Mitch Joel's Blog: Six Pixels of Separation, page 151
December 8, 2017
Six Links Worthy Of Your Attention #389
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS, chair of Strata, Startupfest, Pandemonio, and ResolveTO, Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
Check out these six links that we're recommending to one another:
Postmortem: Every Frame a Painting - Tony Zhou - Medium . "The YouTube channel Every Frame A Painting has been doing visual storytelling for years now. And, with this post, they wrapped things up. 'My name is Tony and my name is Taylor, and this concludes Every Frame a Painting.' I hadn't been following their story, but if you're a creative type working today, this is a fascinating read -- and I have a few hours of videos to catch up on." (Alistair for Hugh).
I Made My Shed the Top Rated Restaurant On TripAdvisor - Vice . "If true, this is a scathing indictment of ratings sites. If not, it's the best example of trolling I've seen on the Internet in recent years. Either way, you need to see this -- if only for the behind-the-scenes photos of food staging." (Alistair for Mitch).
Is There a Limit to Scientific Understanding? - The Atlantic . "Science is still pretty bad at describing real complexity, and still terrible at explaining our own brains. Maybe that's a constraint of human consciousness, and a limit of our ability to truly understand the world around us." (Hugh for Alistair).
Kick Against the Pricks - The New York Review of Books . "Laura Kipnis pulls no punches in this snarky and wise overview of the spate of powerful men falling on their, er, swords. The article is more remarkable in its shading beyond black and white." (Hugh for Mitch).
Ambient AI Is About to Devour the Software Industry - Technology Review. "Amazon. Oh, Amazon. When you mix artificial intelligence and machine learning into cloud platforms, something really big is/will happen. Not enough people get it, understand it or are ready for the ramifications. From this article: 'This shift promises to be the biggest transition for the software world in decades. The easy availability of on-demand machine learning, combined with tools for automating the design and training of AI models, should, in fact, have an increasing impact on overall economic productivity, according to some economists.' It's not about new software. Not at all. As the article surmises: '...cloud-based machine learning is about to take the software industry by storm--and, by extension, to rewire the entire economy.' Yes, the entire economy." (Mitch for Alistair).
'Let the soul dangle': how mind-wandering spurs creativity - Aeon. "If all you are ever doing is transitioning from deep work into a Facebook feed, into YouTube, into dinner, into Netflix and beyond, you are busy trying to fill your day. Being active is so important. No doubt. But what about just letting your mind wander? How about just giving yourself a beat... a long beat... a long walk... or just do nothing. Literally, nothing. Not even a meditation or mindfulness session. Nothing. Just put your mind out on a clothesline and do nothing until it dries. What could happen? Perhaps... maybe... a massive breakthrough?" (Mitch for Hugh).
Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.
Tags:
advertising
advertising agency
aeon
ai
alistair croll
amazon
ambient ai
artificial intelligence
book a futurists manifesto
brand
business blog
business book
business thinker
cloud
cloud based machine learning
cloud computing
creativity
design
digital marketing
digital marketing agency
digital marketing blog
disruption
economics
every frame a painting
facebook
hbs
hugh mcguire
iambik
innovation
j walter thompson
jwt
laura kipnis
lean analytics
librivox
link
link exchange
machine learning
marketing
marketing agency
marketing blog
meditation
medium
mindfulness
mirum
mirum agency
mirum agency blog
mirum blog
mirum canada
mirum in canada
mitch joel
mitchjoel
ml
netflix
pandemonio
pressbooks
rating review
resolve to
science
six pixels of separation
software
solve for interesting
startupfest
storytelling
strata
technology review
the atlantic
the new york review of books
tilt the windmill
tony zhou
trip advisor
tripadvisor
twitter
vice
visual storytelling
wpp
youtube
youtube channel
December 3, 2017
Into The Speaker Lab With Grant Baldwin - This Week's Six Pixels Of Separation Podcast
Episode #594 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.
