Mitch Joel's Blog: Six Pixels of Separation, page 145
March 18, 2018
How To Hire Great Marketers With Tim Matthews - This Week's Six Pixels Of Separation Podcast
Episode #610 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.
I came across Tim Matthews via LinkedIn. He had published an article titled, How to Hire Great Inbound Marketers: Six Key Personality Traits. From there, I discovered a well of fascinating content on how to nurture and hire great marketers and how to think differently about inbound marketing and content marketing that he had written. Tim was born in New York City and grew up in a nearby leafy suburb of New Jersey, before taking the long route to Silicon Valley through Tokyo. He has worked in high tech for twenty years and managed marketing teams at six companies. When not writing or poring over marketing texts, he golfs, crosswords, and tries to keep up with his wife on a standup paddleboard. He has published two books: The Professional Marketer and The SaaS Marketing Handbook. Currently, he is the Chief Marketing Officer at Exabeam, a security intelligence company. Enjoy the conversation...
You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #610.
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March 17, 2018
Six Links Worthy Of Your Attention #403
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS, chair of Strata, Startupfest, Pandemonio, and ResolveTO, Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
Check out these six links that we're recommending to one another:
Our Father, Who Art In Algorithm - Flash Forward . "Janelle Shane was one of our keynotes at Strata, and she's fascinating. It's not enough that her day job involves things like laser hologram tweezers for the space station; in her spare time, she uses AI to make weird things. You've probably seen stuff from her blog, aiweirdness.com, in various social media posts--strange names of paint colors, guinea pigs, and so on. Here's a podcast she helped put together, in which she fed the world's religious texts into an AI and asked it to generate more scripture. It's a pretty fascinating thought experiment." (Alistair for Hugh).
Voyages in sentence space - Robin Sloan . "It was an interesting week of AI and data at Strata, and I learned a few things. Machines and algorithms are imperfect, but sometimes yield amazing serendipity. Here's an example: Put in two sentences, and an algorithm using a corpus (database) of science fiction stories will try to find things that stitch them together somehow. These kinds of multidimensional vector spaces are how algorithms associate things, and they're proving a good tool for art and creativity. Try it!" (Alistair for Mitch).
Bitcoin Is Ridiculous. Blockchain Is Dangerous - Bloomberg BusinessWeek . "If it is by Paul Ford, it is worth reading." (Hugh for Alistair).
Amazon Turbocharged Audible's Domination of Audiobooks - Bloomberg BusinessWeek . "Mitch and I got to know each other mostly because of an audiobook project of mine, LibriVox, so we've had a good few audiobook conversations over the years. Fascinating to see a history of Audible's rise." (Hugh for Mitch).
Disney's most futuristic attraction yet is an insane 'Star Wars' experience that takes virtual reality to the next level -- here's what it's like to try in person - Business Insider . "This is one of those moments in one's life when you think back to being a small child, and marvel at how your dreams have become a reality. As a young Star Wars nerd (back in the seventies), I could only have dreamed of video games or experiences where I could truly be immersed in that science fiction world. Well, here we are. What's cooler about this Star Wars experience, is that I've been able to experience the technology behind this (The Void) - twice. And, yes, it is as advertised: fully immersive and interactive. I have my finger's crossed that this Star Wars experience will make an appearance at this year's TED conference (where I last experienced The Void). This alone is probably worth the trip to a Disney theme park. Not joking." (Mitch for Alistair).
Why LinkedIn's Jason Miller spends his nights photographing rock stars - The Drum . "I first met Jason Miller at some marketing industry conferences. We became friends. I later learned that, like me, he has the heavy music in his blood. I used words to create articles about the rock world. Jason uses his photography. Not only is he whip-smart about the power of content marketing and B2B marketing as a lead at LinkedIn he (seriously) is one of the best rock photographers I have ever witnessed. This is a great little feature on someone who doesn't like to be placed in boxes, and much prefers to be in the pit. For those about to rock... we salute you!" (Mitch for Hugh).
Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.
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March 15, 2018
How To Successfully Land Speaking Bureau Representation
What does it take to get paid to speak? What does it take to get a speaking bureau to represent you?
