Erik Qualman's Blog, page 406
March 31, 2017
Rise of Micro-Influencers on Social Media
Rise of Micro-Influencers on Social Media In the continually developing universe of digital marketing, the capacity of an organization to reach its target audience is important to achieve success. While conventional techniques, for example, social media campaigns, automated messages and digital marketing campaigns are standard, we have seen the rise of micro-influencers becoming more popular […]
7 Outstanding Digital Marketing Trends That Work for Most Businesses
7 Outstanding Digital Marketing Trends That Work for Most Businesses Digital marketing changes year after year in order to keep up with the innovations in the technological world. New technologies are constantly introduced and every business has to incorporate them in its digital marketing strategy if it wishes to stay relevant and competitive in the […]
March 30, 2017
PPC as an Effective Way to Boost Your Brand’s Online Visibility
PPC as an Effective Way to Boost Your Brand’s Online Visibility There is a multitude of ways to market your brand or business online. But what if you are specifically looking at one blog post or item in your portfolio that you want to boost in terms of online visibility? In this blog post, we […]
People All Over the World Watch 1 Billion Hours Worth of YouTube Content a Day
People All Over the World Watch 1 Billion Hours Worth of YouTube Content a Day Coming from its humble beginnings in 2005, YouTube has eventually become the most popular video content sharing platform on the Internet through the year. What started as a simple social media site has turned into one of the most popular […]
5 Essential Insurance Covers For Startups
5 Essential Insurance Covers For Startups Insurance companies are vilified for being in the media, and for good cause. They will take your money but refuse to pay up, once you have a claim. Better yet, you may end up having no claim despite paying the premiums for coverage. However, it is better to be […]
7 Ways to Turn Your Customers Into Social Media Followers
7 Ways to Turn Your Customers Into Social Media Followers If you’re a local business with existing foot traffic, you might be late to the game in social media. You may be accustomed to traditional advertising methods and focusing on customer loyalty and retention, and that may have been profitable for you for many years. […]
March 29, 2017
The Relevancy Of Value Based Care For Your Employee
The Relevancy Of Value Based Care For Your Employee Imagine your health benefits being far more than a growing line item on your annual budget that you seem to control. Imagine your health plan being a partner in the well-being of your workforce, providing the peace of mind and coordinated care that employees need to […]
Creating a Winning Social Media Video Marketing Plan
Creating a Winning Social Media Video Marketing Plan It is everywhere—social video, that is. These days, every time you check your Facebook newsfeed, a friend has just shared a video update or someone has been “Live”. It has also become quite common for somebody to post on YouTube while he or she puts together furniture, […]
The Era of Social Broadcasting and Mobile Streaming
The Era of Social Broadcasting and Mobile Streaming A class of new apps has today redefined the way content is viewed and shared. The immensely growing popularity of the social broadcasting and mobile streaming over the recent years have made us wonder what dimension life will assume in the world of mobile streaming. Over the […]
How the Cloud is Changing the Way We Make Music
How the Cloud is Changing the Way We Make Music When you think of music making, you imagine cavernous audio studios with cool-looking creatives moving slide levers on complex dashboards while the artists behind a sound-tempered partition belt out a hopeful Next-Big-Hit? Now, scratch that image. Instead, grab your smartphone or tablet, connect to the […]
