Mitch Joel's Blog: Six Pixels of Separation, page 143

April 15, 2018

Never Lose A Customer Again With Joey Coleman - This Week's Six Pixels Of Separation Podcast

Episode #614 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.



There are so many books on how to generate leads, close the sale, negotiate the sale, market the products and services and on and on. How many books have you read (or seen) about how to not lose the customer once you get them? You might think that once you have a customer, that you have them for life. Not even close. Joey Coleman has a unique ability. He is laser focused on how brands need to think once they have closed the sale. It's not just an ideology, either. It's a system. HIs latest book, Never Lose A Customer Again - Turn Any Sale Into Lifelong Loyalty in 100 Days is rocketing up the charts of every bestseller list... and for good reason. For over a decade, Joey has helped organizations retain their best customers and turn them into raving fans via his entertaining and actionable keynotes, workshops, and consulting projects. He has a long history of energizing and motivating audiences to enhance their customers' experiences. He is an award-winning speaker, and now he has packed that insight into a very important book. Enjoy the conversation...


You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #614.





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Published on April 15, 2018 05:35

April 14, 2018

Six Links Worthy Of Your Attention #407

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?


My friends: Alistair Croll (Solve for InterestingTilt the WindmillHBS, chair of StrataStartupfestPandemonio, and ResolveTO, Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".


Check out these six links that we're recommending to one another: 



Wild Wild Country: Cult Doc Directors Answers All Your Burning Questions - Vanity Fair . "I don't usually binge-watch Netflix. But when I do stay up until 5 am, it's for something like Wild Wild Country. The documentary kept me swinging between sympathy and outrage. The quality of interviews and found footage is astonishing. And it calls into profile some serious questions at the forefront of politics: Should a foreign cult be brandishing guns? What happens when immigrants outnumber locals? How far does freedom of religion extend? If you haven't watched it yet, do so. Then read this and have your remaining questions answered as you wonder aloud, 'how had I not heard of this?'" (Alistair for Hugh).
The Mind-Expanding Ideas of Andy Clark - The New Yorker . "Are the tools we use to think part of the mind itself? And if so, does that mean tech companies are pushing mind updates? These notions might have seemed weird a decade ago, but today they're almost pedestrian. Fascinating look at Andy Clark's philosophical speculations." (Alistair for Mitch).
Woman Awarded $6.5 Million In Revenge Porn Case - CNN . "It seems amazing that governments are finding it hard to make good revenge porn laws (my proposal: 'If you post a photograph or video of someone naked, without their explicit consent, then you go to jail.'). I don't know anything about law, and I have no doubt that things are complex (Free speech? Chilling effects? I don't know). In this case, an ex-lover posted naked images and videos online without consent... and the woman had to copyright her breasts as part of her legal action. Which is nuts. Come on, legal system, you can do better." (Hugh for Alistair).
True podcast love, in all of us command: This is how Canada listens to podcasts - NiemanLab . "Nieman Lab has a (new?) newsletter about podcasts, Hot Pod, that is chock-a-block full of interesting data and news about the web-based media format nearest and dearest to my heart: podcasts. Latest edition has some data about Canada." (Hugh for Mitch).
The Era of Fake Videos Begins - The Atlantic ."This is some super scary stuff... and you will be fooled. I'm just getting back from my annual personal field trip to the TED conference in Vancouver, and this topic was demonstrated live and in my face. If you can get a room filled with tech folks, scientists, entrepreneurs and the most cynical of Venture Capitalists to collectively have their jaws drop, you know it's some serious stuff. Oh, technology, what have you done!" (Mitch for Alistair). 
How we need to remake the Internet - Jaron Lanier - TED . "Here's one of the talks that I enjoyed the most at this year's TED conference. I'm torn. I was so hopeful, like Jaron Lanier, about how technology could help us connect, share and build together. With that, I'm also becoming quite angry at how much of it is used to truly manipulate people. And, that's saying something when you consider that I am a professional marketer. Still, Jaron makes some great points in this TED Talk. This is an idea worth spreading..." (Mitch for Hugh).

Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.






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Published on April 14, 2018 02:27

April 13, 2018

Six Links Worthy Of Your Attention #407

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?


My friends: Alistair Croll (Solve for InterestingTilt the WindmillHBS, chair of StrataStartupfestPandemonio, and ResolveTO, Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".