The number one question that people ask me is: how did you become a professional speaker? I don't believe that my story is replicable. Not because I am special (I am not). I just had many lucky breaks happen together in a short period of time. Here's one thing that I have learned over the years: the best speakers do not just get up on stage and deliver. They are not individuals with birth-given skills. The ability to communicate to an audience (and, that's anyone from the boardroom to the convention centre) is a learnable skill. Grant Baldwin does this for a living. A former Bible college youth pastor, Grant now helps people become speakers... and become better speakers. His company, The Speaker Lab, has a whole mess of tools, podcasts, workshops, training and more (including his free speaker workshop and free speaker fee calculator). In this episode, we break it down for anyone and everyone who wants to deliver in front of an audience. And, whether you eagerly want to get up on stage or are dreading it, the skillset of public speaking is critical to your success (and your brand's). Enjoy the conversation...
You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #594.
Tags:
advertising
advertising agency
advertising podcast
audience
brand
business blog
business podcast
communication
digital marketing
digital marketing agency
digital marketing blog
digital marketing podcast
disruption
grant baldwin
innovation
j walter thompson
jwt
leadership podcast
management podcast
marketing
marketing agency
marketing blog
marketing podcast
mirum
mirum agency
mirum agency blog
mirum blog
mirum canada
mirum in canada
mitch joel
mitchjoel
podcast
presentation
professional speaker
public speaking
six pixels of separation
speaker
speaker fee
speaker training
speaking
speaking podcast
the speaker lab
the speaker lab podcast
wpp
December 1, 2017
Six Links Worthy Of Your Attention #388
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS, chair of Strata, Startupfest, Pandemonio, and ResolveTO, Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
Check out these six links that we're recommending to one another:
Pentagon Tiling Proof Solves Century-Old Math Problem - Quanta Magazine . "I found this more interesting than I expected to. It presages a future where humans figure a thing out gradually, then a machine helps test the rules the mathematician set out." (Alistair for Hugh).
Film Crit Hulk SMASH: Let's Talk About "Pickle Rick" - Birth. Movies. Death . "It's easy to dismiss Rick and Morty as a puerile sequel to shows like Archer and South Park. But like those shows, there's a lot beneath the surface. And the Pickle Rick episode is a heady does of existentialism, epistomology, and nihilism. Even if you don't watch it, reading this review will give you a sense of how profound it is; the closing war of words between Rick and the therapist is university-level philosophy. From a man in a pickle roach rat body on a couch." (Alistair for Mitch).
Big Money Rules - The New York Review of Books . "I worry about the future for my kids. Looking at a collection of factors changing in the world -- AI, concentration of digital power, and the scale of control that wealth (partly due to the preceding factors) can now exert on our societies, I see a future where the comfortable middle class existence is a harder path to find. And, if you lean to another vision of the future, fighting for it is, I think, going to become more difficult. To cheer you up before the holidays, here is part of the story." (Hugh for Alistair).
This Surreal Shot of Jupiter's Clouds Is Exactly What We Need Right Now - Gizmodo . "It seems like the future is going to require a bit more buddhism, a bit more 'we are but insignificant specs in the universe' thinking... and these pics of Jupiter might help." (Hugh for Mitch).
Jimmy Iovine Breaks Down What's Wrong With the Music Business, Warns Against Overoptimism in Streaming: 'They're Not Making Money' - Billboard . "I read all music business industry pieces with a grain of salt. I was there. From the beginning. I watched CDs come in and then digital downloads. I was in the industry. I left it for a very specific reason: the music industry was pushing back (hard) against technology, while - at the same time - I had a deep desire to push forward with technology. This is a great piece, because those days are done and we are where we are. In reading this, you may be fooled into thinking that this is just about the music industry. It is not. Everything Jimmy talks about in here is happening/going to happen to your brand and your industry. Enjoy the ride..." (Mitch for Alistair).
The quitting economy - Aeon . "Do you believe that a big part of what makes a company great is the people that work for it? Do you believe that a big part of what makes a company great is when the people that work there are loyal to the brand? What have we become? Here's the premise: Business is a mess. Nobody is safe. Employees know this and they're buying insurance. Insurance in themselves. With that, they're ready to lift anchor and bolt... always. So, what does this make us? What great brands will survive?" (Mitch for Hugh).
Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.