In 2006, I signed on with a professional speaking bureau and talent agency. I have been with that talent bureau ever since (almost 12 years and going strong). Along the way I have also added on a second bureau (based on where I live) to help in additional geographic regions (9 years with two separate agencies). Many speakers complain about the lack of gigs and support that bureaus provide, I have been really happy with my situation. That's not bragging... that's me establishing credibility for the content that follows. Because of my experience, I am often asked for introductions to speaking bureaus, or asked what it takes for a bureau to care about signing on a new speaker. It's a tough question to answer. It's easy for a speaker to get representation if they are a celebrity (and yes, even a micro-celebrity), a best-selling author, or someone with an incredible story (climbed Everest a few times? Survived and thrived after a horrific accident? If you can tell your story in a compelling way, speaker representation can be pretty easy to get). With that, most people are looking at professional speaking as a way to build their personal brand, their corporate brand or to evangelize their industry. It's hard to get the bureaus to pay attention to these types of individuals, simply because there are so many of them. I am (usually) really happy to provide my speaking bureau with leads into people who they should represent. That being said, there is a minimal viable product that speakers must be able to deliver to the bureaus.
If you want to be represented by speaking bureau, consider this...
Have something to REALLY say. This is already an article in and of itself. If you're interested in learning how to give a better (and more valuable) presentation (or you're not there yet), please read this before proceeding: How To Give A Great Presentation (Seriously). This article really breaks down (in steps) how to develop and prepare for a great presentation, keynote and/or speech.
Have your materials prepped and ready to go. You can't just want to speak, you have to have everything set and in place for the bureau to see. It can be a simple speaking page (here's mine), or a website that is more robust (I think Todd Henry has nailed it). What does this entail? A professionally designed website (that is easy to engage with on mobile). With that you need a compelling speaking bio (not just your general corporate one, but one that speaks to event planners and bureaus about what you bring to an audience), your topics (smart titles, descriptive subtitles and a strong paragraph about what the audience will take-away when you're done), testimonials from previous events (if you haven't had any major events, maybe ask colleagues for testimonials on your quality of presentation skills, etc...), images of yourself (speaking and headshots) that can be easily downloaded (low and high resolution), and additional graphics (book covers, logos, etc...), and - most importantly - either a speaking reel or video clips of your speaking (we're going to come back to the video and how critical this is shortly).
Don't ever say "no." This is probably the biggest surprise to speakers who want representation. They see the glamor of speaking a few times a month, the planes, the hotels, the marketing materials, the speaking fees... oh, the romance of it all! What they don't realize is the complexity of fitting professional speaking into a business (and personal) schedule. If you manage to get a talent agent, you really can't say "no" when they bring you the gigs, because you quickly become the person who doesn't want to work/make this happen. This means weekends, early morning flights, red-eyes, and more to make this work (not to mention flight delays, cancellations and grinds). No talent agent wants a speaker that can only speak some of the time. What they really want is a low maintenance speaker who will do whatever it takes to get the gig. So, if you really want representation, know that saying "no" to any gig is a really bad idea. With that, stop and think about missing your kid's parent teacher interviews or not being home on the weekend (and much more), and ensure that the lifestyle of speaking is the right fit for what you want to do. Also, remember that speaking gigs usually get confirmed months in advance. Once the contract is signed, you're locked in. Business and personal life happens. It's hard to know what will be going on six months from now. Meaning, are you prepared to miss that big business development pitch next week, because you signed an agreement four months ago and now the dates clash? It's not as easy as it looks.
Why is the video reel so important?
Unless you are a certain kind of celebrity (see above), the event planners are looking to ensure that you are going to make their lives (extremely) easy for the hour that you are onstage. You are (usually) not being hired because of your name and content and company, but because you fill a box that is needed for their event (i.e. "we need someone who can speak about the intersection between consumers, technology and our business"). In order to ensure that you are the right person, you not only need everything above, but you need to present your ideas in a strong and palatable way on that video demo.
Here are some tips on what event planners don't want to see in a speaking reel/presentation video:
Dragging on and on. Start strong. Be compelling. Out of the gates. So many videos start with five minutes of the speaker going on and on about the event so far, their travel experience, why they're in the room, making jokes that don't land and more. Start strong. You can get to the jokes or the more relevant customized content as you go along. Spending several minutes at the top talking about their event and the conference event the night before is zzzzzzzzz.
