Mitch Joel's Blog: Six Pixels of Separation, page 155
September 26, 2017
Facebook Will Spend $1 Billion On Original Programming And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio, if you're interested in hearing more of me blathering away about what's going on in the digital world. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry DiMonte morning show. The segment is called, CTRL ALT Delete with Mitch Joel.
This week we discussed:
Montreal to Toronto in under 40 minutes? This could happen if Elon Musk's Hyperloop gives Montreal the nod. The route is the only Canadian winner among 10 international entries chosen in a competition sponsored by Los Angeles-based Hyperloop One, and now will be studied to determine commercial viability. So, this Hyperloop thing is more than a dream. The route proposed would include a stop in Ottawa. The proposal suggests a trip from Toronto to Ottawa would take 27 minutes and the Ottawa-Montreal leg would take another 12 minutes. Of course, the next logical step would be to extend the hyperloop system into the U.S., west to Detroit from Windsor, Ont., and east from Quebec to Niagara Falls and Buffalo and on toward Chicago, New York and Boston. If this happens (and it could), it would change everything from economics to how we live and work.
Facebook announced that they were all set to invest $1 billion on original programming. Apple made a similar announcement recently, but they have not had much commercial or critical success with Planet of the Apps and Carpool Karaoke. We all know how much YouTube, Twitter and Netflix are spending (it's in the billions). What will TV look like when this much money is being put out by these players... and not the cable companies?
App of the week: Flight Radar 24.
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chom fm
ctrl alt delete
ctrl alt delete with mitch joel
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netflix
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radio segment
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tesla
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youtube
chom 977 fm








September 24, 2017
Killing Marketing With Robert Rose - This Week's Six Pixels Of Separation Podcast
Episode #585 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.
This conversation should have happened years ago. When I think about content marketing, I think about Robert Rose (and his co-author/business in crime buddy, Joe Pullizi, of course). To state what Robert Rose does is simple: he helps marketers become stellar storytellers. But that's really not even the half of it. For more than 25 years, Robert has been at the forefront of marketing and content marketing. He is currently the Chief Strategy Officer for The Content Advisory, the education and consulting group for The Content Marketing Institute, and is deeply involved in Content Marketing World. Robert also co-hosts the amazing podcast, PNR's This Old Marketing, with Joe. He is also an investor and advisor to startups like Akoonu, DivvyHQ and Tint. Most recently, he published his third book, Killing Marketing, with co-author Joe Pulizzi. His two other books were Experiences - The Seventh Era of Marketing and Managing Content Marketing. So, is it time to kill marketing? You be the judge. Enjoy the conversation...
You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #585.
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advertising
advertising podcast
akoonu
audio
blog
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experiences
facebook
google
itunes
j walter thompson
joe pullizi
jwt
killing marketing
leadership podcast
management podcast
managing content marketing
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marketing
marketing blog
marketing podcast
mirum
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mirum agency blog
mirum blog
mirum podcast
pnr
robert rose
social media
storyteller
storytelling
the content advisory
the seventh era of marketing
this old marketing
this old marketing podcast
tint
twitter
wpp