Tags:
advertising
advertising agency
aeon
ai
alistair croll
archer
artificial intelligence
billboard
birth movies death
book a futurists manifesto
brand
brand loyalty
business blog
business book
business thinker
digital
digital marketing
digital marketing agency
digital marketing blog
disruption
facebook
gizmodo
hbs
hugh mcguire
iambik
innovation
j walter thompson
jimmy iovine
jwt
lean analytics
librivox
link
link exchange
machine learning
marketing
marketing agency
marketing blog
mirum
mirum agency
mirum agency blog
mirum blog
mirum canada
mirum in canada
mitch joel
mitchjoel
ml
music business
music industry
pandemonio
pickle rick
pressbooks
quanta magazine
resolve to
rick and morty
six pixels of separation
solve for interesting
south park
startupfest
strata
streaming
technology
the new york review of books
the quitting economy
tilt the windmill
twitter
wpp
November 27, 2017
Holiday Tech Gift Guide And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on i Heart Radio, if you're interested in hearing more of me blathering away about what's going on in the digital world. I'm really excited about this opportunity, because this is the radio station that I grew up listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry DiMonte morning show. The segment is called, CTRL ALT Delete with Mitch Joel.
This week we discussed:
I'm always asked about different and unique gadgets. The holidays are upon us and people might want to pick up some cool tech for their loved ones. Here are some great ideas in the $20 - $150 range:
Anker PowerCore Fusion 5000 ($35).
Logitech Spotlight ($150).
Anker Wireless Charger PowerPort ($25),
Beats x ($150).
Amazon Echo Dot ($50).
Netflix really introduced us to binge-watching, and it became a new way to watch TV. Well, it just introduced a stunning new habit. Last week a study came out, and it found that more people are watching Netflix outside their homes. About 67% of people now watch movies and TV shows in public, according to an online survey it commissioned of 37,000 adults around the world. Most popular places? Planes and buses. With that, 26% of respondents also said that they watch at work. Productivity continues to go down the drain... or in the stream?
App of the Day: Amazon Prime Video.
Tags:
advertising agency
alexa
amazon
amazon alexa
amazon echo
amazon echo dot
amazon prime music
amazon prime video
anker
app
app of the week
apple
beats
beats x
binge watching
brand
business blog
chom 977 fm
chom fm
ctrl alt delete
ctrl alt delete with mitch joel
digital marketing
digital marketing agency
digital marketing blog
digital media
echo
facebook
google
guest contributor
i heart radio
j walter thompson
jwt
logitech
marketing
marketing agency
marketing blog
mirum
mirum agency
mirum agency blog
mirum blog
mirum canada
mirum in canada
mitch joel
mitchjoel
mobile device
montreal radio
morning show
mornings rock with terry dimonte
netflix
radio segment
radio station
six pixels of separation
social media
technology
terry dimonte
twitter
wpp
November 26, 2017
Secrets For Powerful Communications With Julian Treasure - This Week's Six Pixels Of Separation Podcast
Episode #594 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.
Sometimes lightning strikes, and you get lucky. There is no question that this is, exactly, what happened to me over ten years ago when I first met Julian Treasure and we happened to sit next to each other at the first TED conference that I ever attended. To watch him ascend has been a treat. To learn from him has been even better. Julian is a sound and communication expert. He travels the world training people to listen better and create healthier sound. He is author of two books, Sound Business, and the recently published, How to be Heard. He's not someone who just attends TED. He's a TED speaker as well. Julian's five TED talks have been watched more than 40 million times. His latest, How to speak so that people want to listen, is in the top 10 TED talks of all time. Julian is also founder of The Sound Agency. The audio-branding company asks and answers the question "How does your brand sound?". Julian's main focus right now is helping people (like you and me) get better at communicating. How To Be Heard is such a great book (seriously... read it!). Enjoy the conversation...
You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #594.
Tags:
advertising
advertising podcast
audio
audio branding
blog
blogging
brand
branding
business blog
business book
business podcast
business thinker
communications
communications expert
david usher
digital marketing
digital marketing agency
digital marketing blog
digital media
facebook
google
how to be heard
innovation
itunes
j walter thompson
julian treasure
jwt
leadership
leadership podcast
management
management podcast
marketing
marketing blog
marketing podcast
media
mirum
mirum agency
mirum agency blog
mirum blog
mirum podcast
social media
sound
sound business
sound expert
ted
ted conference
ted speaker
the sound agency
twitter
wpp
November 23, 2017
Six Links Worthy Of Your Attention #387
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS, chair of Strata, Startupfest, Pandemonio, and ResolveTO, Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
Check out these six links that we're recommending to one another:
'Do you want to be a pet or livestock?'--a new religion wants to prepare us for the future of artificial intelligence - Mashable . "If you think sentient AI is coming, then there's just one question: Do you want to be pets or cattle? This is resignation at its best, and it's literally a church. Want a sign of our times? Here you go." (Alistair for Hugh).