Asking questions out of the gate. This doesn't work. "How many of you here today, in attendance, have a strong marketing technology stack?"... "what makes it important to you?"... These are not bad questions, but when you start with questions like this, on video, it looks very weak. All you see is a speaker asking questions, nodding and looking at the audience. The energy is drained. Plus, most people don't answer these questions well, until the speaker establishes rapport. Start strong, deliver value, and then move to audience questions or getting feedback. Build trust and establish rapport first.
Your technology is not a part of the presentation. Looking at your remote presenter, futzing around with your computer, pointing out that you have a timer in front of you, etc... All bad plays. Make your technology seamless. Even if there is technical issues. A talent agent that sees a speaker making their technology a co-speaker is one that they will ignore. A talent agent that sees a speaker, where the technology is invisible is impressed.
What's behind you does not concern you. Another surefire way to get a talent agent to ignore your reel, is to constantly be looking back at your slides or (worse!) reading from them. Know your content. Don't look back. Don't even acknowledge your slides (unless you are pointing out a very specific piece of data). The slides are there to support whatever it is that is coming out of your mouth. Don't look back at your slides... it's not professional.
This is nothing that you don't know. "I'm not telling you anything new" or "I am not telling you anything that you don't already know" or "You've probably seen this before." Then why, exactly, are you here and wasting my time? Even if it's true, kill these phrases. One, the audience dies a little on the inside if they hear that. Two, no talent agent wants to work with someone new... who doesn't have anything new to say.
Throwing the leadership under the bus. I've seen countless speakers say something like: "I am here to tell you why your leadership is not paying attention to the work that you/your team/your department is doing." In context, this may seem smart (i.e. if you do what I say, you will get that promotion or make your team so much better), but in reality, it looks like you are diminishing the role of the people in the room, and throwing their leadership under a bus. Comments like that may establish you as a thought leader or more credible, but it could kill your ability to truly help the entire organization move forward. Don't highlight their silos or leadership challenges... work around them in a positive fashion.
Deer in the headlights. Like most people, I am very nervous when speaking. I'm nervous as I travel to the event, right before I go on, and even during a presentation. Yes, you read that right. After over a decade and thousands of presentations, I still get nervous. That's because I care. I want the audience and event planners to really benefit, and I put that weight on myself. Still, don't make it apparent in the video. I've been asked countless times by speakers to make an intro to the bureaus, and their videos (sadly) demonstrate how nervous they are. Being nervous is normal. It's fine. It's human. Having it be so apparent on your demo/speaking reel makes is not good. Shoot a lot of video, get more and more confirmable, and only present your best self in it. Try to make your nerves not so apparent. Avoid video that has you licking your lips, shuffling too much, stammering, trying to make bad jokes to calm your own nerves, etc...
Play to the room. I've seen speakers use props, intro music or even a video intro for a small, half-filled breakout session. Don't play too big to a small room, and don't play small in a big room. You have to figure out the balance and "box in the weight class." You don't want to make things too over the top (don't act like wrestler making an entrance for Wrestlemania) when it's a concurrent breakout. Play to the room, not to how you imagined the room might be.
Drama out. Keep all personal/work drama out of your presentation and social media (unless the drama is related to the content that you are presenting). The analogy would be this: be very personable, but not too personal (unless that's what you content is about). Event planners, talent agents, etc... don't want to deal with a speaker that has too much drama attached to them. It makes their job difficult. A planner wants to know how you're going to capture the audience, maintain their energy for an hour, help them get better at the work that they do... and do so with as little drama as possible.
Show multiple shows. Lastly, if your video (or videos) can show you in different environments for different types of organizations - all the better. Think about the ideal audiences in business and deliver video that shows you presenting to those kind of audiences. Think B2B or B2B. Think small, medium or large brands. Think small, medium and large audiences. Show how you speak differently within those different dynamics.
Always remember: You are not (always) the star, just because you are onstage and doing the keynote.
This is a tough one for many speakers to comprehend. You're actually (often) not the star. You may be giving the keynote, but you are simply one cog in a very big wheel of a multi-day event. Often, your sole purpose is to be great in your moment, and ensure that the event planners get hired again to organize the businesses event again next year. Your goal is to ensure that they remember how respectful you were of their work and how much the audience enjoyed hearing you speak, so that everyone want to see you again. A strong speaking demo reel (or multiple videos on YouTube) that ooze that, are the real ways that will make an agency want to work with you.