September 22, 2017
Six Links Worthy Of Your Attention #378
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS; chair of Strata, Startupfest, Pandemonio, and ResolveTO; Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
Check out these six links that we're recommending to one another:
Lost Context: How Did We End Up Here? - NewCo Shift - Medium . "Algorithms are a superpower, and a huge liability. Left to their own devices, they'll single-mindedly find the best way to sell hotel rooms (Orbitz showing Mac users more expensive rooms) or play video games (playing Breakout better than any human ever in three hours.) But when the currency we set them on is clicks, we sometimes bring out the worst in ourselves or recommend products (Amazon suggesting other pieces of bomb-making equipment when you buy an ingredient that can be used to make explosives.) So naturally, ad platforms are a lens into what we pay attention to -- and we find out we aren't as enlightened as we thought." (Alistair for Hugh).
'Cash Me Outside' Girl Signing Marks The Official Split of the Music Industry - Digital Music News . "I've been interested in the impact of digital technology and data science for a few years now (I wrote an e-book on it a while back.) One of the inexorable conclusions is that music will become two industries: Popularity, driven by attention; and Music, driven by listening. There's a divergence here that's been happening since the early days of video killing the radio star, and it's playing out all around us. When metrics for charting songs are driven by views, you get pop that's predicated on how many people want to know what is the buzz about, rather than 'I like this song!' Here's exhibit A." (Alistair for Mitch).
How Renaissance Painting Smoldered with a Little Known Hallucinogen - Hyperallergic . "Were Renaissance painters all high on shrooms?" (Hugh for Alistair).
The Search for a New Humility: Václav Havel on Reclaiming Our Human Interconnectedness in a Globalized Yet Divided World - Brain Pickings . "Can you think of any world leaders who should read this, from poet/dissident/ex-president of the Czechoslovakia?" (Hugh for Mitch).
How Amazon is becoming the third force in advertising, making the duopoly an oligopoly - The Drum . "I won't get credit for this. That's fine. I'm not bitter. Seriously. I'm not. For years (and I mean, many, many years), I have been talking/writing up the potential of Amazon as a true media force to be reckon with (case in point from 2012: Is Amazon The Future Of Media?). The day has either arrived... or it is coming faster than most businesses know what to do about it. This article cogently pulls it all together. This isn't an alert notice to Google or Facebook to watch their duopoly backs... it's a call to all businesses to think about their Amazon strategy... not just when it comes to selling... but when it comes to media as well." (Mitch for Alistair).
Ev Williams Has Big Plans For Medium 3.0 - Fast Company . "I've fallen in love with Medium lately. I've fallen hard. I have no idea how they did it (that's not true, I have some thoughts), but I do believe that there is something unique, powerful and beautiful about what Medium is... and what is to come. The problem (of course), is that publishing is becoming a tougher and tougher media landscape to build a viable and sustainable business upon. Still, writers (and creators) need a platform to publish on. Is Medium the answer? If they are, what will it look like in the future? Take a read..." (Mitch for Hugh).
Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.
Tags:
advertising
advertising agency
advertising platform
algorithm
alistair croll
amazon
bit current
bit north
book a futurists manifesto
brain pickings
brand
breakout
business blog
cash me outside
complete web monitoring
content
content marketing
creator
data
data science
digital marketing
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digital marketing blog
digital music news
digital technology
ev williams
facebook
fast company
gigom
google
harvard business school
hugh mcguire
human 20
hyperallergic
iambic
j walter thompson
jwt
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librivox
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link sharing
managing bandwidth
marketing
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marketing blog
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medium
mirum
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mirum agency blog
mirum blog
mirum canada
mirum in canada
mitch joel
mitchjoel
music industry
newco shift
orbitz
pandemonio
press books
publishing
resolveto
six pixels of separation
social media
solve for interesting
startupfest
strata
technology
the drum
tilt the windmill
vaclav havel
video game
writer
year one labs
wpp








September 18, 2017
$1700 iPhone X? Yes, Please! Your Tesla Is An App And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio, if you're interested in hearing more of me blathering away about what's going on in the digital world. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry DiMonte morning show. The segment is called, CTRL ALT Delete with Mitch Joel.
This week we discussed:
Apple has spoken. Most of the "rumours" and "leaks" that we discussed last week on CHOM FM came true. In fact there was nothing "new" in the announcements that shocked anyone (there was no Steve Jobsian "one more thing..."). So, let's talk about whether or not you should buy the iPhone 8 or the iPhone X. I will be getting the iPhone X. With Apple care, it will cost about $1700 in Canada. So... am I crazy? I don't think so... allow me to explain.
Your car will soon have the same technology as your iPhone. During the terrible hurricane weather in Florida, Tesla pushed an update to owners of their vehicles in that area. The software update increased the range of the cars, so that owners had an extra 30 miles (give or take) of range to get to safety. Your car is now an app. Welcome to the future.
App of the week: Waze... let's solve traffic together!
Tags:
3d emojis
advertising agency
airpods
app
app of the week
apple
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ar
augmented reality
brand
business blog
chom fm
ctrl alt delete
ctrl alt delete with mitch joel
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emojis
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guest contributor
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iphone x
j walter thompson
jwt
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mirum
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mirum in canada
mitch joel
mitchjoel
mixed reality
montreal radio
morning show
mornings rock with terry dimonte
radio segment
radio station
six pixels of separation
smartphone
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steve jobs
technology
terry dimonte
tesla
tesla car
tim cook
twitter
virtual reality
vr
waze
wpp
chom 977 fm