Cow Clicker . "I hadn't heard about this until recently, but apparently it's been around since 2012. It's a satire of Facebook games designed to demonstrate just how addictive social games are. You literally click to get more clicks. And despite this, it became successful. It's offline now, but you can still click the place where the cow was -- and people do. Want another sign of our times? Look no further." (Alistair for Mitch).
Take This Hammer - YouTube . "I've been reading James Baldwin for the first time. Another Country, published in 1962 - still a radical book - is still amazingly relevant. Here's a short clip of Baldwin talking about race and a specific word." (Hugh for Alistair).
The doll doctor of Paris - The Guardian . "The stuff of nightmares." (Hugh for Mitch).
When Is The U.S. Going To Ban The Internet Of Things For Children? - Fast Company - Co. Design . "Sometimes, technology happens and we just let it happen. We don't think much about it. It kind of creeps up on us, while at the same time it becomes super-pervasive almost overnight. To me, that is how I can best describe the internet of things... or connected devices. We worry about the health and well-being of young people when it comes to the web and smartphones and screens. Well, how about this whole internet of things? Are just OK with it because it's now everywhere? After reading this... not so much." (Mitch for Alistair).
Why Is New York Full of Empty Stores? - The New York Times . "This is one very powerful read. Cities are changing beneath our noses and most people hardly notice it. Sure, just shrug your shoulders and mutter 'Amazon' and move on. Think about it this way: if the most densely populated city on the planet is having a hard time keeping small businesses around, what chance does your community have? Is your only bet to set up shop on Shopify? Local merchants? There's a depth to this issue and we're ignoring it... even as these empty spaces sit right in front of our faces." (Mitch for Hugh).
Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.
Tags:
advertising agency
ai
alistair croll
amazon
another country
artificial intelligence
innovation
mashable
wpp
bit current
bit north
book
book a futurists manifesto
brand
business blog
co design
community
complete web monitoring
connected devices
cow clicker
design
digital marketing
digital marketing agency
digital marketing blog
disruption
facebook
facebook games
fast company
gigom
harvard business school
hugh mcguire
human 20
iambic
internet of things
iot
j walter thompson
james baldwin
jwt
lean analytics
librivox
link bait
link exchange
link sharing
literature
local merchant
managing bandwidth
marketing
marketing agency
marketing blog
merchant
mirum
mirum agency
mirum agency blog
mirum blog
mirum canada
mirum in canada
mitch joel
mitchjoel
new york times
pandemonio
press books
resolveto
retail
shopify
six pixels of separation
small business
smartphone
social game
social gaming
social media
solve for interesting
startupfest
strata
technology
the guardian
the new york times
tilt the windmill
year one labs
youtube
November 22, 2017
You Can't Always Blame The Business Model When It Comes To Marketing
"Stop crying and get to work on changing your business model!"
When I started off in the agency world (early 2000s), this is how I used to think. This line of thinking was to my professional advantage and opportunity, as I was bringing to market (along with my fellow business partners) a new way to think about a modern marketing agency in an digital world. Over the past seventeen years, that new business model has been validated. Digital marketing agencies grew with a multiple that was not comparable to traditional advertising agencies, as traditional agencies started initiating technology teams and more to keep pace. With that many other businesses began offering these digital marketing services to better grow their own businesses. Back in 2015, I published an article titled, Disruption, Disruption Everywhere, that listed out the many industries that were now deploying digital marketing services. From a personal perspective, our new business model fuelled growth for over a decade, until we were acquired by WPP (the largest marketing and communications network in the world) in 2014, and quickly took a bunch of agencies (that were within the J. Walter Thompson Corporation) and rebranded as Mirum in 2015 to build one of the largest digital marketing agencies in the world. None of that would have been possible without WPP's backing (financially and strategically with vision). Since then we have been named (twice!) to Gartner's Magic Quadrant for Digital Marketing Agencies and, most recently, got named to The Forrester Wave - Search Marketing Agencies.