Make your video as professional as possible, and you might have many of the top talent agents knocking on your door.
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March 12, 2018
The Long Tales - The Best In Business Innovation Content - Issue #2
Welcome to the 2nd edition of The Long Tales - the best in business innovation content.
If you believe that spending time reading and listening to great longform business content is one of the most powerful ways for you to think about how your brand can better connect with consumers, this may be for you. As a known Infovore, I am astounded by the vast amount of content out there on the topic of business innovation. With that, I'm even more astounded at just how average the vast majority of this content is. On a regular basis, The Long Tales will curate and comment on what has been happening in the world of business innovation... and why you need to care.
The double-edged sword of business today.
Technology is like fire. Fire changed the way humans evolved. It brought us warmth, the ability to cook food, boil water and more. Fire also burns down our homes and kills us. Technology can be the greatest thing... and the worst thing all at once. Cryptocurrency is a great technology that removes governments and traditional banking structures from currency. Cryptocurrency is also used for the most illegal of activities. Facebook has empowered billions of people to connect and get closer to one another. Facebook was also at the epicentre of fake news, it has been weaponized by governments, agents of propaganda, and takes bullying of our kids to a whole other level of terror. The brand imperative is clear: it's not just about how you use technology to better connect to your customers, but brands also have an ability to truly highlight the good. How can brands use technology and hold themselves to the highest of standards? It is a true and honest opportunity, where historically brands have used technology and the media as another engine of exaggeration, false claims and to spam. Technology (like fire) is agnostic. It can be used for good. It can be used for evil. Your brand can decide which side of history it would like to be on. I choose the good. What about you?
Here are some of this week's best in business innovation:
How The New Yorker plans to double its paid circulation to 2 million - DigiDay . If you go back in time (like twenty years) and spoke to publishers of magazines and newspapers about the not-to-distant future, where advertising revenue would be dwarfed by the revenue they receive from their readers... well, you would have been laughed out of the newsroom. Of course, the internet changed everything that we once knew about the publishing business. If anything, the internet became a place for free content to spread, and an advertising model that was primarily driven by a scarcity model changed to one of abundance. This is where we are. Still, many traditional publishers have had to change, adapt and some died. Maybe too many have died (or are dying). The New Yorker is now in rarified air. The revenue they have from readers is now greater than their revenue from advertisers. Another way to look at it: The New Yorker makes money selling their magazine content directly to customers, instead of through channels like magazine and book stores. New models for paid content? New models for building a direct to customer brand? Read on...
Bitcoin: Boon or Bubble? - John Kay . What do you make of bitcoin and cryptocurrency? Candidly, I am struggling with it. I read, watch and listen to so much content about cryptocurrency - and the underlying blockchain technology that it sits on - But, I'm not sure that I am informed enough to make any real recommendations. Is it that confusing? Don't look to the stock market for answers. To some, bitcoin feels like some kind of ponzi scheme, while to others it looks like more and more like the most important technological innovation of our time. Want some additional explanation and perspective? Read on...
The spread of true and false news online - Science . Don't just read the abstract of this article. Dive into the full text. It is science backed and it is fascinating. The net outcome is this: Lies spread faster than the truth. It's not because of technology. It is because of people like you and me. So, while we can say that we're all deeply concerned with how Facebook is dealing with fake news and the publishers of it, maybe we also need to look more intently in the mirror - at who we are, how we consume media and what we're really like? This is not just supposition. It is now backed by science. We like to spread the bad as far and wide as possible. We also like to consume it. Surprised? Read on...
How To Fix The Future With Andrew Keen - Six Pixels of Separation Podcast . Last week, I featured an in-depth conversation that I had with Andrew Keen. He takes some real shots at me... and he was right to do so. It used to be a lot easier to call him a contrarian to everything that was happening in Silicon Valley. After all, his bestselling books, The Cult of the Amateur, Digital Vertigo and The Internet Is Not The Answer earned him the dubious title of "the anti-Christ of Silicon Valley." His latest book, How To Fix The Future, is still controversial but it's more optimistic (if we do something with the contents of it) about how this might all play out. And, it is an incredible read about how the biggest brands are selling nothing but our information. Welcome to "surveillance capitalism." Sure, Andrew is happy to take a victory lap, by pointing out how right he was in his previous books... but here we are. How does technology our culture and digital media push forward with so much creative destruction and the problems that have arisen as we all connect? Listen on...