September 17, 2017
Building Passion Brands With Jeff Rosenblum - This Week's Six Pixels Of Separation Podcast
Episode #584 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.
Jeff Rosenblum is a marketing agency co-founder, author, documentary filmmaker and a person who likes to shake things up. Have you seen the documentary, The Naked Brand? If you have not: stop everything and watch it (it is awesome). Jeff was the co-writer and director of that film. More recently, he published his first book, Friction - Passion Brands In The Age of Disruption. It's not only a great read, but it is beautifully designed. If that were not enough, Jeff is also the founding partner of a marketing agency called, Questus. In the end, great brands tell great stories... and that's what helps to beat the competition. Enjoy the conversation...
You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #584.
Tags:
advertising
advertising podcast
audio
blog
blogging
brand
branding
business blog
business book
business podcast
business thinker
david usher
digital marketing
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digital marketing blog
disruption
documentary
facebook
filmmaker
friction
google
itunes
j walter thompson
jeff rosenblum
jwt
leadership podcast
management podcast
marketing
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marketing blog
marketing podcast
mirum
mirum agency
mirum agency blog
mirum blog
mirum podcast
passion brand
questus
social media
storytelling
the naked brand
twitter
wpp








September 15, 2017
Six Links Worthy Of Your Attention #377
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS; chair of Strata, Startupfest, Pandemonio, and ResolveTO; Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
Check out these six links that we're recommending to one another:
I Tried Shoplifting in a Store without Cashiers and Here's What Happened - MIT Technology Review . "Everyone talks about how the self-driving car will steal jobs. But automation is everywhere, and its consequences far-reaching. If you've used self-checkout, you know it can be annoying and error-prone. But what about NO checkout? Not only is it easier, but it can detect theft. I'm fascinated by the unintended consequences and side effects of innovation, because that's usually where the moral dilemmas live." (Alistair for Hugh).
In Conversation: John Cleese - Vulture . "John Cleese seems more thoughtful and reflective in his later years, and as an Elder Statesman of comedy he has some smart -- but also heretical -- insights into political correctness." (Alistair for Mitch).
Voynich manuscript: the solution - The Times Literary Supplement . "Has the Voynich manuscript finally been cracked?" (Hugh for Alistair).
Here's a moving video montage of the total eclipse - BoingBoing . "I missed that total eclipse that happened a few weeks ago - or at least, I didn't notice anything from the office, and didn't have any special goggles to avoid burning my eyeballs with. If you missed it too, and haven't seen any great images yet... here are some movies and pics. Yay science." (Hugh for Mitch).
Steve Jobs' legacy & The iPhone X - OM . "If there was one piece of tech news that dominated the landscape this week, it would have to be Apple and the launch of the iPhone X. I'm buying it. I skip over a generation when it comes to iPhones, so I am due. The price is pretty crazy (in Canada, it will cost me over $1500). Does anyone else remember the days of a free mobile device with the purchase of a mobile carrier subscription? With that, I don't (really) blink. The cost per use on these devices for me are minimal. Still, it's not just about the price of the device. It's about legacy. Nobody has written about Apple this week with as much brilliance as Om Malik. Read, think and enjoy..." (Mitch for Alistair).
Why Books and Reading Are More Important Than Ever - Signature . "Here's that theme again... Are you feeling it? We are skimming everything. There is value, experience, wisdom and deep learning that comes from spending a long period of time working through a single text on a single topic. Don't discount it. Don't cheapen your ability to grow through reading books. I wish I could say that I am reading books as much as I ever did, but I get just as easily distracted as the next person. Time to reboot that!" (Mitch for Hugh).
Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.
Tags:
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alistair croll
apple
bit current
bit north
boing boing
boingboing
book a futurists manifesto
book reading
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comedy
complete web monitoring
digital marketing
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digital marketing blog
eclipse
facebook
gigom
harvard business school
hugh mcguire
human 20
iambic
iphone
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j walter thompson
John Cleese
jwt
lean analytics
librivox
link bait
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managing bandwidth
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mit technology review
mitch joel
mitchjoel
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om
om malik
pandemonio
press books
reading
resolveto
science
signature
six pixels of separation
smartphone
social media
solve for interesting
startupfest
steve jobs
strata
the times literary supplement
tilt the windmill
voynich manuscript
vulture
year one labs
wpp