But, aren't the advertising agencies business model against the ropes these days?
Many people don't truly understand what WPP is. WPP is a multinational marketing, media, advertising and public relations holding company that owns brands like GroupM, Ogilvy, Kantar and many more. The company employs over 200,000 people working in over 3000 offices in over 113 countries. There are over 400 companies that make up the portfolio of what WPP is. WPP has a current market cap of about $22 billion USD. These facts are not being written here to impress you. These facts are not being laid out here to debate the current stock price. These facts are being laid out, because when people react to news about WPP or other brands (see: WPP: 'Our industry may be in danger of losing the plot' as like-for-like sales and revenues fall), their gut commentary usually sounds something like: "Stop crying and get to work on changing your business model." Again, this is not just an issue that WPP faces. I've seen similar commentary for brands like Apple, Twitter and Snapchat down to local mom and pop businesses that are struggling.
Is it fair to ask a business to change or die?
Maybe "fair" is a poor choice of words. From my perch, I don't think many people realize just how many moving parts every business has, how much they have actually changed and adapted, and just where - exactly - they are planting seeds for a future that is very different from today. It's easy to toss out lines like: "advertising as we know it is dead/dying/changing" or "what worked yesterday is completely tossed upside down in a digital world." Both are only true sentiments if the companies that we are saying this about haven't done anything to change. But, what if they have done many things/everything to change, while at the same time being equally committed to a business model that continues to make solid returns - even if the future is not perfectly clear/definable?
Wall Street versus Main Street?
Many feel that being a publicly traded company is part of the problem and not the solution. That having to manage and deliver against the street's expectations makes it increasingly hard for companies to "change the engine, while the plane is in mid-flight." Some argue that the market is simply too saturated, and the only true answer is for there to be fewer companies (the old quality over quantity argument). But let's flip the question: what would you do? What would you do with a $22 billion company that is - ultimately - 400 companies all over the world that, individually, don't look anything like they used to look in terms of traditional verses digital? What would you do if at this moment in time, you were the most acquisitive holding company in the industry (as of this writing, WPP's Shopping Spree Is The Biggest In Adland So Far In 2017)? What would you do if you weren't just investing in the businesses you used to, but making investment in new media, analytics, technology and more?
Please do not defend WPP.
The intent is not for you (or me) to defend WPP. It's too easy to point fingers back at me as towing the company line, or being a corporate shill. Nobody at WPP knows (or cares) that I am writing this. The spirit of this piece is not about my employer or their performance. The spirit of this piece is this: What happens when your business model is/has changed? Just this year alone, WPP has conducted 18+ M&A deals (a mix of majority stakes and full acquisitions). While it would be easy to tag this as "acquisition for growth for Wall Street," what (to me) is most interesting happens in who they have acquired. Take a look for yourself. Whether with investment or via acquisition, not many of these shops are just another advertising agency. These are not businesses with traditional business models (at all). In fact, very few of these acquisition look anything like an advertising agency. It's not just a strategy that is being deployed by WPP (and others) in 2017. Look back - through many years - and see if it looks different than what you might have thought.
Something else is happening here... and that's the point.
Now, take a look at your brand. How much of your growth is still being driven by your traditional business model? How much of your current revenue looks nothing like your business of yesterday? This is the true rub. Many brands can't get beyond their traditional business model, because there is still so much revenue and opportunity there. Still, many business have moved well beyond their traditional business models, but failed to make it spark within their industry. Long before our company was acquired by WPP, it was hard not to see how all of the major holding companies were moving far away from their traditional investments. With that, there have been disruptive companies being built from within these companies and externally. The point being, that many big brands have completely innovated on their business models, but have not been rewarded or acknowledged simply because the brand perception is still traditional by nature. For me, this culture of the "bright shiny object" is being magnified on the marketing services industry right now. The problem, of course, is how few people are truly looking to see where innovation in really happening. It would shock you.
Sometimes, the business model has completely changed, but the marketing of it has been left behind.