Now, go get busy making innovation happen today.
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March 11, 2018
Denise Lee Yohn Fuses Branding And Culture - This Week's Six Pixels Of Separation Podcast
Episode #608 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.
Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #609 - Host: Mitch Joel. She has become the go-to person when it comes to creating brands that truly work. Denise Lee Yohn is not slowing down. Her latest business book, Fusion - How integrating brand and culture powers the world's greatest companies, was just published, and it follows her work on what it takes to not only stand out, but constantly deliver a great brand experience for customers. When it comes to brands doing things right - constantly and consistently - I always think of the work that Denise Lee Yohn is doing. From her first book, What Great Brands Do - The Seven Brand-Building Principles That Separate The Best From The Rest to the article she authored for the Harvard Business Review titled, Start-Ups Need a Minimum Viable Brand, then came Extraordinary Experiences, that profiled seven popular, powerful retail and restaurant brands, she is a brand juggernaut. The former Sony Electronics executive and advertising agency professional (who worked on Burger King, Land Rover and Unilever) is back to show you why brand and culture should never be separate in your organization... ever! Enjoy the conversation...
You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #608.
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March 10, 2018
Six Links Worthy Of Your Attention #402
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS, chair of Strata, Startupfest, Pandemonio, and ResolveTO, Author of Lean Analytics and some other books), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
Check out these six links that we're recommending to one another:
One Angry Bird - Periscopic . "I'm at Strata this week, so my mind is on big data. Here are a couple of amazing visualizations. First up: There are many algorithms that can infer emotion from faces. Periscopic took videos of every inaugural address since Reagan, and created a visualization of happy and sad expressions over the course of each, resulting in a red/green feather. Whatever your political stripe, this is a great example of how visualizations and algorithms can reveal hidden information in a video." (Alistair for Hugh).
Film Money - A Data Story - DataMake . "... and just in time for the debates over Oscars, here's an incredible exploration of the money in the film industry, done as a superb interactive website. Spoiler alert: Avatar is huge." (Alistair for Mitch).
A Modern Greek Tragedy - The New York Review of Books . "Yanis Varoufakis, Greece's motorcycle-riding ex-finance minister gives the inside scoop on the Greek financial crisis and the machinations of the European power brokers that kept Greece under their thumb." (Hugh for Alistair).
Emperor Xi's China Is Done Biding Its Time - Bloomberg View . "The inexorable rise of China is one of the themes I keep coming back to in these links. In this Q&A, former Australian Prime Minister Kevin Rudd, who is doing a PhD in Chinese Politics(!) talks about the latest developments in China, and whether or not war is inevitable." (Hugh for Mitch).
'We're not really interested': Quebec throws cold water on Bitcoin miners seeking cheap power - Financial Post . "A homegrown story. The province that we live in (Quebec) is interested in innovation, technology and building a future hub for work (who isn't?). We also have energy resources that would make other regions envious. Our provincial government expressed to the tech world that we are, in fact, 'open for business'. With that the cryptocurrency miners came a knocking (in droves). Off the record, I was told that it was staggering how many foreign miners wanted to set up shop in Quebec. What looked like a win-win now seems to be changing. If someone wants to set up shop in the province of Quebec, the government wants to ensure that they are adding value to society, and not just plugging computers into a socket and draining the local resources because it's cheaper. I kind of like that stance. You?" (Mitch for Alistair).
Band on the Run: Connecting neighborhoods through live music - Topos - Medium . "Technology (like many other things) has unintended consequences. It's doubtful that a young college dropout who built a social network so that he (and some friends) could meet a mate (or two), would wind up being such a powerful force in the world today. Those are the bigs ones. There are small instances of how technology changes us... as people... as a society... as a community. This is a pretty fascinating look at how music connects us, builds our communities, enables cultures to be established and to blossom. How was this discovered? Technology. Machine learning. Sometimes, the unintended consequence of technology is something deeply powerful and beautiful." (Mitch for Hugh).
Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.
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March 9, 2018
David Pastorious On This Month's Groove - The No Treble Podcast
David Pastorious is this month's conversation on Groove - The No Treble Podcast.