The Funkmaster Doug Johns On This Month's Groove - The No Treble Podcast
Doug Johns is this month's conversation on Groove - The No Treble Podcast.
You can listen the new episode right here: Groove - The No Treble Podcast - Episode #33 - Doug Johns.
Who is Doug Johns?
Doug Johns is a beast of a bass player. In fact, it's hard not to mention his name and have the words "funk master" and "groove beast" follow suit. He is a master musician who composes some of the richest bass lines that you will ever hear. His albums have all become bass classics. From his self-titled debut to Pocket Fulla Nasty, Stank, BLOMP! and Vodka In The Woodpile. A true bass virtuoso, who also happens to be a race car chassis designer and fabricator for world championship drag cars, NASCAR and beyond. The bassist has performed alongside artists like Victor Wooten, Chuck Rainey, Buddy Miles, and the LA Mass Choir. His passion for the bass can also be experienced in his world-renowned bass clinics and an instructional video series, Opening the Slap Style Bass Vocabulary. If you're still no convinced before checking out this latest episode of Groove - The No Treble Podcast, watch Doug Johns - The Dougumentary.
Enjoy the conversation...
Listen in: Groove - The No Treble Podcast - Episode #33 - Doug Johns.
Groove - Episode #33: Doug Johns by No Treble
What is Groove - The No Treble Podcast?
This is an ambitious effort. This will be a fascinating conversation. Our goal at Groove is to build the largest oral history of bass players. Why Groove? Most of the content about the bass revolves around gear, playing techniques, and more technical chatter. For us, bassists are creative artists with stories to tell. They are a force to be reckon with. These are the stories and conversation that we will capture. To create this oral history of why these artists chose the bass, what their creative lives are like, and where inspiration can be found.
Tags:
bass
bass clinic
bass line
bass player
bass player podcast
bass podcast
bassist
blomp
buddy miles
chuck rainey
digital marketing
doug johns
doug johns the dougumentary
drag car
electric bass
electric bass podcast
funk
groove
groove no treble
groove no treble podcast
groove podcast
la mass choir
mitch joel
mitchjoel
music podcast
musician
nascar
no treble
no treble podcast
opening the slap style bass vocabulary
pocket fulla nasty
race car
six pixels of separation
stank
victor wooten
vodka in the woodpile








September 11, 2017
New iPhone This Week, AI Knows Your Sexual Orientation And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio, if you're interested in hearing more of me blathering away about what's going on in the digital world. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry DiMonte morning show. The segment is called, CTRL ALT Delete with Mitch Joel.
This week we discussed:
With all eyes and ears are on Hurricane Irma this morning, tomorrow we are going to see what the next generation of smartphones will look like. Apple is officially scheduled to unveil the iPhone 8 on Tuesday. Of course everything is rumour and heresy, until Tim Cook hits the stage, but what we are hearing is that it will be called the iPhone X (celebrating ten years), it will have a facial unlock system (Face ID), 3D emojis, No home/physical button, and - what I'm personally hoping for - depth for mixed reality (augmented and virtual reality capabilites). With that, we may hear about a new Apple Watch, AirPods and much more!
Speaking of Face ID, a study from Stanford University found that a computer algorithm could correctly distinguish between gay and straight with up to 90%+ accuracy. Of course, this has raised a million question about the biological origins of sexual orientation, the ethics of facial-detection technology, and the potential for this kind of software to violate people's privacy or be abused. So, it's not just about this technology being able to help you unlock your phone. All of this information could be telling companies, governments (and whoever else buys/gets access to this data), much more than any of us previously imagined. Amazing technology or terrifying technology?
You would think that this makes us more reticent to take pictures? You would be wrong. While we tend to focus on how much video consumers are taking in, check this out: People will take 1.2 trillion photos this year, thanks to smartphones. According to estimates from InfoTrends, people will take a hundred billion more photos in 2017 than they did in 2016. With that, sales of digital cameras have drastically declined over the years (from 121.5 million in 2010 to an estimated 13 million in the first half of 2016) according to the Camera and Imaging Products Association. Still, because of ease and the quality of cameras in these smartphones, we're snapping more than ever before!
App of the week: Zello.
Tags:
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advertising agency
ai
airpods
algorithm
amazon
app of the week
apple
apple watch
ar
artificial intelligence
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big data
brand
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camera
chom fm
ctrl alt delete
ctrl alt delete with mitch joel
data
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face id
facebook
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google
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jwt
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mirum in canada
mitch joel
mitchjoel
mixed reality
montreal radio
morning show
mornings rock with terry dimonte
photo
photography
privacy
radio segment
radio station
six pixels of separation
smartphone
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software
stanford university
technology
terry dimonte
tim cook
twitter
virtual reality
vr
wpp
zello
chom 977 fm