Check out these six links that we're recommending to one another: 



Wild Wild Country: Cult Doc Directors Answers All Your Burning Questions - Vanity Fair . "I don't usually binge-watch Netflix. But when I do stay up until 5 am, it's for something like Wild Wild Country. The documentary kept me swinging between sympathy and outrage. The quality of interviews and found footage is astonishing. And it calls into profile some serious questions at the forefront of politics: Should a foreign cult be brandishing guns? What happens when immigrants outnumber locals? How far does freedom of religion extend? If you haven't watched it yet, do so. Then read this and have your remaining questions answered as you wonder aloud, 'how had I not heard of this?'" (Alistair for Hugh).
The Mind-Expanding Ideas of Andy Clark - The New Yorker . "Are the tools we use to think part of the mind itself? And if so, does that mean tech companies are pushing mind updates? These notions might have seemed weird a decade ago, but today they're almost pedestrian. Fascinating look at Andy Clark's philosophical speculations." (Alistair for Mitch).
Woman Awarded $6.5 Million In Revenge Porn Case - CNN . "It seems amazing that governments are finding it hard to make good revenge porn laws (my proposal: 'If you post a photograph or video of someone naked, without their explicit consent, then you go to jail.'). I don't know anything about law, and I have no doubt that things are complex (Free speech? Chilling effects? I don't know). In this case, an ex-lover posted naked images and videos online without consent... and the woman had to copyright her breasts as part of her legal action. Which is nuts. Come on, legal system, you can do better." (Hugh for Alistair).
True podcast love, in all of us command: This is how Canada listens to podcasts - NiemanLab . "Nieman Lab has a (new?) newsletter about podcasts, Hot Pod, that is chock-a-block full of interesting data and news about the web-based media format nearest and dearest to my heart: podcasts. Latest edition has some data about Canada." (Hugh for Mitch).
The Era of Fake Videos Begins - The Atlantic ."This is some super scary stuff... and you will be fooled. I'm just getting back from my annual personal field trip to the TED conference in Vancouver, and this topic was demonstrated live and in my face. If you can get a room filled with tech folks, scientists, entrepreneurs and the most cynical of Venture Capitalists to collectively have their jaws drop, you know it's some serious stuff. Oh, technology, what have you done!" (Mitch for Alistair). 
How we need to remake the Internet - Jaron Lanier - TED . "Here's one of the talks that I enjoyed the most at this year's TED conference. I'm torn. I was so hopeful, like Jaron Lanier, about how technology could help us connect, share and build together. With that, I'm also becoming quite angry at how much of it is used to truly manipulate people. And, that's saying something when you consider that I am a professional marketer. Still, Jaron makes some great points in this TED Talk. This is an idea worth spreading..." (Mitch for Hugh).

Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.






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any clark

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digital marketing blog

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jaron lanier

jwt

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Published on April 13, 2018 19:28

April 9, 2018

Spotify Is Public, Apple Is Going Touchless And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on i Heart Radio, if you're interested in hearing more of me blathering away about what's going on in the digital world. I'm really excited about this opportunity, because this is the radio station that I grew up listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry DiMonte morning show. The segment is called, CTRL ALT Delete with Mitch Joel.



This week we discussed: 



Apologies for the sound at the beginning of this week's segment... we were getting some intense echo on the phone connection.
A busy week ahead, it looks like I am the only person from Montreal attending this year's TED conference in Vancouver. The event runs from Tuesday to Saturday. We will have the full report next Monday!
Spotify went public last week. While the music streaming company has posted good revenue growth over the last three years, it's still not making any net revenue. They're paying high royalties to the major record labels and have big operating costs. Shares now sit at the $147 dollar range giving them a market cap of $27.15 billion. So, is the music business dead... or is this the new model?
Right now, we see "voice" as the next generation of how humans with interact with technology. Apple is one of the tech companies that is leading the way with Siri. With that, it appears that Apple is pushing things even further, as they are working on touchless control and curved screens... the future is going to so cool! 
Amazon vs. Donald Trump. Is this about fair taxes, a fairer retail environment, something better for the US Post Office, and more work for Americans? Or, is it about the fact that Amazon's Jeff Bezos owns The Washington Post? Is this more about the US President and media criticism? Or - and this could be painful to admit - but is the US President (regardless of why he's doing this) right about the size of Amazon, and how it needs to be regulated, broken up or dealt with
App of the Week: Mimi Hearing Test.