You can listen the new episode right here: Groove - The No Treble Podcast - Episode #39 - David Pastorious.
Who is David Pastorious?
What are the odds? What are the odds that you start playing the electric bass, and it's not because your uncle is Jaco Pastorius? It's not because David Pastorius never met his uncle. It's not that the family wasn't close. All of this strangeness happened because David was not introduced to the instrument by his famous uncle (but by a friend) and it's also because his musical aspirations (at the time) were nowhere near the same musical lineage that brought us Jaco. With that, David Pastorius is a beast of a bass player. Go ahead and YouTube him (watch him go). Currently, David is resurrecting his band, Local 518, and continues to play live with famed rocker, Pat Travers. A fan of hard rock, hip-hop and players like Flea and Robert Trujillo, David mixes genres and grooves with a powerful and direct approach. He has also performed on the Jaco Pastorius Big Band's Word of Mouth Revisited album and contributed to the documentary, Jaco, produced and co-written by Trujillo. David (along with musical artists Rodrigo y Gabriela, Chino Moreno, and Tech N9ne) are featured in a song during the final film credits. Enjoy the conversation...
Listen in: Groove - The No Treble Podcast - Episode #39 - David Pastorious .
Groove - Episode #39: David Pastorius by No Treble
What is Groove - The No Treble Podcast?
This is an ambitious effort. This will be a fascinating conversation. Our goal at Groove is to build the largest oral history of bass players. Why Groove? Most of the content about the bass revolves around gear, playing techniques, and more technical chatter. For us, bassists are creative artists with stories to tell. They are a force to be reckon with. These are the stories and conversation that we will capture. To create this oral history of why these artists chose the bass, what their creative lives are like, and where inspiration can be found.
Tags:
and more technical chatter. For us
and where inspiration can be found.
bass]]>
bass player
bass player podcast
bass podcast
bassist
bassists are creative artists with stories to tell. They are a force to be reckon with. These are the stories and conversation that we will capture. To create this oral history of why these artists chose the bass
chino moreno
david pastorious
digital marketing
electric bass
electric bass podcast
flea
fretless bass
groove
groove no treble
groove no treble podcast
groove podcast
jaco documentary
jaco pastorious
local 518
metallica
mitch joel
mitchjoel
music podcast
musician
no treble
no treble podcast
pat travers
playing techniques
robert trujillo
rodrigo y gabriela
six pixels of separation
tech n9ne
This is an ambitious effort. This will be a fascinating conversation. Our goal at Groove is to build the largest oral history of bass players. Why Groove? Most of the content about the bass revolves around gear
what their creative lives are like
youtube
March 5, 2018
The Long Tales - The Best In Marketing Innovation Content - Issue #1
Welcome to the first edition of The Long Tales - the best in marketing innovation content.
If you believe that marketing innovation is one of the most powerful ways for your brand to better connect with consumers, this may be for you. As a known Infovore, I am astounded by the vast amount of content out there on the topic of marketing innovation. With that, I'm even more astounded at just how average the vast majority of this content is. On a regular basis, The Long Tales will curate and comment on what has been happening in the world of marketing innovation... and why you need to care.
Keep your customers dreaming.
Technology and storytelling are funny things. Lots of brands think there's nothing new to say to consumers, and can become somewhat paralyzed by the technology that they have, let alone all the new marketing and content marketing technology becoming more readily available every day. Then, a few weeks back, we looked to the stars as Elon Musk's SpaceX launched the Falcon Heavy. Suddenly, the world began to marvel and dream again. This reminds us that great stories and great technology combined still grab our attention - even when commercial businesses are telling the story. And, while your brand may not have its own Falcon Heavy parked in the backyard, there are plenty of great stories waiting to be told, stories of how technology is changing the way you help customers to better connect. That's where your brand comes in: to make sure consumers are never afraid to dream about their goals, and to help them along the journey.
Here are some of the best examples of how marketing innovation continues to shape brand narratives and change the marketing landscape:
The World's 50 Most Innovative Companies - Fast Company. Every year, Fast Company pulls together a fascinating list of the most innovative companies. 2018 is no exception. Apple took the top position, while Square came in at number three (the highest ranked financial services business). Here's why that's fascinating: Out of five companies that made this list, the financial services sector had ten brands that made the Top 50 (a very high concentration, right?), but not one of them would be considered a traditional financial institution. What does that say about storytelling, building a brand and innovation?