September 10, 2017
Artificial Intelligence For Marketing With Jim Sterne - This Week's Six Pixels Of Separation Podcast
Episode #583 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.
He considers himself a "professional explainer." I've known Jim Sterne for over a decade. He sold business computers to first-time owners in the 1980s, consulted and keynoted about online marketing in the 1990s, founded a conference and a professional association around digital analytics in the 2000s, and recently published his twelfth book (yes, twelfth!), Artificial Intelligence for Marketing. Jim founded the eMetrics Summit running 80+ conferences in close to 20 cities from 2002-2017. The audience created the Digital Analytics Association and made Jim Board Chair. Jim was named one of the 50 most influential people in digital marketing by a top marketing magazine in the United Kingdom, and identified as one of the top 25 Hot Speakers by the National Speakers Association. Enjoy the conversation...
You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #583.
Tags:
advertising
advertising podcast
ai
artificial intelligence
artificial intelligence for marketing
audio
blog
blogging
brand
branding
business blog
business book
business podcast
business thinker
computer
david usher
digital analytics
digital analytics association
digital marketing
digital marketing agency
digital marketing blog
emetrics
emetrics summit
facebook
google
itunes
j walter thompson
jim sterne
jwt
leadership podcast
management podcast
marketing
marketing blog
marketing podcast
mirum
mirum agency
mirum agency blog
mirum blog
mirum podcast
national speakers association
nsa
online marketing
social media
technology
twitter
wpp








September 8, 2017
Six Links Worthy Of Your Attention #376
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS; chair of Strata, Startupfest, Pandemonio, and ResolveTO; Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
Check out these six links that we're recommending to one another:
The Thankless Task of Being Michael Moore - Vulture . "Love him or hate him, the Curmudgeon of Flint has been ahead of the curve on almost every major social issue Americans have faced in the last three decades. It must suck to be right, and pilloried, and ignored, this much." (Alistair for Mitch).
Why didn't great painters of the past reach the level of realism achieved today by many artists? - Quora . "I always wondered what it was about human perception over the ages. I know we 'discovered' perspective in art -- but surely cavemen could see in three dimensions. Was it the tools? The human brain? If someone can bang out photorealism with a ballpoint pen, why does old art look muddy and distorted? The answer is pretty fascinating." (Alistair for Hugh).
Kim's Nukes Aren't a Bargaining Chip. They're an Insurance Policy - Bloomberg BusinessWeek . "There's not much good news about North Korea these days, but this article gives a compelling -- and refreshingly rational -- framework for thinking about the problem. Whether the author is correct or not, I have no idea." (Hugh for Alistair).
Brain-Computer Interfaces Are Already Here - Bloomberg BusinessWeek . "More on recent efforts to connect human minds with computers." (Hugh for Mitch).
The Ugly Evolution of Cyberbullying - Vice . "We have all been there. Now, a good chunk of us are dealing with/facing this with our own kids. Bullying. We've seen the stories in the mass media. We know how much worse (and tragic) it has become because of technology, connectivity and online social networks. Still, reading this is a massive gut punch. It's much worse than we thought. Seriously. Most parents pride ourselves on being our children's advocates (helicoptering and all), and yet with this... what are we really doing? This one is a big wake up call." (Mitch for Alistair).
Here's How Some of the World's Great Writers Begin Their Workdays - Observer . "Great writers have great habits. Great habits are usually best established right from the start (when you wake up). Still, understanding how the best of the best get started might - in some way - inspire you to change how you start your day. I'm guessing most of us start our day by checking our smartphones. Probably not the best strategy." (Mitch for Hugh).
Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.
Tags:
advertising agency
alistair croll
art
art history
bit current
bit north
bloomberg
bloomberg businessweek
book a futurists manifesto
brand
bullying
business blog
business week
businessweek
complete web monitoring
computer
connectivity
cyberbullying
digital marketing
digital marketing agency
digital marketing blog
facebook
gigom
harvard business school
hugh mcguire
human 20
iambic
j walter thompson
jwt
lean analytics
librivox
link bait
link exchange
link sharing
managing bandwidth
marketing
marketing agency
marketing blog
mass media
michael moore
mirum
mirum agency
mirum agency blog
mirum blog
mirum canada
mirum in canada
mitch joel
mitchjoel
observer
pandemonio
press books
quora
resolveto
six pixels of separation
social media
social network
solve for interesting
startupfest
strata
tilt the windmill
vice
vulture
writer
writing
writing habit
year one labs
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Six Pixels of Separation
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