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Published on April 09, 2018 05:46

April 8, 2018

Tom Peters Is Back And Demands Excellence - This Week's Six Pixels Of Separation Podcast

Episode #613 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.



There is only one Tom Peters. He's a legend. Literally. For anyone in business, Tom Peters is the gold standard. From his countless bestsellers (In Search of Excellence, Re-Imagine, and on and on) to his incredible public presentations. He's a personal mentor to me (whether he wants to admit it or not) and I can best define him as a "cranky optimist." Tom is back with a brilliant new book (seriously, drop everything and go out and get it) called, The Excellence Dividend - Meeting The Tech Tech With Work That Wows And Jobs. Tom spent a significant amount of his earlier years in California, mainly Silicon Valley (where he was on a list of "100 most powerful people in Silicon Valley"), from 1965-2000. Tom is a civil engineering graduate of Cornell, where he was included in the book The 100 Most Notable Cornellians, and he earned an MBA and a Ph.D. in business at Stanford. He holds multiple honorary doctorates as well and has been honored by dozens of associations in content areas such as management, leadership, quality, human resources, customer service, innovation, marketing, and design. He was in the U.S. Navy from 1966-1970, where he made two deployments to Vietnam (as a combat engineer in the fabled Navy Seabees) and "survived a tour in the Pentagon." He was a White House/OMB drug-abuse advisor in 1973-1974, and then he worked at McKinsey & Co. from 1974-1981, becoming a partner in 1979. He also co-founded McKinsey's now gargantuan Organization Effectiveness practice. In 1981, Tom founded Skunkworks Inc. and The Tom Peters Company. As for his book? Just take a look here. After his many (many) years dealing and consulting with the top brands and business leaders in the world, his latest book, The Excellence Dividend is truly of the moment. From Tom's perch, there is perspective, insight and power that every person in business must pay attention to (and learn from). Enjoy the conversation...


You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #613.





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Published on April 08, 2018 05:06

April 7, 2018

Six Links Worthy Of Your Attention #406

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?


My friends: Alistair Croll (Solve for InterestingTilt the WindmillHBS, chair of StrataStartupfestPandemonio, and ResolveTO, Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".


Check out these six links that we're recommending to one another: 



The Surprising Creativity of Digital Evolution: A Collection of Anecdotes from the Evolutionary Computation and Artificial Life Research Communities - Cornell University Library . "Machine learning and AI are everywhere. They're basically algorithms that make their better successors. But they do so in relentless pursuit of some goal--what data scientists call an Objective Function. They'll often achieve that goal in surprising ways. This list of ways AIs produce unintended results should serve as a cautionary tale for anyone wanting to understand what happens when we set code free to experiment with its offspring." (Alistair for Hugh).
How Big Wireless Made Us Think That Cell Phones Are Safe: A Special Investigation - The Nation . "You probably put a phone to your head pretty often. And studies show it's safe...right? Well, once oil companies knew they were warming the earth; and once tobacco companies knew they were killing people. And the wireless industry may be up to similar things. Before you say, 'the benefits of wireless outweigh the costs,' remember that the Internet of Things, and the advent of 5G, will dramatically increase the levels of radiation to which we're exposed. Yikes." (Alistair for Mitch).
10 Years After The Crisis - The Wall Street Journal . "Hey kids, when I was your age there was a giant financial crisis, and some of us thought capitalism was going to crumble under its own appetite for cheap credit and increasing profits for banks. That was way back in 2008, before I got a smart phone. Well, basically, nothing has changed, we haven't learned any lessons, and the next crisis will be a humdinger." (Hugh for Alistair).
The Paradox of Universal Basic Income - Wired . "Universal basic income (just pay everyone a basic amount of money so they can pay for food and shelter) seems like an OK solution to the coming (or already here) problem of mass unemployment from the robot overlords. But, I still can't wrap my head around why it won't just cause inflation, thereby wiping out the value of the case given out. Anyway, here's an overview of UBI and what it's supposed to do." (Hugh for Mitch).
Financial Times CEO John Ridding explains how to make people pay for media - Recode . "This is a really interesting podcast on content, paid content, subscriptions models and much more. What if you were a publisher and all you ever did was sell your content... and then the Internet hits? Do you suddenly open up and let your content go, or do you stick to your guns? Content wants to be free? Not so sure. Take a listen..." (Mitch for Alistair).
The New Yorker Interview - Malcolm Gladwell Explains Where His Ideas Come From - The New Yorker . "I really, really, really enjoyed this video interview with Malcolm Gladwell. He spills the beans on how he thinks about writing and where his ideas germinate. Hugh, I think you will really like his thinking around his podcast, Revisionist History, and podcasting in general. I learned a lot. I think that you will too..." (Mitch for Hugh).

Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.






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Published on April 07, 2018 16:19

Six Links Worthy Of Your Attention #406

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?


My friends: Alistair Croll (Solve for InterestingTilt the WindmillHBS, chair of StrataStartupfestPandemonio, and ResolveTO, Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".


Check out these six links that we're recommending to one another: 



The Surprising Creativity of Digital Evolution: A Collection of Anecdotes from the Evolutionary Computation and Artificial Life Research Communities - Cornell University Library . "Machine learning and AI are everywhere. They're basically algorithms that make their better successors. But they do so in relentless pursuit of some goal--what data scientists call an Objective Function. They'll often achieve that goal in surprising ways. This list of ways AIs produce unintended results should serve as a cautionary tale for anyone wanting to understand what happens when we set code free to experiment with its offspring." (Alistair for Hugh).
How Big Wireless Made Us Think That Cell Phones Are Safe: A Special Investigation - The Nation . "You probably put a phone to your head pretty often. And studies show it's safe...right? Well, once oil companies knew they were warming the earth; and once tobacco companies knew they were killing people. And the wireless industry may be up to similar things. Before you say, 'the benefits of wireless outweigh the costs,' remember that the Internet of Things, and the advent of 5G, will dramatically increase the levels of radiation to which we're exposed. Yikes." (Alistair for Mitch).
10 Years After The Crisis - The Wall Street Journal . "Hey kids, when I was your age there was a giant financial crisis, and some of us thought capitalism was going to crumble under its own appetite for cheap credit and increasing profits for banks. That was way back in 2008, before I got a smart phone. Well, basically, nothing has changed, we haven't learned any lessons, and the next crisis will be a humdinger." (Hugh for Alistair).
The Paradox of Universal Basic Income - Wired . "Universal basic income (just pay everyone a basic amount of money so they can pay for food and shelter) seems like an OK solution to the coming (or already here) problem of mass unemployment from the robot overlords. But, I still can't wrap my head around why it won't just cause inflation, thereby wiping out the value of the case given out. Anyway, here's an overview of UBI and what it's supposed to do." (Hugh for Mitch).
Financial Times CEO John Ridding explains how to make people pay for media - Recode . "This is a really interesting podcast on content, paid content, subscriptions models and much more. What if you were a publisher and all you ever did was sell your content... and then the Internet hits? Do you suddenly open up and let your content go, or do you stick to your guns? Content wants to be free? Not so sure. Take a listen..." (Mitch for Alistair).
The New Yorker Interview - Malcolm Gladwell Explains Where His Ideas Come From - The New Yorker . "I really, really, really enjoyed this video interview with Malcolm Gladwell. He spills the beans on how he thinks about writing and where his ideas germinate. Hugh, I think you will really like his thinking around his podcast, Revisionist History, and podcasting in general. I learned a lot. I think that you will too..." (Mitch for Hugh).

Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.






Tags:

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ai

algorithm

alistair croll

artificial intelligence

brand

business blog

capitalism

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cornell university library

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data scientist

digital evolution

digital marketing

digital marketing agency

digital marketing blog

disruption

facebook

financial times

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iot

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john ridding

jwt

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malcolm gladwell

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ml

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robots

six pixels of separation

smartphone

solve for interesting

the nation

the new yorker

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Published on April 07, 2018 02:43

April 6, 2018

Chris Wood On This Month's Groove - The No Treble Podcast

Chris Wood is this month's conversation on Groove - The No Treble Podcast.


You can listen the new episode right here: Groove - The No Treble Podcast - Episode #40 - Chris Wood.


Who is Chris Wood?