The Follower Factory - The New York Times . Is your business hiring influencers for better reach and maximum impact? What if the data told us a very different story? What if some of the biggest celebrities and influencers were simply gaming the system (or getting played by the system?)? In this bombshell of an exposé, The New York Times uncovers how some individuals are getting all those likes, shares, and followers - and how this subversive behavior goes beyond influencers to impact the world of advertising, marketing and content marketing.
The Merging of Advertising and Entertainment Has Led to Talent Shortfall - DigiDay . Where does your business (or the agency that works for you) find the creative people and the internal talent to make your content work? Without a doubt, branded content has grown, and finding the right people to bring it to life is no easy challenge. For close to twenty years, our agency has been nurturing content culture over that of advertising and media. Still, our industry (and your business) is facing a new reality: content marketing spend is trending upward and access to talent remains limited. Here's how brands and agencies are making it work.
Media's New Business Model: Surveillance Capitalism - Medium . There is a new media reality. We're just not (really) talking about it. Companies like Facebook, YouTube, Google, Twitter and Snapchat don't simply allow brands like yours to access their audiences with advertising messages. In fact, these Silicon Valley behemoths won't even call themselves media companies (they're "technology platforms," right?). Make no mistake about it, they are media companies. The problem is that they don't just sell a platform to advertise on. They are in the "surveillance capitalism" space. They are really all about gathering, collecting and better understanding their users (and it's not all that anonymous data, either) and that's where the money is. Here's are my thoughts on why that should concern you (and your business), and why it has already struck a nerve with big brands like Unilever and P&G.
Now, go get busy making innovation happen today.
Tags:
advertising
advertising agency
apple
brand
brand narrative
branded content
branding
business blog
business model
content marketing
creative talent
creativity
customer journey
digiday
digital marketing
digital marketing agency
digital marketing blog
disruption
elon musk
entertainment
facebook
falcon heavy
fast company
financial services
google
influencer
influencer marketing
innovation
j walter thompson
jwt
marketing
marketing agency
marketing blog
marketing innovation
marketing innovation content
marketing landscape
marketing technology
martech
media company
medium
mirum
mirum agency
mirum agency blog
mirum blog
mirum canada
mirum in canada
mitch joel
mitchjoel
new media
pg
silicon valley
six pixels of separation
snapchat
spacex
square
storytelling
surveillance capitalism
technology
technology platform
the long tales
the new york times
twitter
unilever
wpp
youtube
The Long Tales - The Best In Marketing Innovation Content - Issue #1
Welcome to the first edition of The Long Tales - the best in marketing innovation content.
If you believe that marketing innovation is one of the most powerful ways for your brand to better connect with consumers, this may be for you. As a known Infovore, I am astounded by the vast amount of content out there on the topic of marketing innovation. With that, I'm even more astounded at just how average the vast majority of this content is. On a regular basis, The Long Tales will curate and comment on what has been happening in the world of marketing innovation... and why you need to care.
Keep your customers dreaming.
Technology and storytelling are funny things. Lots of brands think there's nothing new to say to consumers, and can become somewhat paralyzed by the technology that they have, let alone all the new marketing and content marketing technology becoming more readily available every day. Then, a few weeks back, we looked to the stars as Elon Musk's SpaceX launched the Falcon Heavy. Suddenly, the world began to marvel and dream again. This reminds us that great stories and great technology combined still grab our attention - even when commercial businesses are telling the story. And, while your brand may not have its own Falcon Heavy parked in the backyard, there are plenty of great stories waiting to be told, stories of how technology is changing the way you help customers to better connect. That's where your brand comes in: to make sure consumers are never afraid to dream about their goals, and to help them along the journey.
Here are some of the best examples of how marketing innovation continues to shape brand narratives and change the marketing landscape:
The World's 50 Most Innovative Companies - Fast Company. Every year, Fast Company pulls together a fascinating list of the most innovative companies. 2018 is no exception. Apple took the top position, while Square came in at number three (the highest ranked financial services business). Here's why that's fascinating: Out of five companies that made this list, the financial services sector had ten brands that made the Top 50 (a very high concentration, right?), but not one of them would be considered a traditional financial institution. What does that say about storytelling, building a brand and innovation?