Tags:
advertising
advertising agency
analytics
apple
brand
brand perception
brand reputation
business
business blog
business model
communications
creativity
digital marketing
digital marketing agency
digital marketing blog
digital marketing services
digital media
disruption
forrester
forrester wave
forrester wave for search marketing agencies
gartner
gartner magic quadrant
gartner magic quadrant for digital marketing agencies
groupm
innovation
j walter thompson
jwt
kantar
marketing
marketing agency
marketing blog
media
mirum
mirum agency
mirum agency blog
mirum blog
mirum canada
mirum in canada
mitch joel
mitchjoel
ogilvy
public company
public relations
six pixels of separation
small business
snapchat
technology
twitter
wall street
wpp
November 20, 2017
The Speed Of Tesla, Amazon's Voice And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on i Heart Radio, if you're interested in hearing more of me blathering away about what's going on in the digital world. I'm really excited about this opportunity, because this is the radio station that I grew up listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry DiMonte morning show. The segment is called, CTRL ALT Delete with Mitch Joel.
This week we discussed:
Tesla is bringing the Roadster back, and even if you don't like cars, this one is drool-worthy. Beyond being gorgeous, it goes zero to sixty in 1.9 seconds and zero to one hundred mph in 4.2 seconds. It can go up to 250 mph and do 630 miles between a charge. It will only be available in 2020. It will cost around $200,000. And, if that wasn't a distraction enough to the automotive world, Elon Musk announced it on the same day as their new electric truck (and then Loblaws put in an order for 25). The craziest part of all this? Your car/truck is now an app.
Finally! Finally Amazon is bringing the Echo, Alexa and Prime Music device and services to Canada. Voice-controlled speakers are about to take over Canada... and we're already a few years behind the US.
App of the Week: Grammarly Keyboard.
Tags:
advertising agency
alexa
amazon
amazon alexa
amazon echo
amazon prime music
app
app of the week
apple
chom 977 fm
brand
business blog
chom fm
ctrl alt delete
ctrl alt delete with mitch joel
digital marketing
digital marketing agency
digital marketing blog
digital media
echo
electric car
electric truck
electric vehicle
elon musk
facebook
google
grammarly
grammarly keyboard
guest contributor
i heart radio
j walter thompson
jwt
loblaws
marketing
marketing agency
marketing blog
mirum
mirum agency
mirum agency blog
mirum blog
mirum canada
mirum in canada
mitch joel
mitchjoel
mobile device
montreal radio
morning show
mornings rock with terry dimonte
prime music
radio segment
radio station
roadster
six pixels of separation
social media
technology
terry dimonte
tesla
tesla roadster
twitter
voice controlled speaker
wpp
November 19, 2017
Marketing Lessons From The Toxic Avenger With Jeffrey Sass - This Week's Six Pixels Of Separation Podcast
Episode #593 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.
I've known Jeffrey Sass for many years. We've become friends through the digital channels. It started back when I was speaking at an event in South Florida and stumbled into a domain name convention and auction. I watched the domain Jeans.com go for a ridiculous amount of money. Jeffrey Sass didn't but that domain, but he's been a part of that scene for a long time. Currently, he's the CMO for .CLUB - now a global brand, and one of the top and most used new domain extensions. What I did not know is his history is helping to market B movies. In the evolution of his career in marketing, he joined the Troma Entertainment team, having met Troma Founders Lloyd Kaufman and Michael Herz, when he was working in a film and TV distributor. He had a long and enjoyable stay in Tromaville, and was deeply involved in writing and producing as well as video and television sales. Troma launched The Toxic Crusaders Saturday morning cartoon series, in addition to contributing creatively to the show, he launched and ran Troma's in-house licensing and merchandising arm, making deals with more than 70 licensees worldwide, including Marvel Comics. So, he recently published the fascinating read, Everything I Know about Business and Marketing, I Learned from The Toxic Avenger - (One Man's Journey to Hell's Kitchen and Back). If that were not enough, he also handled licensing and merchandising for the Emmy Award-winning PBS show, Reading Rainbow. Enjoy the conversation...
You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #593.