Wikipedia can be funny sometimes. When you look for Chris Wood, he is listed as a "jazz musician" (this happens when there are multiple people with the same name). I wonder if Wood considers himself a jazz musician? Most know him as a founder, experimental player and musician visionary within the band Medeski Martin & Wood. Others may know him as the roots folk Americana bass player for The Wood Brothers (the band's latest, One Drop of Truth was recently released). Wood is, without a doubt, one of the more complex players to actually label. The sounds and compositions that he has recorded over his astonishing career are hard to really pin down. From double bass to electric. From using a drumstick as a slide on his standup, or inserting music notation paper behind the strings to create a "snare bass" soundscape, everything he does feels different and new... but still the bass. He's a personal favorite and inspiration to me, so it was a true honor to celebrate this 40th episode milestone of Groove - The No Treble Podcast with the one and only Chris Wood. Enjoy the conversation...


Listen in:  Groove - The No Treble Podcast - Episode #40 - Chris Wood .


<a href="http://notreble.bandcamp.com/track/gr..." data-mce-href="http://notreble.bandcamp.com/track/gr... - Episode #40: Chris Wood by No Treble</a>


What is Groove - The No Treble Podcast?


This is an ambitious effort. This will be a fascinating conversation. Our goal at Groove is to build the largest oral history of bass players. Why Groove? Most of the content about the bass revolves around gear, playing techniques, and more technical chatter. For us, bassists are creative artists with stories to tell. They are a force to be reckon with. These are the stories and conversation that we will capture. To create this oral history of why these artists chose the bass, what their creative lives are like, and where inspiration can be found.





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Published on April 06, 2018 09:57

April 5, 2018

Chris Wood On This Month's Groove - The No Treble Podcast

Chris Wood is this month's conversation on Groove - The No Treble Podcast.


You can listen the new episode right here: Groove - The No Treble Podcast - Episode #40 - Chris Wood.


Who is Chris Wood?


Wikipedia can be funny sometimes. When you look for Chris Wood, he is listed as a "jazz musician" (this happens when there are multiple people with the same name). I wonder if Wood considers himself a jazz musician? Most know him as a founder, experimental player and musician visionary within the band Medeski Martin & Wood. Others may know him as the roots folk Americana bass player for The Wood Brothers (the band's latest, One Drop of Truth was recently released). Wood is, without a doubt, one of the more complex players to actually label. The sounds and compositions that he has recorded over his astonishing career are hard to really pin down. From double bass to electric. From using a drumstick as a slide on his standup, or inserting music notation paper behind the strings to create a "snare bass" soundscape, everything he does feels different and new... but still the bass. He's a personal favorite and inspiration to me, so it was a true honor to celebrate this 40th episode milestone of Groove - The No Treble Podcast with the one and only Chris Wood. Enjoy the conversation...


Listen in:  Groove - The No Treble Podcast - Episode #40 - Chris Wood .


Groove - Episode #40: Chris Wood by No Treble


What is Groove - The No Treble Podcast?


This is an ambitious effort. This will be a fascinating conversation. Our goal at Groove is to build the largest oral history of bass players. Why Groove? Most of the content about the bass revolves around gear, playing techniques, and more technical chatter. For us, bassists are creative artists with stories to tell. They are a force to be reckon with. These are the stories and conversation that we will capture. To create this oral history of why these artists chose the bass, what their creative lives are like, and where inspiration can be found.





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Published on April 05, 2018 18:56

April 4, 2018

The Long Tales - The Best In Business Innovation Content - Issue #5

Welcome to the 5th edition of The Long Tales - the best in business innovation content.


The news is a mess. Business is a mess.


This is how most business professionals feel these days, isn't it? I'd like to think that I am both an optimist and someone who is opportunistic. Still, it's hard to not have a whiff pessimism with one quick glance of the news. Who knows where our consumer data really is? A leader of the free world is stripping down one of the biggest companies via Twitter (slicing billions from their market cap). A murderous rampage at YouTube. Spotify - which shows little chance of making money - opens big in their IPO. And, the week's about halfway done. With that, it feels like opportunity is abound. It does seem like brands can play a really solid role in pulling people together and building loyalty. What you will notice in the choice of this week's links is a theme: in the mess, there is opportunity. Which brands will roll up into a ball and head into their respective corners sobbing, and which brands will seize these opportunities and capitalize?  


