketing blog
facebook
facebook notes
future of blogging
j walter thompson
jwt
linkedin
mark w schaefer
marketing
marketing blog
medium
michael stelzner
mike stelzner
mirum
mirum agency
mirum agency blog
mirum blog
publishing
social media
social media examiner
social media explained
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social media marketing world
the content code
the social media marketing podcast
the tao of twitter
writing
wpp
Six Links Worthy Of Your Attention #289
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
Check out these six links that we're recommending to one another:
Viewpoint Diversity in the Academy - The Righteous Mind . "There's been a lot of talk about how far 'safe spaces' in academic discourse can go, before they invade freedom of speech. As a straight white male, I've been reluctant to take a stand on this other than to say, 'everyone should have a voice,' because I come from a place of tremendous privilege. But recently -- with people claiming that yoga is cultural appropriation -- I feel like we've hit a tipping point. One of my favourite thinkers, Jonathan Haidt, has an amazing writeup, chock-full of links and content, on how we get here; it echoes many of my sentiments, but does so in a far more articulate way than I've been able to muster." (Alistair for Hugh).
How Esurance Lost Its Mascot to the Internet - Priceonomics . "At the other extreme, Rule 34 says that if it exists, the Internet will find a way to make porn of it. 'For God's sake, sex and auto-insurance are not two things that go together.' said the creator of Erin Esurance, a cartoon character created to sell online insurance. Maybe it was the three twenty something male animators hired to sketch her unrealistic curves and tight-fitting catsuit, but apparently, they do -- to the point that they overtake the original in search results." (Alistair for Mitch).
BYU's Bold Plan to Give Students Control of Their Data - eSurge . "Over the past decade 'digital' has come to mean - for most of us - 'everything,' and the result has been a monumental dumping of personal data into the cloud, with not-well-defined social contracts between us (the users, the dumpers of data) and them (the gigantic companies that hoover up our data). Some years ago there was, perhaps, an idea that there was 'too much data to process.' But this data is a goldmine, and processing techniques and hardware are getting better and better. And at some point, the tradeoff of 'free photo and link posting service' in exchange for 'total knowledge of your inner soul' might start to seem like a bad trade. Brigham Young University has just launched a new program to help students start thinking in this way, envisaging university services as a set of APIs, that talk to a student's 'personal API,' giving the student explicit control over what data is shared with the University services, and under what conditions. It seems to me this will be an important next step in digital application development, the notion that we should be able to control information about ourselves, and using, say, an email application, should not also mean, by default, allowing a marketing bot to read our emails about the dentist and selling us ads about toothpaste (or worse)." (Hugh for Alistair).
Democracy's Destabilizer: TMI - BloombergView . "The choice presented by social web (and, say, cable TV) has fractured and polarized political discourse, that's a common understanding these days. But a new book by former CIA analyst, Martin Gurri, suggests that the impacts of society's transformation from 'information scarcity' to 'information abundance' has been underestimated. Information abundance, he argues, creates a 'crisis of authority,' where governments and other large institutions are losing legitimacy in the eyes of a growing percentage of the population. Before our current info abundance era, governments and large institutions could control the messaging and media to the general population. And while fringe ideas could exist, their spread was limited by controls on distribution of information. This is no longer the case, so every oppositional force (left, right, Trump, Sanders, ISIS, Tea Party, Occupy Wall Street, whatever) creates a kind of self-contained sphere of understanding, 'sectarian publics' whose 'only shared agenda is opposition to the status quo.' And yet, populations in general expect that their governments will (or should) solve their problems - but they don't. This tension is destabilizing our understanding and legitimacy of big institutions... and ...we're not sure what will happen next! Happy New Year!" (Hugh for Mitch).
You probably know to ask yourself, "What do I want?" Here's a way better question - Quartz . "It took a lot of personal discovery, hard work and time for me to realize that saying things like, 'all I want to do is be happy' is a very stupid thing. It may sound cliche, but happiness is not a destination. It's on a spectrum of emotions. So, you can't be happy and not have some kind of sadness, depression, anxiety and whatever else mixed in there. So, what do you want from life? Maybe it is a bad question. And, while this article might seem like linkbait, the question to really ask yourself is the right one. What are you really willing to endure to get what you want... and, yes, how much pain are you willing to accept, deal with and push forward, as you carry that weight on your shoulders like luggage?" (Mitch for Alistair).