The Follower Factory - The New York Times . Is your business hiring influencers for better reach and maximum impact? What if the data told us a very different story? What if some of the biggest celebrities and influencers were simply gaming the system (or getting played by the system?)? In this bombshell of an exposé, The New York Times uncovers how some individuals are getting all those likes, shares, and followers - and how this subversive behavior goes beyond influencers to impact the world of advertising, marketing and content marketing.
The Merging of Advertising and Entertainment Has Led to Talent Shortfall - DigiDay . Where does your business (or the agency that works for you) find the creative people and the internal talent to make your content work? Without a doubt, branded content has grown, and finding the right people to bring it to life is no easy challenge. For close to twenty years, our agency has been nurturing content culture over that of advertising and media. Still, our industry (and your business) is facing a new reality: content marketing spend is trending upward and access to talent remains limited. Here's how brands and agencies are making it work.
Media's New Business Model: Surveillance Capitalism - Medium . There is a new media reality. We're just not (really) talking about it. Companies like Facebook, YouTube, Google, Twitter and Snapchat don't simply allow brands like yours to access their audiences with advertising messages. In fact, these Silicon Valley behemoths won't even call themselves media companies (they're "technology platforms," right?). Make no mistake about it, they are media companies. The problem is that they don't just sell a platform to advertise on. They are in the "surveillance capitalism" space. They are really all about gathering, collecting and better understanding their users (and it's not all that anonymous data, either) and that's where the money is. Here's are my thoughts on why that should concern you (and your business), and why it has already struck a nerve with big brands like Unilever and P&G.
Now, go get busy making innovation happen today.
Tags:
advertising
advertising agency
apple
brand
brand narrative
branded content
branding
business blog
business model
content marketing
creative talent
creativity
customer journey
digiday
digital marketing
digital marketing agency
digital marketing blog
disruption
elon musk
entertainment
facebook
falcon heavy
fast company
financial services
google
influencer
influencer marketing
innovation
j walter thompson
jwt
marketing
marketing agency
marketing blog
marketing innovation
marketing innovation content
marketing landscape
marketing technology
martech
media company
medium
mirum
mirum agency
mirum agency blog
mirum blog
mirum canada
mirum in canada
mitch joel
mitchjoel
new media
pg
silicon valley
six pixels of separation
snapchat
spacex
square
storytelling
surveillance capitalism
technology
technology platform
the long tales
the new york times
twitter
unilever
wpp
youtube
March 4, 2018
How To Fix The Future With Andrew Keen - This Week's Six Pixels Of Separation Podcast
Episode #608 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.
Even when he takes a pop at me (which he does... and it's probably not all that lovingly), I really enjoy my conversations and debates with Andrew Keen. It used to be a lot easier to call him a contrarian to everything that was happening in Silicon Valley. After all, his bestselling books, The Cult of the Amateur, Digital Vertigo and The Internet Is Not The Answer earned him the dubious title of "the anti-Christ of Silicon Valley." His latest book, How To Fix The Future, is still controversial but it's more optimistic (if we do something with the contents of it) about how this might all play out. Sure, Andrew is happy to take a victory lap, by pointing out how right he was in his previous books... but here we are. How does technology our culture and digital media push forward with so much creative destruction and the problems that have arisen as we all connect? Andrew is executive director of the Silicon Valley innovation salon FutureCast and a public speaker. He is the host of Keen On show, a TechCrunch chat show, and was named one of the "100 Most Connected Men" in 2015 by GQ magazine. Enjoy the conversation...
You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #608.
Tags:
advertising
advertising agency
advertising podcast
andrew keen
brand
business blog
business book
business conversation
business podcast
creative destruction
culture
digital marketing
digital marketing agency
digital marketing blog
digital marketing podcast
digital media
digital vertigo
disruption
futurecast
gq magazine
how to fix the future
innovation
j walter thompson
jwt
keen on
leadership book
leadership podcast
management podcast
marketing
marketing agency
marketing blog
marketing podcast
media
media podcast
mirum
mirum agency
mirum agency blog
mirum blog
mirum canada
mirum in canada
mitch joel
mitchjoel
non fiction book
podcast
silicon valley
six pixels of separation
techcrunch
technology
technology podcast
the cult of the amateur
the internet is not the answer
wpp
Six Pixels of Separation
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