Here are some of this week's best in business innovation:



Can $26 Short Ribs Save Barnes & Noble? - Eater . Over this past holiday weekend, we visited family in Scarsdale, New York. Close by is one of the Barnes & Noble prototype stores that is being described in this Eater piece. I bought two books in this store. It's new. It's beautiful. There is a lot of space to soak in literature. The staff is helpful (and not pushy). When I was checking out at the register, the cashier asked me if I wanted to become a member of their loyalty program. "I'm Canadian," I said. They asked if I had eaten in their restaurant, Barnes & Noble Kitchen. I had (just not on this trip), and it was yummy. They said that it's too bad that this model store will not be rolled out into other stores. Apparently, even selling great food, and having a great restaurant experience was not selling more books. I left the store. It bothered me for the rest of the weekend. I kept hearing their voice in my head: "it's too bad that the Kitchen is not helping to sell more books." Is there a correlation? Is it possible that people are, simply, buying less physical books... and that has nothing to do with the food or how busy the store is now (it was VERY busy)? Then, I saw this article. Read on...
Beverage Company Califia Farms Publishes Branded Magazine 'Pour Over' - MediaPost . I believe in content marketing. I believe (deeply) in long-form content (can't you tell? Have you seen the name of this initiative?). In fact, there's nothing I like more than long-form niche content. So, welcome to Pour Over. It's a magazine with a focus on coffee culture and plant-based lifestyle. Unique? You bet. Niche? More than you might expect. All of this, brought to you by the nut-beverage and coffee company Califia Farms. And, by the looks of things, it's beautiful. Sit back, take a sip and imagine what your brand might be able to produce and publish. Read on...
The midlife of design - Five Fifty - McKinsey Quarterly . I'm sick of infographics. That's really not true. In order to be sick of them, you had to enjoy them in the first place. I never did. I'd look at an infographic and feel lost. Always. My brain... it no like it. One of the Mirum team members (thanks, Umar!) sent this one around. It's about design thinking and it's 50th anniversary (and you thought design thinking was something new?). It's an infographic. It almost lost me. Then... but then... glory. As you scroll down this infographic, it leads to other links. And that is what makes it great and beautiful and innovative content. You can spend a few minutes to see what the five most important things about design thinking are, or you can click through the links and dive deeper into each topic (which would take about fifty five minutes). That's why McKinsey calls this feature, Five Fifty. And, that's what suddenly makes an overused concept like infographics so super-innovative, valuable and smart. You want it quick? You want it fast? They've got you covered. You want it long? You want to spend some serious time with the topic? They've got you covered. Look (or Read) on...
It's time for an RSS revival - Wired . Hallelujah and Praise Be! Bring it back! I'm sure Wired will get all of the credit for this idea, but I've been writing and dreaming about the power of RSS... well, since RSS really started happening close to 15 years ago. I was insane, crazy in love with Google Reader and tried (desperately tried) to fall in love with Feedly. But, like many, my RSS reader withered on the vine. I was no longer proactively pulling specific feeds from thinkers and publishers that I love, but I was just foraging my content from my social media feeds (hint: follow really, really smart people, or this is can be a work hazard). Now, as we sit in the hot mess dumpster fire that is fake news, echo chambers and information that is hard to substantiate, I find myself paying for content... from publishers... mostly traditional publishers. That should tell you something. Now, I miss... really, really miss my Google Reader. So, what is RSS? Do we need it back? I'm in the "yes" camp... but that won't do much, when most people get their news from their friends who - for the most part - aren't all that media savvy. Read on...
Digital Identity Is Broken. Here's a Way to Fix It - The Wall Street Journal . Where is our true digital identity? Who controls it? How is it used and updated? It's not something we often think about... but we should. "... we need a new generation identity mechanism where credentials are issued by communities of people and businesses that know each other. Here, your entire community vouches for you, not a single bureaucracy or a single commercial player." How's about that for innovative thinking? Who can and who should build this platform? Which company? Will it work? Read on...

Now, go get busy making innovation happen today.


What is The Long Tales?


If you believe that spending time reading and listening to great longform business content is one of the most powerful ways for you to think about how your brand can better connect with consumers, this may be for you. As a known Infovore, I am astounded by the vast amount of content out there on the topic of business innovation. With that, I'm even more astounded at just how average the vast majority of this content is. On a regular basis, The Long Tales is my pet project as I curate and comment on what has been happening in the world of business innovation... and why you need to care.





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Published on April 04, 2018 12:24

Six Pixels of Separation

Mitch Joel
Insights on brands, consumers and technology. A focus on business books and non-fiction authors.
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