Lemmy's Last Days: How Metal Legend Celebrated 70th, Stared Down Cancer - Rolling Stone . "We lost a whole bunch of people in the past little while. The one that affected me the most was Lemmy from the metal band, Motorhead. I had met, interviewed, and been in the general vicinity of the metal legend more than a few times during my tenure as a music writer. He always scared me. I was never a huge fan of their music, but always appreciated what they brought to the genre. He scared me simply because I was young, and he was intimidating. Just look at him. And, if you think I'm a wimp, go and hang out in a real motorcycle club bar, and tell me that you're not constantly looking over your shoulder, or worried about getting punched in the face. That's what made Lemmy so great: the unpredictable. You never knew what was coming next, because he really was the embodiment of rock and roll and heavy metal. In the last few years, his health made him struggle, it was hard to watch, but he kept on keeping on. To me, this is what I loved most about Lemmy. Never say die. This is someone who truly lived (and died) doing what he loved most. Whether you liked his music or not, I'm wondering how many of us can claim to have lived our lives like that? With that, my favorite Moorhead song was always Killed By Death... it gets us all... eventually." (Mitch for Hugh).
Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.
Tags:
alistair croll
amazon
bit current
bit north
bloomberg
bloomberg view
book a futurists manifesto
brigham young university
byu
complete web monitoring
erin esurance
essurance
esurge
facebook
gigot
hugh mcguire
human 20
iambic
j walter thompson
jonathan haidt
jwt
lean analytics
lemmy
librivox
link bait
link exchange
link sharing
managing bandwidth
martin gurri
mirum
mirum agency
motorhead
press books
priceonomics
quartz
rolling stone
social media
solve for interesting
the righteous mind
wpp
year one labs
Madison Avenue Manslaughter
Episode #495 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.
The book Madison Avenue Manslaughter - An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies, has been sitting - front and center - on my desk since it was released in June of last year. I've been reading it slowly. Very slowly. Trying to deconstruct and define the path for both my agency, Mirum, and this industry that I love so dearly. There is trouble in the air. Disruption is racing through the marketing industry at a pace that is unprecedented. I'm not sure anyone saw the myriad of ways that the agency model is being pushed, pulled, stretched, consolidated and digitized. The author of Madison Avenue Manslaughter is Michael Farmer. Prior to founding Farmer & Company in 1992, Farmer was a strategy consultant with The Boston Consulting Group and a Director of Bain & Company. He has been committed to bringing Bain-like analytical and strategic disciplines to the advertising industry for over two decades, in many diverse regions around the world. He is experienced, insightful and passionate about the world of advertising agencies. Enjoy the conversation...
You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #495.
Tags:
advertising podcast
audio
bain and company
blog
blogging
boston consulting group
brand
business blog
business book
business podcast
david usher
digital marketing
digital marketing agency
digital marketing blog
farmer and company
google
itunes
j walter thompson
jwt
leadership podcast
madison avenue
madison avenue manslaughter
management podcast
marketing
marketing blog
marketing podcast
michael farmer
mirum
mirum agency
mirum agency blog
mirum blog
wpp
December 27, 2015
The Subtle Art Of Negotiation
Episode #494 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.
The last time that I saw Misha Glouberman was in the mid-eighties. We went to high school together (he was three years older than I was). I had not heard his name until the other week, when our Executive Creative Director at Mirum, Jon Finkelstein, asked me if I ever read the book, The Chairs Are Where the People Go: How to Live, Work, and Play in the City, which was co-authored with Sheila Heti and is a collection of his thoughts. The book was called "a triumph of what might be called conversational philosophy... hilarious and humane" by The New Yorker. Now, Misha is an expert on the subtle arts of negotiation and communication. His presence and work has been called transformative. He is also the host of Trampoline Hall, a lecture series which has sold out every show in its home city of Toronto since its inception, in 2001, and which has toured around North America. ("We love it" -- The Village Voice). In everything he does, Glouberman combines a creative people-cantered approach with analytic rigour: he was previously a software developer, and has a philosophy degree from Harvard. Enjoy the conversation...
You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #494.
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