Tags:
advertising
advertising podcast
audio
b movie
blog
blogging
brand
branding
business blog
business book
business podcast
business thinker
cartoon
chief marketing officer
cmo
david usher
digital channel
digital marketing
digital marketing agency
digital marketing blog
digital media
domain extension
dot club
emmy awards
everything I know about business and marketing I learned from the toxic avenger
facebook
film industry
google
innovation
itunes
j walter thompson
jeff sass
jeffrey sass
jwt
leadership
leadership podcast
licensing
lloyd kaufman
management
management podcast
marketing
marketing blog
marketing podcast
marvel
marvel comics
media
merchandising
michael herz
mirum
mirum agency
mirum agency blog
mirum blog
mirum podcast
movie
movie industry
pbs
reading rainbow
social media
toxic avenger
toxic crusaders
troma
troma entertainment
twitter
wpp
November 18, 2017
Six Links Worthy Of Your Attention #386
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS, chair of Strata, Startupfest, Pandemonio, and ResolveTO, Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
Check out these six links that we're recommending to one another:
Remove the legend to become one - Remains of the Day . "This article is both a great piece on the proper use of graphs and Tufte's call for parsimony, and a behind-the-scenes look at the almost maniacal focus Amazon had on analytics and data-driven decision-making from the very start. Oh, and it's got some Excel nostalgia in it too." (Alistair for Hugh).
Slaughterbots - Stop Autonomous Weapons - YouTube . "When we see a self-driving car, we think about AI. What we should be thinking about is relentless persistence, unflinching attention, and superhuman senses. The algorithms are the easy part. And when those become weapons of war, they're more lethal than nukes -- and simpler to create and deploy. Autonomous weapons are a bad idea for the future of organic creatures. And, if you want to make the layperson think about tech, well, this video is about as good as it gets. It's like a short episode of Black Mirror. And most of it is real today." (Alistair for Mitch).
America's 'Retail Apocalypse' Is Really Just Beginning - Bloomberg ."America's retailers took on enormous debt in the past decade. That debt is coming due. Plus, Amazon. It's going to be ugly in the retail space in the USA, with huge implications for lower-end of the employment. We continue to live in interesting times." (Hugh for Alistair).
Digital Polarization on Pinterest - Mike Caulfield - YouTube . "Mike Caufield shows you how quickly you can go from mason jar crafter to radicalized conspiracy theorist on Pinterest with two pins, one page visit and 14 minutes. It's pretty scary, and is a good proxy for what is happening in our political discourse. Question: How should we run our society now?" (Hugh for Mitch).
What I Wish I Knew At 22 - Laura Gassner Otting - LinkedIn . "My buddy, Laura, wrote this piece on LinkedIn back in 2016. It just came back on my radar. It's so good. It's so true... and, while I may not be 22, there are still tons of lessons in her article that I should really be taking closer to heart. How about you?" (Mitch for Alistair).
Meet the People Who Listen to Podcasts at Super-Fast Speeds - BuzzFeed . "As a huge fan of the podcast space, here's something super interesting. It could also be an inflection point for me: I'm old... I listen to podcasts at the speed with which the conversation is recorded. I think there is a nuance in hearing the pauses and phrasing of how people think and speak. Did I just become an olds? What do you think?" (Mitch for Hugh).
Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.
Tags:
advertising agency
ai
algorithm
alistair croll
amazon
artificial intelligence
innovation
retail
wpp
bit current
bit north
black mirror
bloomberg
book a futurists manifesto
brand
business blog
buzzfeed
complete web monitoring
digital marketing
digital marketing agency
digital marketing blog
disruption
employment
excel
facebook
gigom
harvard business school
hugh mcguire
human 20
iambic
j walter thompson
jwt
laura gassner otting
lean analytics
librivox
link bait
link exchange
link sharing
linkedin
managing bandwidth
marketing
marketing agency
marketing blog
mike caulfield
mirum
mirum agency
mirum agency blog
mirum blog
mirum canada
mirum in canada
mitch joel
mitchjoel
pandemonio
pinterest
podcast
press books
remains of the day
resolveto
retail
retailer
self driving car
six pixels of separation
slaughterbots
social media
solve for interesting
startupfest
stop autonomous weapons
strata
tilt the windmill
year one labs
youtube
Six Pixels of Separation
- Mitch Joel's profile
- 80 followers
